Download this webinar for free: http://mstnr.me/2bUOwuc
What stories raise pride among alumni and inspire donors to give? Using an active support experience map as our guide, we’ll review three examples of stories targeted specifically toward alumni relations and fundraising.
What You Will Learn
• The thoughts, feelings, and actions associated with different phases of an alum or donor’s journey
• Themes, plots, and techniques for developing stories that support that journey
Digital Storytelling for Inspiration and ImpactmStoner, Inc.
Storytelling is one of the oldest forms of communication known to man and is used to educate, solve problems, entertain, assimilate, provide pattern and order, and connect. In academe, stories persuade, inspire, and move people to action. This presentation will cover the five fundamental elements of a good digital story and the six stages of a digital story’s life. Leave this session with concrete tools and tactics for producing, deploying, measuring, and optimizing story content.
Benchmarking Your Initiatives: Findings from the 2016 Survey of Social Media ...mStoner, Inc.
For the past seven years, CASE, Huron Consulting, and mStoner have worked together on the Survey of Social Media in Advancement, the only longitudinal survey of its kind. In this section, you'll be the first to learn what respondents said about their social media activities in 2015.
Improving Donor Retention: How Creative Thank You’s and Cultivating an Attitu...4Good.org
Simply put: Donor retention is your most important fundraising opportunity.
Most nonprofits are leaking donors like crazy. They acquire; they don’t retain. On average folks lose 7 out of 10 donors after the first gift. Why? If your answer to any of the following is “true”, this webinar will help you: (1) I spend more time and resources acquiring donors than thanking them; (2) I treat acknowledgement as an afterthought; (3) I don’t think donors care that much about when and how they’re thanked after they give.
While donors want to change the world with their gifts, most want something else too. It’s intangible, but it’s important. And if you won’t give it to them, someone else will. The important social acknowledgement and identity reinforcement that comes from a heartfelt, thoughtful thank you cannot be underestimated. Truly, how and when you thank your donors can make or break your entire fundraising program.
A great thank you program can increase the lifetime value of your donor base by 200%!
It’s not hard to do, but most of us simply don’t put much zip into our donor acknowledgment programs. If this sounds like you and your nonprofit, it’s time to show your awesome donors some awesome you!
7 Communication Pieces Every Nonprofit NeedsBloomerang
https://bloomerang.co/resources/webinars/
Pamela Grow will provide attendees with an understanding of how a strong, multi-channel donor communications builds sustainability through any crisis.
Roadmap to a Successful Peer-to-Peer CampaignBloomerang
https://bloomerang.co/resources/webinars/
Chris Hammond and Brittany LaGanke will walk you through an overview of P2P basics, campaign essentials, and show you how to set your fundraising team up for success and keep them motivated.
https://bloomerang.co/resources/webinars/
Lindsay Simonds will address the fundamentals and trends to set the stage, and then dive into examples of how nonprofits are framing their thinking about sustaining long term donor partnerships.
Purpose Driven Corporate Social Responsibility is Not a Myth (+ Proof!)!VolunteerMatch
How do you balance purpose and corporate responsibility? And how do directives from leadership fit into your employee volunteer program goals? Last (but certainly not least), how do you create a program that’s inclusive of employee wants? If this feels like a lot to juggle, you’re not alone.
Digital Storytelling for Inspiration and ImpactmStoner, Inc.
Storytelling is one of the oldest forms of communication known to man and is used to educate, solve problems, entertain, assimilate, provide pattern and order, and connect. In academe, stories persuade, inspire, and move people to action. This presentation will cover the five fundamental elements of a good digital story and the six stages of a digital story’s life. Leave this session with concrete tools and tactics for producing, deploying, measuring, and optimizing story content.
Benchmarking Your Initiatives: Findings from the 2016 Survey of Social Media ...mStoner, Inc.
For the past seven years, CASE, Huron Consulting, and mStoner have worked together on the Survey of Social Media in Advancement, the only longitudinal survey of its kind. In this section, you'll be the first to learn what respondents said about their social media activities in 2015.
Improving Donor Retention: How Creative Thank You’s and Cultivating an Attitu...4Good.org
Simply put: Donor retention is your most important fundraising opportunity.
Most nonprofits are leaking donors like crazy. They acquire; they don’t retain. On average folks lose 7 out of 10 donors after the first gift. Why? If your answer to any of the following is “true”, this webinar will help you: (1) I spend more time and resources acquiring donors than thanking them; (2) I treat acknowledgement as an afterthought; (3) I don’t think donors care that much about when and how they’re thanked after they give.
While donors want to change the world with their gifts, most want something else too. It’s intangible, but it’s important. And if you won’t give it to them, someone else will. The important social acknowledgement and identity reinforcement that comes from a heartfelt, thoughtful thank you cannot be underestimated. Truly, how and when you thank your donors can make or break your entire fundraising program.
A great thank you program can increase the lifetime value of your donor base by 200%!
It’s not hard to do, but most of us simply don’t put much zip into our donor acknowledgment programs. If this sounds like you and your nonprofit, it’s time to show your awesome donors some awesome you!
7 Communication Pieces Every Nonprofit NeedsBloomerang
https://bloomerang.co/resources/webinars/
Pamela Grow will provide attendees with an understanding of how a strong, multi-channel donor communications builds sustainability through any crisis.
Roadmap to a Successful Peer-to-Peer CampaignBloomerang
https://bloomerang.co/resources/webinars/
Chris Hammond and Brittany LaGanke will walk you through an overview of P2P basics, campaign essentials, and show you how to set your fundraising team up for success and keep them motivated.
https://bloomerang.co/resources/webinars/
Lindsay Simonds will address the fundamentals and trends to set the stage, and then dive into examples of how nonprofits are framing their thinking about sustaining long term donor partnerships.
Purpose Driven Corporate Social Responsibility is Not a Myth (+ Proof!)!VolunteerMatch
How do you balance purpose and corporate responsibility? And how do directives from leadership fit into your employee volunteer program goals? Last (but certainly not least), how do you create a program that’s inclusive of employee wants? If this feels like a lot to juggle, you’re not alone.
Donor Communications to See You Through Every CrisisBloomerang
https://bloomerang.co/resources/webinars/
Pamela Grow will provide attendees with an understanding of how a strong, multi-channel donor communications builds sustainability through any crisis.
The Early Bird Guide to Epic End of Year FundraisingBloomerang
https://bloomerang.co/resources/webinars/
If you are ready to ride an epic wave of generosity with an airtight end-of-year fundraising strategy join our special guest Rachel Muir.
Expert Webinar Series: Make Members Feel They Matter by Allison Fine (March 1...Wild Apricot
Allison Fine, best-selling author and social media expert, share's her insight on her new book: Matterness - What Fearless Leaders Know About the Power and Promise of Social Media.
Learn new ways to connect and engage with your members by making them feel they matter.
Jim Zimmerman of EverTrue and John Templeman of Case Western Reserve University explore ways your organization can successfully adapt to generational philanthropic preferences.
Hack the Mind: Using Psychology to Boost Your FundraisingBloomerang
https://bloomerang.co/resources/webinars/
Jarrett Way will give you a new understanding of the subtle, predictable, and (often) irrational ways donors think. And you’ll have concrete ways to apply these great “brain hacks” to your organization.
Game changer- Meet Mentor- Educate. A Student Mentoring EventPatricia Brusha
Game Changer - Meet-Mentor-Educate is a unique event geared toward upcoming Graduate Students and Post Grads interested in meeting key decision makers in the world of Hospitality, Tourism, Marketing, Food and Beverage and Event Management.
