This presentation discusses creative ways for nonprofits to thank donors to boost donations through gratitude. It emphasizes making thank yous donor-centered, personalized, and focused on demonstrating impact. The presentation provides examples of handwritten notes, phone calls, videos, greeting cards and more. It stresses the importance of policies, prompt acknowledgment, and developing an organizational "gratitude culture".
Donor retention by the numbers: Demystifying the leaky bucketBrandon Fix
Donor retention by the numbers: Demystifying the leaky bucket. A webinar presented by Third Sector Labs and Donor Trends. Presented live on June 12, 2014
Wendy Marinaccio Husman of Mal Warwick | Donordigital and Jeanne Horne of No Kid Hungry's #Bridge14 conference presentation about nonprofit monthly giving programs.
It’s much more expensive for you to find a new donor than it is for you to keep a current donor.
This webinar will explain the reasons donors often stop giving to your organization (it’s not the economy!) and how you can change that. You will learn what donors expect when they donate and how you can meet those expectations. Be prepared to receive lots of concrete strategies for increasing the number of donors who continue giving to your organization year after year.
Retaining Your Donors: Effective Techniques for Stewardship and CultivationJann Schultz
Jann Schultz shares with you how knowledge and skills developed in the for-profit world to build customer loyalty have been translated and implemented at Operation Smile to retain committed donors. With so much choice for donors it is of vital importance that once you have acquired a donor that you keep your donor, just like the importance of building loyal customers in the for-profit world. Find out why effective techniques for DONOR FIRST stewardship and cultivation are of vital importance.
Women and Giving: Meaningful Approaches and StewardshipBloomerang
https://bloomerang.co/resources/webinars/
Women and men make their giving decisions differently. Judith Smith, CFRE will cover research regarding women and philanthropy and how it might apply to our work.
Donor retention by the numbers: Demystifying the leaky bucketBrandon Fix
Donor retention by the numbers: Demystifying the leaky bucket. A webinar presented by Third Sector Labs and Donor Trends. Presented live on June 12, 2014
Wendy Marinaccio Husman of Mal Warwick | Donordigital and Jeanne Horne of No Kid Hungry's #Bridge14 conference presentation about nonprofit monthly giving programs.
It’s much more expensive for you to find a new donor than it is for you to keep a current donor.
This webinar will explain the reasons donors often stop giving to your organization (it’s not the economy!) and how you can change that. You will learn what donors expect when they donate and how you can meet those expectations. Be prepared to receive lots of concrete strategies for increasing the number of donors who continue giving to your organization year after year.
Retaining Your Donors: Effective Techniques for Stewardship and CultivationJann Schultz
Jann Schultz shares with you how knowledge and skills developed in the for-profit world to build customer loyalty have been translated and implemented at Operation Smile to retain committed donors. With so much choice for donors it is of vital importance that once you have acquired a donor that you keep your donor, just like the importance of building loyal customers in the for-profit world. Find out why effective techniques for DONOR FIRST stewardship and cultivation are of vital importance.
Women and Giving: Meaningful Approaches and StewardshipBloomerang
https://bloomerang.co/resources/webinars/
Women and men make their giving decisions differently. Judith Smith, CFRE will cover research regarding women and philanthropy and how it might apply to our work.
Drug safety and pharmacovigilance need for internationally harmonized paper based spontaneous Adverse Drug Reactions
Dr. Behrouz Mansouri
Dr. Syed Ahmad Ali Shah
Mr. Muhammad Tanvir
Dr. Hafsa Hafeez
Professor Peivand Pirouzi
How to Write Thank-You Emails That Inspirelisasargent
A step-by-step guide for nonprofit organizations looking to do a better job of thanking -- and retaining -- their online donors, from fundraising copywriter and donor communications specialist Lisa Sargent.
100 ways to express gratitude. THANK YOU cards. Alina Dashkewitz
Looking for a meaningful and non-trite way to show your appreciation to that special someone but are lost for words? This series of slideshows features 100 phrases and expressions to express your gratitude to your colleagues, friends and family in a unique and touching way. Make someone's day by showing how much you appreciate them.
