This document summarizes the Japanese ICT market and trends from 2013-2018. It finds that smartphone and mobile data usage penetration rates are over 50% and 80% respectively. Tablet usage is growing and reached around 15% penetration by 2013. The top mobile operators are expanding 4G LTE networks. Online shopping led by Rakuten is growing significantly. Emerging technologies like wearables, smart TVs, M2M, and e-books are gaining adoption. The government aims to promote ICT innovation to solve social issues. Overall the ICT industry contributes 10% of Japan's economy and continues growing over 10% annually in many sectors.

1. ASEAN ICT Market Deep Dive
Conference 2013!
!
Japan ICT industry,
market, trend and future!
3rd Dec 2013
Copyright 2013 Global development Inc. All rights reserved.

2. Copyright 2013 Global development Inc. All rights reserved.

3. Japan ICT Outlook / Index
Mobile Phone Penetration : 106%
Three large Mobile Operators
Smartphone : around 50%
Tablet : around 15%
46%
All Mobile Operators started LTE
Internet Penetration : more than 80%
ICT is 10% of all Japan industry
Japan Population 127.6M
Copyright 2013 Global development Inc. All rights reserved.
29%
25%
Topics : All operators
have iPhone Now

4. Japan ICT Outlook / Cost Examples
Smartphone : around 6500JPY(65USD)
Monthly up to 7GB (After 7GB, data speed will be 128kbps)
Wireless Internet : 3880 JPY(39USD)
Monthly No Limit
LTE
WiMAX
Main Players (not all)
Wired Internet :
ADSL : 2000JPY (20USD)
Optical : 2000JPY (20USD/apartment)
-5000JPY (50USD/isolated house)
Copyright 2013 Global development Inc. All rights reserved.

5. Japan ICT Outlook / Government Strategy
Creating New value Added
Important
Project
Data
Application
Multimedia
Contents
Agriculture
Solving Social Problem
Activation
of Local
Disaster
prevention
HealthCare
Resource
ICT Common Base
Geographic Data and more, driving open data
Enhanced Security for safety and peace of mind
Most advanced ICT Infrastructure
R&D for Innovation
Source
:
Ministry
of
Internal
Affairs
and
Communica8ons
Copyright 2013 Global development Inc. All rights reserved.

6. Japan ICT Outlook / Market Trend
2013
40
4
2014
41
5
2018
40
7
20
8
22
7
39
6
Mobile Phone
Tablet, E-book
2
6
2
6
Million Units
100M JPY
23
18,217
63
18,451
475
18,275
Data Center
SaaS/ASP
100M JPY
100M JPY
9,470
3,948
10,058
4,535
13,033
7,333
Mobile Phone
Mobile Data
100M JPY
100M JPY
65,389
6,007
64,456
6,049
64,736
5,950
100M JPY
100M JPY
391
2,377
401
3,445
452
11,704
100M JPY
Trilion JPY
4,914
12
5,220
13
6,558
21
Smart Payment
Internet Advertising
Digital Signage
Trilion JPY
100M JPY
100M JPY
48
7,124
1,006
50
7,552
1,134
61
8,894
1,609
Game (Hardware)
Game (Software)
100M JPY
100M JPY
2,504
2,659
2,103
2,628
1,252
2,507
Social Gaming
100M JPY
E-book, Magazine, Newspaper 100M JPY
Contents
Market
2
6
Info Security
BtoC E-commerce
Platform
Market
Million Units
Million Units
Public Wireless LAN
M2M
Market
Million Household
Million Units
Wearable Terminal
Wired Internet
Network
Smart TV
DSC
DVC
Terminal for automotive
Device
Market
Million Units
Million Units
6,099
1,729
6,535
2,278
8,328
4,995
More than 10% growth 2013-2018
- E-book
- E-Magazine, Newspaper
100M JPY
100M JPY
930
799
1,235
1,042
2,814
2,812
Music Distribution
VOD
100M JPY
100M JPY
435
1,159
451
1,314
100M JPY
10k household
10k household
10k household
10k household
680
1,192
717
368
107
697
1,179
716
350
114
727
1,140
700
318
121
SaaS / ASP
M2M
BtoC E-commerce
(E-payment/Smart payment)
E-Book, Magazine, Newspaper
493
1,632
BS broadcast
Multi-Ch broadcast
- Cable TV
- Satellite TV
- IP TV
Tablet
Smart TV
Wearable Terminal
Source
:
Nomura
Research
Ins8tutes.
Copyright 2013 Global development Inc. All rights reserved.

7. Japan ICT Outlook / Devices - Tablet
Tablet Market in Japan
Biggest Price Comparison Site
kakaku.com
Top Sales
Top Reputation
Sharp%
4%%
Others%
22%%
Apple%
46%%
Fujitsu%
4%%
Sony%
9%%
ASUS%
16%%
2013 First Half Shipment
Current Situation
Copyright 2013 Global development Inc. All rights reserved.

8. Japan ICT Outlook / Devices - Wearable
Sony SmartWatch 2
Sony
Computer
Science
Laboratory
SmartWig
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9. Japan ICT Outlook / Devices - Smart TV
TV
Venders
Mobile
Operators
Smart
VIERA
Stick Device to HDMI Terminal of TV
Contents, Connection to Mobile
Collaboration with Contents provider
Stick type and more..
Copyright 2013 Global development Inc. All rights reserved.

