The Briefing Room with Mark Madsen and Hortonworks
Slides from the Live Webcast on Oct. 16, 2012
The power of Hadoop cannot be denied, as evidenced by the fact that all the biggest closed-source vendors in the world of data management have embraced this open-source project with virtually open arms. But Hadoop is not a data warehouse, nor ever will it likely be. Rather, it's ideal role for now is to augment traditional data warehousing and business intelligence. As an adjunct, Hadoop provides an amazing mechanism for storing and analyzing Big Data. The key is to manage expectations and move forward carefully.
Check out this episode of The Briefing Room to hear veteran Analyst Mark Madsen of Third Nature, who will explain how, where, when and why to leverage the open-source elephant in the enterprise. He'll be briefed by Jim Walker of Hortonworks who will tout his company's vision for the future of Big Data management. He'll provide details on their data platform and how it can be used to complete the picture of information management. He'll also discuss how the Hortonworks partner network can help companies get big value from Big Data.
Visit: http://www.insideanalysis.com
The Briefing Room with Mark Madsen and Hortonworks
Slides from the Live Webcast on Oct. 16, 2012
The power of Hadoop cannot be denied, as evidenced by the fact that all the biggest closed-source vendors in the world of data management have embraced this open-source project with virtually open arms. But Hadoop is not a data warehouse, nor ever will it likely be. Rather, it's ideal role for now is to augment traditional data warehousing and business intelligence. As an adjunct, Hadoop provides an amazing mechanism for storing and analyzing Big Data. The key is to manage expectations and move forward carefully.
Check out this episode of The Briefing Room to hear veteran Analyst Mark Madsen of Third Nature, who will explain how, where, when and why to leverage the open-source elephant in the enterprise. He'll be briefed by Jim Walker of Hortonworks who will tout his company's vision for the future of Big Data management. He'll provide details on their data platform and how it can be used to complete the picture of information management. He'll also discuss how the Hortonworks partner network can help companies get big value from Big Data.
Visit: http://www.insideanalysis.com
The Comprehensive Approach: A Unified Information ArchitectureInside Analysis
The Briefing Room with Richard Hackathorn and Teradata
Slides from the Live Webcast on May 29, 2012
The worlds of Business Intelligence (BI) and Big Data Analytics can seem at odds, but only because we have yet to fully experience comprehensive approach to managing big data – a Unified Big Data Architecture. The dynamics continue to change as vendors begin to emphasize the importance of leveraging SQL, engineering and operational skills, as well as incorporating novel uses of MapReduce to improve distributed analytic processing.
Register for this episode of The Briefing Room to learn the value of taking a strategic approach for managing big data from veteran BI and data warehouse consultant Richard Hackathorn. He'll be briefed by Chris Twogood of Teradata, who will outline his company's recent advances in bridging the gap between Hadoop and SQL to unlock deeper insights and explain the role of Teradata Aster and SQL-MapReduce as a Discovery Platform for Hadoop environments.
For more information visit: http://www.insideanalysis.com
Watch us on YouTube: http://www.youtube.com/playlist?list=PL5EE76E2EEEC8CF9E
IBM Information Management - Efter stormen: Uppnå konkurrenskraft och sänkta ...IBM Sverige
En lärdom som kan dras av den finansiella krisen är att vi måste bli bättre på att förutse framtiden och planera nästa steg. IBM Cognos lösningar för beslutsstöd hjälper dig att använda och analysera affärsinformation för att få insikt i verksamheten och framtiden. Vi berättar hur du kan använda information tillsammans med avancerade analyser för att simulera olika strategier för framgång. Presentationen hålls på engelska av
Juha Teljo, Information Agenda Expert, IBM
Denna presentation hölls på ett seminariepass för Information Management under IBM Software Day 2010.
The Comprehensive Approach: A Unified Information ArchitectureInside Analysis
The Briefing Room with Richard Hackathorn and Teradata
Slides from the Live Webcast on May 29, 2012
The worlds of Business Intelligence (BI) and Big Data Analytics can seem at odds, but only because we have yet to fully experience comprehensive approach to managing big data – a Unified Big Data Architecture. The dynamics continue to change as vendors begin to emphasize the importance of leveraging SQL, engineering and operational skills, as well as incorporating novel uses of MapReduce to improve distributed analytic processing.
Register for this episode of The Briefing Room to learn the value of taking a strategic approach for managing big data from veteran BI and data warehouse consultant Richard Hackathorn. He'll be briefed by Chris Twogood of Teradata, who will outline his company's recent advances in bridging the gap between Hadoop and SQL to unlock deeper insights and explain the role of Teradata Aster and SQL-MapReduce as a Discovery Platform for Hadoop environments.
For more information visit: http://www.insideanalysis.com
Watch us on YouTube: http://www.youtube.com/playlist?list=PL5EE76E2EEEC8CF9E
IBM Information Management - Efter stormen: Uppnå konkurrenskraft och sänkta ...IBM Sverige
En lärdom som kan dras av den finansiella krisen är att vi måste bli bättre på att förutse framtiden och planera nästa steg. IBM Cognos lösningar för beslutsstöd hjälper dig att använda och analysera affärsinformation för att få insikt i verksamheten och framtiden. Vi berättar hur du kan använda information tillsammans med avancerade analyser för att simulera olika strategier för framgång. Presentationen hålls på engelska av
Juha Teljo, Information Agenda Expert, IBM
Denna presentation hölls på ett seminariepass för Information Management under IBM Software Day 2010.
