. building and maintaining pools for radio auditing
. planning and buying radio: most common inefficiencies
. fine tuning radio planning and buying: 5 guidelines
National Centre for Student Equity in Higher Education (NCSEHE) Director Professor Sue Trinidad presents, "Student equity: policy and practice" at the ACER-sponsored Strategies for Student Retention conference held in Melbourne on Tuesday 29 and Wednesday 30 September 2015. Professor Trinidad provides an overview of the NCSEHE's work, including the development of student personas in order to better identify cohorts of students requiring additional support, and strategies with which to assist.
Distributed Digital Artifacts on the Semantic WebEditor IJCATR
Distributed digital artifacts incorporate cryptographic hash values to URI called trusty URIs in a distributed environment
building good in quality, verifiable and unchangeable web resources to prevent the rising man in the middle attack. The greatest
challenge of a centralized system is that it gives users no possibility to check whether data have been modified and the communication
is limited to a single server. As a solution for this, is the distributed digital artifact system, where resources are distributed among
different domains to enable inter-domain communication. Due to the emerging developments in web, attacks have increased rapidly,
among which man in the middle attack (MIMA) is a serious issue, where user security is at its threat. This work tries to prevent MIMA
to an extent, by providing self reference and trusty URIs even when presented in a distributed environment. Any manipulation to the
data is efficiently identified and any further access to that data is blocked by informing user that the uniform location has been
changed. System uses self-reference to contain trusty URI for each resource, lineage algorithm for generating seed and SHA-512 hash
generation algorithm to ensure security. It is implemented on the semantic web, which is an extension to the world wide web, using
RDF (Resource Description Framework) to identify the resource. Hence the framework was developed to overcome existing
challenges by making the digital artifacts on the semantic web distributed to enable communication between different domains across
the network securely and thereby preventing MIMA.
Benchmarking the Accounting & Finance Function: 2014 Summary PresentationRobert Half
Is your finance and accounting team ready to drive your success throughout 2014? Robert Half’s fifth annual Benchmarking the Accounting & Finance Function report provides metrics on staffing, financial systems, outsourcing and more. Find out how your company measures up to its peers.
National Centre for Student Equity in Higher Education (NCSEHE) Director Professor Sue Trinidad presents, "Student equity: policy and practice" at the ACER-sponsored Strategies for Student Retention conference held in Melbourne on Tuesday 29 and Wednesday 30 September 2015. Professor Trinidad provides an overview of the NCSEHE's work, including the development of student personas in order to better identify cohorts of students requiring additional support, and strategies with which to assist.
Distributed Digital Artifacts on the Semantic WebEditor IJCATR
Distributed digital artifacts incorporate cryptographic hash values to URI called trusty URIs in a distributed environment
building good in quality, verifiable and unchangeable web resources to prevent the rising man in the middle attack. The greatest
challenge of a centralized system is that it gives users no possibility to check whether data have been modified and the communication
is limited to a single server. As a solution for this, is the distributed digital artifact system, where resources are distributed among
different domains to enable inter-domain communication. Due to the emerging developments in web, attacks have increased rapidly,
among which man in the middle attack (MIMA) is a serious issue, where user security is at its threat. This work tries to prevent MIMA
to an extent, by providing self reference and trusty URIs even when presented in a distributed environment. Any manipulation to the
data is efficiently identified and any further access to that data is blocked by informing user that the uniform location has been
changed. System uses self-reference to contain trusty URI for each resource, lineage algorithm for generating seed and SHA-512 hash
generation algorithm to ensure security. It is implemented on the semantic web, which is an extension to the world wide web, using
RDF (Resource Description Framework) to identify the resource. Hence the framework was developed to overcome existing
challenges by making the digital artifacts on the semantic web distributed to enable communication between different domains across
the network securely and thereby preventing MIMA.
Benchmarking the Accounting & Finance Function: 2014 Summary PresentationRobert Half
Is your finance and accounting team ready to drive your success throughout 2014? Robert Half’s fifth annual Benchmarking the Accounting & Finance Function report provides metrics on staffing, financial systems, outsourcing and more. Find out how your company measures up to its peers.
Metrics that matter: Making the business case that documentation has valuePublishing Smarter
Presented at CMS/DITA North America 2016 to help people tell the story around content as a business asset. We agree there is value in documentation but have been challenged at times to “prove it”. Demo of how to present to groups including sales, support, service, IT, engineering, QA/testing, manufacturing, HR, training, finance, marketing, and every other business unit in your organization. Discussion on how documentation drives sales and generates corporate revenue to managers and executives helping them see how important documentation is to them.
A theory from anthropologist and psychologist Robin Dunbar states that the brain capacity of humans limits the number of stable social relationships they can maintain to 150. But what does that mean for B2B organizations with countless contacts?
Five business Units that Icelandair addressing in their reports , Mainly
1- International Flights,
2- Regional And Greenland Flights,
3- Charter Flights,
4- Cargo,
5- Hotels,
- Four are analyzed while Charter Flights is not (as no seasonality patterned ).
- The analysis is concentrated on the main KPIs as PAX, ASKs, L/F,. ATKs, FTKs, and Room Utilizations.
- So most of airlines working on a clear objectives and that’s come with clear targets which lead us to set a clear picture of forecasting process.
- Based on that, our objective is to develop a clear message for top managements for the key performance figures of the airline, not just to compare month by month approach but to develop the right path ( time series ) in the future to set the right targets which consequently develop K.P. I for the airlines
Reading in the future, it is the third forecasting study concerning IAG, it is addressing the best forecasting scenario approach for setting targets and developing the level of key performance indicators for Airlines, as Load Factor, ASK, and RPK, as demonstrated by airline investors monthly /annually reports.
While the message of this study is to highlight the benefits of Setting Goals and Targets, thus airlines can developed an effective KPI System instead of looking backward – using month by month approach - to compare current performance with past performance instead of achieving targets.
We at Alps Venture Partners are constantly contributing towards research in Mergers & Acquisitions across geographies. This is first in series of 2020-21 M&A Tearsheet which provides detail on the Transaction Multiples (Revenue & EBITDA), Multiples Chart, Active Buyers, Country based multiples & other transaction data observed in Software and technology related Industries.
