SuperTag - the Smart Solution for Tag Management - v17 website

FREE tag management
with optional support

June 2013

© Datalicious Pty Ltd

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The Internet runs on tags

June 2013


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Tags = Digital marketing

June 2013


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> Tags = Data driven marketing
“Using data to widen the conversion funnel”

Media Attribution & Modeling
Optimise channel mix, predict sales

Targeting & Merchandising
Increase relevance, reduce churn

Testing & Optimisation
Remove barriers, drive sales

Boosting ROMI
June 2013


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> Challenge: Tag management
 Inefficient tag management impacts …
– Idea generation and strategy development
 Technology limitations dampen creative thinking
and idea generation rather than stimulating them

– Campaign execution and optimisation
 Ineffective tag deployment reduces speed to market
for campaigns and limits ability to implement changes

– Content relevance and user experience
 Platform silos limit cross-channel integration, thus
reduced targeting, ad relevance and response rates

– Report accuracy and media negotiations
 Report inaccuracies and discrepancies damage client
trust and limit negotiation power with channel owners
June 2013


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> Solution: Datalicious SuperTag
Easily implement and update
any tag on any websites without
or limited IT involvement

Conversion
Tracking
Any
JavaScript

Web
Analytics

Conversion
De-duping

SuperTag

Live
Chat

Media
Attribution

Behavioral
Targeting

Collect accurate multi-channel
media attribution data to
provide advanced insights
Enable advanced features such
as targeting, testing and chat to
optimise user experience

A/B Testing
Heat Maps

June 2013

De-duplicate conversions for
CPA deals and align reporting
figures across platforms


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> Overcoming team barriers

Marketing

SuperTag

Technology

Easy to use online user interface enabling marketers to
manage tags without intensive technology support
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> Cross-platform integration
DSPs

CRM

Ad Servers

DM/eDM

Targeting

Web Analytics

Testing

SuperTag

Heat Maps

Live Chat

Paid Search

Phone #s

Affiliates

Centralised uniform business rules to trigger conversions
and segment visitors across multiple marketing platforms
June 2013


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> Potential SuperTag use cases
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Implement tags without JavaScript skills or IT support
Enable central platform for tag management and auditing
Improve page load speed across all websites and devices
Simplify web analytics implementation & maintenance
De-duplicate conversions and re-negotiate CPA deals
Track purchase path for advanced media attribution
Enable A/B tests and heat maps to improve conversions
Turn any content element into a dynamic targeting area
Enable re-targeting to increase ad response rates
Trigger proactive live chats to improve user experience
Target phone numbers to boost call center effectiveness
ID customers and push key events into any CRM platform
Collect raw clickstream data for advanced analytics

June 2013


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> SuperTag code architecture
Injecting JavaScript tags into the
page based on business rules using
the SuperTag top and bottom containers.

T

The SuperTag top and bottom containers are
JavaScript functions called in the page code
just after the opening <body> tag and just
before the closing </body> tag on all
page across all domains.
B

superT.t()

T

T

superT.b()

B

B

June 2013

SuperTag.js

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Works on …
Websites, Flash
mobile apps,
videos, etc

One tag for all sites & platforms
Hosted internally or externally
Easy tag implementation/updates
Tag/business rule testing on live site
Facilitates A/B & MV test execution
Implementation of heat-maps
Re-targeting across channels & tools
Live chat & phone number targeting
Collect raw page & impression data


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Copy & paste same code on all pages to implement
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SuperTag works on websites, mobile apps & videos
June 2013


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SuperTag works on websites, mobile apps & videos
June 2013


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Drag & drop tags through easy to use interface
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Add new tags from constantly growing tag library
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Add custom JavaScript for tags missing from library
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Build complex business rules to suit all scenarios
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Create new page variables from any page element
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Create new page variables from any page element

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Create premium experiences for high value clients

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Turn any page element into dynamic content areas

June 2013


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Define visitor affinity segments for re-targeting
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Customise what data to send to your data server
June 2013


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Analyse raw clickstream data in Splunk in real-time
June 2013


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> SuperTag
SuperTag app
generating JS
app.supert.ag

JavaScript

integration

Full SuperTag.js
hosted by client
or on c.supert.ag

JavaScript

Client pages
referencing
SuperTag.js

Browser
executing
SuperTag.js

Tags

Lookup
tables

Requests

Dedicated
client Splunk
server(s)