At Datalicious, we don’t just pick a model. We calculate a custom weighted model for every client based on their own data using regression analysis. By tracking all paths, successful and unsuccessful ones, and comparing the two, we can determine whether one channel is more likely to influence conversions over another. And this can make a huge difference in your investment return.
What you end up with is a media attribution model that is more accurate and flexible than any out of the box media attribution model could ever hope for.
Whilst we’ve only touched on a few of the pitfalls of using a simplified, out of the box attribution model, below are 10 pitfalls you can avoid by choosing to customise your media attribution.
Account Based Marketing: Focus on Who MattersDemandbase
Account based marketing is a B2B marketing practice that focuses investment of resources on those accounts most likely to result in revenue. This presentation explains this strategy and how Demandbase applied it to its own marketing efforts.
An Internet Market Research professional, I am trilingual (French, English, German); I am energetic, like to work in team, and in open, multinational and multicultural environments; I like to beat challenges, to discover new areas, to decipher new trends, to be on the sharp edge.
I am especially at ease with Digital Data, providing innovative concepts and accurate data elicitation. A member of the Digital Analytics Association and a Certified Web Analyst, I am working on missions in the Data Management and Analytics field. I am also open to any assignment as a Chief Data Officer, be it temporary or permanent.
Datalicious Google Analytics Premium Reseller InformationDatalicious
Datalicious is now a Google Analytics Premium reseller. If you're looking for a premium analytics solutions, talk to Datalicious about Google Analytics Premium.
Path to Purchase Attribution for the Automotive SectorDatalicious
Datalicious has developed a methodology to combine online media attribution (MA) with traditional media mix modelling (MMM) to address the inefficiencies of marketers working with two ROI measurements.
This can be particularly challenge in automotive marketing where aligning dealer marketing performance with central brand marketing performance is often not possible.
Datalicious' unique approach is to combine the best elements of MA and MMM to create a unified ROI currency that allows granular planning and forecasting across all online and offline channels in one central platform.
The biggest benefit for automotive companies is that our approach can unify dealer marketing activities and performance with central brand activities and performance to create one common ROI measurement.
Datalicious Econsultancy Whitepaper: State of Marketing Attribution in Asia P...Datalicious
Download the whitepaper here: http://data.li/1N6zuO8
Custom modelling is the most effective form of media attribution among Asia Pacific (APAC) marketers. That’s according to a new study from Econsultancy and Datalicious on the state of media attribution across APAC.
Attribution success in a cross-device world | SMX Sydney 2015Datalicious
With mobile search volume expected to exceed desktop this year, marketers are facing new challenges in understanding how and if their campaigns are succeeding. Google, Microsoft, Facebook and others all have various approaches for measuring and reporting cross-device impact. In his SMX Sydney presentation, Christian Bartens looked in-depth at how marketers are approaching new data that's now available, including Google's estimated total conversions reporting, proper modelling and tagging for better cross-device attribution.
Destroying Data Silos Through Advanced Customer Analytics And OptimaHubDatalicious
Mat Hauck presented at Forrester's Forum for Marketing Leaders in New York City on customer data silos, how they impact revenue and customer service, and overcoming these challenges with the OptimaHub.
Multi-Channel Marketing and Analytics: Measuring and Optimising Your Marketi...Datalicious
Christian Bartens delivered a presentation on Multi-Channel Marketing and Analytics: Measuring and Optimising Your Marketing Effectiveness to an enrapt audience at the Marcus Evans Path to Purchase conference in Shanghai.
SuperTag is an industry leading free signup tag management platform that works to simplify data collection and improve marketing strategy. Users can setup, test and deploy site tags through a single management system without needing to know Javascript.
By using SuperTag, you can simplify your tag management, increase website performance, widen the conversion funnel and improve your digital marketing effectiveness.
Eliminate the use of inaccurate ‘last click’ attribution with OptimaHub MediaAttribution. Advertisers can use this tool to get an accurate marketing ROI across all channels and to optimise media spend accordingly.
Real-time Single Customer View
Create a single customer view of your prospects and customers with data from your website, mobile apps, social and phone calls. Use the out of the box dashboards to generate advanced and actionable insights based on your customer data.
Smart Tag Management and Data Drive Online MarketingDatalicious
Smart Tag Management and Data Drive Online Marketing.
How Datalicious works with Inivio and Veda to combine key data sources for a total market view, and build actionable insights for smart data driven marketing.
Has technology killed privacy? Consumer tracking and targeting technologies, especially in digital, always seem to be a few years ahead of the law which seems to create an ongoing legal grey-zone. What are these technological advances, how could they impact privacy and what should companies do about this trend?
How to boost your cross-channel advertising effectiveness through advanced ta...Datalicious
To dramatically increase your ROI and make your cross-channel advertising dollars really count, then you need to look at advanced targeting. At the recent ADMA Data Day event held in Melbourne and Sydney in May 2013, Datalicious Managing Director, Christian Bartens, gave this presentation on the topic.