Analysis of recent transactions in Automobile parts & equipments Industry detailing on Transaction Multiples (Revenue & EBITDA), Multiples Chart, Active Buyers & Transaction Data. A goldmine of resource for Entrepreneurs.
Really this presentation address the performance of airline - how to forecast and know the LOAD FACTOR. in trems of ASK and RPK. case study is LH group. hope to enjoy !!!!!
Dynamo MC Tool test
Dynamo Appraiser
www.dynamoappraiser.com
GREATER BATON ROUGE REAL ESTATE DATA NOTE:
Based on information from Greater Baton Rouge Association of REALTORS®\MLS for period 01/23/2013 to 01/23/2015, extracted on 01/23/2015.
South Korea Liquefied Natural Gas Market Size, Share, Industry Analysis, 2030Chem Analyst Pvt Ltd
Korean Gas Corporation (KOGAS) is the largest player of LNG in South Korea, which consolidates around 94% of the total domestic market share. The major exporter of the LNG to the country are Qatar, Oman, Indonesia, Malaysia, Russia, Australia, etc. Key terminals of LNG in the South Korean region are Gwangyang, Incheon, Pyeong-Taek, Samcheok, Tong-Yeong etc.
Recently Airberlin reduce their capacity, by concentrating on a more profitable routes, Logically if we are squeezing the capacity (ASK)- SUPPLY , the other part – DEMAND will force to pump out i.e (RPK), then how we can get the complete picture, for 2016, definitely the load Factor should be increase in normal cases, … for this issue , there are two scenarios or results, first if the load factor increase significantly the Airberlin absorb the pressure of shifting their markets by increase the frequencies on their specific route which also aircrafts assist in this process by accepting more passengers than the usual figure in previous periods. But if the load factor is stable it means that a part of airberlin market spill to other competitors, and they are losing their markets ,yes the only benefits from this is the revenue or more specifically the YIELD, i.e is Yield is high enough to implement this reduction if so then they are in a safe side. While the cost will comes down due to the reduction in operation, means reduction in the variable cost.
Metrics that matter: Making the business case that documentation has valuePublishing Smarter
Presented at CMS/DITA North America 2016 to help people tell the story around content as a business asset. We agree there is value in documentation but have been challenged at times to “prove it”. Demo of how to present to groups including sales, support, service, IT, engineering, QA/testing, manufacturing, HR, training, finance, marketing, and every other business unit in your organization. Discussion on how documentation drives sales and generates corporate revenue to managers and executives helping them see how important documentation is to them.
A theory from anthropologist and psychologist Robin Dunbar states that the brain capacity of humans limits the number of stable social relationships they can maintain to 150. But what does that mean for B2B organizations with countless contacts?
Five business Units that Icelandair addressing in their reports , Mainly
1- International Flights,
2- Regional And Greenland Flights,
3- Charter Flights,
4- Cargo,
5- Hotels,
- Four are analyzed while Charter Flights is not (as no seasonality patterned ).
- The analysis is concentrated on the main KPIs as PAX, ASKs, L/F,. ATKs, FTKs, and Room Utilizations.
- So most of airlines working on a clear objectives and that’s come with clear targets which lead us to set a clear picture of forecasting process.
- Based on that, our objective is to develop a clear message for top managements for the key performance figures of the airline, not just to compare month by month approach but to develop the right path ( time series ) in the future to set the right targets which consequently develop K.P. I for the airlines
Reading in the future, it is the third forecasting study concerning IAG, it is addressing the best forecasting scenario approach for setting targets and developing the level of key performance indicators for Airlines, as Load Factor, ASK, and RPK, as demonstrated by airline investors monthly /annually reports.
While the message of this study is to highlight the benefits of Setting Goals and Targets, thus airlines can developed an effective KPI System instead of looking backward – using month by month approach - to compare current performance with past performance instead of achieving targets.
We at Alps Venture Partners are constantly contributing towards research in Mergers & Acquisitions across geographies. This is first in series of 2020-21 M&A Tearsheet which provides detail on the Transaction Multiples (Revenue & EBITDA), Multiples Chart, Active Buyers, Country based multiples & other transaction data observed in Software and technology related Industries.
Analysis of recent transactions in Automobile parts & equipments Industry detailing on Transaction Multiples (Revenue & EBITDA), Multiples Chart, Active Buyers & Transaction Data. A goldmine of resource for Entrepreneurs.
Really this presentation address the performance of airline - how to forecast and know the LOAD FACTOR. in trems of ASK and RPK. case study is LH group. hope to enjoy !!!!!
Dynamo MC Tool test
Dynamo Appraiser
www.dynamoappraiser.com
GREATER BATON ROUGE REAL ESTATE DATA NOTE:
Based on information from Greater Baton Rouge Association of REALTORS®\MLS for period 01/23/2013 to 01/23/2015, extracted on 01/23/2015.
South Korea Liquefied Natural Gas Market Size, Share, Industry Analysis, 2030Chem Analyst Pvt Ltd
Korean Gas Corporation (KOGAS) is the largest player of LNG in South Korea, which consolidates around 94% of the total domestic market share. The major exporter of the LNG to the country are Qatar, Oman, Indonesia, Malaysia, Russia, Australia, etc. Key terminals of LNG in the South Korean region are Gwangyang, Incheon, Pyeong-Taek, Samcheok, Tong-Yeong etc.
Recently Airberlin reduce their capacity, by concentrating on a more profitable routes, Logically if we are squeezing the capacity (ASK)- SUPPLY , the other part – DEMAND will force to pump out i.e (RPK), then how we can get the complete picture, for 2016, definitely the load Factor should be increase in normal cases, … for this issue , there are two scenarios or results, first if the load factor increase significantly the Airberlin absorb the pressure of shifting their markets by increase the frequencies on their specific route which also aircrafts assist in this process by accepting more passengers than the usual figure in previous periods. But if the load factor is stable it means that a part of airberlin market spill to other competitors, and they are losing their markets ,yes the only benefits from this is the revenue or more specifically the YIELD, i.e is Yield is high enough to implement this reduction if so then they are in a safe side. While the cost will comes down due to the reduction in operation, means reduction in the variable cost.
