Datalicious is a full-service digital marketing and analytics agency founded in Sydney, operating in multiple countries with over 430 employees and significant experience across various sectors. They focus on optimizing customer data collection, improving marketing ROI, and enhancing customer experiences through a solution called 'singleview' that correlates data across platforms. The document highlights their innovative approach and customer testimonials showcasing their efficacy in data-driven marketing strategies.

1. OPTIMAHUB SINGLEVIEW

2. Agenda
■ Datalicious Overview
■ Client Driven Solutions
■ SingleView
■ Next Steps
■ Thank You
01

3. At a glance
Full service digital marketing & analytics agency
■ Founded 2007 in Sydney, Australia
■ Now active in AUS, NZ, PH, US, UK
02
Part of the Veda Family
■ 430+ employees
■ $1.7bn+ market cap
■ 80+ clients served
■ 300+ successful projects delivered

4. Innovation factor
03
Australia is a long way away
● We have a fresh perspective
● Geographic separation allows us to focus on products & services
Australia is also an innovation zone
● Sydney & Melbourne highest rate of data-driven startups in the world
(Startup Ecosystem Report 2012)

5. Our Clients
04

6. 05
Great customer feedback
“Datalicious quickly earned our respect
and confidence, understand our business
needs.”
Executive Manager, Suncorp Group
“Datalicious worked hard to understand
our business, engage stakeholders and
recommend a Single Customer View and
CRM solution.”
Head of Digital Media, Network Ten
“Datalicious are helping us move from a
last click campaign measurement model
to a more accurate attribution approach.”
Senior Digital Marketer, Telstra
““The Datalicious guys are great to work
alongside […] knowledge and passion for
web analytics and best of breed web
optimization was second to none”
Senior Business Analyst, Vodafone

7. 06
Over 50 years of experience
Christian Bartens
Founder & Director
Elly Gillis
General Manager
Juan Delard
Head of Data
Mat Hauck
VP, Global Partnerships
Michael Savio
Head of Insights
Antony Wilcox
Account Director

8. 07
Our team

9. About Datalicious
08
What problems are we solving?
■ Auditing and recommendations to drive data performance
■ Actionable insights to boost marketing ROI
■ Promote brand loyalty via predictive analytics
■ Increase conversions with page optimisation & tag management
■ Drive engagement via CRM & marketing automation services
■ Influence reach & awareness through media attribution, media mix modelling &
customer segmentation

10. 09
Using data to fatten the funnel

11. 10

12. OptimaHub SingleView
11

13. Challenge: Customer Data
12
How do you store and access customer data easily?
■ Customer events are stored in separately and accessed via
different programs
■ Existing offline data being stored and unused
■ On average, organizations use 36 different data collection
and vendors for marketing efforts (Forbes)

14. Challenge: Know Your Customer
13
How do you maximise value of existing customers and
reduce churn?
■ 65% of business comes from existing customers
(Chartered Institute of Marketing)
■ Cost of acquisition 6-7x more than retention
■ 86% of customers will pay more for a better experience
(Forbes)

15. Solution: SingleView
14
POWER CUSTOMER INSIGHTS WITH SINGLEVIEW
Match IDs and events across channels and
platforms
Enable predictive modelling for next best
product suggestion
Maximise existing customer value and reduce
churn

16. 15 OptimaHub SingleView

17. Correlate key user IDs across channels and
devices to create a powerful single customer
view of your prospects and customers
16

18. Wide range of
pre-built reports
and dashboards
17 WebAnalytics

19. 18
Dashboards and data
visualisations covering
a majority of insights
requirements

20. 19
Access to raw data at any time
in standardised format across
all data sources including
enhancements such as geo-location
and browser
fingerprint ID

21. 20 AppAnalytics

22. 21 SocialAnalytics

23. 22
Access to raw data at any time
in standardised format across
all data sources including
enhancements such as social
media influencer score

24. 23 CallAnalytics

25. 24

26. Optimise paths to purchase across channels and
devices including influencing factors such as
speed, errors and view-ability
25

27. 26 ErrorAnalytics

28. 27 SpeedAnalytics

29. Leverage customer data across channels to
predict (and execute) the next best action to
increase up/cross sell and reduce churn
28

30. 29

31. Action Insights
30
USE DATAEXCHANGE TO ACTION DATA
■ Lookup, exchange and persist data between platforms & domains
that cannot usually exchange cookie data
PUSH INSIGHTS TO CAMPAIGN TOOLS
■ CRM / DMP / eDM
BUILD A CUSTOMER EXPERIENCE IN REAL-TIME
■ Expose predictions to SuperTag for real-time suggestions, eg.
PURLs

32. Action with DataExchange

33. Case Study
Single Customer View
Reckitt Benckiser CRM
strategy and system
integration designed to use
existing customer data
across web, social and retail
to deliver enhanced multi-channel
insights and boost
the effectiveness of
marketing programs.
32
"Our ROMI increased and we
saw an uplight in open rates
due to pushing real-time
single customer view insights
into our CRM."
Andrew Wong, Digital Strategy Manager,
Reckitt Benckiser

34. Next Steps
Power customer insights with SingleView
■ Match IDs and events across channels and platforms
■ Enable predictive modelling for next best product suggestion
■ Maximise existing customer value and reduce churn
33
Sign up for a demo at www.optimahub.com

35. SMART DATA
DRIVEN MARKETING