The document describes how Morris County NJ automated sharing of information across multiple social media channels with minimal effort. The Public Information Officer issues press releases in Word which are then automatically: posted to the county website using Blogger; tweeted using Hootsuite; distributed via RSS feeds and email; uploaded to YouTube and Scribd; and shared on Facebook via Hootsuite and ping.fm. This process allows timely updates to reach constituents across many platforms with only two web staff members.
2011: GoWProNJ: Getting Your Agency's Message OutCarol Spencer
Presentation to the Government Web Professionals of New Jersey about how to effectively communicate with government agency constituents via social media.
Introduction Medicine 2.0.
First half of the workshop Cochrane 2.0
Cochrane Colloquium, Singapore [2009].
Second part presented and chaired by Chris Mavergames.
2011: GoWProNJ: Getting Your Agency's Message OutCarol Spencer
Presentation to the Government Web Professionals of New Jersey about how to effectively communicate with government agency constituents via social media.
Introduction Medicine 2.0.
First half of the workshop Cochrane 2.0
Cochrane Colloquium, Singapore [2009].
Second part presented and chaired by Chris Mavergames.
Coordinating a geographically dispersed research project using socialMichael Paskevicius
This presentation was delivered to a group of researchers who were about to embark on a geographically dispersed research project.
In the end the "proposal for openness" was rejected mostly because of privacy concerns around the collected data. The wordpress blog will live on, and is expected to be used for more for open reporting later in the project.
Second in a series for Morris County NJ municipalities. This course offers a step by step guide for setting up a Blogger page and an RSS feed to post information from anywhere and use it anywhere. It touches on custom templates to create blogs that match existing website designs. The course reviews real world examples, such as recreation event notices, public meeting notices, emergency information and more. Finishing with the connection to Twitter and Facebook, this course shows local governments how to use these free tools to broadcast public information in the social space.
Book excerpt from A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web by Deltina Hay. This book is a hands-on guide to building an optimized presence in the Social Web.
I am no longer the Technology Coordinator at Glenfield School, but please feel free to contact me on Twitter. This presentation is an introduction to Twitter for educators. @sammorra
Social Media and Agriculture: From Experimentation to Real ROILeslie Bradshaw
This is a presentation that I adapted from my Trends in Agriculture presentation from November 2009. The audience was comprised of state-level representatives to the U.S. Wheat Associates Communications Working Group and was delivered on Saturday, January 24, 2010.
Many thanks to Steve Mercer (Director of Communications for the national U.S. Wheat Associates), with whom I have now worked on a number of ag / social media communications presentations since first being acquainted in 2009.
It's almost impossible to manage Twitter from the Twitter website. That's why Homewood Public Library chose Hootsuite as its primary Twitter client. Hootsuite meets our needs better than any other app for managing our account. Let me count the ways…
How to drink from a fire hose. Presentation made to the North Carolina Cooperative Extension Virtual IT conference. Filtering based off of importance of the information.
How to set up a blog and start a Twitter account. Created for a talk for school alumni staff. Features editorial calendars, type of blogs, blog ideas, what Twitter is, scheduling tools, and analytics tools.
2012: Bootcamp: Building a Municipal Social Media Presence SeriesCarol Spencer
Education series for local governments that ties together blogs, Twitter, Facebook and web so that an agency can productively and effectively communicate one message via many digital channels. This is a half-day course.
Coordinating a geographically dispersed research project using socialMichael Paskevicius
This presentation was delivered to a group of researchers who were about to embark on a geographically dispersed research project.
In the end the "proposal for openness" was rejected mostly because of privacy concerns around the collected data. The wordpress blog will live on, and is expected to be used for more for open reporting later in the project.
Second in a series for Morris County NJ municipalities. This course offers a step by step guide for setting up a Blogger page and an RSS feed to post information from anywhere and use it anywhere. It touches on custom templates to create blogs that match existing website designs. The course reviews real world examples, such as recreation event notices, public meeting notices, emergency information and more. Finishing with the connection to Twitter and Facebook, this course shows local governments how to use these free tools to broadcast public information in the social space.