Europe Methanol market demand and supply analysis on a cloud-based platform for one year. The data is updated on near real time basis to add any new movement in the industry including but not limited to new plant announcement, plant shutdowns, temporary disruptions in demand or supply, news and deals and much more specific to Methanol.
Misurare la Realtà Urbana - KPIs per le città del FuturoPaola Furlanetto
In occasione di MilanoDigitalWeek2019, abbiamo ospitato sei relatori, riuniti al Talent Garden con l’obiettivo di discutere il futuro della realtà urbana. È stato tratto un booklet che offre ad Istituzioni e Pubblica Amministrazione spunti di riflessione su: Longevità, Interoperabilità dei dati, Futuro del Retail, Comunicazione Social, Cittadinanza digitale, Misurazione delle performance Urbane, Identitá del cittadino. Grazie a: Alessandro Mininno, Chiara Bresciani, Nicola Zanardi, Marco Zanardi, Riccardo Zanardelli, Stefania Medetti che hanno accettato di partecipare e condividere il loro sapere.
#Governance #PA #Istituzioni #Città #Cittadini #Ageism #Longevity #Interoperability #Data #Synchronicity #Community #SocialStreet #SocialMedia #Platform #Algorithms #ElaboRelazione #RetailTrends #KPIs #Transparency #Measurement #SmartCities #SmartCitizen #UrbanTransformation
Auditing programmatic Furlanetto Harrison Nov 10 2016Paola Furlanetto
Programmatic: What Advertisers can do to be Audit-Proof ?
The Presentation was given to Italian Advertisers attending the UPA Programmatic Buying Course, by Lens Academy.
Among key topics:
. 5 types of media audit categories
. How media audit categories apply to programmatic
. Most common issues in programmatic
. How to solve or prevent issues
. Arbitrage: what can be done
. The Audit-Proof Advertiser: 7 Golden Rules
7 reasons why media productivity plans don't work as expectedPaola Furlanetto
. Why Media Productivity is still a company need
. 7 common mistakes in media productivity and how to fix it.
Including a short Introduction on the Multi Dimensions Media System.
and the Rising Stars / Evergreen / Sunset categories.
The Value Set:
- E' un potente strumento per il posizionamento aziendale
- Un sistema semplice, economico e veloce per allineare i contenuti agli obiettivi
- Aumenta l'efficacia della comunicazione on e off line.
- Richiede poco tempo, investimenti bassi
- Funziona davvero.
2002 - Efficacia della Pubblicità On Line - Banner & Brand AwarenessPaola Furlanetto
Efficacia della Pubblicità on Line: Costruire Brand Awareness con Internet.
Presentazione (breve e divulgativa) per il Convegno ACP on Line di Gennaio 2002.
Ricerca realizzata da People SWG e Nielsen Net Ratings per ACP on Line.
Relatore e Responsabile per People SWG: Paola Furlanetto.
La ricerca è stata condotta nell'ultimo trimestre 2001.
This presentation includes some key charts taken from the A+ Web Audit template.
The template has been used between 2011 and 2013 by A+ to present the Auditing of Web Investments.
Advertising Expenditure Audit: The Saving MatrixPaola Furlanetto
The A+ Matrix shows how to maximize advertising savings through Audit.
Key drivers are: Type of Insight and Level of Detail.
Insight ranges from pure audit to the added value of cost and benefit analysis.
Level of Detail may vary from the whole company cost, to each single campaign.
Highest saving comes from cost-benefit analysis carried out on campaign basis.
Questa matrice e' la prima di un tandem dedicato alle strategie di comunicazione B2B:
. Una (questa) riguarda 4 tipologie di target NON ancora clienti della brand,
. l'altra (da pubblicare) si focalizza su segmenti di target GIA' Clienti dell'azienda.
Il lavoro si ispira a "Content Factor", di cui prende alcune definizioni, in parte riviste ed ampliate.
La matrice parte dalla profilo del target B2B, identifica possibile strategia, contenuto, tono, tipo di media, lead, supporto utilizzato, KPI, sino alla scelta delle parole chiave (in un ottica strategica e non ancora SEO).
Il modello e' ancora in progress: inserire i concetti chiave in una sola pagina e' una vera sfida ma non voglio gettare la spugna
Anche i contenuti sono rivisti quasi quotidianamente.
Chiunque voglia darmi un contributo può farlo sia qui, e cioe' direttamente su slideshare, che contattandomi attraverso linkedin. Sono davvero graditi! Grazie
Media Auditing: Convegno Somedia 2004 - FurlanettoPaola Furlanetto
Le natura ed i processi del media auditing in una presentazione "vintage" di Giugno 2006, a 2 mesi dall'apertura di Media Audits in Italia.
La presentazione si sofferma sopratutto sui processi di controllo e benchmarking .
Media Audits sarà' successivamente acquistata da Accenture ed il management della società' italiana (Furlanetto, Confalonieri) uscirà per fondare A+, cui si unirà' presto anche Galimberti (che in Media Audits si occupava di analisi).
La presentazione contiene:
- brevissima storia dell'attività' di auditing degli investimenti pubblicitari ( o media audit)
- diversificazione dei servizi di controllo media
- benchmarking costi e qualità (o cost audit e quality audit).
La presentazione si sofferma sopratutto sui modelli di flusso relativi a:
- controllo quali-quantitativo (media audit)
- controllo dell'efficienza flusso fra advertiser e agenzia
- controllo contratto agenzia media
- controllo sistema di incentivazione (PRF o PRB)
- supporto alla gara media (media pitch).
Una parte e' dedicata anche alle competenze necessarie per ricoprire i ruoli interni alle società' di media auditing.
La presentazione si chiude con:
- una carrellata sui valori chiave dell'auditing media
- una sintesi delle 3 fasi del media auditing quali-quantitativo: dai basics sino alla forma più evoluta.
