Datalicious is a data analytics agency founded in late 2007 that has grown to provide 360-degree data services to clients across industries. It combines analysts and developers with carefully selected partners to turn data into actionable insights and execute smart, data-driven marketing campaigns. The document discusses Datalicious' history and services, which include data platforms, analytics, insights, and campaigns to help clients optimize their marketing strategies.
The Business Data Catalogue provides a method of integrating business data from back-end server applications, such as SAP or Siebel or other line of business applications, into Microsoft Office SharePoint Server 2007, without writing any code. Business Intelligence with Office SharePoint Server 2007 provides a framework for accessing that data, and for providing a toolset for business decision makers to turn the raw data into critical business information.
This presentation is designed to provide the audience with an overview of how BI can be used to create visual dashboards that assemble and display business information from multiple sources (e.g. Excel Services, SQL Reporting) using built-in web parts.
This is a business session and does not cover the technical implementation of BDC.
Business Intelligence:Optimizing Data Across the EnterpriseProformative, Inc.
Financial professionals often have too little and too much information at the same time. What they need is the data to make a great business decision fast. Discover how the finance executive of 2011 sifts through an exponentially growing pile of internal and external data to determine the best way to integrate and channel information to the right decision makers, at the right time, while maintaining appropriate controls over critical enterprise data.
The Business Data Catalogue provides a method of integrating business data from back-end server applications, such as SAP or Siebel or other line of business applications, into Microsoft Office SharePoint Server 2007, without writing any code. Business Intelligence with Office SharePoint Server 2007 provides a framework for accessing that data, and for providing a toolset for business decision makers to turn the raw data into critical business information.
This presentation is designed to provide the audience with an overview of how BI can be used to create visual dashboards that assemble and display business information from multiple sources (e.g. Excel Services, SQL Reporting) using built-in web parts.
This is a business session and does not cover the technical implementation of BDC.
Business Intelligence:Optimizing Data Across the EnterpriseProformative, Inc.
Financial professionals often have too little and too much information at the same time. What they need is the data to make a great business decision fast. Discover how the finance executive of 2011 sifts through an exponentially growing pile of internal and external data to determine the best way to integrate and channel information to the right decision makers, at the right time, while maintaining appropriate controls over critical enterprise data.
This presentation includes some key charts taken from the A+ Web Audit template.
The template has been used between 2011 and 2013 by A+ to present the Auditing of Web Investments.
ASI 07 - How Auditing Radio campaigns helps Improve Planning and Buying Effic...Paola Furlanetto
. building and maintaining pools for radio auditing
. planning and buying radio: most common inefficiencies
. fine tuning radio planning and buying: 5 guidelines
Advertising Expenditure Audit: The Saving MatrixPaola Furlanetto
The A+ Matrix shows how to maximize advertising savings through Audit.
Key drivers are: Type of Insight and Level of Detail.
Insight ranges from pure audit to the added value of cost and benefit analysis.
Level of Detail may vary from the whole company cost, to each single campaign.
Highest saving comes from cost-benefit analysis carried out on campaign basis.
TV Tracking: optimise your TV campaigns in real timeAT Internet
Today, the digitalisation of TV campaigns is creating immense opportunity online. Advertisers can now measure the true impact of their TV ad investments.
During this webinar, discover how to measure and maximise your TV campaigns’ “drive-to-web” effect in real time, across all devices. Identify which visitors were exposed to your ad, and determine your incremental traffic, hour by hour, with precision. AT Internet’s TV Tracking solution delivers exact data on the performance of your TV ads, enabling you to calculate your true ROI and optimise your media planning accordingly.
The Value Set:
- E' un potente strumento per il posizionamento aziendale
- Un sistema semplice, economico e veloce per allineare i contenuti agli obiettivi
- Aumenta l'efficacia della comunicazione on e off line.
- Richiede poco tempo, investimenti bassi
- Funziona davvero.
Motivation is highly dynamic and constantly changes in response to life experiences. Motivations change as we age, interact with others, change careers, acquire wealth, become ill, marry or divorce, or pursue education. Its an effort to understand Consumer Motivation with human needs, goals and various motives.
For my final project in my media planning class, my group was assigned to create a media plan for the egg. We were given a budget of $8.5 million for a six month plan.
Auditing Multimedia Campaigns -ASI 2008 European Conference - FurlanettoPaola Furlanetto
. 3 reasons why A+ worked on Multimedia Audit
. A Media Audit case history, including:
- "old style" mono media assessment
- "uptodate" multimedia assessment
An Internet Market Research professional, I am trilingual (French, English, German); I am energetic, like to work in team, and in open, multinational and multicultural environments; I like to beat challenges, to discover new areas, to decipher new trends, to be on the sharp edge.
I am especially at ease with Digital Data, providing innovative concepts and accurate data elicitation. A member of the Digital Analytics Association and a Certified Web Analyst, I am working on missions in the Data Management and Analytics field. I am also open to any assignment as a Chief Data Officer, be it temporary or permanent.