What motivates beyond money? When it comes to engaging people at the workplace, a simple “thank you” might prove to be more effective. Based on articles by Professor Manfred Kets de Vries and Professor Schon Beechler, this Slideshare presentation shows us the benefits of gratitude, and how it can boost morale and positivity at work.
Full articles are published on INSEAD Knowledge.
"The Power of Gratitude"
by Manfred Kets de Vries, INSEAD Distinguished Professor of Leadership Development & Organisational Change
http://knowledge.insead.edu/blog/insead-blog/the-power-of-gratitude-4154
"Positive Leadership: Success Without Collateral Damage"
by Schon Beechler, INSEAD Senior Affiliate Professor of Leadership and Organisational Behaviour
http://knowledge.insead.edu/blog/insead-blog/positive-leadership-success-without-collateral-damage-3123
ReadySetPresent (Customer Service PowerPoint Presentation Content): 100+ PowerPoint presentation content slides. Knowing what your customer wants and needs is the number one factor to excellent customer service. Only by improving one’s customer service can your business develop. Customer Service PowerPoint Presentation Content slides include topics such as: understanding the basics of effective customer service, knowing customer wants and expectations, the 4 steps to super service, 10+ slides on what to say and addressing excuses, 10+ slides on implementing a program and examining behaviors, 7 practical steps to customer service, 30 slides on performance standards and quality, looking to the future, Q& A’s, 5 slides on increasing customer satisfaction, the top ten customer complaints, the five most common customer requests, 4 steps to super service, how to's and more!
Interested in starting a company in Brazil? Here is a quick 15-min guide for everything you need to know to get started.
This guide is provides an overview of the Brazil market size, key players, opportunity then dives into topics such as costs of operation, rules/regulations and even local culture.
Brazil Startup Report is a guide written by local volunteer entrepreneurs and investors. If you are interested in creating such a report for your own country, please contact hello@worldstartupreport.com. Please also consider making a donation to help create more of these free reports for other countries in need.
Thanks for reading!
13 Nonprofit Thank You Mistakes to AvoidBloomerang
https://bloomerang.co/resources/webinars/
Claire Axelrad, J.D., CFRE will help you think through your thank you process, put some procedures in writing, and get others on board.
Improving Donor Retention: How Creative Thank You’s and Cultivating an Attitu...4Good.org
Simply put: Donor retention is your most important fundraising opportunity.
Most nonprofits are leaking donors like crazy. They acquire; they don’t retain. On average folks lose 7 out of 10 donors after the first gift. Why? If your answer to any of the following is “true”, this webinar will help you: (1) I spend more time and resources acquiring donors than thanking them; (2) I treat acknowledgement as an afterthought; (3) I don’t think donors care that much about when and how they’re thanked after they give.
While donors want to change the world with their gifts, most want something else too. It’s intangible, but it’s important. And if you won’t give it to them, someone else will. The important social acknowledgement and identity reinforcement that comes from a heartfelt, thoughtful thank you cannot be underestimated. Truly, how and when you thank your donors can make or break your entire fundraising program.
A great thank you program can increase the lifetime value of your donor base by 200%!
It’s not hard to do, but most of us simply don’t put much zip into our donor acknowledgment programs. If this sounds like you and your nonprofit, it’s time to show your awesome donors some awesome you!
Drug safety and pharmacovigilance need for internationally harmonized paper based spontaneous Adverse Drug Reactions
Dr. Behrouz Mansouri
Dr. Syed Ahmad Ali Shah
Mr. Muhammad Tanvir
Dr. Hafsa Hafeez
Professor Peivand Pirouzi
How to Write Thank-You Emails That Inspirelisasargent
A step-by-step guide for nonprofit organizations looking to do a better job of thanking -- and retaining -- their online donors, from fundraising copywriter and donor communications specialist Lisa Sargent.