Leveraging Social Media for Your Next Fundraising EventAbila
Abila, along with Darian Rodriguez Heyman of Social Media for Nonprofits and Laura Huddle of Eventbrite present a session about how Social Media Tools can be leveraged for Fundraising.
An overview of public relations and social media guidelines, suggestions, tips and best practices for sports nonprofit organizations. This was presented at the Up2Us Regional Executive Director's meeting in Los Angeles, CA, on August 26, 2013 by Howard Brodwin, Sports and Social Change.
http://www.sportsandsocialchange.org
Storytelling is one of the most effective ways to communicate and connect. Faculty members — their research, scholarship, and teaching — offer some of the richest stories for an institution to share. Join mStoner CEO Voltaire Santos Miran and ExpertFile Director Deanne Taenzer as they talk about the use of story to engage mind and heart and the role of technology in managing and measuring that content.
What You Will Learn
• What makes the difference between a faculty CV and a compelling story.
• How to motivate faculty to engage with you on an ongoing basis.
• How to use ExpertFile tools to better engage and reach a wider audience
• Important things to measure in terms of content and audience engagement that generate actionable insights.
Download this webinar for free: http://mstnr.me/2bmauto
What stories resonate with prospective students and their influencers? Using an undergraduate admissions experience map as our guide, we’ll review three examples of stories targeted specifically toward different stages in the admissions process.
What You Will Learn
• Stages in the admissions process, from exploration to transition.
• Effective elements in stories designed to recruit right-fit students for your institution.
• Ways to integrate best practices in inbound marketing to extend the reach and effectiveness of your storytelling efforts.
Donor Communications to See You Through Every CrisisBloomerang
https://bloomerang.co/resources/webinars/
Pamela Grow will provide attendees with an understanding of how a strong, multi-channel donor communications builds sustainability through any crisis.
The Early Bird Guide to Epic End of Year FundraisingBloomerang
https://bloomerang.co/resources/webinars/
If you are ready to ride an epic wave of generosity with an airtight end-of-year fundraising strategy join our special guest Rachel Muir.
Expert Webinar Series: Make Members Feel They Matter by Allison Fine (March 1...Wild Apricot
Allison Fine, best-selling author and social media expert, share's her insight on her new book: Matterness - What Fearless Leaders Know About the Power and Promise of Social Media.
Learn new ways to connect and engage with your members by making them feel they matter.
Jim Zimmerman of EverTrue and John Templeman of Case Western Reserve University explore ways your organization can successfully adapt to generational philanthropic preferences.
Hack the Mind: Using Psychology to Boost Your FundraisingBloomerang
https://bloomerang.co/resources/webinars/
Jarrett Way will give you a new understanding of the subtle, predictable, and (often) irrational ways donors think. And you’ll have concrete ways to apply these great “brain hacks” to your organization.
Game changer- Meet Mentor- Educate. A Student Mentoring EventPatricia Brusha
Game Changer - Meet-Mentor-Educate is a unique event geared toward upcoming Graduate Students and Post Grads interested in meeting key decision makers in the world of Hospitality, Tourism, Marketing, Food and Beverage and Event Management.
Leveraging Social Media for Your Next Fundraising EventAbila
Abila, along with Darian Rodriguez Heyman of Social Media for Nonprofits and Laura Huddle of Eventbrite present a session about how Social Media Tools can be leveraged for Fundraising.
An overview of public relations and social media guidelines, suggestions, tips and best practices for sports nonprofit organizations. This was presented at the Up2Us Regional Executive Director's meeting in Los Angeles, CA, on August 26, 2013 by Howard Brodwin, Sports and Social Change.
http://www.sportsandsocialchange.org
Storytelling is one of the most effective ways to communicate and connect. Faculty members — their research, scholarship, and teaching — offer some of the richest stories for an institution to share. Join mStoner CEO Voltaire Santos Miran and ExpertFile Director Deanne Taenzer as they talk about the use of story to engage mind and heart and the role of technology in managing and measuring that content.
What You Will Learn
• What makes the difference between a faculty CV and a compelling story.
• How to motivate faculty to engage with you on an ongoing basis.
• How to use ExpertFile tools to better engage and reach a wider audience
• Important things to measure in terms of content and audience engagement that generate actionable insights.
Download this webinar for free: http://mstnr.me/2bmauto
What stories resonate with prospective students and their influencers? Using an undergraduate admissions experience map as our guide, we’ll review three examples of stories targeted specifically toward different stages in the admissions process.
What You Will Learn
• Stages in the admissions process, from exploration to transition.
• Effective elements in stories designed to recruit right-fit students for your institution.
• Ways to integrate best practices in inbound marketing to extend the reach and effectiveness of your storytelling efforts.
Download this webinar for free: http://mstnr.me/2cfgynt
Characters, conflict, and connection. What makes for a good story? In this webinar, we’ll dive into the foundational aspects of a story that engage imagination and spark emotion. We’ll also explore the ways in which you should use storytelling techniques to reveal and build your brand.
What You Will Learn:
• Essential content for constructing a compelling story.
• Principles for using storytelling to build your brand.
Learn more about mStoner: www.mstoner.com
Download this webinar for free: http://mstnr.me/2hPUamd
Technology is one of five essential components of the digital story. Analytics provide us with vital information to track and measure audience behavior, so we can extend the reach and impact of our storytelling efforts across all of our communications channels. What do you measure, and how do you use that data to refine your story? Join us for this webinar to get your analytics game on!
What You Will Learn
• Learn about the most important metrics for digital stories, and how analytics relate to the four other essential components of a digital story.
• Discover techniques for measuring those metrics on your sites and social media accounts, including testing different versions of content.
• Gain a framework for analyzing information and making smart, data-driven decisions about content and design.
Download this webinar for free: http://mstnr.me/2hDaQwW
One of the greatest benefits of digital storytelling is the ability to create an immersive experience for your audiences. Beautiful images, exciting and inspirational videos, motion and microinteractions, and audio all work together to bring a story alive. How do we create a captivating experience for people who are using screen readers and other assistive devices? Join us for this webinar to learn more about accessibility and storytelling.
What You Will Learn
• Accessibility requirements you must consider
• Challenges and solutions for creating accessible digital stories
• Tools, techniques, and best practices for accessible design and multimedia
Download this webinar for free: http://mstnr.me/2bG0hmf
How does strong visual design support storytelling? In this webinar, we’ll explore principles for creating visual interfaces that encourage reading, exploration, and interaction.
What You’ll Learn
• Current best practices and emerging trends in visual design for storytelling.
• Ways to develop clear visual hierarchies of photography and type.
• Planning considerations for optimizing visual design across mobile, tablet, laptop, desktop, and widescreen.
• Techniques for a creating a cohesive visual experience across social media channels
Mythbusting Websites: What Prospects Value About #HigherEd Websites (and What...mStoner, Inc.
Prospective students — especially teens — are a prime audience for a college website. But do we really know what teens are looking for when they visit your .edu? We designed, in partnership with mStoner, Inc. and Higher Ed Live, a survey asking teens to share their frank opinions of the college websites they’ve visited.
We asked them to tell us what they looked for on websites when they were researching colleges, choosing where to apply, and deciding which to attend. What did they like about the sites they visited? What was the most important content — and when was it important? What were the frustrations they experienced? What were the best sites they looked at? And they didn’t hold back.
Next, we sent the same survey to admission staff, web developers, designers, and marketers at colleges who were designing and redesigning websites for this key audience. We wanted to find out what they knew (or thought they knew) about what teens wanted.
