This document discusses trends in ICT for agriculture. Mobile technologies are increasingly important, with most agricultural services focusing on information/knowledge sharing (50%) and value chain support (33%). Key ICT services for agriculture include information/knowledge exchange networks, value chain linkages, and financial services. Examples highlighted include Reuters Market Light for price/weather info, Digital Green videos, and M-Farm for market transparency. Lessons learned emphasize focusing on user needs over technology, using appropriate existing infrastructure, and ensuring services are sustainable and scalable.

1. ICT in Agriculture – trends & opportunities
Presentation in CDI course “Agriculture in Transition”
mirjam schaap, May 2014

3. ICT trend = Mobile
the @gricultural revolution
http://youtu.be/wGmoX052TLk

4. http://www.statista.com/chart/1380/mobile-web-usage/

5. Changing data sources and flows
 Continued improvement of basic mobile infrastructure
 Emergence of alternative mechanisms data flow
 Alternative provision of date flows
more resilient + cheaper data flows
together with inproved broadband access
 New opportunities for audio + video engagement

6. GSMA Intelligence Mobile platform wars (2014)
https://gsmaintelligence.com/files/analysis/?file=140219-platform-wars.pdf
Annual Worldwide Device Sales

7. GSMA Intelligence Mobile platform wars (2014)
https://gsmaintelligence.com/files/analysis/?file=140219-platform-wars.pdf
Feature vs Smartphone sales and use

8. GSMA Intelligence Mobile platform wars (2014)
https://gsmaintelligence.com/files/analysis/?file=140219-platform-wars.pdf
Feature phones for mobile data

9. GSMA Intelligence Mobile platform wars (2014)
https://gsmaintelligence.com/files/analysis/?file=140219-platform-wars.pdf
Agriculture just a tiny part of services

10. ICT 4 agriculture
services

11. types of ICT4ag services
 Information Services & Knowledge Exchange Networks
 Value Chain Linkages
 Financial Services

12. types of ICT4ag services
 Information Services & Knowledge Exchange Networks
How many % of total service offerings
in m-agri projects focus on
extension and education services?
.......%

13. Service offerings of m-agri projects
Sustainable Agriculture: a mobile landscape (Batchelor et.al. 2014)
50 % trade + value chain support – 33% (co-creation) knowledge related services

14. Information Services and
Networks for
Knowledge Exchange
Value Chain Linkages Financial Services
S
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f
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• Input information
• Agronomic Information
• Weather forecasts
• Market information
• + choice on inputs
• + sustainable agro
practices
• Improved productivity
• Higher crop quality
• Higher prices received
• Horizontal + vertical
information flow
• Aggregation of
farmers for
purchase and sale
• Connection with
input providers and
buyers
• Purchase cheaper
• Access to buyers
• Less product loss
• Access to new
products and
markets
• Mobile banking
• Micro-credit/saving
• Micro-insurance
• Reduced risks and
transaction costs
• Access to credit
• Reduced
vulnerability to
risks and shocks
Sustainable Agriculture: a mobile landscape (Batchelor et.al. 2014)

15. Information Services
Knowledge Exchange

16. Reuters Market Light
 SMS
 personalized, professional information
 >250 crops,
 >1,000 markets
 >3,000 weather locations

17. Digital green farmer videos
http://www.digitalgreen.org/

18. iCow - Kenia

19. Fighting counterfeit products
• label with scratch-off area
• security chip
http://www.ifdc.org/Nations/U
ganda/Articles/Fighting-
Counterfeit-CPPs-in-Uganda/

20. Value Chain

21. http://b2bpricenow.com/b2b/contents/mainpage.asp

22. M-farm - transparency tool for farmers
 local farmers receive
crop prices and market
information by sending
SMS shortcode
 digital marketplace in
which subscribing
farmers can sell their
crops & by farm inputs
 Online platform to
connect and sell
collectively

23. Year 2025 of the
@gricultural
revolution
http://youtu.be/zGodAfYlaF0

24. Financial Services

25. https://customer.ilovezoona.com/default.asp

26. Zoona: e-vouchers to mobile phones
For agribusiness:
 Information about farmers / credit worthiness
 Reduced side selling
For agribusiness:
 Increased security of payment (vs paper voucher or cash)
 Building financial identity
 Discounts at suppliers
For input suppliers / retailers
 Less cash risk / improved record keeping
 Improve relationship wholesale suppliers

27. https://esoko.com/

29. ICT services 4 Agriculture

30. ICT for governance
ICT for Agriculture services
 Information Services & Knowledge Exchange Networks
 Value Chain Linkages
 Financial Services
ICT services for Agriculture
 Rural governance / transparency + citizen participation
 ICT and land administration + management

31. Open (GIS) data Ghana agriculture
http://gis4ghagric.net/

32. Follow your money
http://twaweza.org/uploads/flash/budget-visualization-000/Twaweza.html#/home/viewType=Bubbles&spending=Actual&split=Function&year=2010-11

33. Other Framework

34. https://customer.ilovezoona.com/default.asp www.etransformafrica.org
Another framework - deloitte
Information Systems
including DSS/MIS/GIS etc
ICT-enabled Learning and
Knowledge Exchange
Modelling Solutions
Sensory and Proximity
Devices
ICT-enabled Networking
Solutions
Online Commerce Tools
(eCommerce/ mCommerce)
ICT THROUGH THE CROPPING CYCLE- THE NEEDS OF THE FARMER