Book excerpt from A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web by Deltina Hay. This book is a hands-on guide to building an optimized presence in the Social Web.
I am no longer the Technology Coordinator at Glenfield School, but please feel free to contact me on Twitter. This presentation is an introduction to Twitter for educators. @sammorra
Social Media and Agriculture: From Experimentation to Real ROILeslie Bradshaw
This is a presentation that I adapted from my Trends in Agriculture presentation from November 2009. The audience was comprised of state-level representatives to the U.S. Wheat Associates Communications Working Group and was delivered on Saturday, January 24, 2010.
Many thanks to Steve Mercer (Director of Communications for the national U.S. Wheat Associates), with whom I have now worked on a number of ag / social media communications presentations since first being acquainted in 2009.
It's almost impossible to manage Twitter from the Twitter website. That's why Homewood Public Library chose Hootsuite as its primary Twitter client. Hootsuite meets our needs better than any other app for managing our account. Let me count the ways…
How to drink from a fire hose. Presentation made to the North Carolina Cooperative Extension Virtual IT conference. Filtering based off of importance of the information.
How to set up a blog and start a Twitter account. Created for a talk for school alumni staff. Features editorial calendars, type of blogs, blog ideas, what Twitter is, scheduling tools, and analytics tools.
2012: Bootcamp: Building a Municipal Social Media Presence SeriesCarol Spencer
Education series for local governments that ties together blogs, Twitter, Facebook and web so that an agency can productively and effectively communicate one message via many digital channels. This is a half-day course.
Getting Started with Social Media: PA Parks & RecMorris County NJ
An overview of the development of social media, technologies, tools, and management of social media in governmental agencies. This presentation was given at the PA Parks & Recreation Society annual conference in March 2011.
A basic guide to HootSuite, which lets you schedule posts on Facebook and Twitter. Includes how to set up an account, add streams from Facebook and Twitter, and how to schedule posts in advance.
Social Media With a Strategy - Nonprofits and Religious OrganizationsSee3 Communications
In "Social Media With a Strategy", Michael Hoffman will cover the fundamentals of social media, what the major tools are, and how they affect your organizational approach to engagement. Using real life case studies and best practices, he'll demonstrate how your organization can equip its members to become brand ambassadors online, how your staff can share news and events using compelling new media, and how you can turn your education and advocacy campaigns into online movements.
More info: http://www.see3.net/event/religion-communication-congress-2010
International School Of Management How Social Media Plays A Major Role For M...Jeff Bullas
I presented today to a class at the International School of Management about the Web, Social Media and New Marketing and its role in promoting and marketing major events. It includes two YouTube Videos find it also at my blog at http://jeffbullas.com
Legal Issues in the Gov't Social Media World: The Dangers of Diving Right InCarol Spencer
This presentation reviews the types of policies that should be adopted before a government agency enters the social media world. It reviews current court cases and their implications (through July 2019). This presentation is not by a lawyer, but rather a practitioner who wrote policies as part of her job, and needed to understand all of this to do so.
Digital Communication & Social Media BootcampCarol Spencer
This intermediate bootcamp was presented at APCO SW in May 2019. It goes through some tips and tricks, Facebook, Twitter, Instagram, Advertising, social media dashboards and touches on policies and some little known tools.
Tips and Tricks for Managing Your Social ReachCarol Spencer
This session covers productivity tips and tricks for managing social media and expanding reach. Topics include channel relationships, advertising, social media dashboards, plugins, demographics, policies and a few little known, but helpful, resources.
So You Think You're Prepared: Seven Events in Seven Weeks in 2017Carol Spencer
This presentation discusses communication innovations, failures, and problems encountered during four major hurricanes, wildfires, and an active shooter event in 2017. Recommendations for advance planning to avoid these problems, and effectively utilize the innovations and resources are included.
Representatives from Sustainable Jersey, NJ OEM, and Stormzero LLC discuss Whole Community Digital Communicatiaons Planning and Reaching Vulnerable Populations, along with why those topics are foundational to sustainable and resilient communities.
