What To Post On Facebook, When You Don't Know What to Post
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The true reality of Facebook today, and show you how to free yourself of the headache of laboriously planning your post content —while generating endless ideas for coming up with engaging posts that actually get shared and get you paid.
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What To Post On Facebook, When You Don't Know What to Post
- 2. I'm going to teach you the true reality of Facebook today, and show you how to free yourself of the headache of trying to figure out what to post everyday… —to get shared and get you paid! The Agenda…
- 3. •PowerPoint Slide Deck to Create Your Inspiring Webinars or Workshops (18 slides) •Presenter Outline: How To Brand Like A Boss (4 pages) •Fast Action Workbook for Attendees (6 pages) •3 Blog Posts / Newsletter Articles to Promote Your Webinar/Workshop (1975 words) •10 Social Media Graphics to Promote Your Webinar/Workshop on Facebook, Instagram, Twitter & LinkedIn This Month’s Done-For-You Marketing Package CODE: BOSS30 Get $30 off ladybossclub.com/boss
- 4. What To Post On Facebook, When You Don’t Know What To Post? Forget that strategy - it no longer applies. Got To PAY TO PLAY In the Past You Could … Just Post a Good Looking Post and it would get shared /action But there’s a third alternative that many people don’t notice or pay attention to: Creating engaging posts that actually get NOTICED
- 5. SINCE 2008
- 7. Let’s Get Started… Grab a Notepad & Pen
- 9. Advertise No matter how great your posts are, their reach will be very limited if you don’t invest even a small amount in advertising —and it’s easy to do. Watch your posts, and see which ones get the most engagement in views, likes and shares. It’s easy to boost your best-performing posts by clicking the “Boost” button, when you’re on your Facebook Page.
- 11. Advertise Check your posts in your Facebook Insights. Learn about Facebook Ads Facebook Advertising is an absolute “must” if you are looking for maximum reach in a short period of time
- 12. STEP TWO: POST UPDATES ON YOUR FACEBOOK PAGE
- 13. Post Updates on Your Facebook Page Don’t be afraid to post business updates on your Facebook Pages—and ask people to share them. Share what’s going on—that’s entirely possible, without being spammy.
- 16. Keep it Current Facebook Likes Posts That Discuss Hot Topics. Facebook Pages are public, so if you talk about topics currently trending, your chances of having that post appear to more people increase But Remember To Keep It Connected To Your Brand Too!
- 18. Maximize Your Posts When you write a post for Facebook, customize it and share it on other platforms too. Just keep in mind the different reasons people use each different platform— then ask people to share on those specific platforms too:
- 19. Maximize Your Posts According to Facebook itself, its most popular posts are “links about lifestyle hacks, celebrities, friendship and parenting”. If you are a lifestyle coach, this is good news for you!
- 21. Plan Your Posts Decide Decide what your main point is. Write Write your post Locate/Create Locate/Create an Image to go along with post Schedule Schedule Your Post.
- 22. STEP SIX: CREATE AND USE POWERFUL HASHTAGS
- 23. Create and Use Powerful Hashtags Popular hashtags can increase your Facebook post reach don’t use more than two, tops; otherwise it may have the reverse effect and kill your post. Find hashtags that are already powerful by searching for… • Trending Hashtags • Popular Hashtags
- 24. STEP SEVEN: AVOID THE POST KILLERS
- 25. Avoid these Post Killers • Bad graphics • Negative posts • Too many graphics uploaded at once • Spammy posts • Duplicate product announcements in multiple Facebook Groups:
- 26. STEP EIGHT: PAY ATTENTION TO POST TIMES
- 27. Pay Attention to Post Times Typically post on Facebook during business hours. BuddyMedia notes 20% more engagement when posts are created after 4 p.m. The best time to post is always when your particular audience is online
- 28. BONUS: CREATE A CLOSED FACEBOOK GROUP
- 29. Create a Closed Facebook Group for Better Post Content Even if you have a few clients… there is no excuse for not creating a closed or secret Facebook Group, and engaging with them there. The reason? People tend to be a lot more responsive in closed or secret groups
- 30. More honest reactions to posts More focused questions Honest feedback Suggestions Higher engagement Better quality responses More relevant member posts Tips and other valuable links A Facebook Group will Trigger:
- 31. FINAL REMINDER
- 32. •PowerPoint Slide Deck to Create Your Inspiring Webinars or Workshops (18 slides) •Presenter Outline: How To Brand Like A Boss (4 pages) •Fast Action Workbook for Attendees (6 pages) •3 Blog Posts / Newsletter Articles to Promote Your Webinar/Workshop (1975 words) •10 Social Media Graphics to Promote Your Webinar/Workshop on Facebook, Instagram, Twitter & LinkedIn This Month’s Done-For-You Marketing Package CODE: BOSS30 Get $30 off ladybossclub.com/boss
- 33. All these suggestions can help you improve the quality of your Facebook posts—but do remember to, first and foremost, be authentic and speak with your own honest, unique voice! Alease Michelle Jones Certified Online Marketing Expert & Founder of the Lady Boss Club