Auditing Multimedia Campaigns -ASI 2008 European Conference - FurlanettoPaola Furlanetto
. 3 reasons why A+ worked on Multimedia Audit
. A Media Audit case history, including:
- "old style" mono media assessment
- "uptodate" multimedia assessment
Savings e Investimenti Pubblicitari: Intro - 4 marzo 2010 - FurlanettoPaola Furlanetto
- Evoluzione delle strategie d'acquisto dell'utenza pubblicitaria
- Evoluzione dei target della comunicazione in Italia
- Riduzione del vantaggio competitivo dei grandi negoziatori
-Savings e Media Planning
Savings e investimenti pubblicitari: Wrap up & Best practises 4 marzo 2010- F...Paola Furlanetto
Non lasciate che l'efficacia distrugga l'efficienza.
Il ruolo dell'auditor: fotografare la posizione dell'utenza pubblicitaria nel quadrante costo/qualita'.
Identificarei sistemi di controllo per posizionarsi dove le è congeniale.
2001: cosa si aspetta(va) il mercato pubblicitario dalle radio e TV locali in...Paola Furlanetto
Certificazione, Organizzazione, Semplicita'di gestione.
Questo e' quello che, nel 2001, si chiedeva alle emittenti locali che si avvicinavano al web
LA pianificazione della rete allora era sopratutto strategica, interessata a segmenti di target che, ai tempi, erano quelli più avanzati e ricercati dalla pubblicità'.
Analysis insight about a Flyball dog competition team's performanceroli9797
Insight of my analysis about a Flyball dog competition team's last year performance. Find more: https://github.com/rolandnagy-ds/flyball_race_analysis/tree/main
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Data and AI
Discussion on Vector Databases, Unstructured Data and AI
https://www.meetup.com/unstructured-data-meetup-new-york/
This meetup is for people working in unstructured data. Speakers will come present about related topics such as vector databases, LLMs, and managing data at scale. The intended audience of this group includes roles like machine learning engineers, data scientists, data engineers, software engineers, and PMs.This meetup was formerly Milvus Meetup, and is sponsored by Zilliz maintainers of Milvus.
Levelwise PageRank with Loop-Based Dead End Handling Strategy : SHORT REPORT ...Subhajit Sahu
Abstract — Levelwise PageRank is an alternative method of PageRank computation which decomposes the input graph into a directed acyclic block-graph of strongly connected components, and processes them in topological order, one level at a time. This enables calculation for ranks in a distributed fashion without per-iteration communication, unlike the standard method where all vertices are processed in each iteration. It however comes with a precondition of the absence of dead ends in the input graph. Here, the native non-distributed performance of Levelwise PageRank was compared against Monolithic PageRank on a CPU as well as a GPU. To ensure a fair comparison, Monolithic PageRank was also performed on a graph where vertices were split by components. Results indicate that Levelwise PageRank is about as fast as Monolithic PageRank on the CPU, but quite a bit slower on the GPU. Slowdown on the GPU is likely caused by a large submission of small workloads, and expected to be non-issue when the computation is performed on massive graphs.
The Building Blocks of QuestDB, a Time Series Databasejavier ramirez
Talk Delivered at Valencia Codes Meetup 2024-06.
Traditionally, databases have treated timestamps just as another data type. However, when performing real-time analytics, timestamps should be first class citizens and we need rich time semantics to get the most out of our data. We also need to deal with ever growing datasets while keeping performant, which is as fun as it sounds.
It is no wonder time-series databases are now more popular than ever before. Join me in this session to learn about the internal architecture and building blocks of QuestDB, an open source time-series database designed for speed. We will also review a history of some of the changes we have gone over the past two years to deal with late and unordered data, non-blocking writes, read-replicas, or faster batch ingestion.
Adjusting primitives for graph : SHORT REPORT / NOTESSubhajit Sahu
Graph algorithms, like PageRank Compressed Sparse Row (CSR) is an adjacency-list based graph representation that is
Multiply with different modes (map)
1. Performance of sequential execution based vs OpenMP based vector multiply.
2. Comparing various launch configs for CUDA based vector multiply.
Sum with different storage types (reduce)
1. Performance of vector element sum using float vs bfloat16 as the storage type.
Sum with different modes (reduce)
1. Performance of sequential execution based vs OpenMP based vector element sum.
2. Performance of memcpy vs in-place based CUDA based vector element sum.
3. Comparing various launch configs for CUDA based vector element sum (memcpy).
4. Comparing various launch configs for CUDA based vector element sum (in-place).
Sum with in-place strategies of CUDA mode (reduce)
1. Comparing various launch configs for CUDA based vector element sum (in-place).
Adjusting OpenMP PageRank : SHORT REPORT / NOTESSubhajit Sahu
For massive graphs that fit in RAM, but not in GPU memory, it is possible to take
advantage of a shared memory system with multiple CPUs, each with multiple cores, to
accelerate pagerank computation. If the NUMA architecture of the system is properly taken
into account with good vertex partitioning, the speedup can be significant. To take steps in
this direction, experiments are conducted to implement pagerank in OpenMP using two
different approaches, uniform and hybrid. The uniform approach runs all primitives required
for pagerank in OpenMP mode (with multiple threads). On the other hand, the hybrid
approach runs certain primitives in sequential mode (i.e., sumAt, multiply).
Influence of Marketing Strategy and Market Competition on Business Plan
ASI 07 - How Auditing Radio campaigns helps Improve Planning and Buying Efficiency
1. How auditing radio campaigns helps
improve planning and buying efficiency
Paola FurlanettoPaola Furlanetto
Managing Director & Founding PartnerManaging Director & Founding Partner
A+ Advertising AuditA+ Advertising Audit
Copyright A+Copyright A+ Ad AuditAd Audit 20072007
2. Contents
1. Introduction
Media Auditing in a snapshot
The Italian Scenario
2. The Importance of building and maintaining Pools for radio auditing.
3. Planning and Buying Radio: Most common Inefficiencies
4. Fine tuning Radio Planning and buying : 5 guidelines
5. Auditing the future: key trend
4. Media Auditing in Brief
What is it
A systematic, constant control activity
of media costs & communication results
Goal
Assess (the most) relevant part of company
communication expenditures
Peculiarity
Conducted by third party Institutes,
having specific know how in the media planning business
When it is done
ex-post (at the end of FY or every quarter/six months)
5. Stock Exchange listings require cost item analyses
Multinationals need to exercise control/authority
over regional offices
Factors that have contributed to its development
Propensity, typically Anglo-Saxon, to measure1. Cultural
2. Formal
3. Management
6. Today in Italy
Media Auditing is a fast growing market.
