This document outlines creative donor engagement and communication strategies for nonprofit organizations. It identifies key donor segments to target, such as loyal donors and married alumni. The document then discusses techniques like focusing on the enduring impact of gifts rather than size, using special touches tailored to different donor populations each year, telling impactful stories, and being honest in communications. The goal is to provide nonprofit organizations with best practices for strengthening relationships with donors.

1. Creative Donor Engagement and
Communication Strategies
Lynne M. Wester
@donorguru

2. Road Map
• Why Donors Matter
• What if?
• Status Quo?
• Techniques
• Best Practices

4. Segments to Watch For
• Loyal Donors
• Married Alums
• Dual Degrees
• Widowed Donors/Golden Oldies
• Monthly Donors
• Employees/Faculty/Staff
• Recent Graduates/Younger Donors
• Digital Donors

5. Techniques

14. Ideas
• Focus on endurance of gift, not size of gift
• One special touch a year aimed at their
population
• Channel Matters
• Tell Stories
• Show Impact

21. Be Honest!

33. The BEST!!

34. Thank You, Questions?
• Lynne M. Wester
• lynne@donorrelationsguru.com
• www.donorrelationsguru.com
• @donorguru