35. • Land Title Deeds
• Market Information and Trends
(Technical, Financial, etc)
• Crop Suitability for Land-Soil Testing etc
• Knowledge of Existing Service Providers
• Business Planning Support
• Licenses and Subsidies (where relevant)
• Queries and Replies
• Sill Requirement and Training
B2F/F2B
Service Provider Rates (Seeds, Fertilizer,
HYV, Irrigation, Implements), Application
for Credits, Soil Testing
Crop Forecast by feeding planting
information, Online order placement and
delivery, online payment systems
One stop shops, Quality Certification
services, Loan repayment, online commerce
and payment systems, Scheduling Delivery
G2F/F2G
Schemes, Support Prices Information,
Procedures, Title Registration Information,
Credit Facilities
Crop Forecast by feeding planting
information, Water management inputs,
Credit related services
Loan repayment services, Storage services
request, Feedback into system
R2F/F2R
Market Trends, Crop Suitability for Land,
Questions and Answers
Question and Answer services related to
agricultural operations
Any Research information required,
Feedback into the system
• Early Warning and Weather Systems
• Timely provision of Agricultural Inputs/
Services/ Credit
• Connectivity with markets for
implements
• Water Management from providers
• Online commerce and payment systems
• Queries and Replies
• Feedback into the market systems
• Bi-directional exchange of information
• Procurement prices at various POSs
• Quality Certification Requests
• Price Discovery at Farms
• Online Commerce and Payment Systems
• Transportation and Packaging Service
Provider Inputs
• Access to Storage Facilities
• Feedback into the market systems
Crop & Land
Selection
Calendar
Definition
Access to
Credit
Land
Preparation
& Sowing
Input
Management
Crop
Harvest
Marketing
and
Packaging
Transport
Sale and
Repayment
PRE-CULTIVATION CROP CULTIVATION & HARVESTING POST HARVEST
Informationand
Service
Requirements
Stages
and Sub-
Stages
Another framework – deloitte (2)
https://customer.ilovezoona.com/default.asp www.etransformafrica.org

36. Your own examples?

37. Geographical distribution 'M-Agri' projects
Sustainable Agriculture: a mobile landscape (Batchelor et.al. 2014)

38. Assignment
 With your neighbour
 Share the best ICT4ag service that your country has
 Briefly describe the service
 In what category does it belong?
● Information Services & Knowledge Exchange Networks
● Value Chain Linkages
● Financial Services
 Why is it the best?

39. Sustainable Agriculture: a mobile landscape (Batchelor et.al. 2014)
Preferred modes of communication in
m-agri projects

40. Mobile Data Collection

41. Open Data Kit: free, open source, offline
Gaetano Borriello http://opendatakit.org http://youtu.be/HqqUdfz9Uyc

42. Gaetano Borriello http://opendatakit.org
ODK survey

43. Think ......
How could mobile data collection
be useful in your situation?

44. Lessons learned

45. Lessons learned ICT 4 agriculture
 Concentrate on the demand, not on the Technology
 Use Appropriate Technologies
 Focus on Affordable Access and Use, Not Ownership
 Be Aware of Social Differences in Access, Use and Impacts
 Create an Enabling Environment for Innovation
 Promote Leadership and find Champions
 Develop Sustainable Business Models through Partnerships
ICT in agriculture e-source book (World Bank, 2011)

46. Key lessons ICT4D partnerships
 pay attention to local context
 involve local communities in partnership implementation
 clear + agreed intended development outcomes
 build in sustainability and scalability into design at start
 partnerships are built on trust, honesty, openness,
mutual understanding and respect.
 supportive enabling environment in place
What are the key lessons of ICT4D partnerships for poverty reduction? (Geldof et.al. 2011)

47. Important lessons learned m-Agri projects
 Keep the technology simple
 Build on existent ICT infrastructure where possible
 Plan for the future, not the now
 Listen to clients

48. Key weblinks ICT4ag
 ICT in Agriculture e-sourcebook http://www.ictinagriculture.org/
 ICT update (CTA) http://ictupdate.cta.int/
 ICT in Africa www.eTransformAfrica.org
 ICT4ag conference site http://ict4ag.org/
 E-agriculture www.e-agriculture.org
 Life apps (short films) http://www.aljazeera.com/programmes/life-apps/
 Mobile data collection Open Data Kit http://opendatakit.org
 Management of Spatial Information www.imarkgroup.org/moreAboutModule_en.asp?id=158
 Participatory Spatial Information Management http://pgis-tk-en.cta.int

49. Key weblinks open data
 Open for Change http://openforchange.info/
 Open Development (video) http://vimeo.com/49827002
 Worldbank Open Data log http://blogs.worldbank.org/opendata/
 IFPRI open data for agriculture http://www.ifpri.org/event/open-data-agriculture-side-event-ifpri
 Publish What You Fund http://www.publishwhatyoufund.org/
 Open Aid Partnership http://www.openaidmap.org/
 IATI Standard http://iatistandard.org/
 Government open budget data http://openspending.org/
 Worldbank open data http://datacatalog.worldbank.org/
 Mapping aid data http://aiddata.org/maps

50. Enjoy the
course and
join the
@gricultural
revolution !
mirjam.schaap@wur.nl
www.delicious.com/mirjamschaap
www.delicious.com/mirjamschaap/ict4ag
www.twitter.com/mirjamschaap
nl.linkedin.com/in/mirjamschaap/
www.wageningenUR.nl/cdi
www.facebook.com/CDIwageningenUR
www.twitter.com/CDIwageningenUR