Emergency Communication & SustainabilityCarol Spencer
Emergency preparedness & resiliency are key to the sustainability of any community. This presentation given at the 2018 NJEPA Conference focused on what local public safety & communications officials could do to help their towns gain points within Sustainable Jersey’s certification program. It outlines how to create an easy-to- use communication strategy that would be readily available and previously tested by the appropriate staff in the case of an emergency. It describes a communication plan that diversifies the types of communication channels used in order to expand reach; implement a process to identify vulnerable residents; and ensure key contacts are maintained in support of these efforts.
The Proper Tools is Everything: Using and Evaluating Affordable Social Media ...Carol Spencer
This presentation was given at Emergency Management Association of Texas (EMAT) on March 6, 2018. It reviews what can and can't be done with individual social channels, why and how to use a social media dashboard, and reviews some little known tools that come in handy when preparing for communication during a major disaster.
The Proper Tool is Everything: Using and Evaluating Affordable Social Media T...Carol Spencer
Social media happens with or without an agency having a solid communications plan. Jumping in during an emergency is not advised. This presentation reviews steps to be taken before getting started or expanding social media use. The focus is on free/low-cost tools. This session includes a discussion of strategies for monitoring social media; how to review, compare, and contrast these tools. Using examples from one of the more popular tools available, it describes how to focus social media monitoring; search, keyword and hashtag monitoring. The presentation includes steps involved in evaluating these various tools, assisting in acquisition and use justification.
Government innovative projects often end when the innovator leaves. We explore what causes that as well as thoughts about how to prepare, on the front end, for the innovator's exit.
This presentation was given at NAGW2017 on September 20, 2017 in San Diego
Effective Whole Community Digital Communications PlanningCarol Spencer
Presented at Emergency Managers Association of Texas (EMAT) Symposium in March 2017, this presentation provides recommendations and information about putting together and implementing a digital communications plan for emergencies.
Effective Whole Community Digital Communications PlanningCarol Spencer
This presentation describes the elements of an effective communications plan. Topics include determining demographics, channel creation, interfacing with government agencies and public sector stakeholders, policy development, embracing the whole community approach (including second responders, local actors), marketing strategies and more. Practical information supplements speaker experiences as government and citizen volunteer communicators during Hurricane Irene, Superstorm Sandy, the Joplin (MO) Tornado and other emergencies. This was presented at the 2016 World Conference on Disaster Management in Toronto CA, June 7 - 8, 2016.
It isn't a question of whether your municipality will be involved in a natural disaster or emergency event. It's a question of when, and will you be prepared. This presentation is a brief overview of topics to consider when creating a municipal communication plan that is based on the whole community approach. Presented at NJ GMIS TEC Conference, April 7, 2016
Getting the Word Out Using Social Media in EmergenciesCarol Spencer
Crafting a message and getting it to the right people is key. This presentation uncovers effective techniques for using traditional and social media platforms in an emergency. It reviews how to do so efficiently and productively, utilizing a variety of channels to reach all constituencies.
Engaging Citizens to create Sustainable Resilient CommunitiesCarol Spencer
This presentation discusses the need for effective communication in the process of creating sustainable, resilient communities. It was originally presented at the NJ Sustainable Jersey Summit in June 2015.
Online Communications and Social Media BootcampCarol Spencer
We no longer live in a communications environment where people get our messages. This session will go step-by-step
through a communications methodology that utilizes websites, blogs, video and social media channels to disseminate information efficiently. Using tools that facilitate a “one message, many channels” environment, participants will learn how to interconnect channels for more productive and wide-spread communications.
Building a Political Social Media PresenceCarol Spencer
This presentation takes the users step by step through creating a Facebook page, Twitter account and tying it all together with a Hootsuite social media dashboard. Important best practices are covered.
Getting Your Message Out: Communications using the Internet/Social MediaCarol Spencer
In today's communication environment, consumers of government information expect to find it on their platform and device of choice. Agencies are faced with moving to technologies they don't understand and which are not under their control. Understanding these communications channels, and why they need to be implemented, is the first step to successful interaction and engagement for agency personnel and the citizens they serve.