100 ways to express gratitude. THANK YOU cards. Alina Dashkewitz
Looking for a meaningful and non-trite way to show your appreciation to that special someone but are lost for words? This series of slideshows features 100 phrases and expressions to express your gratitude to your colleagues, friends and family in a unique and touching way. Make someone's day by showing how much you appreciate them.
What motivates beyond money? When it comes to engaging people at the workplace, a simple “thank you” might prove to be more effective. Based on articles by Professor Manfred Kets de Vries and Professor Schon Beechler, this Slideshare presentation shows us the benefits of gratitude, and how it can boost morale and positivity at work.
Full articles are published on INSEAD Knowledge.
"The Power of Gratitude"
by Manfred Kets de Vries, INSEAD Distinguished Professor of Leadership Development & Organisational Change
http://knowledge.insead.edu/blog/insead-blog/the-power-of-gratitude-4154
"Positive Leadership: Success Without Collateral Damage"
by Schon Beechler, INSEAD Senior Affiliate Professor of Leadership and Organisational Behaviour
http://knowledge.insead.edu/blog/insead-blog/positive-leadership-success-without-collateral-damage-3123
ReadySetPresent (Customer Service PowerPoint Presentation Content): 100+ PowerPoint presentation content slides. Knowing what your customer wants and needs is the number one factor to excellent customer service. Only by improving one’s customer service can your business develop. Customer Service PowerPoint Presentation Content slides include topics such as: understanding the basics of effective customer service, knowing customer wants and expectations, the 4 steps to super service, 10+ slides on what to say and addressing excuses, 10+ slides on implementing a program and examining behaviors, 7 practical steps to customer service, 30 slides on performance standards and quality, looking to the future, Q& A’s, 5 slides on increasing customer satisfaction, the top ten customer complaints, the five most common customer requests, 4 steps to super service, how to's and more!
Interested in starting a company in Brazil? Here is a quick 15-min guide for everything you need to know to get started.
This guide is provides an overview of the Brazil market size, key players, opportunity then dives into topics such as costs of operation, rules/regulations and even local culture.
Brazil Startup Report is a guide written by local volunteer entrepreneurs and investors. If you are interested in creating such a report for your own country, please contact hello@worldstartupreport.com. Please also consider making a donation to help create more of these free reports for other countries in need.
Thanks for reading!
13 Nonprofit Thank You Mistakes to AvoidBloomerang
https://bloomerang.co/resources/webinars/
Claire Axelrad, J.D., CFRE will help you think through your thank you process, put some procedures in writing, and get others on board.
Improving Donor Retention: How Creative Thank You’s and Cultivating an Attitu...4Good.org
Simply put: Donor retention is your most important fundraising opportunity.
Most nonprofits are leaking donors like crazy. They acquire; they don’t retain. On average folks lose 7 out of 10 donors after the first gift. Why? If your answer to any of the following is “true”, this webinar will help you: (1) I spend more time and resources acquiring donors than thanking them; (2) I treat acknowledgement as an afterthought; (3) I don’t think donors care that much about when and how they’re thanked after they give.
While donors want to change the world with their gifts, most want something else too. It’s intangible, but it’s important. And if you won’t give it to them, someone else will. The important social acknowledgement and identity reinforcement that comes from a heartfelt, thoughtful thank you cannot be underestimated. Truly, how and when you thank your donors can make or break your entire fundraising program.
A great thank you program can increase the lifetime value of your donor base by 200%!
It’s not hard to do, but most of us simply don’t put much zip into our donor acknowledgment programs. If this sounds like you and your nonprofit, it’s time to show your awesome donors some awesome you!
How to Keep Donors Happier Longer: Use Strategic Stewardship to Get More and ...Bloomerang
https://bloomerang.co/resources/webinars/
Claire Axelrad, J.D., CFRE will help you create a goal-oriented strategic donor retention and upgrade plan – one that incorporates tried-and-true relationship-building principles and keeps donors SATISFIED – because research shows this is the number one reason they stick around.
https://bloomerang.co/resources/webinars/
Your thank you letter is the first step toward RETAINING a donor. Join Gail Perry, MBA, CFRE – just in time for the holiday season – for tips on how to NAIL your donor thank yous!