Key perceived benefits are:
1. Knowledge
“ I want to check my own performance
supported by an objective, third party institute”
2 Formal Assessment
“ I want to be certified for a job done properly”
3. Anticipate the future
“ I want to be proactive and anticipate requests that will sooner or
later come from procurement / my boss”
8. Radio Auditing as it is
Not common
Mainly based on cost checks
forgetting that, for the same price, radio advertisements
of different performance / effectiveness may be bought.
9. In line with other media,
take into consideration:
Radio Auditing as we believe it should be
Cost and Quality
10. Company Compared toCompared to
Pool’s
Average
How Auditing Works
Pool = All radio campaigns
addressed towards the same target
Not as expectation
but in reality
11. Methodology
The comparison is carried out on the basis of parameters:
- frequently used in media planning/buying
- consolidated in international auditing methodologies
12. Qualitative Parameters (Media Planning)
1. Effective Reach
Percentage of people -in target- reached a minimum number of times
(e.g. 3, 6,)
2. Position in break
Percentage of pressure in qualitative positions
(e.g. first position in break or stand-alone position)
3. Affinity
Concentration of target audience among overall contacts
4. Peak Time
Share of advertising pressure developed by the highest audience
time bands
(time bands definitions varies according to target: late morning HWS,
afternoon teens, drive time for adults ..etc)
13. Cost Parameter (Media Buying)
5. Net CPP
Cost of a unit of advertising pressure (Campaign cost/GRP)
15. Radio in Numbers
BroadcastingBroadcasting
More than 1.100 stations
650 of them are represented by an association
218 Monitored by Audiradio,
18 with Nielsen data on advertising campaigns (6am to 12pm).
InvestmentsInvestments
5% of Advertising expenditure
Very much influenced by TV overbooking
SurveySurvey
Audiradio: Consistent, reliable
20. Feasibility National and Local Auditing
National stations
Syndications/Commercial
packages
Local stations
CNR: N.1 station monitored
(Gamma Radio MI)
Nr.1 station (Lattemiele)
included in CNR,
thus not monitored
B) Commercial
Position
Inside the Break
D) Effective Reach
E) Share of
Pressure (GRP)
in peak time
# Stations
with all info
(a,b,c,d,e)
#13 stations:
RAI1,2,3 - RTL -105 -RDS -
RISMI-DJ -RMC-KK-101-
CAPITAL -24 - m2o
Not available
(round table with Nielsen /
Sales House professionals
would be suitable)
LatteMIele, Gamma station,
RItalia anni 60 MI.
Others: Commercial emission
monitoring needed
Available for all the stations surveyed by Audiradio
Available for all the stations surveyed by Audiradio
Source: Nielsen (Adex Survey)
A) Commercial
Emission
Monitoring
Nr.15 stations:
RAI1,2,3 - RTL -105 -RDS -
RISMI-DJ -RMC-KK-101-CAPITAL-
24-PLAY-m2o (RISMI/KK
included in Italia5, KK included
in Radio5, thus not "tracked" by
Nielsen)
Italia 5: Nr.1 station monitored (station Italia Anni 60 MI)
Available for all the stations monitored by Nielsen
Source: Audiradio
C) GRP (Pressure)
on target
Nr. 13 stations:
(no Play station, no Italia 5)
CNR: all (38 + 2 multireg:LatteMilele e Cuore)
Italia 5: Rismi and KK (national), all the local stations: Subasio, Zeta,
KK, Company, Bruno, Norba +multireg RItalia anni 60
21. 2. Building and maintaining
a balanced cost and quality pool
22. Company Compared toCompared to
Pool’s
Average
How Auditing Works
Pool = All campaigns on air
addressed to the same target
Not as expectation
but in reality
23. Building Pools: 3 phases
1. Interviews Market Professionals
2. Software Run and Mechanic attribution
3. Manual check
24. Building Pools: Phase 1) Interviews
ObjectiveObjective
Define key radio planning targets
Estimate their share on overall radio expenditures
InterviewsInterviews
To media agencies, sales houses , software houses
ResultsResults
6 Broad Targets
25. ObjectiveObjective
Set up 6 target pools.
Attribute flights to their proper target
ProcessProcess
1. Establish Average Radio Affinity Index per target
2. Define thresholds for “Adults” attribution
3. Attributes remaining flights to their pool
ResultsResults
Pool entity to be fine tuned.
Building Pools: Phase 2) Mechanics
26. Building Pools: Phase 3) Manual Check
ObjectiveObjective
Overall Consistency (coherence between phase 1 and 2)
ProcessProcess
1. Manual Check of 5.524 flights (in 2006), if doubts arise
-> either the evaluation committee agreed on the attribution
-> or they were rejected (less than 0,6% of total radio flights).
2. In order to attribute a correct number of flights to Adult +18 pool
- which is a quite common target (interviews point out 20-25%)-
the affinity threshold shifted from 103 to 115
3. In case of 2 different target options available
flights were attributes to their elective target
(e.g detergent to HW, make up to women etc.)
ResultsResults
Procedure in line with both experts expectations and methodology
requirements
27. Pools Aged Share Flight Share GRP
(+11yo)
Adults +18 23% 42%
Young and Young Adults 11-34 28% 26%
Housewives +18 11% 12%
Men all 4% 5%
Women all 12% 7%
Entrepreneurs,
Managers etc
All 23% 9%
Base Total
5.524
Total
656.176
2006 Pools
29. Why are Pools so important?
They compare similar realitiescompare similar realities
(target A flight is compared with all campaigns aimed at target A)
They provide info on what has been feasible, on averageprovide info on what has been feasible, on average.
