SlideShare a Scribd company logo
Complete step by step course to help you
get 1000 fans!
My Background
Social media enthusiast
7 YEARS of experience
Contributor for soshable.com, socialmediatoday.com, and
beingencouraged.com
Strategized for business owners, churches, non profits, &
Fortune 500 companies
Founded Kingdom Business Solutions- (specializes in online
presence, websites, social media, and SEO)
Global Digital Media Manager at TerraCycle (Named Fasting
growing company in 2006 by Inc., beat out Mark Zuckerberg)
My Background
TerraCycle has a large social media presence, including, Facebook,
Twitter, Youtube, Instagram, Tumblr, Linkedin, Pinterest, a Community
Blog,and a Podcast show called “Talking Trash with TerraCycle.
My Background
Facebook: 67,000+ fans
(U.S.)
Twitter: 35,000+ fans (U.S.)
Responsible for the digital
strategy of 23 countries for
the TerraCycle Global
offices.
Awards and Acclaim
Many business owners, non-profit
organizations, and brands reach out to me
because they are at a loss when it comes
to Facebook marketing.
Why Am I Doing This?
7 Strategies you will learn today
1. How to develop a concrete plan for your Facebook page.
2. How you can rapidly increase your fan base quickly
3. How to build a strong branding presence on Facebook
4. How to get 100 new engaging fans by next week
5. How to get your Facebook fans on your email list.
6. How you can create a community that FB can’t destroy.
7. How to be consistent on Facebook with 2 hours a week.
1: Social Media Strategy
Having a social media strategy is the single
most important component to your successful
use of Facebook.
Why Even Have a Strategy
Having a strategy is important, and will aid
you by giving you:
Direction
Consistency
Goals
Metrics
Type of Content
There are many variations of content you can have, so its
important to establish the layout you want. Some
examples are:
Picture posts
You Tube Videos/ Embedded Videos
Fill In the blank
Product or Service related posts
Questions
Custom Graphics
Inspirational Posts
Humorous posts and so much more….
Frequency of Posts
Your Facebook posting frequency is the
number of times you post and the time
between each posts.
Goals
Setting up your goals for your Facebook
business page will help you to measure where
you are and where you want to go. You are 5-
10 times more likely to achieve them, than if
you didn’t write them down.
Facebook Friend Inviting
Facebook Friend Inviting is just like it
sounds! It’s taking your existing
friends and inviting them to “Like”
your Facebook Business page.
Facebook Friend Inviting
Simple Instructions for inviting your friends to like your page:
Facebook Friend Inviting: Email
Simple Instructions
for inviting your
friends through
email:
Or click this link https://www.facebook.com/help/212291088790957
Facebook Friend Inviting:Email
Bonus Tip: If you already have an email list, you can export your list to
a .csv file and import your contacts into Facebook. This is a great way
to get connected with your existing customers.
Facebook Friend Inviting: Email
Facebook will then give
you instructions based
on your email provider so
that you can import the
file. Here’s an example of
a gmail import:
Facebook Friend Inviting
The next thing you want to do, after you have
invited your friends through the Facebook page
and email, is to get 3 - 4 friends to do the same
thing you just did on behalf of your page. I urge
you to use a script to either message them on
Facebook or give them a call.
3: Facebook Graphics
Facebook Graphics are simply graphics that you
design tailored for Facebook’s dimensions.
3: Facebook Graphics
A great resource to use is Canva.com there are
also many others like PicMonkey.com, Pixlr, and
many more.
3: Facebook Graphics
Here are some images that I made using Canva:
4: A Facebook Fanpage Fridays
What is Facebook Fanpage Friday?
Put simply, it’s a way for people to share a link to their
business page (or another page that they recommend)
with many people who may be interested in “liking” their
page. It also helps people find other businesses they
might want to follow.
A Facebook Fanpage Fridays
5: A Facebook Grab
What is a Facebook Grab?
It’s just like a website that offers you an ebook, white
paper, video, or any type of incentive, in order to obtain
your email. A Facebook grab is the same thing. It is built
into the Facebook system.
Facebook Grab
Great example of a
Facebook Grab: Kim
Garst
Your Facebook Grab
What is a Facebook Grab?
