India Maize Summit 2015 - Session 5 - Mr. Shourov Mukherjee, Monsanto, on Improving Quality and Production: Technology and Other Inputs
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India Maize Summit 2015 - Mr. Shourov Mukherjee, Monsanto, on Improving Quality and Production: Technology and Other Inputs
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India Maize Summit 2015 - Session 5 - Mr. Shourov Mukherjee, Monsanto, on Improving Quality and Production: Technology and Other Inputs
- 1. India Maize Summit 2015 Improving Quality and Production: Technology and other inputs 1
- 2. Current Status: The Agricultural Productivity Gap The small-holder farmer is less informed hence less productive 2 ~85% Population in Developing Countries ~15% Population in Developed Countries ~40% of population work in agriculture ~3% of population work in agriculture Developing Countries produce only 60% of the yields produced by Developed countries ~118M Smallholder farmers in India Corn Production in India: CAGR 5.5%over last ten years India’s Yield @ 25 Qtl/HA is less than half the global average of 55 Qtl/HA Monsanto Company Confidential SOURCE: FAO World Census 2000, IFPRI The Future of Small Farms, AMIS Phillips-McDougall, India Maize Summit 2014
- 3. Current Status: State-wise Corn Productivity 3 Rajasthan Production: 2.1 MnMT Productivity: 1.9MT / H Bihar Production: 1.4 MnMT Productivity: 2.33MT / H Madhya Pradesh Production: 1 MnMT Productivity: 1.25MT / H Andhra Pradesh Production: 4 MnMT Productivity: 5.7MT / H Karnataka Production: 4.4 MnMT Productivity: 3.38MT / H Maharashtra Production: 2.6 MnMT Productivity: 2.9MT / H Monsanto Company Confidential SOURCE: India Maize Summit 2014
- 4. Current Status: State-wise Problem Areas related to Productivity 4 Rajasthan, MP, UP Low Hybridization Bihar, WB Weeds, Borers Andhra Pradesh Weeds, Insects, Standability Maharashtra, KTKA Weeds, Insects, Drought Tolerance Monsanto Company Confidential
- 5. 5 How do I market my produce? How do I manage environmental vagaries? How can I ‘LEARN MORE’ to ‘EARN MORE’? Who can I ‘TRUST’? Where can I ‘ACCESS INFORMATION EASILY’? Is there a ‘SINGLE SOURCE’ for ‘INFORMATION’ ? Other Challenges Faced by Smallholder Farmers Monsanto Company Confidential
- 6. Empowering the Smallholder Farmer DDFC: A 2-way Interactive Services Model Monsanto Company Confidential About DDFC From 12K corn farmers in 2010 the no. of registered farmers has gone up to 0.67M in 2014 Agronomy Advise and Diagnostic Services Reaching small farmers in 18 states in India in 7 different languages Experts offer Personalized Crop Advisory on IssuesInbound Advisory Outbound Advisory Farmers benefit with healthier and higher yields Farmer Calls Call-centre to register and address issue Value To Farmer From Service Source: AC Neilsen Report 6
- 7. Farmer Information Needs and dependencies DDFC: Delivering and Creating Value Monsanto Company Confidential SOURCE: AC Nielsen Study-Jan-14 Sample -1600 Implementation 80-90% 47 40 14 23 55 22 34 49 16 1 13 59 29 51 30 19 49 43 6 2 60 33 6 26 42 28 5 33 50 17 26 60 13 60 62Which hybrid seed to buy? 32Information on Pest Management 30Information on Disease Management 30Information on Irrigation Management 27Information on Plant Nutrition 23Pre-sowing requirements 23Stunted growth / yellowing of leaves 20Information Weed Management 9To check Mandi prices 7For Weather Forecast 1For Post-harvest Information Reason for Call Fully Implemented Partly Implemented Not Implemented Not Applicable 7
- 8. Thank You 8