-> feasibility
(instead of media potential, real market feasibility)
-> average
(we’re not talking about best in class,
in brief you don’t need extra skill to do it)
31. N et w eighted C PG - flights 20-900 grp's - target 11-34
0
2 0 0
4 0 0
6 0 0
8 0 0
1.0 0 0
1.2 0 0
1.4 0 0
1.6 0 0
1.8 0 0
2 .0 0 0
0 10 0 2 0 0 3 0 0 4 0 0 5 0 0 6 0 0 7 0 0 8 0 0 9 0 0
G rps
CpG
How auditing improves buying: comparing CPP
Sources
Audiradio, Nielsen AdEx
Software: Soglie Media Soft
ad hoc release for A+
For confidentiality reasons the
exemple on discount
Is based on Nielsen net data
(estimate) and do not take into
consideration A+ info on real
market price.
All FlightsAll Flights (20(20--900grps)900grps) 3.5113.511
Average Cpp
515,8
Average Cpp
515,8
32. N et w eig h ted C p g - flig h ts 2 0 -9 0 0 g rp 's - P O O L 1 1 -3 4
0
2 0 0
4 0 0
6 0 0
8 0 0
1 .0 0 0
1 .2 0 0
1 .4 0 0
1 .6 0 0
1 .8 0 0
2 .0 0 0
0 1 0 0 2 0 0 3 0 0 4 0 0 5 0 0 6 0 0 7 0 0 8 0 0 9 0 0
G rp s
C p g
N et w eighted C PG - flights 20-900 grp's - target 11-34
0
2 0 0
4 0 0
6 0 0
8 0 0
1.0 0 0
1.2 0 0
1.4 0 0
1.6 0 0
1.8 0 0
2 .0 0 0
0 10 0 2 0 0 3 0 0 4 0 0 5 0 0 6 0 0 7 0 0 8 0 0 9 0 0
G rps
CpG
How auditing improves buying: comparing CPP
Average Cpp
515,8
Average Cpp
515,8
Average Cpp
387,8
Average Cpp
387,8
Sources
Audiradio, Nielsen AdEx
Software: Soglie Media Soft
ad hoc release for A+
For confidentiality reasons the
exemple on discount
Is based on Nielsen net data
(estimate) and do not take into
consideration A+ info on real
market price.
All Flights: 3.511All Flights: 3.511
Pool 11-34yo Flights: 1.253Pool 11Pool 11--34yo Flights: 1.25334yo Flights: 1.253
CPP are index.
A+ pool costs
kept confidential
33. Affinity Index on Target 11-34 yo
N et w eig h ted C p g - flig h ts> 2 0 g rp 's - Ta rg et 1 1 -3 4
0
2 0 0
4 0 0
6 0 0
8 0 0
1 .0 0 0
1 .2 0 0
1 .4 0 0
1 .6 0 0
1 .8 0 0
2 .0 0 0
2 .2 0 0
2 .4 0 0
2 .6 0 0
2 .8 0 0
3 .0 0 0
3 .2 0 0
3 .4 0 0
3 .6 0 0
3 .8 0 0
4 .0 0 0
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 0 1 0 0 1 1 0 1 2 0 1 3 0 1 4 0 1 5 0 1 6 0 1 7 0 1 8 0 1 9 0 2 0 0 2 1 0 2 2 0 2 3 0
A ffinity
C pg
Net w eighted Cpg - flights>20 grp's - PO O L 11-34
0
200
400
600
800
1.000
1.200
1.400
1.600
1.800
2.000
2.200
2.400
2.600
2.800
3.000
3.200
3.400
3.600
3.800
4.000
120 130 140 150 160 170 180 190 200 210 220 230
Affinity
Cpg
All Flights: 3.511All Flights: 3.511
Pool 11-34yo Flights: 1.253Pool 11Pool 11--34yo Flights: 1.25334yo Flights: 1.253
3030 220220
140140 220220
Sources
Audiradio, Nielsen AdEx
Software: Soglie Media Soft
ad hoc release for A+
For confidentiality reasons the
exemple on discount
Is based on Nielsen net data
(estimate) and do not take into
consideration A+ info on real
market price.
800800
200200
4.0004.000
200200
Affinity
CPP
34. How many GRPs do we need to get 60% Reach 3+?
Target and Pool: Adults +11
Target and Pool: 11-34 yo
35. How many GRPs do we need to get 60% Reach 3+?
Reach 3+ - flights>20 grp's - POOL 11-34
0
5
10
15
20
25
30
35
40
45
50
55
60
65
70
75
80
0 200 400 600 800 1000 1200 1400 1600 1800 2000 2200 2400 2600
Grp's
Reach +3
Reach 3+ - flights>20 grp's - Target Individuals +11
0
5
10
15
20
25
30
35
40
45
50
55
60
65
70
75
80
0 200 400 600 800 1000 1200 1400 1600 1800 2000 2200 2400 2600
Grp's
Reach 3+
Target and Pool: Adults +11
Target and Pool: 11-34yo
60%
60%
Adults
700-800 grp to get 60% reach 3+
Adults
700-800 grp to get 60% reach 3+
11-34 yo
500-600 grp to get 60% reach 3+
11-34 yo
500-600 grp to get 60% reach 3+
Target and Pool: 11-34 yo
37. Pools and KPIs
I Pool % First
positiond
& stand
alone
%
prime
time
DT 7-9
N° stations per
40-60% reach
3ots
Adults +18 Grp Ind
Grp TG
20%- 3% 21% Min 7
Average 12
Young
Young Adults
Grp Ind
Grp TG
15%- 2% 12%
11%
Min 2
Average 6
HW Grp Ind
Grp TG
23%- 3% 27%
29%
Min 9
Average 12
Men Grp Ind
Grp TG
22% - 4% 21% Min 6
Average 11
women Grp Ind
Grp TG
14% -3 % 14% Min 11
Average 14
Entrepreneurs,
Managers etc
Grp Ind
Grp TG
18% - 2% 29%
30%
Min 8
Average 5
1. Top positions are mainly used by HW or Male1.1. Top positions are mainly used by HW or MaleTop positions are mainly used by HW or Male
38. I Pool % First
positiond
& stand
alone
%
prime
time
DT 7-9
N° stations per
40-60% reach
3ots
Adults +18 Grp Ind
Grp TG
20%- 3% 21% Min 7
Average 12
Young
Young Adults
Grp Ind
Grp TG
15%- 2% 12%
11%
Min 2
Average 6
HW Grp Ind
Grp TG
23%- 3% 27%
29%
Min 9
Average 12
Men Grp Ind
Grp TG
22% - 4% 21% Min 6
Average 11
women Grp Ind
Grp TG
14% -3 % 14% Min 11
Average 14
Entrepreneurs,
Managers etc
Grp Ind
Grp TG
18% - 2% 29%
30%
Min 8
Average 5
Pools and KPIs
2. Campaigns targeted to Males
have also the highest percentage
of stand-alone positions
2. Campaigns targeted to Males2. Campaigns targeted to Males
have also the highest percentagehave also the highest percentage
of standof stand--alone positionsalone positions