Preliminary findings _OECD field visits to ten regions in the TSI EU mining r...OECDregions
Preliminary findings from OECD field visits for the project: Enhancing EU Mining Regional Ecosystems to Support the Green Transition and Secure Mineral Raw Materials Supply.
Combined Illegal, Unregulated and Unreported (IUU) Vessel List.Christina Parmionova
The best available, up-to-date information on all fishing and related vessels that appear on the illegal, unregulated, and unreported (IUU) fishing vessel lists published by Regional Fisheries Management Organisations (RFMOs) and related organisations. The aim of the site is to improve the effectiveness of the original IUU lists as a tool for a wide variety of stakeholders to better understand and combat illegal fishing and broader fisheries crime.
To date, the following regional organisations maintain or share lists of vessels that have been found to carry out or support IUU fishing within their own or adjacent convention areas and/or species of competence:
Commission for the Conservation of Antarctic Marine Living Resources (CCAMLR)
Commission for the Conservation of Southern Bluefin Tuna (CCSBT)
General Fisheries Commission for the Mediterranean (GFCM)
Inter-American Tropical Tuna Commission (IATTC)
International Commission for the Conservation of Atlantic Tunas (ICCAT)
Indian Ocean Tuna Commission (IOTC)
Northwest Atlantic Fisheries Organisation (NAFO)
North East Atlantic Fisheries Commission (NEAFC)
North Pacific Fisheries Commission (NPFC)
South East Atlantic Fisheries Organisation (SEAFO)
South Pacific Regional Fisheries Management Organisation (SPRFMO)
Southern Indian Ocean Fisheries Agreement (SIOFA)
Western and Central Pacific Fisheries Commission (WCPFC)
The Combined IUU Fishing Vessel List merges all these sources into one list that provides a single reference point to identify whether a vessel is currently IUU listed. Vessels that have been IUU listed in the past and subsequently delisted (for example because of a change in ownership, or because the vessel is no longer in service) are also retained on the site, so that the site contains a full historic record of IUU listed fishing vessels.
Unlike the IUU lists published on individual RFMO websites, which may update vessel details infrequently or not at all, the Combined IUU Fishing Vessel List is kept up to date with the best available information regarding changes to vessel identity, flag state, ownership, location, and operations.
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
About Potato, The scientific name of the plant is Solanum tuberosum (L).Christina Parmionova
The potato is a starchy root vegetable native to the Americas that is consumed as a staple food in many parts of the world. Potatoes are tubers of the plant Solanum tuberosum, a perennial in the nightshade family Solanaceae. Wild potato species can be found from the southern United States to southern Chile
Synopsis (short abstract) In December 2023, the UN General Assembly proclaimed 30 May as the International Day of Potato.
Donate to charity during this holiday seasonSERUDS INDIA
For people who have money and are philanthropic, there are infinite opportunities to gift a needy person or child a Merry Christmas. Even if you are living on a shoestring budget, you will be surprised at how much you can do.
Donate Us
https://serudsindia.org/how-to-donate-to-charity-during-this-holiday-season/
#charityforchildren, #donateforchildren, #donateclothesforchildren, #donatebooksforchildren, #donatetoysforchildren, #sponsorforchildren, #sponsorclothesforchildren, #sponsorbooksforchildren, #sponsortoysforchildren, #seruds, #kurnool
Transit-Oriented Development Study Working Group Meeting
2010: SEPA Web Assoc: Getting Your Agency's Message Out
1. Getting Your Agency’s Message Out
More Social Media Channels
With Less Effort
Carol A. Spencer
Web Manager, Morris County NJ
Treasurer, National Association of Government Webmasters
January 15, 2010
2. What you’ll learn…
• A bit about Morris County NJ
• How our social media use evolved
• Which social media tools we use
& why
• (semi) Automating the process
• Things to consider
3. Morris County
Demographics
• Population: 487,000
• 9th highest per-capita income: $71,713
• Home to approximately 50 Fortune 500
company HQs or major facilities
• Percentage of adults with college degrees:
3x the national average
• Higher education facilities:
• Fairleigh Dickenson University
• Drew University
• College of St. Elizabeth
• County College of Morris
4. Government by the Numbers
7
Elected Freeholders (Governing Body)
3
Elected Constitutional Officers
(Sheriff, Clerk, Surrogate)
6
Super Departments
34
Divisions
34
Advisory Boards, Committees,
Commissions or Authorities
2600
28
2
County employees
‘Silo’ websites maintained in-house
County Web Staff, no CMS
5. It started innocently enough
In January 2009,
our charge:
Bring the main
County site
in-house.