Charities use newsletters to communicate with donors. But often with mixed objectives and for mixed audiences. In this presentation we look at what makes good communications and what newsletters are for. Towards the end, all attendees critiqued each others newsletters (anonymously) and the result was a resounding disappointment. Only one of the newsletters were actually achieving good communications.
The Early Bird Guide to Epic End of Year FundraisingBloomerang
https://bloomerang.co/resources/webinars/
If you are ready to ride an epic wave of generosity with an airtight end-of-year fundraising strategy join our special guest Rachel Muir.
The Early Bird Guide to Epic End of Year FundraisingBloomerang
https://bloomerang.co/resources/webinars/
If you are ready to ride an epic wave of generosity with an airtight end-of-year fundraising strategy join our special guest Rachel Muir.
Move a First-Time Donor Into a Major DonorBloomerang
Converting a first-time donor into a major donor is easier than you think. If you are ready for a plan to get there, join our special guest Rachel Muir, CFRE, VP of Training at Pursuant, who will show you performance metrics to help you work smarter, not harder, to upgrade donors and manage your portfolio efficiently.
Raising More Money By Asking (and Answering) Better QuestionsBloomerang
https://bloomerang.co/resources/webinars/
The key to successful fundraising is asking smarter questions. Harvey McKinnon and Andy Robinson will discuss how to build stronger donor relationships and how you can use this strategy to improve every kind of fundraising.
Create and Run Your First Really Big Fundraising CampaignBloomerang
Sandy Rees, CFRE will show you exactly what to do to create and run your first really big fundraising campaign. You’ll learn how to plan the campaign, the tools and materials you’ll need, and how to find the best people to ask for a gift. You’ll leave feeling hopeful and more confident about raising big money.
GivingTuesday is coming to Canada on December 3, 2013! It is a new Canadian day of giving and volunteering, taking place each year after Black Friday and Cyber Monday. The movement encourages individuals and organizations to join together and find innovative ways to give back to the charities and causes they support throughout the holiday season.
Join Network for Good to learn about trends in corporate-cause partnerships and the 5 must-have components of awesome and effective cross-sector alliances. These tips will help your collaborations drive impact this #GivingTuesday - and all the Tuesdays after that.
Speaker Information:
Kate Olsen is Vice President of Strategic Projects at Network for Good, a leading digital giving platform in the U.S. Kate executes corporate strategy and growth initiatives and spearheads thought leadership for the enterprise team, helping companies extend the reach of their cause-related initiatives and better engage with nonprofits, consumers and employees through charitable giving.
www.givingtuesday.ca
@GivingTuesdayCa
#GivingTuesdayCa
Nonprofits get 30% or more of their individual donations in December, so how can you be sure to get your piece of the pie? In this webinar, I explored ten steps you can take to plan a year-end campaign that celebrates your donor's support, catches her eye, pulls on her heartstrings, and seals the deal with a generous gift.
Through examples from various nonprofits and a year-end case study, I shared tips on building a stronger year-end campaign that takes inspiration from your brand, leverages the most recent best practices, and carries your story strategically across multiple channels.
These proven tips and tricks will help you improve your donor retention rates. Stop spending your precious resources acquiring new donors just to replace those being lost.
Leading With Impact: Looking Ahead at 2024 Trends in LeadershipBloomerang
Kishshana brings a wealth of experience from both nonprofit and corporate realms, offering a unique perspective that is both relatable and transformative. Learn about the synergies and distinctions between these two spheres and how you can leverage these insights for greater impact.
Google & Yahoo's Email Update: Your Must-Do ChecklistBloomerang
Google & Yahoo have new rules to prevent spam, and these rules went into effect on February 1. Here’s what you need to know and do to make sure the emails you send continue to reach your supporters.