The goal with a Facebook grab is more than getting
“likes.” The valuable metric of a Facebook page, for a
business owner, is the amount of people they can drive
to their site.
Facebook Grab
Great example of how to promote your grab:
Facebook Grab
Another great example of how to
encourage likes through your grab:
How To Setup Your Facebook Grab
Use Static HTML with an app called ThunderPenny
Go to ThunderPenny.com and install it on your Facebook
Paid Options For A Facebook Grab
These are among the best paid options:
Heyo and GroSocial
Paid Options For A Facebook Grab
This is a great example of a well designed landing
page using Heyo.com Live Video Tutorial
Paid Options For A Facebook GrabThis is a great example of a well designed landing page
from GroSocial.
Choosing What You Are Going To Offer
Choosing what you are going to offer is the next step
once you’ve decided what software you are going to use
for your Facebook grab. A few options are:
• Ebook
• Video Lesson
• White Paper
Choosing What You Are Going To Offer
Now that you have your grab chosen, lets set it up in
ThunderPenny! Watch the tutorial closely so that you
have everything set up correctly.
6: Facebook Groups
Facebook Groups makes it easy to connect with specific sets of
people, like family, teammates, or coworkers. Groups can be private
or public spaces, depending on your needs. You can share updates,
photos, documents, and message other group members.
Facebook Groups
First, you will want to join a few groups related to your interests. You
can do this by typing it in the search bar. See example:
Facebook Groups
Some groups are closed and some are public
Facebook Groups
Once you have setup your group, you will want to
establish the ground rules for your group, invite
friends and people you know that would be
interested, and welcome people to add the people
they know.
7: Consistency (THE MOST IMPORTANT)
Consistency is what turns people from being
interested to being part of a movement.
7: Consistency (THE MOST IMPORTANT)
It’s better to be consistently good than to be
inconsistently great! [Remember this]
Buffer Introduction
What is Buffer? Buffer is a social media
dashboard that prides itself in making it very
simple to schedule content.
Buffer Setup
Buffer is very simple to use, and you can connect multiple
networks to decide which posts will go where.
Buffer Queuing
Buffer’s Queue is where you place the content you intend to
post, you can also add pictures by using the picture icon.
Buffer Queuing
Buffers Suggestions is a function in which Buffer recommends
content that you can post on your network. It relates to your interests.
Buffer Scheduling
Buffer’s Scheduling allows you to choose what days and what times
your posts will appear on your networks.
HootSuite Introduction
We are going to go over one of the coolest tools
for social media!
HootSuite Setup
Setting up your hootsuite for success is what we
are going to focus on. I don’t advise using
Hootsuite for Facebook, however, it is a great way
to keep track of your page.
HootSuite Scheduling
Scheduling your content through Hootsuite is a
really intuitive process, and will be most
beneficial for your other social networks.
HootSuite Streams
Hootsuite streams are a breath of fresh air to
those with multiple social networks. It enables
you to see what’s going on and respond all in one
place!
Get the Full Course
I have launched a complete Facebook course
called “1,000 Facebook Fans in 60 Days, a step by
step course that teaches you how to grow your
audience!
Why I Created This Course
I created this course to help you feel
confident and learn the skills necessary to
bring awareness to your product or service,
so that you can make an impact in your
community and, eventually, the world!
Why I Created This Course
This is more than a course. It’s a community
mentorship. I am available as a resource and
a guide to finding your first 1,000 fans and
beyond. You will learn greatly from others in
the Facebook community group.
Why This Is Different
I am determined to do what it takes to help
you reach your Facebook goals
I will respond to inquires within 24-48 hours!
You will be shown, step by step, how to build
a page from scratch. (A Live case study)
Why This Is Different
I have videos and resources to answer your
questions.
There will be continuous updates as things
change in the Facebook world (as we know
they always do.)
I will have monthly webinars to make sure
you stay up-to-date with all the latest tips,
tools, and Facebook news.
Why This Is Different
This course is not just theory, but applied action with
live tutorials for every step of the way.
You will have homework, and I will push you!
If you do not reach your goal of 1,000 fans and you
did ALL the work, I will do a 2 hour consultation call
to help point you in the right direction.
The Course has over 20 hours of vide strictly
designed to help you grow your Fanpage.