No major design
changes allowed.
Find a way to
keep home page
content current
and fresh.
7. RSS Feed Advantages
• Snippets from each release fed to home page
• Automatic update; no web team intervention
• Content not selected or written by web team
• Approval process a non-issue
• Release frequency determined by PIO
• Basic design maintained
• Director message remained,
just shortened a bit
• Uses Feedburner, a free tool
8. Feedburner is great, but…
Next charge:
Let PIO put up his
own press
releases.
Do this without
a Content
Management
System (CMS).
10. Blogger Advantages
• Looks like any other web page
• Comfortable, MS Word-like interface for posting
• Author and Admin levels for security
• Individual usernames / passwords
• Lists prior posts by title
• Auto-archives prior posts
• Auto-generates RSS feed
• Auto-email postings
• Web-based: PIO can update
from any browser, at any
time, from anywhere
11. Now we’re intrigued….
• We have an RSS Feed
• Press Releases are published automatically
• People are signing up for our feeds
• We’ve duplicated this structure and process
on the Park Commission, Prosecutor, and
CrimeStoppers websites.
Can we…..
Should we….
get this same information out
through Social Media channels?
12. Why move into Social Media?
Social Network Demographics*
Internet User Demographics*
– Age 18 – 24:
32%
– Gen Y (’77 – ‘90):
30%
– Age 25 – 34:
26%
– Gen X (’65 - ’76):
23%
– Age 35 – 44:
23%
– Boomers (’55 – ’64):
22%
– Age 45 – 54:
14%
– Older Boomers (’46 – ’54):
13%
– Age 55 – 64:
05%
– Silent Generation (’46 – ’54): 07%
– Age 65 plus:
01%
– GI Generation (before ’37) :
(* Percentage of total Social Network or Internet users)
→ Social Networking is not a fad
→ Part of the social fabric as population ages
→ Digital Natives / Digital Immigrants
Source: beresfordresearch.com, webmetro.com
04%
13. Social Media Growth in 2009
Unique Visitors: Twitter vs Facebook vs YouTube vs NYTimes
Facebook
132,130,132
YouTube
91,846,822
Twitter
22,808,321
NY Times
15,455,578
Source: compete.com, 1/2009 through 12/2009
15. What We Wanted to Use
RSS Feeds
Scribd.com
Facebook
YouTube
Twitter
Flickr
And Constant Contact for E-newsletters
16. We Automated the Process
PIO
issues a
press
release
The web group uploads a
catalog or brochure to
Scribd.com
Creates in MS Word
Scribd subscribers are
automatically notified.
Post on the website using
Blogger.
(Create a custom template)
Scribd can automatically
tweet about it.
Or, use Hootsuite to tweet
about it manually.
Can use links and graphics,
even videos in the blog post
Create a video. Embed in
website. Upload to YouTube.
Announce with Hootsuite or
via press release.
Using RSS Feeds,
subscribers sign up to get
notified via email or in a
reader. Home page “What’s
New” is auto-updated.
Website
Subscribers are notified.
Blogger auto-emails press
releases to web group.
Facebook pulls from Hootsuite
through ping.fm. Ping.fm updates
FB pages. Twitter/FB connection
updates FB profiles.
The web group creates a tweet
with Hootsuite. Include link to
website press release. Followers
automatically notified.
Constant Contact notifies the web group when the PIO
publishes a newsletter. We tweet that in Hootsuite.