ZGB - The Role of Generative AI in Government transformation.pdfSaeed Al Dhaheri
This keynote was presented during the the 7th edition of the UAE Hackathon 2024. It highlights the role of AI and Generative AI in addressing government transformation to achieve zero government bureaucracy
Many ways to support street children.pptxSERUDS INDIA
By raising awareness, providing support, advocating for change, and offering assistance to children in need, individuals can play a crucial role in improving the lives of street children and helping them realize their full potential
Donate Us
https://serudsindia.org/how-individuals-can-support-street-children-in-india/
#donatefororphan, #donateforhomelesschildren, #childeducation, #ngochildeducation, #donateforeducation, #donationforchildeducation, #sponsorforpoorchild, #sponsororphanage #sponsororphanchild, #donation, #education, #charity, #educationforchild, #seruds, #kurnool, #joyhome
What is the point of small housing associations.pptxPaul Smith
Given the small scale of housing associations and their relative high cost per home what is the point of them and how do we justify their continued existance
Presentation by Jared Jageler, David Adler, Noelia Duchovny, and Evan Herrnstadt, analysts in CBO’s Microeconomic Studies and Health Analysis Divisions, at the Association of Environmental and Resource Economists Summer Conference.
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
Creative Thank Yous - Boost Donations with an Attitude of Gratitude
1. Creative Thank Yous:
Boost Donations with an
Attitude of Gratitude
4/8/15
1:30pm Eastern
The presentation will begin shortly.
2. Before We Get Started
3
This presentation is being recorded!
The recording and slides will be emailed to you
later this afternoon.
Please chat in any questions for our guest.
We will answer them in the formal Q&A session
at the end of the presentation.
4. 3
Our guest presenter »
Claire Axelrad, J.D., CFRE
• Outstanding Fundraising
Professional of the Year by the
Association of Fundraising
Professionals
• 30 years frontline development and
marketing experience to her work as
principal of Clairification.
• Frequent contributor to leading
nonprofit resources including
4GOOD, Fundraising Success
Magazine, Nonprofit Hub,
Nonprofit.about.com, npENGAGE
Experts and Guidestar.
5. Creative Thank You’s: Boost
Donations with an Attitude of
Gratitude
If you can retain just 10%
more of your supporters
you can increase their
lifetime value by 200%.
6. 2
Triple the Value of our Donors?
Nonprofits today lose, on average,
72.7% of donors after the first gift
27.3% of first-time donors never give again
(bucket is only ¼ full)
41.6% of multi-year donors lapse (bucket is
only a bit more than ½ full)
Median retention for all donors is just 43%
Probability a donor will make five
consecutive gifts is only 10-15%
Your nonprofit cannot survive
this way
That would be
MIND BLOWING, dude!
7. 3
Gratitude: Your Secret Weapon
Stop the leaky bucket by
making stewardship about
relationships, not checklists
No one-size fits all thank you letters
Steward from your donor’s perspective
Powerfully demonstrate the impact of
donors’ gifts
Make donors feel like heroes
Set up your next gift strategy
Establish acknowledgement policies &
procedures
Develop a gratitude culture
Love your donor with unending gratitude
8. Thank You Program Essentials
Polices & Procedures
TYs that align with
appeals
TYs written by
thoughtful writers
TYs written before
gifts arrive
TYs that are different
for different donor
segments
TYs sent more than
once
TY written from
donor’s perspective
4
Ask yourself if you’ve got your basics covered
before you get creative
9. 3 Essential “P’s” of Thanking
Donors are people. Stop treating them as transactions.
Just like grandma when she sends a
gift, donors want to know you
received the gift and how much it
meant to you
Powerful
Polite
Personal
Prompt
After all, it’s only
Within 48 hours
Tailored; aligned w/donor
needs and motivations
Descriptive of impact
10. Fundamentals:
Policies & Procedures
48 hours
Craft thank you and
appeal together
Reinforce what may be
important to your donor
Welcome packages for
new donors
Establish rules for
personalization
opportunities6
Create written guidelines so you
don’t neglect any fundamentals
or miss any opportunities
11. The Donor-Centered
Thank You Letter
Catchy opening; no jargon
Tell a story to emotionally
illustrate how gift will be used
Invite involvement
One signer to keep it authentic
P.S.