Get the Full Course
Instead of paying the normal price of $297 you
can get the course for a one time payment of $97.
If interested just go here to get the discount!
Get the Full Course
You are getting $2000 worth of value for only $97.
When the course launches it will go to its normal
price of $297. Click this link!
BONUS! Facebook Friend Inviting: Email
Facebook will then give you instructions based on
your email provider so that you can import the file.
Here’s an example of a gmail import:
Facebook Email Signature
Here are some more important facts about email:
Facebook Email Signature
Now that you know the valuable
information about emails, you
should now see how important it
is to have your Facebook icon,
and other social media icons, in
your email signature! To do this,
you can insert it manually and
leave links to your email, or you
can set one up just like I have
using WiseStamp
Facebook Email Signature
WiseStamp is a great tool to help
you market your social media
icons in your email signature:
Facebook Email Signature
Take a look at my email signature for
example. All of the icons, and even the
logo, are hyperlinked.

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7 ways to get 1,000 facebook fans in 60 days. 7.30.15 webinar

  • 1. Complete step by step course to help you get 1000 fans!
  • 2. My Background Social media enthusiast 7 YEARS of experience Contributor for soshable.com, socialmediatoday.com, and beingencouraged.com Strategized for business owners, churches, non profits, & Fortune 500 companies Founded Kingdom Business Solutions- (specializes in online presence, websites, social media, and SEO) Global Digital Media Manager at TerraCycle (Named Fasting growing company in 2006 by Inc., beat out Mark Zuckerberg)
  • 3. My Background TerraCycle has a large social media presence, including, Facebook, Twitter, Youtube, Instagram, Tumblr, Linkedin, Pinterest, a Community Blog,and a Podcast show called “Talking Trash with TerraCycle.
  • 4. My Background Facebook: 67,000+ fans (U.S.) Twitter: 35,000+ fans (U.S.) Responsible for the digital strategy of 23 countries for the TerraCycle Global offices.
  • 6. Many business owners, non-profit organizations, and brands reach out to me because they are at a loss when it comes to Facebook marketing. Why Am I Doing This?
  • 7. 7 Strategies you will learn today 1. How to develop a concrete plan for your Facebook page. 2. How you can rapidly increase your fan base quickly 3. How to build a strong branding presence on Facebook 4. How to get 100 new engaging fans by next week 5. How to get your Facebook fans on your email list. 6. How you can create a community that FB can’t destroy. 7. How to be consistent on Facebook with 2 hours a week.
  • 8. 1: Social Media Strategy Having a social media strategy is the single most important component to your successful use of Facebook.
  • 9. Why Even Have a Strategy Having a strategy is important, and will aid you by giving you: Direction Consistency Goals Metrics
  • 10. Type of Content There are many variations of content you can have, so its important to establish the layout you want. Some examples are: Picture posts You Tube Videos/ Embedded Videos Fill In the blank Product or Service related posts Questions Custom Graphics Inspirational Posts Humorous posts and so much more….
  • 11. Frequency of Posts Your Facebook posting frequency is the number of times you post and the time between each posts.
  • 12. Goals Setting up your goals for your Facebook business page will help you to measure where you are and where you want to go. You are 5- 10 times more likely to achieve them, than if you didn’t write them down.
  • 13. Facebook Friend Inviting Facebook Friend Inviting is just like it sounds! It’s taking your existing friends and inviting them to “Like” your Facebook Business page.
  • 14. Facebook Friend Inviting Simple Instructions for inviting your friends to like your page:
  • 15. Facebook Friend Inviting: Email Simple Instructions for inviting your friends through email: Or click this link https://www.facebook.com/help/212291088790957
  • 16. Facebook Friend Inviting:Email Bonus Tip: If you already have an email list, you can export your list to a .csv file and import your contacts into Facebook. This is a great way to get connected with your existing customers.
  • 17. Facebook Friend Inviting: Email Facebook will then give you instructions based on your email provider so that you can import the file. Here’s an example of a gmail import:
  • 18. Facebook Friend Inviting The next thing you want to do, after you have invited your friends through the Facebook page and email, is to get 3 - 4 friends to do the same thing you just did on behalf of your page. I urge you to use a script to either message them on Facebook or give them a call.