The resulting presentation will explore where their perspectives converge — and where they differ — and how marketers can leverage this knowledge.
What You Will Learn
• What’s important, when. Knowing what kind of content students value and when in their college search and choice process they particularly value it helps college and university staff tune up websites and informs content strategy and storytelling.
• Where the problems are on .edu websites. Identifying typical problems on college websites helps colleges to ensure that they address those issues on their own sites.
• Where to invest your time and resources. You’ll learn what kinds of content prospects value so you can create more of it: If prospects don’t value alumni profiles, why create them?
• What college web, marketing, and admissions professionals don’t understand about what teens do on their sites. We’ll highlight significant disconnects between what on-campus professionals think they know about what teens do, and what they actually do.
Illustrations and Infographics for Digital StorytellingmStoner, Inc.
Download this webinar for free: http://mstnr.me/2bG0hmf
Illustrations and infographics bring digital stories to life. They can illuminate complex concepts, engage the imagination, and connect your audience to ideas and characters. When should you employ illustrations and infographics? When and how should you produce interactive elements? And what accessibility issues does the use of illustrations and infographic raise? Join us for this webinar to learn more.
What You’ll Learn
• Principles for the use of illustrations and infographics within digital stories
• Tools for creating interactive elements
• Strategies for maximizing the use of these assets
• Best practices for ensuring accessibility compliance
Download this webinar for free: http://mstnr.me/2bvbnf5
Everything starts with your brand — if you can’t articulate who you are, every communication is a wasted opportunity. Brand strategy begins with defining your institutional brand. Realizing that strategy and influencing how key audiences perceive your brand is the crucial next step.
This webinar will outline a practical approach to defining a brand strategy and executing that strategy in the real world. Put an end to wasted communication opportunities in 2016, and start the year with a plan to articulate and implement your brand.
What You Will Learn:
• The elements of a solid brand framework.
• How market research informs your messages to key audiences.
• How to implement your brand strategy in 2016 with content, editorial, and marketing plans.
Who Should View:
• Marketing and communications professionals responsible for brand development and/or messaging.
• Enrollment management, admission, alumni, and development managers, directors, and VP’s who need to translate the institutional brand into compelling audience-specific messages.
Mythbusting Admissions: Where Prospects and Professionals Agree, and Disagree...mStoner, Inc.
Download this webinar for free: http://mstnr.me/2bMtwrb
We know that teens are connected, that they love their devices, and that they look at our websites on their smartphones. But does that mean that they want to be texted by a college? Are they creeped out when they’re followed on Facebook or Instagram by an admissions officer? What, exactly, are they looking for on your website: cool images or simple information about your majors?
Using data from surveys of teens engaged in the college search and choice process collected by Chegg and data from enrollment professionals collected by mStoner Inc., we’ll explore where the perspectives of these two groups converge — and where they differ. Then, we’ll discuss how marketers can leverage this knowledge in engaging with this critical audience.
What You Will Learn:
• What teens consider to be the top sources of information about colleges
• Effective ways to get in touch with teens
• Where to focus your time and energy in marketing to teens
Personalization on Higher Education Websites – The New Competitive AdvantagemStoner, Inc.
Visitors increasingly expect a personalized experience from the website they interact with. This webinar explores personalization opportunities to help elevate your brand experience, increase key conversions, and provide specific content to your different audience segments. We’ll take a practical approach to planning for web personalization and identify the important prerequisites for getting it right.
What You Will Learn
• The connections between web personalization, content strategy, information architecture, and analytics.
• The benefits, opportunities, challenges, and risks of web personalization for education institutions.
• The technical infrastructure necessary to support web personalization.
• How to begin planning for web personalization on your website.
The Internet has changed how public relations does business. Now it's no longer enough to send a press release or pitch email. Stories need to be illustrated using video and imagery to communicate. Public relations professionals need to become content creators, versed in the technology and skilled in creating compelling materials. David Parmet presented at Visual Storytelling Summit 2016.
What you will learn:
- Learn why they should think visually in their PR efforts
- Get real world examples of visual communication in PR
- Learn about specific types of visual communication - infographics, video, images
María del Carmen Gil Ortega - Enhancing Real-World Education Through Immersiv...Mindtrek
Presentation by María del Carmen Gil Ortega at Mindtrek 2016
Education Innovation Centre, University of the West of England
Enhancing Real-World Education Through Immersive Virtual Experiences
Using Experience Maps to Improve Both Promise and ProcessmStoner, Inc.
Download this webinar for free: http://mstnr.me/2bvb0Bk
True story: by understanding the factors that drive decisions, as well as the thoughts and emotions that our target audiences experience, we can improve both promise and process for the groups that we serve.
Experience maps — graphical representations of the interactions individuals have with a product or service — are an effective tool for understanding our audiences. Based on both qualitative and quantitative research, experience maps can lead to numerous insights by illustrating what audiences think, feel, and do at various stages in a process. Experience maps also reveal existing gaps and potential opportunities in the overall user experience. We can harness these insights to educate stakeholders and drive positive changes and improvements across an entire engagement lifecycle.
In this Webinar:
• You’ll learn the principles behind experience mapping, as well as various techniques for collecting necessary data and information.
• You’ll explore an array of tools for illustrating experience maps.
• You’ll see examples of maps we’ve developed for a number of different institutions, and you’ll hear the insights from those maps that influenced content strategy and process change.
• You’ll discover approaches for using experience maps in your projects to ensure a positive user experience.
Over the last few years infographics has rocketed into the public consciousness as a visual storytelling method. As with an creative outlet there are the good and bad examples, within this talk we're explore what makes a good infographic, what to consider before you start sketching and work through some methods for creating an infographic. Talking about breaking down the data set to find the best story, constructing the correct story flow, understanding how to construct the clear story and what it is important. Could be useful to anyone who would like to create infographics, improve any skills if they are just starting out, understand how to use infographics as part of their storytelling.
Academic Program Pages in Higher EducationmStoner, Inc.
Download this webinar for free: http://mstnr.me/2bUN36T
Less is more; the visuals are the narrative; and the moment is what matters most. Join mStoner’s Senior Creative Director Ben Bilow and User Experience and Visual Designer Abby McLean as they discuss the research and rationale behind their work on Columbia College Chicago’s academic program finder, program pages, and faculty highlight collection.
What you’ll learn:
• How prospective students find and explore programs.
• What information they find most — and least — helpful and intriguing.
• How to structure your program pages clearly and consistently.
• What you should consider in planning a responsive program finder.
Colleges and universities need to consider how best to distribute marketing dollars across print and web platforms. This presentation covers using print and web together to replace or reduce print costs, repurposing web content for print, and using in-house resources. Also covered: examples of emotional, compelling print that best demonstrate how to use this medium in the age of the web. Presented by Doug Gapinski, mStoner, at Eduweb 2009.
At the Chamber's 8/14 Non-Profit Roundtable ArtsCenter Executive Director, Art Menius shared with members the keys to building a strong board for non-profit organizations.
Person-Centred Recruitment and Hiring: LiveWorkPlay's Journey (So Far!)LiveWorkPlay
This session explores the LiveWorkPlay journey in developing and using person-centred practices. Supported individuals must have a say not only as to what, where, why, how, and when they are supported but also WHO will be invited into their lives. This presents a myriad of human resources challenges and opportunities!
Content Planning and Delivery for higher edmStoner, Inc.
Planning, organizing, and maintaining college and university web content is challenging. Competing priorities, resource limitations and siloed departments all have the potential to derail content projects.