17. We Automated the Process
PIO
issues a
press
release
Creates in MS Word
Post on the website using
Blogger.
(Create a custom template)
Can use links and graphics,
even videos in the blog post
Website
Using RSS Feeds,
subscribers sign up to get
notified via email or in a
reader. Home page “What’s
New” is auto-updated.
18. We Automated the Process
PIO
issues a
press
release
Creates in MS Word
Post on the website using
Blogger.
(Create a custom template)
Can use links and graphics,
even videos in the blog post
Website
Using RSS Feeds,
subscribers sign up to get
notified via email or in a
reader. Home page “What’s
New” is auto-updated.
Blogger auto-emails
press releases to
web group.
19. We Automated the Process
PIO
issues a
press
release
Creates in MS Word
Post on the website using
Blogger.
(Create a custom template)
Can use links and graphics,
even videos in the blog post
Website
Using RSS Feeds,
subscribers sign up to get
notified via email or in a
reader. Home page “What’s
New” is auto-updated.
Blogger auto-emails press
releases to web group.
The web group creates
a tweet with Hootsuite.
Include link to website
press release. Twitter
followers automatically
notified.
20. We Automated the Process
PIO
issues a
press
release
Creates in MS Word
Post on the website using
Blogger.
(Create a custom template)
Can use links and graphics,
even videos in the blog post
Website
Facebook pulls from
Hootsuite through
ping.fm.
Ping.fm updates FB
pages. Twitter/FB
connection updates
FB profiles.
Using RSS Feeds,
subscribers sign up to get
notified via email or in a
reader. Home page “What’s
New” is auto-updated.
Blogger auto-emails press
releases to web group.
The web group creates a tweet
with Hootsuite. Include link to
website press release. Twitter
followers automatically notified.
21. We Automated the Process
PIO
issues a
press
release
The web group uploads a
catalog or brochure to
Scribd.com
Creates in MS Word
Scribd subscribers are
automatically notified.
Post on the website using
Blogger.
(Create a custom template)
Can use links and graphics,
even videos in the blog post
Website
Scribd can automatically
tweet about it.
Or, use Hootsuite to tweet
about it manually.
Using RSS Feeds,
subscribers sign up to get
notified via email or in a
reader. Home page “What’s
New” is auto-updated.
Blogger auto-emails press
releases to web group.
Facebook pulls from Hootsuite
through ping.fm. Ping.fm updates
FB pages. Twitter/FB connection
updates FB profiles.
The web group creates a tweet
with Hootsuite. Include link to
website press release. Followers
automatically notified.
22. We Automated the Process
PIO
issues a
press
release
The web group uploads a
catalog or brochure to
Scribd.com
Creates in MS Word
Scribd subscribers are
automatically notified.
Post on the website using
Blogger.
Create a video.
Embed in website.
Upload to YouTube.
Announce with
Hootsuite or via
press release.
Subscribers are
notified.
Facebook pulls from Hootsuite
through ping.fm. Ping.fm updates
FB pages. Twitter/FB connection
updates FB profiles.
(Create a custom template)
Scribd can automatically
tweet about it.
Or, use Hootsuite to tweet
about it manually.
Can use links and graphics,
even videos in the blog post
Website
Using RSS Feeds,
subscribers sign up to get
notified via email or in a
reader. Home page “What’s
New” is auto-updated.
Blogger auto-emails press
releases to web group.
The web group creates a tweet
with Hootsuite. Include link to
website press release. Followers
automatically notified.
23. We Automated the Process
PIO
issues a
press
release
The web group uploads a
catalog or brochure to
Scribd.com
Creates in MS Word
Scribd subscribers are
automatically notified.
Post on the website using
Blogger.
(Create a custom template)
Scribd can automatically
tweet about it.
Or, use Hootsuite to tweet
about it manually.
Can use links and graphics,
even videos in the blog post
Create a video. Embed in
website. Upload to YouTube.
Announce with Hootsuite or
via press release.
Using RSS Feeds,
subscribers sign up to get
notified via email or in a
reader. Home page “What’s
New” is auto-updated.
Website
Subscribers are notified.