39. I Pool % First
positiond
& stand
alone
%
prime
time
DT 7-9
N° stations per
40-60% reach
3ots
Adults +18 Grp Ind
Grp TG
20%- 3% 21% Min 7
Average 12
Young
Young Adults
Grp Ind
Grp TG
15%- 2% 12%
11%
Min 2
Average 6
HW Grp Ind
Grp TG
23%- 3% 27%
29%
Min 9
Average 12
Men Grp Ind
Grp TG
22% - 4% 21% Min 6
Average 11
women Grp Ind
Grp TG
14% -3 % 14% Min 11
Average 14
Entrepreneurs,
Managers etc
Grp Ind
Grp TG
18% - 2% 29%
30%
Min 8
Average 5
Pools and KPIs3. To reach 50%+ of the target at least 3 times, we need
An average of …
- 5/6 stations for Young and Entrepreneurs targets
3. To reach 50%+ of the target at least 3 times, we need3. To reach 50%+ of the target at least 3 times, we need
An average ofAn average of ……
-- 5/6 stations for Young and Entrepreneurs targets5/6 stations for Young and Entrepreneurs targets
40. I Pool % prime
posizioni
e singole
%
prime
time
DT 7-9
N° emittenti
per
40-60% reach
3-5 ots
Adults +18 Grp Ind
Grp TG
20%- 3% 21% Min 7
Media 12
Young
Young Adults
Grp Ind
Grp TG
15%- 2% 12%
11%
Min 2
Media 6
HW Grp Ind
Grp TG
23%- 3% 27%
29%
Min 9
Media 12
Men Grp Ind
Grp TG
22% - 4% 21% Min 6
Media 11
women Grp Ind
Grp TG
14% -3 % 14% Min 11
Media 14
Entrepreneurs,
Managers etc
Grp Ind
Grp TG
18% - 2% 29%
30%
Min 8
Media 5
Pools and KPIs3. To reach 50%+ of the target at least 3 times, we need
An average of …
- 5/6 stations for Young and Entrepreneurs targets
- 14 stations for the Women target
3. To reach 50%+ of the target at least 3 times, we need3. To reach 50%+ of the target at least 3 times, we need
An average ofAn average of ……
-- 5/6 stations for Young and Entrepreneurs targets5/6 stations for Young and Entrepreneurs targets
-- 14 stations for the Women target14 stations for the Women target
42. 1. No check on commercials
FactFact
There is rarely a check on commercials’ broadcasting
(# of aired commercials, scheduling )
ConsequencesConsequences
Un-successful campaigns improperly attributed to radio inefficiency
while due to partially aired commercials
VarianceVariance
+/- 50% in number of grp
43. 2. Missing Post Analysis
FactFact
Post analysis hardly conducted.
ConsequencesConsequences
GRP may change consistently according to station listening evolution.
VarianceVariance
+/- 25% in number of grp
44. Post Analysis Top 20 flights 1 sem 07
Audience variance vs 1 sem 0 (comparable data)*
Campaign Advertiser
begin of
flight end of flight
Nr.
Spots
Nr.
Radios
Grp's
Audiradio
1 H 07
Grp's
Audiradio
1 H 06 Delta
1 DMC GIORNO E NOTTE PRO. PROD.D. DMC SA ROVERETA F.RSM 20070208 20070630 1372 3 2.365,4 2.154,9 9,8%
2 BLOCKBUSTER PRO. NOLEGG.VCR BLOCKBUSTER ITALIA MILANO 20070108 20070630 5639 14 2.348,8 2.052,6 14,4%
3 ZERO F PROD. ANTIFUMO FUTURA SHOP SRL PADOVA 20070119 20070615 589 1 1.775,8 1.506,4 17,9%
4 EXPERT ELETTR. ANNIV. GA NON AL. EXPERT ITALY SPA MILANO 20070503 20070526 3039 13 1.622,8 1.466,0 10,7%
5 DURACELL CO. PILE GILLETTE DIV.DURACELL MILANO 20070520 20070630 1830 12 1.559,9 1.432,5 8,9%
6 EXPERT ELETTR. PRO. GA NON ALIM. EXPERT ITALY SPA MILANO 20070608 20070623 2693 13 1.426,7 1.288,3 10,7%
7 EXPERT ELETTR. PRO. GA NON ALIM. EXPERT ITALY SPA MILANO 20070108 20070128 2348 11 1.371,3 1.247,3 9,9%
8 GILLETTE FUSION RASOI GILLETTE GROUP IT.SPA MILANO 20070124 20070325 1304 9 1.227,4 1.165,1 5,3%
9 ALFA 147+GT PRO. FIAT DIV.ALFA TORINO 20070408 20070514 2118 8 1.192,7 1.085,2 9,9%
10 GILLETTE FUSION CO.RASOI GILLETTE GROUP IT.SPA MILANO 20070422 20070630 1452 10 1.179,1 1.070,4 10,2%
11 CALIFORNIA 3 PROD.DIMAGR. FUTURA SHOP SRL PADOVA 20070209 20070629 389 1 1.176,2 956,4 23,0%
12 FIAT PRO. FIAT DIV.FIAT AUTO TORINO 20070107 20070120 1466 16 1.175,5 1.089,9 7,9%
13 DISCOTECHE RADIO COMM. DISCOTECHE RADIO COMM. 20070101 20070630 1610 3 1.149,5 1.077,6 6,7%
14 EXPERT ELETTR. PRO. GA NON ALIM. EXPERT ITALY SPA MILANO 20070316 20070331 2188 11 1.138,8 1.023,7 11,2%
15 EXPERT ELETTR. PRO. GA NON ALIM. EXPERT ITALY SPA MILANO 20070216 20070303 2086 11 1.136,3 1.035,7 9,7%
16 AGIP YOU & AGIP PRO. CARTE FED. ENI ROMA 20070311 20070405 2260 16 1.090,8 988,0 10,4%
17 EURIZON VITA PROG.PENS.BIS EURIZON VITA SPA TORINO 20070606 20070626 1338 9 988,4 892,3 10,8%
18 CARREFOUR ANNIV. ALTRI IPER SSC SOC.SVIL.COMM.SRL MILANO 20070423 20070523 1649 13 967,4 863,0 12,1%
19 LEGGO QUOT. ED.LEGGO SPA ROMA 20070324 20070610 1718 4 909,7 801,6 13,5%
20 FIAT PRO. FIAT DIV.FIAT AUTO TORINO 20070218 20070303 1448 16 886,0 822,4 7,7%
2. Missing Post Analysis
*escluding italia 5 and M20 data in 2007
0707
vsvs 0606
45. 3. Cost per Commercial instead of CPP based on GRP
FactFact
Radio deals based on cost per commercial
Consequences:Consequences:
Qualitative Planning not feasible
Overall campaign performance may be at risk
Radio cost efficiency is damaged
VarianceVariance
Contacting the right target may cost 3 times more