Whether you’re preparing for a large-scale website redesign, a capital campaign microsite, or just refreshing a few key pages, you want to get the right content to the right audience on time and on budget.
During the webinar, we'll share practical examples and techniques that you can use to avoid common pitfalls of content delivery for your next project. You'll learn:
Which content questions to ask early in your project
What roles you need to consistently produce quality content
The pros and cons of centralized and decentralized content creation
How to prioritize when you have large amounts of content to create or review
How to plan for a workflow that incorporates faculty review
Bag of Creative Surprises I am visible conference workshop review 06.03.2014Anna B Sexton
Open To Create... successfully ran our Bag of Creative Surprise
with a group of women attending the I am Visible Conference 6th March 2014
During the session, individually and as a group, guests will play with creative thinking and have fun exploring current challenges using creative games and tools that;
• Expand their creative vocabulary and communication skills
• Deepen their ability to trust and take risks
• Re-frame their personal creative perception
• Enlarge their world view of themselves and their place in the world
Why Customer Experience Matters to Non-Profits, Too | SoGoSurveySogolytics
While not all non-profits see themselves as having "customers", understanding and improving the experience of all community members is critical to sustainability and mission success. From volunteers and donors, from those served to those serving, a non-profit's customers determine its future.
A Mile in Their Shoes: Building Empathy Through Experience MapsmStoner, Inc.
The college choice process is highly emotional, fraught with anxiety, and influenced by many sources of information. As marketing and enrollment professionals, we must understand the factors that drive this important choice — as well as the thoughts and emotions our target audiences experience — in order to develop empathy for the groups that we serve.
Would you like a tool to help navigate these challenges?
Enter the experience map — a powerful tool that: represents your, audience’s story, draws key stakeholders together, uncovers major process gaps, and guides your priorities and activities.
During this webinar, you’ll understand the basics of experience mapping, learn the seven benefits of an experience map, and discover how it can impact your enrollment and marketing strategy.
We’ll showcase examples from institutions that uncovered major process and content gaps as a result of experience mapping, causing them to lose their top applicants. We promise — the results will shock you.
Download the on demand presentation: http://offers.mstoner.com/a-mile-in-their-shoes-building-empathy-through-experience-maps
Apresentação sobre Grandes Doações, por Eva Aldrich, da CFRE, realizada durante o Festival ABCR 2017, em São Paulo, entre os dias 17 e 19 de maio de 2017.
This presentation provides advice in the art of grant writing. This advice represents an accumulation of knowledge from experienced grant writers, development officers, foundations, reviewers, and program managers along the way. Be it for a nonprofit or an academic setting, this information will prove useful.
Map It Out: The Path to Better Digital Engagement with ProspectsmStoner, Inc.
No matter the size of your institution, digital enrollment marketing and communications comes with challenges: competing priorities, schedule and budget limitations, an abundance of (good and bad) ideas for digital next steps, and a variety of stakeholders and subject-matter experts who all want a say in what ends up on the website.
Wouldn’t it be great if there was one tool that could help you navigate all of these challenges? One living artifact you could point to and say: That’s why we’re doing it this way!
Enter the experience map.
Experience maps are graphical representations of the interactions individuals have with a product or service. They’re effective tools for developing empathy and understanding for your target audience by highlighting their thoughts, feelings, and actions as they seek to accomplish a task, such as applying to your institution.
The path to better digital engagement with your prospective student audience starts with an experience map. When you understand what information your target audience is looking for, when they’re looking for it, how they’re searching, and why, you’re able to identify areas needing improvement in engagement, content creation, and so much more.
Your website is your institution’s No. 1 recruiting tool and marketing channel. When it comes to planning a site redesign or implementing changes and enhancements to your site, an experience map will be your most valuable tool.
During the webinar, we’ll show you seven ways an experience map can improve engagement with prospective students. You’ll learn how to use an experience map to:
Create stakeholder alignment.
Develop user-centered content.
Capture institutional knowledge.
Prioritize your efforts.
Social Media Planning – Now that you’ve got your staff and board excited about social media, what’s next? Like most plans, it starts with a strategy, one that's based on a desire to build relationships. What does a social media plan look like? What are the key elements? Where should you dedicate your time and how can you make most of your efforts? This session will present strategies and tactics you can employ, and will touch on how it all ties into the communications plan you’ve already got.
Leading with heart requires us to look within ourselves to learn how to create a culture in our program where all staff feels valued, respected, and celebrated. Administrators will break down and assess how to set clear standards, set an example for the team, and ultimately create a culture of retention and motivation.
Richer Lives: Why Rich People Give - Presented by Theresa LloydAdam Davidson
Philanthropy is of increasing importance in modern society, yet the motivations and expectations of philanthropists appear little understood, either by those seeking funds or by those hoping that voluntary donations will help to bridge public sector funding gaps.
Join Theresa Lloyd, co-author of the groundbreaking book ‘Richer Lives – Why Rich People Give’ for this presentation as she explains why and how the richer members of our society engage in philanthropy.
This webinar is designed for:
- Fundraisers, especially major donor fundraisers.
- CEOs, senior managers, staff and volunteers in non-profit organisations as well as charity trustees.
- Professional advisers (e.g. bankers & lawyers, as well as philanthropy experts) working with donors and charities, and relevant umbrella bodies.
- Academics including students on courses concerned with the voluntary sector, especially students of philanthropy, fundraising and the third sector as well as general social policy.
- University libraries and resource centres operated by voluntary organisations.
Slides taken from the 25th April 2014 Webinar
A recording of this presentation is available. Please contact websupport@chapel-york.com for further information
I want to stand out and lead with courage from the front because I know that it’s neither the critic who counts; nor the man who points out how the strong man stumbles, or where the doer of deeds could have done better. I know that credit belongs to the man who is actually in the arena… whose face is marred by dust, sweat and blood; who strives valiantly; who errs, who comes short again and again, who does so because there is no effort without errors and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms and great devotions; who spends himself in a worthy cause; who at best, knows in the end the triumphs of high achievement, and who at worst, if he fails, at least fails while daring greatly
A Mile in Their Shoes: Building Empathy Through Experience Maps and PersonasmStoner, Inc.
The process is highly emotional, fraught with anxiety, and influenced by many sources of information. As marketing and enrollment professionals, we must understand the factors that drive this important choice — as well as the thoughts and emotions our target audiences experience — in order to develop empathy for the groups that we serve.
mStoner and TargetX designed a survey focusing on how prospective teen students use a range of digital tools — social media, websites, email, and digital ads — during their college search and selection process, and what information is most helpful at each stage of the journey.
mStoner's 2019 Digital Admissions research with TargetX offers rich insights into the nuanced behavior of prospective teen students as they begin their college search and selection process
Making Your Mark: Unforgettable BrandingmStoner, Inc.
You know what you stand for. You feel it in your heart. Now what?
What’s the secret to building a bold brand that connects with your key audiences? Tune into this free webinar co-hosted by mStoner, a digital agency focused on higher education marketing and communications, and Zehno, a strategic branding and marketing firm for educational organizations.
Voltaire Santos Miran, mStoner’s CEO and Head of Client Experience and Shane Shanks, Zehno’s Senior Strategist and Editorial Director, team up to show you how to bring your institution’s brand to life. From smart strategy and bold creative to a beautiful web presence — we’ll use best-practice examples that deliver meaningful results.
Learn how to transform your message platform into compelling and captivating creative and how to make your website an integral part of your branding.