Blogger auto-emails press
releases to web group.
Facebook pulls from Hootsuite
through ping.fm. Ping.fm updates
FB pages. Twitter/FB connection
updates FB profiles.
The web group creates a tweet
with Hootsuite. Include link to
website press release. Followers
automatically notified.
Constant Contact notifies the web group
when the PIO publishes a newsletter. We
tweet that in Hootsuite.
24. We Automated the Process
PIO
issues a
press
release
The web group uploads a
catalog or brochure to
Scribd.com
Creates in MS Word
Scribd subscribers are
automatically notified.
Post on the website using
Blogger.
(Create a custom template)
Scribd can automatically
tweet about it.
Or, use Hootsuite to tweet
about it manually.
Can use links and graphics,
even videos in the blog post
Create a video. Embed in
website. Upload to YouTube.
Announce with Hootsuite or
via press release.
Using RSS Feeds,
subscribers sign up to get
notified via email or in a
reader. Home page “What’s
New” is auto-updated.
Website
Subscribers are notified.
Blogger auto-emails press
releases to web group.
Facebook pulls from Hootsuite
through ping.fm. Ping.fm updates
FB pages. Twitter/FB connection
updates FB profiles.
The web group creates a tweet
with Hootsuite. Include link to
website press release. Followers
automatically notified.
Constant Contact notifies the web group when the PIO
publishes a newsletter. We tweet that in Hootsuite.
25. Tools we use…
Hootsuite.com
•
•
•
•
Updates FB pages, not profiles
Schedules tweets
Allows multiple authors to one twitter profile
Statistics
• Last 24 hours, 7 or 30 days, or date range
• Most popular tweets, top referrers
• Added FB page update capability in Dec. ’09
Ping.fm
• Will pass Hootsuite updates to other SM networks
Tweetake.com
• Backs up followers, DM, sent tweets
27. Considerations…
Social Network names
• Use the same ‘vanity URL’ for all accounts
Records Retention laws
• Post the same thing on Twitter & Facebook
• Press release authors, document creators, videographers have
records retention obligation as creators (NJ)
• “Twitterer” is responsible for retaining tweets
• Backup tweets with Tweetake.com or equivalent application
Requirement for Hootsuite to Ping.fm to FB connection
•
•
Use the same email address for all accounts
Use the same p/w for all accounts but change it regularly
28. Considerations…
Social Networking guidelines
•
•
•
•
•
•
•
Don’t follow your followers.
Tweet only official information. Facts, not opinions.
Tweet things people care about: events, meetings, budgets, updates
Be sure authors have authority to speak for the jurisdiction.
Determine your “tweet tone”. Ours is business-like.
Use #hashtags if you tweet a lot.
Comply with records retention laws if you create original material
on any social media. It is discoverable in litigation.
Social Media policies; terms & conditions
• T&C – some modified for Federal; none state and local (yet)
• Policy discussions: NAGW.org, GovLoop.com, inqbation.com
• Employee use; Commenting; Content Creation;
29. In Summary
• Use Social Media to reach all constituent
demographics. (statistics as of 1/11/10)
• Twitter followers: 564
• Facebook fans: 244
• Scribd documents: 26; reads 23,945
• Automate to minimize maintenance time.
• Keep up with legal issues and court cases.
• Foster and encourage citizen participation.
This leads to greater trust in government.
