Mat Hauck presented at Forrester's Forum for Marketing Leaders in New York City on customer data silos, how they impact revenue and customer service, and overcoming these challenges with the OptimaHub.
MARKETERS WILL USE 36 DIFFERENT
Isolated, third-party customer data
Contextual only to itself
Integration a common pain point
WHY DO WE HAVE DATA SILOS?
Acquired technology “stacks”
BY REMOVING DATA SILOS BRANDS CAN
INCREASE REVENUE BY 10-20%
SO HOW CAN WE DESTROY THEM?
End reliance on outdated identification techniques
Flexible data structure required
Return data ownership & control to the marketer
All your marketing data, analytics and reporting in one
central location that you own and control
USER LEVEL DATA WITHOUT SILOS
Standardised user level data across multiple channels in one central platform
Removing data silos by replacing vendors translates into significant cost savings
REPLACE MANY VENDORS WITH ONE
MAXIMUM CONTROL AND FLEXIBILITY
Full ownership, control and access to your raw data without any limitations