You will learn how to:
Translate brand messages into brilliant communications
Capture the heart and soul of an institution
Define the look, feel, and voice of your brand
Communicate a school's strengths and distinctions through its website
Create an optimal website structure for your target audiences
Marketing and Advancement: Colleagues and Partners or Direct ReportsmStoner, Inc.
This was presented at the 2018 AMA Higher Education Conference by Michael Stoner, co-founder and co-owner at mStoner, Inc. and Rob Zinkan, associate vice president, marketing, at Indiana University.
In this presentation, based on insights from the 2018 Benchmarking Digital Advancement research by CASE and mStoner, Inc., and interviews with senior advancement and marketing professionals, we explore the current relationship between the CMO and chief advancement officer. Are they colleagues and partners? And, more importantly, what
lies ahead for the CMO/CAO relationship as institutions seek to implement more effective engagement strategies with the entire range of an institution’s stakeholders?
Five reasons why the universal homepage happensmStoner, Inc.
Navigation, a carousel, request information, visit, apply, three news items, three event items, three profiles, a social media aggregator, and a fat footer. We know what you're thinking: That sounds awfully familiar.
You might be wondering why this happens. A lot.
mStoner identifies five roadblocks to watch out for so you can ensure your next homepage refresh or website redesign goes beyond the universal homepage template.
Break Up With Your Homepage, 'Cause I'm Bored: Moving Beyond the Universal Un...mStoner, Inc.
Two rows of navigation, a carousel, three news items, three events, three alumni profiles, a social media aggregator, and a fat footer. Look familiar? Ever hear someone say that you could take the logo off your website and it would look like every other institution out there? If you’re cringing or laughing nervously, this webinar is for you. (Ariana Grande said it best.)
We'll arm you with the tools you need to make your next website redesign, starting with your homepage, distinct and compelling.
What You'll Learn:
Why the universal university homepage phenomenon happens.
Five strategies for avoiding the “regression to the mean”.
The most important research and data to leverage in defending your decisions, educating your stakeholders, and dispelling popular myths about user experience (three-click rule, anyone?).
Key steps to take in between redesigns to set yourself up for longterm success.
The University of North Dakota has always been ahead of its time. But like many schools, UND initially built and grew its website piece by piece, without a unified vision. Without centralized management, the site eventually ballooned to more than 30,000 pages that varied in accuracy, timeliness, and presentation.
When it hired mStoner, UND’s needs were clear: create a cohesive site that could serve at least 13,000 students in more than 250 academic programs. Most important, UND wanted to reach an audience it hadn’t expressly prioritized before: prospective students. A major upgrade for UND’s new site was moving to a powerful search technology, powered by Funnelback.
Improving the Search Experience in Higher Ed: What's Next?mStoner, Inc.
Recent changes to website search are disrupting the way colleges and universities provide a fundamental website feature that impacts every key audience.
In this webinar, we will:
Review how the website search landscape has changed.
Discuss opportunities institutions have to use search to improve visitor experiences.
Examine how a major University tackled replacement of their former search solution, Google Search Appliance.
Look to the future at how search may unfold for colleges and universities.
In this five minute lightening talk, you'll get a crash course on the five step IMC (integrated marketing communications) process and learn ways education can leverage the model to integrate internal and external communications and accurately measure results.
Storytelling and Integrated Marketing CommunicationsmStoner, Inc.
Storytelling is imperative if you want to build an enduring brand for your college or university.
The truth is, we could all be better at articulating who we are, what we’ve experienced, and why it matters. In order to tell better stories, institutions must first develop a true understanding of and empathy for target audiences, clarify brand messaging, and then develop staffing and skill sets to infuse storytelling into robust integrated marketing campaigns.
The digital space allows storytellers to immerse audiences even more fully in our stories with the opportunity to integrate and weave video, photography, user-generated content, and other rich media throughout the marketing campaign.
Are your readers at the heart of your institution’s story? Join mStoner and our branding partner BVK for the third webinar in our summer series. We’ll arm you with the knowledge you need — storytelling principles, concrete planning steps, and best-practice examples — to ensure storytelling is at the heart of your integrated marketing communication.
What You Will Learn:
How to develop an on-brand storytelling strategy
How to structure your stories
Traits of successful stories and how to measure impact
Ways to weave storytelling in your next integrated marketing campaign
Brand Architecture: Building an Enduring BrandmStoner, Inc.
Most brand efforts start with a bang, then soon fade away. Why? Because too many institutions continue to focus on features and benefits to tell their story. In today’s hypercompetitive environment, colleges and universities need to do more.
Institutions need to discover — or, for many, rediscover — their core values. Once that happens, there is an enormous opportunity for elevating your message beyond the statistics, beyond the rankings, and beyond the athletic accomplishments.
In part two of the Summer Webinar Series, we’ll provide you with important insights that can help transform your institution from enrollment to endowment.
What You’ll Learn:
What values-based marketing is.
How this approach (based on 10 years and 50,000 brands studied) has created incredible success both inside and outside of the higher education category.
The neuroscience of infusing emotion into your university’s brand messaging, leading to differentiation and increased engagement.
Insights into the Masterbrand approach and the necessary steps required to create brand consistency across the entire university.
How to discover, unite, inspire and unleash the power of your brand at each of your university’s touch points.
Higher Education Brand and Website Case StudiesmStoner, Inc.
What is one way you can help get senior leaders at your institution to understand and buy into the time and resources necessary for a branding initiative and website redesign done right?
Invoke the success of others.
Download six micro case studies from mStoner and BVK, our branding partner, to showcase successful higher education brand and web projects.
Pitch Perfect: How to Gain Internal Buy-InmStoner, Inc.
You know that what your institution calls a brand is actually a logo and a worn tagline. It’s time to get serious about your brand positioning. You need research, critical thinking, creative brilliance, and a digital-first strategy. And you need a website that serves as the flagship for your newly articulated brand.
How do you get your senior leadership to understand and buy into the time and resources necessary for a branding initiative and website redesign done right?
In this webinar, mStoner and our branding partner BVK arm you with the tools — the data, the stories, presentation approach and techniques — you’ll need to build and deliver a persuasive pitch to your decision-makers.
What You'll Learn:
The process, timeline, and potential costs involved in a brand-to-website project.
Options and alternatives for sequencing work, particularly in the face of institutional milestones or strategic planning process.
Ways to justify a large investment using data and information that will resonate with your institution’s decision-makers.
MAKE 2018 THE YEAR YOU REALLY OWN YOUR SITE AND ENSURE THE CONTENT AND DESIGN REFLECT THE QUALITY OF YOUR INSTITUTION.
In this webinar, we cover the six things you need to know to set up your redesign project for success. You’ll learn how to:
1. Use insights from data to justify a website redesign, and what to do while you’re waiting for budgetary approval.
2. Set your priorities by determining goals and success metrics around engagement, conversion, brand building, and internal efficiency and collaboration.
3. Identify blind spots. (Spoiler alert: We have a list of top 10 mistakes that institutions usually make, and how to avoid them.)
4. Create a strong RFP that great firms will want to respond to, and choose the best-fit partner for your needs.
5. Create realistic expectations internally around cost, process, and community engagement.
6. Move your website from a capital project to an ongoing process.
Have you ever wondered what prospective teens are thinking when they receive and read — or ignore —your institution's recruitment marketing?
Prospective teen students are the prime audience for many higher education marketers. To reach them, we rely on a set of best practices targeted to teen needs and interests when building marketing and recruitment plans.
This third study in the Mythbusting series is the first to focus on the complete enrollment marketing mix.
