The document outlines the benefits of Google Analytics Premium, emphasizing its market leadership, enterprise-grade security, and faster access to unsampled data. Datalicious offers additional support packages at no cost, including technical assistance and quarterly reviews to enhance analytics and reporting. It highlights the importance of cross-device and cross-channel analytics for optimizing marketing strategies and improving ROI.

1. PREMIUM
brought to you by

2. > Why Google Analytics Premium?
 Why Google Analytics?
– Market leader with most R&D
– Cross-device analytics
– Universal analytics
 Why Premium?
–
–
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–
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Flat fee, no hidden costs
Faster, unsampled data
Up to 50 custom variables
Enterprise grade security & reliability
Google Analytics Premium integrations
 DoubleClick: Advanced re-targeting & attribution
 BigQuery: Customer data export for advanced analysis
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3. > Datalicious value add
 Google Analytics Premium PLUS
any 2 of the value-added service
packages below AT NO EXTRA COST:
 Datalicious value-added service packages
– Weekly tech & tag management support
– Monthly analytics & reporting support
– Quarterly testing & optimisation support
– Quarterly media attribution support
– Quarterly best practice review
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5. > Universal analytics across channels
Cross-device & cross-channel
analytics for a full 360 view
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6. > Cross-device tracking & analytics
Actionable customer insights for
a complex multi-device world in
order to improve user experience
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7. > Cross-channel media attribution
Actionable media insights for a
complex multi-channel world in
order to boost marketing ROI
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8. > Visitor demographics & interests
Actionable audience insights
to help with your marketing
strategy and media planning
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9. > A quick glimpse of the future
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10. > More accurate data much faster
Standard
Premium
Standard
Premium
Standard
Premium
Standard
Premium
Standard
Premium
10x Variables
>12x Fresher Data
>100x Data Limits
200x Custom Accuracy
600x Larger Reports
Customize your data.
50 variables (vs. 5)
Access your data faster.
SLA 4 hours (vs. 48)
Send in more data. Lots more.
1B – 20B hits/month (vs. 10M)
Segment your data with
confidence.
100M visits (vs. 500M)
Get more of your data out.
3M rows (vs. 5K)
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11. > Google Analytics integrations
 DoubleClick
– Import ad impression data for
advanced media attribution
– Export custom segments for
advanced ad targeting
 BigQuery
– Export raw website data for
advanced analytics & modeling
 Wildfire
– Integrate social media data
 Drive
– Export reports
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12. > Potential analytics data flow
Tags
Google Tag
Manager, CDN
code hosting
Click level data
OVERSEAS
Google Analytics
data warehouse,
analytics interface
Anonymous behavioral
data only, does not contain
any personal identifiable
information (PII), i.e.
customer ID only but
no name, date of
birth, email, etc
Client pages
with Google
Tag Manager
LOCAL AU/NZ
Sensitive customer data
including personal identifiable
information (PII) is stored
locally within the client
network or in the local
hosting center of a cloud
provider, i.e. AWS
Client side
analytics, BI
platform
Visitor level data
Additional
Google data (i.e.
ads, social, etc)
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Google BigQuery
data warehouse,
admin interface
Client side
data warehouse,
admin interface
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Additional client
data (i.e. CRM,
IP, social, etc)
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13. > Fast growing customer base
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14. > Enterprise level security & SLAs
Explicit data
ownership
language:
T&Cs crafted
specially for
enterprises
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SLA on data
collection:
99.9% data
collection uptime
per month,
guaranteed
Guarantees on
reporting:
Report interface
accessible a
minimum 99%
of the time
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Guarantees on
freshness:
Your data,
processed &
accessible within
4 hours
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15. > Datalicious full-service model
Dedicated
local account
management
Strategy, best
practice and
implementation
Ongoing tech
support and
tagging help
Training
Datalicious
value-added
services
Google Analytics Premium for 1 year plus any 2 of the
value-added service packages below at no extra cost:
 Weekly tech & tag management support
 Monthly analytics & reporting support
 Quarterly testing & optimisation support
 Quarterly media attribution support
 Quarterly best practice review
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> About Datalicious
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17. > About Datalicious
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Datalicious was founded in 2007
Strong web analytics background
360 data agency with team of specialists
Combination of analysts and developers
Blue chip clients across all industry verticals
Carefully selected best of breed technology
Lobbying & defining data best practice ADMA
Executing smart data driven campaigns
Turning data into actionable insights