Databases
, files, etc

Additional
data (i.e. CRM,
IP, social, etc)

June 2013

Logs

SuperTag
DataCollector(s)
d.supert.ag

Requests

Splunk regex
builder and
data extracts

Splunk saved
searches and
dashboards


Ads & emails
loading static
1x1 pixel

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> SuperTag ExactTarget integration
SuperTag app
generating JS
app.supert.ag

JavaScript

Full SuperTag.js
hosted by client
or on c.supert.ag

Client pages
referencing
SuperTag.js

Tags

Requests

Additional
data (i.e. CRM,
POS, social, etc)

Databases
, files, etc

Dedicated
ExactTarget
DataExtension

Data

SuperTag
integration via
DataCollector

Data
Clicks,
data

ExactTarget
business rules
and conditions

June 2013

List

Targeted
ExactTarget
campaign list


Emails

Relevant
ExactTarget
email campaign

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Test tags on your live site even before deployment

June 2013


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> SuperTag code architecture
SuperTagLive-Testing.js

SuperTag.js
Client pages
referencing
SuperTag.js

Client pages
executing
JavaScript
tags

3rd party web
analytics & ad
serving platforms

June 2013

JavaScript
injecting
tags into
client pages
based on
business
rules

SuperTagCode-V1.js

Client-Custom-Cod
e.js

SuperTag
application
combining
tags and
business
rules into
JavaScript

SuperTag app
generating JS
app.supert.ag


3rd party web
analytics & ad
serving tags

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Define access and deployment rights for all users
June 2013


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Review changes from all users in the audit view
June 2013


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> SuperTag multi-CDN approach
SuperTag.js on
Edgecast CDN
c.supert.ag

Browser
requesting
SuperTag.js
Multi-CDN
load balancing
for SuperTag.js

SuperTag app
generating JS
app.supert.ag

Browser
requesting
SuperTag.js

SuperTag.js
hosting on
client server

June 2013

SuperTag.js on
Akamai CDN
c.supert.ag

Browser
requesting
SuperTag.js


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> Faster page load with SuperTag
By implementing the SuperTag code architecture your pages are guaranteed to
load faster anywhere between 10-30% as the below tests show. This is
achieved by streamlining the way JavaScript assets are loaded and executed on
your pages as well as our smart multi-CDN JavaScript hosting platform which
not only guarantees a 100% uptime but also ensures that all JavaScript code is
always loaded from the CDN provider with the best performance for that
particular user (i.e. usually the server
that is closest geographically).

June 2013


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> SuperTag deployment options
Manual
JavaScript
management

Dedicated
client Github
JavaScript archive

Email/FTP
JavaScript
publishing

SuperTag.js
hosting on
client server

CDN = Content
delivery network

Client pages
referencing
SuperTag.js

SuperTag.js
hosting on
client CDN

Client pages
referencing
SuperTag.js

Reverse
proxy

SuperTag app
generating JS
app.supert.ag

June 2013

Real-time
JavaScript
publishing

SuperTag.js
Edgecast CDN
c.supert.ag


Client pages
referencing
SuperTag.js

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> Enterprise grade reliability
99% uptime guarantee for the SuperTag
application (i.e. the user interface on
app.supert.ag generating the JavaScript
code) via redundant AWS EC2/RDS set-up
and 100% uptime guarantee for the
SuperTag JavaScript (i.e. the code on
c.supert.ag that is executed on every
page) via multiple
redundant CDNs
including Akamai
and Edgecast.

June 2013


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Clients get perpetual
usage rights for all
generated JavaScript
including dedicated
Github code archive.

Re-engineer code changes in your GitHub archive
June 2013


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> Blue chip SuperTag clients

June 2013


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> Great customer feedback
"Managing third party tags has never been easier [...]
simplicity of setting business rules [...] reduction in CPA
[...].“ Jason Lima, Online Marketing, IMB
"[...] SuperTag tool is so easy to use [...]. Live testing is
particularly useful [...] highly recommended [...]."
Helene Cameron-Heslop, Analyst, Appliances Online
"SuperTag speeds up tag implementation and gives us
increased flexibility [...] manage media and website
analytics [...].” Alex Crompton, Head of Digital, Aussie
June 2013


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Smart tag management

June 2013


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SuperTag - the Smart Solution for Tag Management - v17 website

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