10. Japan ICT Outlook / SaaS, ASP
Japan has good Network Infrastructure, so.. JAPAN Local Customized
ASP
for
Bank
/
BeSTA
ASP
for
Health
Care
/
DDWork21
Online Accounting Service
FUJI DATA SYSTEM / Care Service
Web Service
Manufacturing
Service
h=p://www.aspicjapan.org/
Copyright 2013 Global development Inc. All rights reserved.

11. Japan ICT Outlook / M2M
M2M and Big Data
Management of vending machine
M2M communication against Disaster
Car 2 Car
h=p://fenics.fujitsu.com/networkservice/m2m/
Copyright 2013 Global development Inc. All rights reserved.

12. Japan ICT Outlook / E-commerce
2012 Japan Online retail share
Souce
:
Rakuten
IR
Rakuten(
Others(
Amazon(
Rakuten
Ichiba
(Market
Place)
Yahoo(
AucNon
site
Travel
Stock
Market
Bank
and
other
IT
services
Copyright 2013 Global development Inc. All rights reserved.

13. Japan ICT Outlook / Smart Payment
Source:
Payment
and
Se=lement
Systems
Department,
Bank
of
Japan
Copyright 2013 Global development Inc. All rights reserved.

14. Japan ICT Outlook / Smart Payment
Japan
e-­‐Points
and
e-­‐money
System
Points
alliance
Ponta(50M)
By
Loyal
MarkeNng
T-­‐Point
(42M)
By
CCC
Point
to
Point
Point
to
E-­‐money
Millage
Air
Docomo
Points
(59M)
by
Docomo
Operator
E-­‐commerce
AEON
Bank
Yahoo
Points
(26.4M)
by
YahooJ
Seven
Bank
E-­‐Money
TransportaNon
WAON
Points
(25M)
by
Aeon
SUICA(1.5M)
Points
Japan
Rail
way
Nanaco
(20.8M)
Points
E-­‐Money
WAON
E-­‐money
(25M)
by
Aeon
SUICA(40M)
E-­‐Money
Japan
Rail
way
nanaco
(20.8M)
E-­‐money
by
7&i
Copyright 2013 Global development Inc. All rights reserved.
Rakuten
(81M)
Points
Rakuten
Bank
Rakuten
(70M)
Edy
/
E-­‐money

15. Japan ICT Outlook / E-book etc..
2012 Japan E-book Shipment Share
NEC'
3%'
SONY'
26%'
Amazon'
Kindle'
38%'
Rakuten'
Kobo'
33%'
Souce
:
MM
Ins8tutes
Copyright 2013 Global development Inc. All rights reserved.

16. Japan ICT Outlook / Social Networking
(000)
h=p://ascii.jp/elem/000/000/810/810644/
Copyright 2013 Global development Inc. All rights reserved.

17. Japan ICT Outlook / Unique Service
2ch
Blog
with
an
assumed
name
(People
don’t
disclose
the
name)
Like
as
Ustream,
Youtube
but
with
user
can
write
the
comments
to
the
video
h=p://ascii.jp/elem/000/000/810/810644/
Copyright 2013 Global development Inc. All rights reserved.

18. Japan ICT Outlook / Digital Promotion
SEO
/
SEM
Contents/ads
Contents
MarkeNng
Mail
Magazine
is
very
Popular
Affiliate
is
progressed
in
Japan..
Ads
for
ROI
…
Display
Ads
and
other
tradiNonal..
Real
Event
-­‐
Very
popular
in
Tokyo
area
and
there
are
a
lot
of
service
Copyright 2013 Global development Inc. All rights reserved.

19. Japan ICT Outlook / Startups
Japan government provide a lot of assistance payment to Startups
Tokyo,
Osaka,
Fukuoka
and
more
Creator
IncubaNon
Startup
AcNve
EducaNon
:
01Dojo
A
lot
of
Events
Local
IncubaNon
Copyright 2013 Global development Inc. All rights reserved.
Local
Gov.
IncubaNon

20. Japan Issue

21. Local City, ex Hakata-city
Hakata
StaNon
Air
Port
PromoNon
is
very
very
limited..

22. Tourism
Contents are great, but communication, marketing
are needed to improve..
High
ValuaNon
Low
ValuaNon
-­‐
Clean
Environment（1-­‐10）
-­‐
TransportaNon（1−10）
-­‐
ICT
Infrastructure（1-­‐10）
-­‐
Hospitality（1）
-­‐
Manner
EducaNon（1-­‐10）
-­‐
Historical
Place（7）
-­‐
Culture
Export（12）
-­‐
VISA
for
Non
Japanese（96）
-­‐
Business
for
Non
Japanese（93）
-­‐
Non
Japanese
recruiNng
-­‐
MarkeNng,
PromoNon（60）
-­‐
Access
to
Rent
a
car（82）
-­‐
Tax,
Cost..（100）
But
Now
Japan
is
NOT
expensive…
Copyright 2013 Global development Inc. All rights reserved.

23. Contents Industry, but…

24. Collaboration..
Good for Everyone
- Seller
- Buyer
- Region
OHMI
Merchant
(Business
Man)
Contents
Technology
Human
Resource
&
Funding

25. Thank you very much!!
ありがとうございます。

26. Japan Info
facebook.com/gotojapan.jp
Shikoku, Japan Info
facebook.com/yourshikoku
Manga related Info
facebook.com/tokyomangacollection
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Open Meetup Inc.!
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