Thoughtful inserts that make
donor feel good
You remembered, because
they couldn’t. Thanks for
responding to our request
for the Dementia Center.
Mary will be safe from now
on, because she’ll have help
at home. You’re our hero!
And as you requested, we’ll
keep your gift anonymous.
12. Email
Personal
You did it!
You’re amazing
See the impact
Your voice
matters
You, yes YOU,
are cleaning up
air pollution! See
how we shared
your support…
see how much
you COUNT!
8
13. The Donor-Centered Welcome Kit
Elements
Dynamite thank you letter
Helpful information
Invitations to get involved
Testimonials to build trust
Personal contact
Warm and welcoming
Impersonal and boring
14. 10
Boring Thank You’s Don’t Cut it
Would you believe…
a study conducted by Charity
Dynamics and NTEN shows 21%
of donors say they were never
thanked for their support at all?
When you send something
perfunctory and non-personal
your donor may fail to notice.
You’ll leave no impression.
15. 11
10 Creative Ways
to Thank Your Donors
1. Handwriting; Personal notes
2. Phone calls
3. Thankathon
4. Different signers and
senders
5. Greeting cards, e-greetings
6. Post cards
7. Token gifts
8. Snapshots
9. Videos
10. Public recognition
16. The Donor-Centered
Handwritten Thank You
“We are incredibly honored
to have you as a partner in
the fight for…
We look forward to keeping
you informed…
We will send you an
acknowledgment for your
total donations made in 2014
in early January. However,
please just let us know if you
would like to receive…”12
1
17. The Donor-Centered
Thank You Call
Penelope Burk’s research:
95% would appreciate a thank-you call
within a day or two of gift
85% said call would influence them to
give again
84% said they’d definitely or probably
increase their gift
When board member called w/in 48 hours:
42% larger gifts from donors called
39% more renewed their gifts
Download free e-book
at clairification.com
2
18. Thankathons
Pure thank you call
‘Feel good’ for donors
Opportunity to learn
more about donors
Volunteer engagement
Staff team building
Inter-departmental
bonding14
Hand-painted posters were placed in
reception and the conference room
of Operation Smile's Thankathon
Read more on SOFII
3
19. Different Signers and Senders
It’s part of everyone’s job
to connect with donors
Your competitive edge is
“customer service”
Include in employee
orientation
Incorporate in employee
handbook
Include in employee
evaluations
Devote time to daily
gratitude practice
Thank more than once, preferably
from different folks as connectors
I’m a guide
dog and I
want to share
my story…
I’m a parent
and wanted
to tell you…
I’m a table
captain and
want to thank
you for
attending…
I direct this
program
and your gift
will mean …
I’m a tree,
and here’s
why I want
to hug you…
4
20. 16
Delight Donors with
Greetings for all Occasions
Holidays big and small
Dates in your donor’s
personal calendar
Dates in your donor’s
relationship with your
cause
Make something up!
How do I heart thee?
Let me count
the ways.
5
21. Holiday Greeting Cards
You’re spooktacular!
Because of you,
_________ (impact
example).
You’re fa-boo-lous! Thank
you for your kindness and
commitment to _________.
(people/things you serve)
Who’s terror-ific? You’re
terror-ific! Without
you, _________ (impact
example).
17
22. More Greetings that Say Thanks
Happy Mother’s Day!
“Thanks for all the love you’ve
given us, and for nurturing
this project to fruition. Wish
every project had a ‘Mom’ like
you.”
18
Animals at Smithsonian National Zoo get creative
writing their own, personal thank you’s – which can
be used for any occasion!
24. Holiday Greeting Video and Link
20
“Thank you for not letting me fall through the cracks.”
