The document discusses the need for public-private partnerships in wheat production in India to boost productivity. It notes that while the public sector has established various research and extension organizations, wheat productivity remains low. The role of the private sector in wheat seed production and marketing has increased in recent years. However, marketing public varieties remains challenging for private companies due to competition and demand forecasting issues. The document advocates for complementary roles between the public and private sectors in research, distribution of public technologies, and marketing/extension. It provides an example of one private company, DCM Shriram Ltd., that has invested in wheat research and seen growing sales of its proprietary varieties in India.

1.
Public-­‐Private
Partnership
in
India-­‐
a
Need
for
breakthrough
in
Wheat
Produc:on
Gurdev
Singh,
O.P.
Shringi
and
Vineet
Kumar

2.
Wheat:
Area,
Produc:on
and
Produc:vity
in
India

3. Produc:vity
of
Wheat
Growing
States
in
India
Source:
DWR
E
NewsleJer
2013

4. Wheat
-­‐Seed
Replacement
Over
Years
Source:
Seednet.gov.in,
2014
13 13 13
16 18
22
25
27
32 33 33
0
5
10
15
20
25
30
35
00-­‐01 01-­‐02 02-­‐03 03-­‐04 04-­‐05 05-­‐06 06-­‐07 07-­‐08 08-­‐09 09-­‐10 10-­‐11
SRR
(%)

5. Cer:fied/Quality
Seed
Distribu:on
of
Wheat
(1983-­‐2012)

6. Public
Sector
Organisa:ons
• 51
ICAR
Ins*tutes
• Directorate
of
Wheat
Research
• 17
Na*onal
Research
Centres
• 79
AICRPs/AINPs
• 634
Krishi
Vigyan
Kendras
(KVK’s)
• 56
State
Agricultural
Universi*es
• 16
SSC
(State
Seed
Corpora*ons)
• 22
Seed
Cer*fica*on
Agencies
• 104
Seed
Tes*ng
Laboratories

7.
Role
of
Private
Sector
in
Wheat
Seed
Market
• Seeds
mul*plica*on
and
distribu*on
of
public
varie*es
• Approx.400
private
seed
companies,
35%
involved
in
wheat
seed
produc*on/
marke*ng
• Private
sector
accounts
for
53
%
of
market
in
terms
of
turnover

8. Role
of
Private
Sector
–
Contd.
• Private
sector
started
seed
business
without
their
own
R&D,
i.e.
Produc*on
&
Marke*ng
of
Public
Varie*es
• With
PVP
policy
enforcement:
–
Large
private
companies
and
MNC’s
entered
the
seed
business
–
Private
sector
has
also
started
focus
on
Self
Pollinated
Crops
•
Private
companies
like
DCM
SHRIRAM
LTD
providing
complete
package
to
the
farmers
viz.,
Seeds,
Fer*lisers,
Crop
Care
Chemicals,
PGR
&
Crop
Advisory
Services

9. Strengths
of
Private
Sector
• Market
Focused
R
&
D
• Global
access
to
technological
developments
• Professional
Management
• Growth
Oriented

10. Marke:ng
of
Public
Varie:es
-­‐
Problems
of
Private
Sector
• Compared
to
other
crops,
wheat
business
is
not
very
aarac*ve
• Compe**on
for
Seed
Cost
as
government
provides
subsidized
seed
• Difficult
to
calculate
demand
forecast
(Losses
on
unsold
Stocks)

11. Complimentary
Roles
of
Public
and
Private
Sector
in
India
Public
Private
Partnership
Areas
§
Private
Distribu*on
of
Public
Technology
§
Private
support
for
Public
Research
§
Public-­‐Private
collabora*ve
research
§
Public-­‐Private
Partnership
in
Marke*ng
&
Extension

12. DCM
SHRIRAM
Ltd.
On
Growth
Path
• Started
R
&
D
in
2000
• Released
two
varie*es
in
2009
from
CIMMYT
material
• Super
152
&
Super
172
suitable
for
NWPZ
&
EZ
• Super
111
released
in
2012
for
CZ
from
in-­‐house
R&D
Crop
Season
Quan:ty
(tons)
2009-­‐10
70
2010-­‐11
700
2011-­‐12
4500
2012-­‐13
12500
2013-­‐14
17000

13. Proprietary
Varie:es’
Sale
–
Share
of
Private
Companies
2013-­‐14
% market Share

14. DCM
SHRIRAM’s
Field
Product
Promo:on
Ac:vi:es
Crop
Shows/Field
Days
2010-­‐11
2011-­‐12
2012-­‐13
Events
No.of
Farmers
Events
No.of
Farmers
Events
No.of
Farmers
1955
111904
3570
214597
5105
301010

15. Glimpses
Product
Promo:on
Ac:vi:es

16. Glimpses
Product
Promo:on
Ac:vi:es

17. SUPER
-­‐111
Recognised
by
Ministry
of
Agriculture
New Delhi, February 10, 2014

18. Fast
Delivery
System
of
New
varie:es
• During
variety
Iden*fica*on,
breeders
should
have
at
least
50
tons
seed
to
kick
start
the
mul*plica*on
• Adop*on
of
low
seed
rate
in
the
ini*al
phase
~70-­‐80%
of
recommended
rate
• Ini*al
marke*ng
in
small
packets
to
reach
in
larger
geographies

19. Thanks

20. Factors
Affec:ng
Varietal
Adop:on
• Availability
of
well-­‐iden*fied
and
adapted
varie*es
• Adequate
produc*on
• Demand
Forecast
• Market
Intelligence
• Transport
and
Storage
arrangements
• Quality
control
program
• Publicity
&
Promo*on

21. Seed
Distribu:on
System
in
India
STATE
SEED
CORPORATIONS
AGRICULTURE
DEPARTMENT
DEALERS
SOCIETIES
SALE
COUNTERS
SCHEMES
MINI
KIT
FARMER
S
KRIBHCO
AGRICULTURE
UNIVERSITY
FARMERS
COOPERATIVES
IFFCO
DEALERS
PRIVATE
SECTOR
SELF
SALE
NSC
SAU’S
ICAR
(DWR)

22. Glimpses
of
Lab
to
Land
Ac:vi:es