  • 19. 3: Facebook Graphics Facebook Graphics are simply graphics that you design tailored for Facebook’s dimensions.
  • 20. 3: Facebook Graphics A great resource to use is Canva.com there are also many others like PicMonkey.com, Pixlr, and many more.
  • 21. 3: Facebook Graphics Here are some images that I made using Canva:
  • 22. 4: A Facebook Fanpage Fridays What is Facebook Fanpage Friday? Put simply, it’s a way for people to share a link to their business page (or another page that they recommend) with many people who may be interested in “liking” their page. It also helps people find other businesses they might want to follow.
  • 24. 5: A Facebook Grab What is a Facebook Grab? It’s just like a website that offers you an ebook, white paper, video, or any type of incentive, in order to obtain your email. A Facebook grab is the same thing. It is built into the Facebook system.
  • 25. Facebook Grab Great example of a Facebook Grab: Kim Garst
  • 26. Your Facebook Grab What is a Facebook Grab? The goal with a Facebook grab is more than getting “likes.” The valuable metric of a Facebook page, for a business owner, is the amount of people they can drive to their site.
  • 27. Facebook Grab Great example of how to promote your grab:
  • 28. Facebook Grab Another great example of how to encourage likes through your grab:
  • 29. How To Setup Your Facebook Grab Use Static HTML with an app called ThunderPenny Go to ThunderPenny.com and install it on your Facebook
  • 30. Paid Options For A Facebook Grab These are among the best paid options: Heyo and GroSocial
  • 31. Paid Options For A Facebook Grab This is a great example of a well designed landing page using Heyo.com Live Video Tutorial
  • 32. Paid Options For A Facebook GrabThis is a great example of a well designed landing page from GroSocial.
  • 33. Choosing What You Are Going To Offer Choosing what you are going to offer is the next step once you’ve decided what software you are going to use for your Facebook grab. A few options are: • Ebook • Video Lesson • White Paper
  • 34. Choosing What You Are Going To Offer Now that you have your grab chosen, lets set it up in ThunderPenny! Watch the tutorial closely so that you have everything set up correctly.
  • 35. 6: Facebook Groups Facebook Groups makes it easy to connect with specific sets of people, like family, teammates, or coworkers. Groups can be private or public spaces, depending on your needs. You can share updates, photos, documents, and message other group members.
  • 36. Facebook Groups First, you will want to join a few groups related to your interests. You can do this by typing it in the search bar. See example:
  • 37. Facebook Groups Some groups are closed and some are public
  • 38. Facebook Groups Once you have setup your group, you will want to establish the ground rules for your group, invite friends and people you know that would be interested, and welcome people to add the people they know.
  • 39. 7: Consistency (THE MOST IMPORTANT) Consistency is what turns people from being interested to being part of a movement.
  • 40. 7: Consistency (THE MOST IMPORTANT) It’s better to be consistently good than to be inconsistently great! [Remember this]
  • 41. Buffer Introduction What is Buffer? Buffer is a social media dashboard that prides itself in making it very simple to schedule content.
  • 42. Buffer Setup Buffer is very simple to use, and you can connect multiple networks to decide which posts will go where.
  • 43. Buffer Queuing Buffer’s Queue is where you place the content you intend to post, you can also add pictures by using the picture icon.
  • 44. Buffer Queuing Buffers Suggestions is a function in which Buffer recommends content that you can post on your network. It relates to your interests.
  • 45. Buffer Scheduling Buffer’s Scheduling allows you to choose what days and what times your posts will appear on your networks.
  • 46. HootSuite Introduction We are going to go over one of the coolest tools for social media!
  • 47. HootSuite Setup Setting up your hootsuite for success is what we are going to focus on. I don’t advise using Hootsuite for Facebook, however, it is a great way to keep track of your page.
  • 48. HootSuite Scheduling Scheduling your content through Hootsuite is a really intuitive process, and will be most beneficial for your other social networks.
  • 49. HootSuite Streams Hootsuite streams are a breath of fresh air to those with multiple social networks. It enables you to see what’s going on and respond all in one place!
  • 50. Get the Full Course I have launched a complete Facebook course called “1,000 Facebook Fans in 60 Days, a step by step course that teaches you how to grow your audience!