To gain a current global snapshot of how organizations are using big data and analytics, cloud, mobile, and social technologies, the IBM Center for Applied Insights conducted a survey of 1,447 IT and business decision makers. The research shows that big data and analytics, cloud, mobile, and social are now mainstream, driving strategic opportunities for the enterprise. How are leading companies staying out ahead when everybody is jumping into the fray? Learn about three key Pacesetters characteristics that give them an edge.
To gain a current global snapshot of how organizations are using big data and analytics, cloud, mobile, and social technologies, the IBM Center for Applied Insights conducted a survey of 1,447 IT and business decision makers. The research shows that big data and analytics, cloud, mobile, and social are now mainstream, driving strategic opportunities for the enterprise. How are leading companies staying out ahead when everybody is jumping into the fray? Learn about three key characteristics that give them an edge.
How much time do you spend mashing up web analytics data vs. looking for data insights? Your Analytics Site automates the data extraction form multiple marketing channels, including WebTrends, Google Analytics, Twitter, YouTube, Slideshare and Flickr with more be added. Each dashboard is customized to satisfy each clients specific business needs. What you get, one cohesive, actionable and visually interactive reporting mechanism for your all your analytics.
Path to Purchase Attribution for the Automotive SectorDatalicious
Datalicious has developed a methodology to combine online media attribution (MA) with traditional media mix modelling (MMM) to address the inefficiencies of marketers working with two ROI measurements.
This can be particularly challenge in automotive marketing where aligning dealer marketing performance with central brand marketing performance is often not possible.
Datalicious' unique approach is to combine the best elements of MA and MMM to create a unified ROI currency that allows granular planning and forecasting across all online and offline channels in one central platform.
The biggest benefit for automotive companies is that our approach can unify dealer marketing activities and performance with central brand activities and performance to create one common ROI measurement.
Datalicious Econsultancy Whitepaper: State of Marketing Attribution in Asia P...Datalicious
Download the whitepaper here: http://data.li/1N6zuO8
Custom modelling is the most effective form of media attribution among Asia Pacific (APAC) marketers. That’s according to a new study from Econsultancy and Datalicious on the state of media attribution across APAC.
Attribution success in a cross-device world | SMX Sydney 2015Datalicious
With mobile search volume expected to exceed desktop this year, marketers are facing new challenges in understanding how and if their campaigns are succeeding. Google, Microsoft, Facebook and others all have various approaches for measuring and reporting cross-device impact. In his SMX Sydney presentation, Christian Bartens looked in-depth at how marketers are approaching new data that's now available, including Google's estimated total conversions reporting, proper modelling and tagging for better cross-device attribution.
Destroying Data Silos Through Advanced Customer Analytics And OptimaHubDatalicious
Mat Hauck presented at Forrester's Forum for Marketing Leaders in New York City on customer data silos, how they impact revenue and customer service, and overcoming these challenges with the OptimaHub.
Multi-Channel Marketing and Analytics: Measuring and Optimising Your Marketi...Datalicious
Christian Bartens delivered a presentation on Multi-Channel Marketing and Analytics: Measuring and Optimising Your Marketing Effectiveness to an enrapt audience at the Marcus Evans Path to Purchase conference in Shanghai.
SuperTag is an industry leading free signup tag management platform that works to simplify data collection and improve marketing strategy. Users can setup, test and deploy site tags through a single management system without needing to know Javascript.
By using SuperTag, you can simplify your tag management, increase website performance, widen the conversion funnel and improve your digital marketing effectiveness.
Eliminate the use of inaccurate ‘last click’ attribution with OptimaHub MediaAttribution. Advertisers can use this tool to get an accurate marketing ROI across all channels and to optimise media spend accordingly.
Real-time Single Customer View
Create a single customer view of your prospects and customers with data from your website, mobile apps, social and phone calls. Use the out of the box dashboards to generate advanced and actionable insights based on your customer data.
Smart Tag Management and Data Drive Online MarketingDatalicious
Smart Tag Management and Data Drive Online Marketing.
How Datalicious works with Inivio and Veda to combine key data sources for a total market view, and build actionable insights for smart data driven marketing.
Datalicious Google Analytics Premium Reseller InformationDatalicious
Datalicious is now a Google Analytics Premium reseller. If you're looking for a premium analytics solutions, talk to Datalicious about Google Analytics Premium.
Has technology killed privacy? Consumer tracking and targeting technologies, especially in digital, always seem to be a few years ahead of the law which seems to create an ongoing legal grey-zone. What are these technological advances, how could they impact privacy and what should companies do about this trend?
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
20 Comprehensive Checklist of Designing and Developing a WebsitePixlogix Infotech
Dive into the world of Website Designing and Developing with Pixlogix! Looking to create a stunning online presence? Look no further! Our comprehensive checklist covers everything you need to know to craft a website that stands out. From user-friendly design to seamless functionality, we've got you covered. Don't miss out on this invaluable resource! Check out our checklist now at Pixlogix and start your journey towards a captivating online presence today.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.