31. Contact Information
National Association of Government Webmasters
Website NAGW.org
Twitter Twitter.com/NAGW
Facebook Facebook.com/NAGW.org
GovLoop Govloop.com/group/NAGW
Email Treasurer@NAGW.org
Morris County NJ
Website co.Morris.NJ.US
Twitter Twitter.com/MorrisCountyNJ
Facebook Facebook.com/MorrisCountyNJ
YouTube YouTube.com/MorrisCountyNJ
Scribd Scribd.com/MorrisCountyNJ
Email CSpencer@co.Morris.NJ.US
32. Getting Your Agency’s Message Out
More Social Media Channels
With Less Effort
Carol A. Spencer
Web Manager, Morris County NJ
Treasurer, National Association of Government Webmasters
January 15, 2010
Editor's Notes
{"16":"Red arrows are manual processes\nWe learned most of this and were introduced to most of these tools at NAGW\n","5":"For “political” reasons, design changes weren’t allowed. Ties to “outsourced” vendor….\nWhere in this design were we going to put an area that could receive fresh content?\nWhere would we GET the fresh content?\nWho would write the new content? Us?\nHow often would we / could we realistically update the content?\nHow long would the approval cycle be? We’re in IT, page content is approved by FH / PIO office.\n","22":"Red arrows are manual processes\n","11":"With 28 sites to maintain, a “web consolidation” project scheduled, the installation of a CMS planned & an intranet re-design underway\nTo answer that, we did some research and the numbers were stunning.\n","17":"Not so complicated as it looks\n(Red arrows are manual processes)\nWe were already doing this part.\n","6":"For “political” reasons, design changes weren’t allowed. Ties to “outsourced” vendor….\nWhere in this design were we going to put an area that could receive fresh content? [center content area was most appealing, but FH message had to stay… shortened it]\nWhere would we GET the fresh content? [PIO press releases]\nWho would write the new content? Us? [non-issue if we used PIO press releases]\nHow often would we / could we realistically update the content? [whenever he issued a release… PIO would control changes on home page. Took the issue out of IT]\nHow long would the approval cycle be? We’re in IT, page content is approved by FH / PIO office. [no approval cycle if we didn’t write the content]\nSOLVED ALL OUR PROBLEMS….\n","23":"Red arrows are manual processes\n","12":"Digital natives: under 30 – at no time in their lives was there not technology in their lives (born in 1979 or later)\nDigital immigrants: over 30 – had some time in their lives when they were not immersed in technology\n","18":"Auto-emails from blogger means we don’t have to watch press release pages for updates, nor do publishers have to remember to email us when they publish.\nWe didn’t mind creating multiple blogger pages, but we did not want to recreate the silo website problem we have now with all our social media. Decision was made for one twitter, FB, scribd, you tube etc. account.\nWe wanted to hold control over publication of tweet for security reasons.\n","7":"Blogger allows cut and paste from MS Word. PIO could enter his own releases. Feed \n","24":"Red arrows are manual processes\n","19":"We read the release, and write the tweet. \nWe use Hootsuite \n","8":"Without a CMS, web team was assigned putting up press releases, keeping links fresh to old releases.\nNeeded to be immediate since releases would already be out to the press.\nWith only two of us, how could we guarantee that? What about releases off hours?\nOne of us in union…. Can’t be called out off-hours. That left all off-hours and emergency release publication to one individual.\n","25":"When we set this up, FB PROFILE page could pull from Twitter, but FB business pages could not. So, we had to push the tweets to FB, not the other way around.\nWe didn’t want to use an RSS feed because it didn’t contain all the salient information. Both Twitter and FB could pull the feed.\nScheduling tweets saves time and interruption from other projects: Park Commission quarterly magazine\nWe have flexibility to use EITHER Ping.fm connection OR direct connection between whatever SM app and Hootsuite.\n","3":"Relatively speaking, our population is young, well educated, wealthy, and therefore, major consumers and users of current techology.\n","20":"Red arrows are manual processes\n","9":"For “political” reasons, design changes weren’t allowed. Ties to “outsourced” vendor….\nWhere in this design were we going to put an area that could receive fresh content? [center content area was most appealing, but FH message had to stay… shortened it]\nWhere would we GET the fresh content? [PIO press releases]\nWho would write the new content? Us? [non-issue if we used PIO press releases]\nHow often would we / could we realistically update the content? [whenever he issued a release… PIO would control changes on home page. Took the issue out of IT]\nHow long would the approval cycle be? We’re in IT, page content is approved by FH / PIO office. [no approval cycle if we didn’t write the content]\nSOLVED ALL OUR PROBLEMS….\n","21":"Red arrows are manual processes\n","10":"Blogger allows cut and paste from MS Word. PIO could enter his own releases. Feed \n"}