In partnership with NRCCUA® (National Research Center for College & University Admissions), we designed a survey asking prospective teens to share their frank opinions of tactics institutions use to reach and engage them. We administered an identical survey to higher ed enrollment and marketing professionals to find out what they know (or think they know) about what teens want.
The resulting presentation explores where these perspectives converge — and differ — and how marketers can leverage this knowledge. We uncover the best channels for boosting visibility among prospective teen students and identify what encourages them to apply to your institution.
People are wired for stories.
Digital media allows us to bring life to those stories through words, images, sounds, and moving pictures. Exploring the guiding philosophy, lifecycle, and elements of a digital story, this webinar reviews pace-setting examples drawn from news media, colleges, and universities.
If you’re looking for ways to become a better storyteller and extend the reach and impact of communications that you already produce, don’t miss this webinar.
What You Will Learn
• Why storytelling matters
• How excellent digital stories are constructed
• What roles are necessary for a story team
• How to create a smart, sustainable solution for digital story content
This year's study, in partnership with Chegg, reveals where perspectives from teens using college websites and higher ed marketing professionals converge and differ — and how marketers can leverage this knowledge.
Based on research conducted in 2016 by Chegg and mStoner, this presentation explores:
- Seven common myths about what prospective students like and don’t like about college websites.
- Perspectives from prospective teen students and college marketing professionals — where they converge, where they differ — and how marketers can leverage this knowledge.
- Website content that best influences prospective students’ admission journeys.
- Best practices for website organization and strategy.
Marketing Your Faculty: Help Them to Help YoumStoner, Inc.
Faculty expertise and visibility drive the academic reputation of education institutions. Proper collection, curation, and promotion of faculty information can help improve that reputation and benefit marketing, enrollment and public relations efforts.
Faculty are publishing, speaking, recording videos, winning awards, and appearing on television, radio, and panels. Staff in marketing, public relations, and individual departments are tasked with coordinating efforts to promote faculty and their academic programs to prospective students and media professionals. Both faculty and staff should work together to improve the way faculty information is gathered, presented, and promoted via institutional websites. mStoner Strategist Fran Zablocki will discuss best practices for using faculty expertise as a critical marketing content pool to raise the prominence of your institution.
Attendees will learn:
Marketing strategy and ideas to leverage faculty expertise on your academic program pages and throughout your entire website.
Best Practice examples of faculty content and marketing done well.
Identification of the types of content needed for robust faculty profiles.
Tactics to establish sound faculty content management and governance.
Recommendations for building a faculty experts center and maximizing the promotion of faculty expertise and engagement with media professionals.
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
2. • 45 minute webinar + 15 minutes for questions and answers
• Ask questions through the Zoom Control Panel
• Tweet during the webinar with #mStonerNow
• Please fill out the post-webinar evaluation
• Check your inbox tomorrow for the webinar recording and slide deck
The Plan
4. It’s holiday season, and your agency is about to send you a
thank-you gift. What would you prefer:
A donation made in your name to a charity of the agency’s
choosing.
A foodie gift box from Zingerman’s deli.
Poll:
5. “Giving and affiliating are highly
complex, intensely personal, and
somewhat fluid acts.”
- Me -
10. In order to serve your audiences,
you need to understand them in a
meaningful way.
The Assertion:
11. “Empathy is about understanding … what’s
going on in a person’s head and heart …
and acknowledging her reasoning and
emotions as valid, even when they differ
from your own.”
Indi Young, Practical Empathy
12. “Supporters will expect you to know them,
to get what they’re about, and to offer
them opportunities to steer the somewhat
fluid form their journey will take.”
- The Support Journey, Blackbaud -
13. ENGAGE & INVEST LEAD & INSPIRE REFLECT & RECOMMIT
• Why am I doing this?
• Do I belong here?
• What sort of impact can I make here?
• What sort of commitment am I willing to make?
• Do others in the org share my values and priorities?
• Is this org “for real?”
• I want to stay connected and to know what’s going on.
• I think that this is a good investment of my time and money.
• I realize and appreciate how my involvement has changed me.
• I want to promote our organization actively.
• I’m ready to step up in the organization, and I believe I can have a
bigger impact in a leadership role.
• I’ve got a lot of great ideas about things we can do, and I want to make
things happen!
• How can we extend our reach and influence?
• I want to make sure others have a good experience like I have.
• Am I having the impact that I want to have?
• Is this the best investment of my time and resources?
• Do I still have more to offer?
• How am I benefitting from my involvement?
• Do I believe that they appreciate, respect, and value me?
• Excitement: I’m so glad to have found this organization, and I want to
be part of something bigger than myself.
• Apprehension: I hope I fit in.
• Empowerment: I can make a difference through my involvement.
• Acceptance: I belong here, and I feel cared for.
• Investment: This is important to me.
• Enjoyment: I like the relationships that I’m building, and I value my
interactions with people who share my interests.
• Pride: I’m part of something important.
• Gratitude: I want to give back in some way.
• Happiness: Helping others brings me joy.
• Thrill: I can make an even bigger impact in my new role.
• Urgency: I need to get more people involved and invested.
• Accomplishment: I feel good when I lend my expertise and give my
support, and I like the recognition.
• Efficacy: Contributing makes me feel important.
• Pressure: Others have stepped up, I should, too.
• Ambivalence: I’m not sure this is still “right” for me.
• Appreciation: This organization makes a difference in the world.
• Fear: Where to, if I decide to taper my involvement and support?
• Hurt: I feel slighted or disrespected.
• Inspiration: I want to continue with my involvement.
• Conversations with friends and
colleagues
• Interactions with other
organization peers and staff
• Conversations with other
members
• Events and meetings
• Organization- and industry-
specific news sources
• Respected local and national
news sources
• Annual reports
• Magazines and publications
• Newsletters
• Email communications
• Online communities
• Posts, tweets, and other social
media posts from supporters
• Institutional sites
• Web searches
• Personal interactions
STAGES
THOUGHTS
FEELINGS
ACTIONS
TRUSTED
SOURCES
EXPLORE & ENJOY
Review outcomes
Search the web
Involve and recruit
family and friends
Visit organization sites Engage in social
Meet other
supporters
Advocate via social
Benchmark our
org’s progress
Accept leadership
positionGive
Volunteer
Attend events
Build
relationships
Subscribe
Become a member
Participate in online
communities
Become a public
spokesperson
Decide if now is
the right time
to make a change
Consider long-
term priorities
Talk with trusted
advisors
15. When you understand the journey,
you can create stories to support
that journey.
The Assertion:
16. Storytelling is the act of framing
an idea as a narrative to inform,
illuminate, and inspire.”
The Storyteller’s Secret
17. ENGAGE & INVEST LEAD & INSPIRE REFLECT & RECOMMIT
• Why am I doing this?
• Do I belong here?
• What sort of impact can I make here?
• What sort of commitment am I willing to make?
• Do others in the org share my values and priorities?
• Is this org “for real?”
• I want to stay connected and to know what’s going on.
• I think that this is a good investment of my time and money.
• I realize and appreciate how my involvement has changed me.
• I want to promote our organization actively.
• I’m ready to step up in the organization, and I believe I can have a
bigger impact in a leadership role.
• I’ve got a lot of great ideas about things we can do, and I want to make
things happen!
• How can we extend our reach and influence?
• I want to make sure others have a good experience like I have.
• Am I having the impact that I want to have?
• Is this the best investment of my time and resources?
• Do I still have more to offer?
• How am I benefitting from my involvement?
