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Destroying Data Silos Through Advanced Customer Analytics And OptimaHub

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Mat Hauck presented at Forrester's Forum for Marketing Leaders in New York City on customer data silos, how they impact revenue and customer service, and overcoming these challenges with the OptimaHub.

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Destroying Data Silos Through Advanced Customer Analytics And OptimaHub

  1. 1. DESTROYING DATA SILOS THROUGH ADVANCED CUSTOMER ANALYTICS AND OPTIMAHUB
  2. 2. DIGITAL MARKETING SPEND WILL TOP $103BN BY 2019 FORRESTER
  3. 3. COMPLEX CONSUMER JOURNEY
  4. 4. MARKETERS WILL USE 36 DIFFERENT TECHNOLOGY VENDORS FORBES
  5. 5. DATA SILOS Isolated, third-party customer data Contextual only to itself Integration a common pain point
  6. 6. WHY DO WE HAVE DATA SILOS? Point solutions Legacy systems Acquired technology “stacks”
  7. 7. BY REMOVING DATA SILOS BRANDS CAN INCREASE REVENUE BY 10-20% MCKINSEY
  8. 8. SO HOW CAN WE DESTROY THEM? End reliance on outdated identification techniques Flexible data structure required Return data ownership & control to the marketer
  9. 9. OPTIMAHUB All your marketing data, analytics and reporting in one central location that you own and control
  10. 10. USER LEVEL DATA WITHOUT SILOS Standardised user level data across multiple channels in one central platform Removing data silos by replacing vendors translates into significant cost savings REPLACE MANY VENDORS WITH ONE MAXIMUM CONTROL AND FLEXIBILITY Full ownership, control and access to your raw data without any limitations
  11. 11. MEDIAATTRIBUTIONSINGLEVIEW
  12. 12. WHY OPTIMAHUB? Innovative technology combined with full service Independent technology outside of traditional stacks Powered by Splunk big data platform
  13. 13. ABOUT DATALICIOUS Australian-based analytics agency for 8 years Client-driven product development Independence above all
  14. 14. VISIT OUR BOOTH FOR A DEMO datalicious.com/optimahub insights@datalicious.com +1 619 637 3142

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