47. 4. # planned stations per flight
FactFact
Even robust campaigns (based on at least 10 stations)
plan single flights only on 1-3 stations
in order to:
- increase flight impact
- overcome attention threshold
ConsequencesConsequences
High Impact and responsiveness on small entity sub-target
No evidence of radio effectiveness in tracking studies
Overall target reach at risk
48. Radio Audit 2005: Car Company
Overall Campaign Results
- - - Average + + +
CGRP
Reach
Peak Time
H06-09 + H18-21
Position*
Qualitative idx
To be defined
-22%-22%
-1%-1%
+18%+18%
+8%+8%
Based on 14 Nielsen stations - * first o stand alone positions
Pool : Adullts +18 yo – GRP: Adults +18.
49. - - - Average + + +
Reach
Peak Time
H06-09 + H18-21
Position
Qualitative
idx
To be defined
-17%-17%
+18%+18%
+13%+13%
Based on 14 Nielsen stations - * first o stand alone positions
Pool : Adullts +18 yo – GRP: Adults +18.
Radio Audit 2005: Car Company
Flight # 1 Results
50. - - - Average + + +
Reach
Peak Time
H06-09 + H18-21
Position
Qualitative
idx
To be defined
+19%+19%
+25%+25%
-20%-20%
Based on 14 Nielsen stations - * first o stand alone positions
Pool : Adullts +18 yo – GRP: Adults +18.
Radio Audit 2005: Car Company
Flight # 2 Results
51. - - - Average + + +
Reach
Peak Time
H06-09 + H18-21
Position
Qualitative
idx
To be defined
+2%+2%
+26%+26%
-1%-1%
Based on 14 Nielsen stations - * first o stand alone positions
Pool : Adullts +18 yo – GRP: Adults +18.
Radio Audit 2005: Car Company
Flight # 3 Results
52. 5. Effective reach should be implemented
FactFact
Reach is often 1+, or 3+.
No focused objectives for launch / maintenance campaigns
Consequences:Consequences:
- diminished effectiveness
- overspending
54. 5 Recommendations
1. Always check actual communication results1. Always check actual communication results (post analysis),
in order to maintain the requested effectiveness
2. Be prepared to pay a little extra money to get random checks onget random checks on
commercial airingcommercial airing. Spending time in efficient planning may be useless if
commercials are not transmitted. Benefits are higher than cost
3. Never accept cost per commercialNever accept cost per commercial.
Audience, if not available, should be at least estimated
4. To ensure proper support to company goal,
evaluate communications results for each planned flight.evaluate communications results for each planned flight.
If concentration in few stations still considered suitable, cut by age or
geographical areas and then test results with over-sampled tracking studies
5. Effective reachEffective reach is an important asset that makes the difference between radio
campaigns and other media: enhance the radio power by making customizedmaking customized
reach goals per flightreach goals per flight (e.g.: launch or maintenance, TOM et).
Try to work on corridors in order to optimize expenditure.
55. ..and 3 considerations
Media Auditing take a picture of the reality as it is,
in radio planning and buying we have detected:
1. Consistent discrepancy between knowing and doing:
strong radio expertise in media agencies
not always mirrored in media plans
-> better, easier procedure to be established
-> media planner to be properly instructed
2. Deals often focused on apparent savings:
both :
- checking commercial airing
- basic attention to effectiveness
would improve radio campaign results
and get performance higher than expected.
Media Auditors
may help
Media Auditors
may help
Broadcaster
& Agencies
to be committed
Broadcaster
& Agencies
to be committed
56. ..and 3 considerations
3. Media Pitches are
setting benchmarks
for media planning and buying
The more auditors and advertisers will include radio in
- pitch exercises
and
- cost& quality guarantees
The higher will be radio advertising effectiveness future
The more auditors and advertisers will include radio in
- pitch exercises
and
- cost& qualityquality guarantees
The higher will be radio advertising effectiveness future
… and differences between Knowing and Doing fade away!… and differences between Knowing and Doing fade away!
57. Contents
Introduction
Media Auditing in a snapshot
The Italian Scenario
The Importance of building and maintaining Pools for radio auditing.
Planning and Buying Radio: Most common Inefficiencies
5 guidelines
-- Auditing the future: key trend
58. Future Scenarios
Advertisers are moving towards
. Total advertising expenditure control/audit
. Consistent and measurable Innovation
Advertisers are moving towards
. Total advertising expenditure control/audit
. Consistent and measurable Innovation
Media Auditors should step into:
. Audited Engagement
(from auditing traditional advertising to auditing all kinds of advertising)
Media Auditors should step into:
. Audited Engagement
(from auditing traditional advertising to auditing all kinds of advertising)