“To all supporters of veterans and their
Families, we really can’t thank you enough.”
“You’re helping communities our size, and the
nation as a whole. That’s a beautiful thing.”
25. 21
‘Make-it-up’ Occasions to
Send Donor Greetings
Happy July 26th!
“Did you know on this
date in 1952 Mickey
Mantle hit his first
“Grand Slam?” Well, you
hit one too this past year
when you joined our
Legacy Society. We hope
you’ll wear your ‘mantle’
proudly. Thank you so
much.”
“You hit it out of the
ballpark for us.
Thank you!”
26. Post Cards
Your gift gave the class
such a wonderful time
at the symphony…
Wish you were here!”
22
Stamp
SOME IDEAS:
Send thoughtful cards from your personal travels
Send thank you cards from your clients’ outings
Create personalized cards using online services
Send an Annual Report post card
6
27. Token Thank You Gifts
23
I’ve brought you some
home- baked cookies –
just to say THANKS
and tell you you’re
awesome!
Just thinking of how you make life sweeter
for the people we work with together. Sweets
For the sweet! Thank you.
While making jam this
Week-end I thought of you
and how you were really
there for all of us last
week.
Just wanted to drop this off
To say thanks.
7
28. 24
Some Nifty Thank You Gift
Ideas from the Web!
Thanks for
giving a hoot
about out cause!
Get a local café
to donate
gift
certificates.
How about “We
need s’more
supporters
like you!
Inexpensive –
would make a
nice hand-
delivered gift.
29. Snapshots
“Looks like you were
having a great time at
the event. We’re so glad
you could join us!”
“Your support helped all
these people develop
new job skills this year.
You are our hero!”
25
Donors
Clients
8
30. Video Thank You’s
26
Create a simple video using a
smart phone as your tool and
your staff as your actors. Upload
to Vimeo or YouTube
9
32. 28
Public Recognition
Say something positive about your
donor in front of someone they admire
Write a story about your donor
Publicly honor your donor
Send a group email acknowledging
your donor in front of others
Send a tweet acknowledging your
donor’s awesomeness
Pin photos of your awesome
supporters onto a special Pinterest
board (e.g., “Star Supporters,” “Extra
Mile Donors,” “Razoo Raisers”)
You’re
our
Hero
10
33. Gratitude Gives
Good Karma
Take the Donor-
Centered Pledge
Get Top-Down Buy-in
to Customer Service
Create a Gratitude
Regimen
Reap the Rewards
Take the donor-
centered pledge
Get top-down buy-in
to a customer service
orientation
Create a gratitude
regimen
THE DONOR-CENTERED PLEDGE
We, [fill in the name of your nonprofit organization
here], believe that…
Gifts are not “cash transactions.” Donors are not
merely a bunch of interchangeable, easily replaceable
credit cards, checkbooks and wallets.
Having a program for developing a relationship with
that donor is how organizations tap that enormous
potential.
“Lifetime value of a donor” is the best (though often
overlooked) way to evaluate “return on investment” in
fundraising.
Many first-time gifts are no more than “impulse
purchases” or “first dates.”
A prerequisite for above-average donor retention is a
well-planned donor-centric communications program
that begins with a welcome.
Take an organization-wide
pledge to commit to a culture of
philanthropy
34. How to Hug Your Donors
To keep your donors you
must hold them close
Consider a warm, genuine
thoughtful thank you as a
HUG IN AN ENVELOPE.
Every donor deserves a
hug. Research shows
you’re not hugging them
enough.
d
o
n
o
r
Riff on cartoon by Hugh Macleod, Gaping Void
35. Sign up for my free blog
www.clairification.com
claire@clairification.com
Get your free copy of
The Key to Meaningful Donor Thank
You’s: Understanding the “Why”
http://bit.ly/1xZLA7a
Follow me:
Twitter @charityclairity
www.pinterest.com/charityclairity/
31
Claire Axelrad, J.D., CFRE