  • 51. Why I Created This Course I created this course to help you feel confident and learn the skills necessary to bring awareness to your product or service, so that you can make an impact in your community and, eventually, the world!
  • 52. Why I Created This Course This is more than a course. It’s a community mentorship. I am available as a resource and a guide to finding your first 1,000 fans and beyond. You will learn greatly from others in the Facebook community group.
  • 53. Why This Is Different I am determined to do what it takes to help you reach your Facebook goals I will respond to inquires within 24-48 hours! You will be shown, step by step, how to build a page from scratch. (A Live case study)
  • 54. Why This Is Different I have videos and resources to answer your questions. There will be continuous updates as things change in the Facebook world (as we know they always do.) I will have monthly webinars to make sure you stay up-to-date with all the latest tips, tools, and Facebook news.
  • 55. Why This Is Different This course is not just theory, but applied action with live tutorials for every step of the way. You will have homework, and I will push you! If you do not reach your goal of 1,000 fans and you did ALL the work, I will do a 2 hour consultation call to help point you in the right direction. The Course has over 20 hours of vide strictly designed to help you grow your Fanpage.
  • 56. Get the Full Course Instead of paying the normal price of $297 you can get the course for a one time payment of $97. If interested just go here to get the discount!
  • 57. Get the Full Course You are getting $2000 worth of value for only $97. When the course launches it will go to its normal price of $297. Click this link!
  • 58. BONUS! Facebook Friend Inviting: Email Facebook will then give you instructions based on your email provider so that you can import the file. Here’s an example of a gmail import:
  • 59. Facebook Email Signature Here are some more important facts about email:
  • 60. Facebook Email Signature Now that you know the valuable information about emails, you should now see how important it is to have your Facebook icon, and other social media icons, in your email signature! To do this, you can insert it manually and leave links to your email, or you can set one up just like I have using WiseStamp
  • 61. Facebook Email Signature WiseStamp is a great tool to help you market your social media icons in your email signature:
  • 62. Facebook Email Signature Take a look at my email signature for example. All of the icons, and even the logo, are hyperlinked.

Editor's Notes

  1. http://socialmediatoday.com/daviddsimons/503839/do-you-consider-podcasting-part-social-media http://blog.hootsuite.com/the-terracycle-story/ https://smallbusiness.yahoo.com/advisor/global-recycling-company-gained-community-thousands-terracycle-story-223018251.html http://soshable.com/social-media-social-skills/ http://soshable.com/author/david-simons/
  2. Tell the story of Samantha reaching out to me during a business meeting.
  3. The strategy we are going over will help you design a game plan for your Facebook page, but it will also be a great tool for any other social networks you plan to add in the future.
  4. Some suggests 2-3 times a day, other suggest just once a day. According to [STATS] you should post about 3 times a day. I suggest that you chose a minimum and never drop below that minimum and if you choose to go higher than that then its okay.
  5. You will receive a FREE strategy guide by going to KingdomSocialMedia.com
  6. . This is something most people know to do, but here we are going to learn how to maximize this technique to the fullest!
  7. The best size dimension to use for Facebook graphics are 504px X 504 px.
  8. The best size dimension to use for Facebook graphics are 504px X 504 px.
  9. The best size dimension to use for Facebook graphics are 504px X 504 px.
  10. Facebook Groups are a great place to build awareness about your business!
  11. Make sure to add valuable content and engage with the people in your group. Also from time to time you can direct people to your Facebook page.
  12. Hootsuite has a special place in my heart, describe how I first started with them, and how they wrote an article on my work include link: http://blog.hootsuite.com/the-terracycle-story/
  13. Bit.ly is absolutley one of my favorite tools it has so much to offer and the best part is that it is FREE! Still bit.ly stands out from all the rest you’ll find out why in the next section!
  14. Bit.ly is absolutley one of my favorite tools it has so much to offer and the best part is that it is FREE! Still bit.ly stands out from all the rest you’ll find out why in the next section!
  15. Bit.ly is absolutley one of my favorite tools it has so much to offer and the best part is that it is FREE! https://www.udemy.com/1000-facebook-fans-in-60-days-without-paying-for-ads/ Still bit.ly stands out from all the rest you’ll find out why in the next section!