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Persuasion design
This document discusses techniques for influencing website design through persuasion. It provides examples of testing design variations to optimize for factors like reciprocity, social proof, authority, scarcity, commitment, and consistency. Testimonials increased sales by 34% and an e-mark badge increased conversions by 32%. The document recommends testing design elements and learning persuasion tactics to influence website visitors. It provides resources for further information on topics like visual website optimization, elastic testing, and TED talks on human decision making.
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Persuasion design
- 1. Influence in thedesign of web sitesPersuasion Design
- 3. Before Everything: Test!Split/MultivariateTest Like Crazy!
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- 5. ReciprocityScratch my back,I’ll scratch yours.
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- 7. “30 day FreeTrial on All Accounts”30% more signups than the original “Start a Highrise Account”
- 8. Social Proof People willdo things that they see other people are doing.
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- 11. Authority People will tendto obey authority figures
- 13. 32% increase inconversions with the E-mark badge.
- 14. LikingPeople are easilypersuaded by other people that they like.
- 15. "The value ofan artwork is rooted in assumptions about the human performance underlying its creation."Paul Bloom, TED Talk
- 18. ScarcityPerceived scarcity willgenerate demand.
- 20. 6.3% increase insales
- 21. Commitment and ConsistencyIfpeople commit, orally or in writing, to an idea or goal, they are more likely to honor that commitment
- 23. 28% increase insignups
- 24. Are we incontrol of our own decisions?- Dan Ariely, TED Talk
- 27. Test EverythingLearn PersuasionTacticsRemember
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