• Do I believe that they appreciate, respect, and value me?
• Excitement: I’m so glad to have found this organization, and I want to
be part of something bigger than myself.
• Apprehension: I hope I fit in.
• Empowerment: I can make a difference through my involvement.
• Acceptance: I belong here, and I feel cared for.
• Investment: This is important to me.
• Enjoyment: I like the relationships that I’m building, and I value my
interactions with people who share my interests.
• Pride: I’m part of something important.
• Gratitude: I want to give back in some way.
• Happiness: Helping others brings me joy.
• Thrill: I can make an even bigger impact in my new role.
• Urgency: I need to get more people involved and invested.
• Accomplishment: I feel good when I lend my expertise and give my
support, and I like the recognition.
• Efficacy: Contributing makes me feel important.
• Pressure: Others have stepped up, I should, too.
• Ambivalence: I’m not sure this is still “right” for me.
• Appreciation: This organization makes a difference in the world.
• Fear: Where to, if I decide to taper my involvement and support?
• Hurt: I feel slighted or disrespected.
• Inspiration: I want to continue with my involvement.
• Conversations with friends and
colleagues
• Interactions with other
organization peers and staff
• Conversations with other
members
• Events and meetings
• Organization- and industry-
specific news sources
• Respected local and national
news sources
• Annual reports
• Magazines and publications
• Newsletters
• Email communications
• Online communities
• Posts, tweets, and other social
media posts from supporters
• Institutional sites
• Web searches
• Personal interactions
STAGES
THOUGHTS
FEELINGS
ACTIONS
TRUSTED
SOURCES
EXPLORE & ENJOY
Review outcomes
Search the web
Involve and recruit
family and friends
Visit organization sites Engage in social
Meet other
supporters
Advocate via social
Benchmark our
org’s progress
Accept leadership
positionGive
Volunteer
Attend events
Build
relationships
Subscribe
Become a member
Participate in online
communities
Become a public
spokesperson
Decide if now is
the right time
to make a change
Consider long-
term priorities
Talk with trusted
advisors
18. ENGAGE & INVEST LEAD & INSPIRE REFLECT & RECOMMIT
• Why am I doing this?
• Do I belong here?
• What sort of impact can I make here?
• What sort of commitment am I willing to make?
• Do others in the org share my values and priorities?
• Is this org “for real?”
• I want to stay connected and to know what’s going on.
• I think that this is a good investment of my time and money.
• I realize and appreciate how my involvement has changed me.
• I want to promote our organization actively.
• I’m ready to step up in the organization, and I believe I can have a
bigger impact in a leadership role.
• I’ve got a lot of great ideas about things we can do, and I want to make
things happen!
• How can we extend our reach and influence?
• I want to make sure others have a good experience like I have.
• Am I having the impact that I want to have?
• Is this the best investment of my time and resources?
• Do I still have more to offer?
• How am I benefitting from my involvement?
• Do I believe that they appreciate, respect, and value me?
• Excitement: I’m so glad to have found this organization, and I want to
be part of something bigger than myself.
• Apprehension: I hope I fit in.
• Empowerment: I can make a difference through my involvement.
• Acceptance: I belong here, and I feel cared for.
• Investment: This is important to me.
• Enjoyment: I like the relationships that I’m building, and I value my
interactions with people who share my interests.
• Pride: I’m part of something important.
• Gratitude: I want to give back in some way.
• Happiness: Helping others brings me joy.
• Thrill: I can make an even bigger impact in my new role.
• Urgency: I need to get more people involved and invested.
• Accomplishment: I feel good when I lend my expertise and give my
support, and I like the recognition.
• Efficacy: Contributing makes me feel important.
• Pressure: Others have stepped up, I should, too.
• Ambivalence: I’m not sure this is still “right” for me.
• Appreciation: This organization makes a difference in the world.
• Fear: Where to, if I decide to taper my involvement and support?
• Hurt: I feel slighted or disrespected.
• Inspiration: I want to continue with my involvement.
• Conversations with friends and
colleagues
• Interactions with other
organization peers and staff
• Conversations with other
members
• Events and meetings
• Organization- and industry-
specific news sources
• Respected local and national
news sources
• Annual reports
• Magazines and publications
• Newsletters
• Email communications
• Online communities
• Posts, tweets, and other social
media posts from supporters
• Institutional sites
• Web searches
• Personal interactions
STAGES
THOUGHTS
FEELINGS
ACTIONS
TRUSTED
SOURCES
EXPLORE & ENJOY
Review outcomes
Search the web
Involve and recruit
family and friends
Visit organization sites Engage in social
Meet other
supporters
Advocate via social
Benchmark our
org’s progress
Accept leadership
positionGive
Volunteer
Attend events
Build
relationships
Subscribe
Become a member
Participate in online
communities
Become a public
spokesperson
Decide if now is
the right time
to make a change
Consider long-
term priorities
Talk with trusted
advisors
• Provide content on your site that speaks to both head and heart.
• Provide multiple ways to engage at various levels.
• Coordinate internal communications initiatives to make cultivation
seamless.
• Provide opportunities and training for leadership and meaningful
interaction.
• Make information sharing as easy and seamless as possible.
• Affirm the individual’s value and illustrate the impact of their
contribution.
• Learn more about a person’s goals and priorities.
• Encourage ongoing/increased involvement.OPPORTUNITIES
• Provide ways for people to customize the type, frequency, and
channels for their communication.
• Respond quickly.
• Express genuine gratitude.
• Listen to questions and feedback.
• Demonstrate commitment to supporters as individuals.
20. Great storytelling for alumni and
donors follows the principles of
great storytelling. Period.
The Practice:
21. “A thought triggers the same
regions of the brain that would be
activated if you were actually
experiencing the event in real life.”
Carmine Gallo, The Storyteller’s Secret
22. “A compelling story with an
emotional trigger alters our brain
chemistry, making us more trusting,
understanding, and open to ideas.”
Paul Zak, Neuroscientist
32. “We learned that people gave most to
areas that they could attach themselves
to and things they could see themselves
doing, needing, or creating.”
Josh Foladare, Hobart and William Smith Colleges
37. “Research revealed that alumni who
have liked content on an institution’s
page are 92% more likely to give.
Millennials are 115% more likely to give.”
- Evertrue -
45. “The strongest force in the universe is
self-esteem. If you can make someone
feel good about themselves, they will love
you for it. They will be loyal to you.”
- Steve Wynn, Hotel Mogul -
48. Conceptual
Planning
InspiredbyAnnHandley’s“EverybodyWrites:YourGo-To
GuidetoCreatingRidiculouslyGoodContent”
1. Who am I writing for?
2. What do I want them to understand or
learn?
3. How am I putting my reader at the heart of
the story?
4. What’s the narrative arc of my story?
5. What part of the experience or journey am I
supporting?
6. What thoughts, feelings, and actions am I
addressing?
7. What opportunities am I taking advantage
of?
8. What actions am I inspiring? How am I
enabling my readers to be the hero of the
story?
9. What channels am I going to use to share
this story?
49. ENGAGE & INVEST LEAD & INSPIRE REFLECT & RECOMMIT
• Why am I doing this?
• Do I belong here?
• What sort of impact can I make here?
• What sort of commitment am I willing to make?
• Do others in the org share my values and priorities?
• Is this org “for real?”
• I want to stay connected and to know what’s going on.
• I think that this is a good investment of my time and money.
• I realize and appreciate how my involvement has changed me.
• I want to promote our organization actively.