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18. > Using data to widen the funnel
“Turning data into actionable insights to widen the conversion funnel”
Media Attribution & Modeling
Maximise reach, awareness & increase ROI
Targeting & Merchandising
Improve engagement, boost loyalty
Testing & Optimisation
Remove barriers, drive sales
Boosting ROMI
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19. > Wide range of data services
Data
Insights
Action
Platforms
Analytics
Campaigns
Data collection and processing
Data mining and modelling
Data usage and application
Adobe, Google Analytics, etc
Tableau, Splunk, SPSS, R, etc
SiteCore, ExactTarget, etc
Web and mobile analytics
Customised dashboards
Targeting and merchandising
Tag-less online data capture
Media attribution analysis
Marketing automation
Retail and call center analytics
Marketing mix modelling
CRM strategy and execution
Big data & data warehousing
Social media monitoring
Data driven websites
Single customer view
Customer segmentation
Testing programs
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20. > 50+ years of team experience
Christian Bartens
Elly Gillis
Michael Savio
Juan Delard
Founder & Director
General Manager
Head of Insights
Head of Data
 Bachelor of Business
Management with
marketing focus
 Web analytics and
digital marketing
work experience
 Space2go, E-Loft,
Tourism Australia
 SuperTag founder,
ADMA Analytics Chair,
I-COM EMR Board
 Bachelor of
Communications with
print and digital focus
 Digital marketing and
project management
work experience
 M&C Saatchi, Mark,
Holler, Tequila, IAG,
OneDigital, Telstra
 Australian gold medal
in surf boat rowing
 Bachelor of Arts &
Science with applied
mathematics focus
 CRM and marketing
research and analytics
work experience
 ANZ Bank, Australian
Bureau of Statistic,
DBM Consultants
 ADMA lecturer on
marketing testing
 Engineering Diploma &
Bachelor of Science in
Electrical Engineering
 IT architecure, ERP,
web analytics, big data,
telecommunications
work experience
 Quotify, Binaria,
Codelco
 Mathematics fan and
avid scuba diver
LinkedIn profile
LinkedIn profile
LinkedIn profile
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LinkedIn profile
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21. > Unique combination of skills
Data modelling
The Datalicious team
 Data scientists
Data mining/analysis
 Data engineers
 Web engineers
 Platform admins
 Project managers
Data strategy
 Business analysts
Data visualisation/reporting
Fast analytics
Big data
 Data strategists
Data processing/enhancing
Data collection
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22. > Google trained & qualified team
 All team members, both developers and analysts,
are required to complete the Google Analytics
certification as part of their induction process
at Datalicious.
 Please visit http://data.li/15jTYJL for a copy of all certificates
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23. > Best of breed technologies
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24. > Clients across all industries
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25. > Great customer feedback
“[…] Datalicious quickly earned our respect and confidence […] understand our
business needs, deliver value, push our thinking […]. Likeable, transparent and
trustworthy. I would be happy to recommend Datalicious to anyone.” Murray Howe,
Executive Manager, Suncorp Group
"[…] Datalicious brought with them best practice analytics to demonstrate the
true value of our marketing dollars […] have become a critical business partner […]
provided great insights which have driven key business decisions.” Trang Young,
Senior Marketing Manager, E*Trade Australia
“The Datalicious guys are great to work along side […] 'no stone unturned'
approach to finding solutions to challenges […] knowledge and passion for web
analytics and best of breed web optimization was second to none” Steve Brown,
Senior Business Analyst, Vodafone
“[…] The Vodafone implementation of SiteCatalyst is one of the most impressive
I have seen and ranks in the top 10 […]. It is an amazing foundation for taking
action on the data and improving ROI.” Adam Greco, Consulting Lead, Omniture
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26. > Great customer feedback
"[…] Datalicious understand the value of information and how to leverage it using
best of breed software. I would recommend the team without hesitation [...]."
James Fleet, Marketing Director, Appliances Online
"[...] Datalicious have been intimately involved in building our analytics solution.
Most importantly their knowledge of best practice combined with innovative
solutions has allowed our business to remain nimble and current. They are also
nice guys." Tzvi Balbin, Group Digital Marketing Lead, Catch of the Day
"[...] Datalicious are helping us to move from a last click campaign measurement
model to a more accurate media attribution approach. [...] potential to
significantly change our media planning [...]. Highly recommended." Keith Mirgis,
Senior Digital & Social Media Marketing Manager, Telstra
"We engaged Datalicious to support a strategic change in our business [...]
understand our customers [and their transactions] better to ensure we retained as
many as possible [...]" Natalie Farrell, Direct Marketing Manager, Luxottica
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27. Contact me
cbartens@datalicious.com
Learn more
blog.datalicious.com
Follow us
twitter.com/datalicious
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28. Smart data driven marketing
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