• I’m ready to step up in the organization, and I believe I can have a
bigger impact in a leadership role.
• I’ve got a lot of great ideas about things we can do, and I want to make
things happen!
• How can we extend our reach and influence?
• I want to make sure others have a good experience like I have.
• Am I having the impact that I want to have?
• Is this the best investment of my time and resources?
• Do I still have more to offer?
• How am I benefitting from my involvement?
• Do I believe that they appreciate, respect, and value me?
• Excitement: I’m so glad to have found this organization, and I want to
be part of something bigger than myself.
• Apprehension: I hope I fit in.
• Empowerment: I can make a difference through my involvement.
• Acceptance: I belong here, and I feel cared for.
• Investment: This is important to me.
• Enjoyment: I like the relationships that I’m building, and I value my
interactions with people who share my interests.
• Pride: I’m part of something important.
• Gratitude: I want to give back in some way.
• Happiness: Helping others brings me joy.
• Thrill: I can make an even bigger impact in my new role.
• Urgency: I need to get more people involved and invested.
• Accomplishment: I feel good when I lend my expertise and give my
support, and I like the recognition.
• Efficacy: Contributing makes me feel important.
• Pressure: Others have stepped up, I should, too.
• Ambivalence: I’m not sure this is still “right” for me.
• Appreciation: This organization makes a difference in the world.
• Fear: Where to, if I decide to taper my involvement and support?
• Hurt: I feel slighted or disrespected.
• Inspiration: I want to continue with my involvement.
• Conversations with friends and
colleagues
• Interactions with other
organization peers and staff
• Conversations with other
members
• Events and meetings
• Organization- and industry-
specific news sources
• Respected local and national
news sources
• Annual reports
• Magazines and publications
• Newsletters
• Email communications
• Online communities
• Posts, tweets, and other social
media posts from supporters
• Institutional sites
• Web searches
• Personal interactions
STAGES
THOUGHTS
FEELINGS
ACTIONS
TRUSTED
SOURCES
EXPLORE & ENJOY
Review outcomes
Search the web
Involve and recruit
family and friends
Visit organization sites Engage in social
Meet other
supporters
Advocate via social
Benchmark our
org’s progress
Accept leadership
positionGive
Volunteer
Attend events
Build
relationships
Subscribe
Become a member
Participate in online
communities
Become a public
spokesperson
Decide if now is
the right time
to make a change
Consider long-
term priorities
Talk with trusted
advisors
• Provide content on your site that speaks to both head and heart.
• Provide multiple ways to engage at various levels.
• Coordinate internal communications initiatives to make cultivation
seamless.
• Provide opportunities and training for leadership and meaningful
interaction.
• Make information sharing as easy and seamless as possible.
• Affirm the individual’s value and illustrate the impact of their
contribution.
• Learn more about a person’s goals and priorities.
• Encourage ongoing/increased involvement.OPPORTUNITIES
• Provide ways for people to customize the type, frequency, and
channels for their communication.
• Respond quickly.
• Express genuine gratitude.
• Listen to questions and feedback.
• Demonstrate commitment to supporters as individuals.
50. ENGAGE & INVEST LEAD & INSPIRE REFLECT & RECOMMIT
• Why am I doing this?
• Do I belong here?
• What sort of impact can I make here?
• What sort of commitment am I willing to make?
• Do others in the org share my values and priorities?
• Is this org “for real?”
• I want to stay connected and to know what’s going on.
• I think that this is a good investment of my time and money.
• I realize and appreciate how my involvement has changed me.
• I want to promote our organization actively.
• I’m ready to step up in the organization, and I believe I can have a
bigger impact in a leadership role.
• I’ve got a lot of great ideas about things we can do, and I want to make
things happen!
• How can we extend our reach and influence?
• I want to make sure others have a good experience like I have.
• Am I having the impact that I want to have?
• Is this the best investment of my time and resources?
• Do I still have more to offer?
• How am I benefitting from my involvement?
• Do I believe that they appreciate, respect, and value me?
• Excitement: I’m so glad to have found this organization, and I want to
be part of something bigger than myself.
• Apprehension: I hope I fit in.
• Empowerment: I can make a difference through my involvement.
• Acceptance: I belong here, and I feel cared for.
• Investment: This is important to me.
• Enjoyment: I like the relationships that I’m building, and I value my
interactions with people who share my interests.
• Pride: I’m part of something important.
• Gratitude: I want to give back in some way.
• Happiness: Helping others brings me joy.
• Thrill: I can make an even bigger impact in my new role.
• Urgency: I need to get more people involved and invested.
• Accomplishment: I feel good when I lend my expertise and give my
support, and I like the recognition.
• Efficacy: Contributing makes me feel important.
• Pressure: Others have stepped up, I should, too.
• Ambivalence: I’m not sure this is still “right” for me.
• Appreciation: This organization makes a difference in the world.
• Fear: Where to, if I decide to taper my involvement and support?
• Hurt: I feel slighted or disrespected.
• Inspiration: I want to continue with my involvement.
• Conversations with friends and
colleagues
• Interactions with other
organization peers and staff
• Conversations with other
members
• Events and meetings
• Organization- and industry-
specific news sources
• Respected local and national
news sources
• Annual reports
• Magazines and publications
• Newsletters
• Email communications
• Online communities
• Posts, tweets, and other social
media posts from supporters
• Institutional sites
• Web searches
• Personal interactions
STAGES
THOUGHTS
FEELINGS
ACTIONS
TRUSTED
SOURCES
EXPLORE & ENJOY
Review outcomes
Search the web
Involve and recruit
family and friends
Visit organization sites Engage in social
Meet other
supporters
Advocate via social
Benchmark our
org’s progress
Accept leadership
positionGive
Volunteer
Attend events
Build
relationships
Subscribe Become a member
Participate in online
communities
Become a public
spokesperson
Decide if now is
the right time
to make a change
Consider long-
term priorities
Talk with trusted
advisors
• Provide content on your site that speaks to both head and heart.
• Provide multiple ways to engage at various levels.
• Coordinate internal communications initiatives to make cultivation
seamless.
• Provide opportunities and training for leadership and meaningful
interaction.
• Make information sharing as easy and seamless as possible.
• Affirm the individual’s value and illustrate the impact of their
contribution.
• Learn more about a person’s goals and priorities.
• Encourage ongoing/increased involvement.OPPORTUNITIES
• Provide ways for people to customize the type, frequency, and
channels for their communication.
• Respond quickly.
• Express genuine gratitude.
• Listen to questions and feedback.
• Demonstrate commitment to supporters as individuals.
STORYTELLING
PRINCIPLES
• Go deeper. All gifts make a difference, all memberships have
their privileges, and all organizations make some sort of impact.
The details are what make the story your story.
• Remember that the hero of the story is not your
organization. Find ways to place your reader at the heart of
the story.
• Nurture your reader’s own inner storyteller. Remember
that the most important stories for donors and alumni are the
stories that they tell themselves and those around them.
• Use stories to illustrate and explain. Statistics and facts can
educate and inform, and a story can bring life to reality.
53. Our Storytelling Series Team
Ben Bilow
SeniorCreativeDirector
ben.bilow@mstoner.com
Abby McLean
Visual/UXDesigner
abby.mclean@mstoner.com
Fran Zablocki
Strategist
fran.zablocki@mstoner.com
Soni Oliver
Visual/UXDesigner
soni.oliver@mstoner.com
Joel Pattison
DirectorofStrategy
joel.pattison@mstoner.com
Greg Zguta
SeniorConsultant
greg.zguta@mstoner.com