This presentation takes the users step by step through creating a Facebook page, Twitter account and tying it all together with a Hootsuite social media dashboard. Important best practices are covered.
Online Communications and Social Media BootcampCarol Spencer
We no longer live in a communications environment where people get our messages. This session will go step-by-step
through a communications methodology that utilizes websites, blogs, video and social media channels to disseminate information efficiently. Using tools that facilitate a “one message, many channels” environment, participants will learn how to interconnect channels for more productive and wide-spread communications.
Building a Political Social Media Presence - 2018 (Facebook)Carol Spencer
This document provides an overview of using social media, particularly Facebook, for political purposes. It discusses considerations for setting up pages and accounts, how to set up and customize a Facebook page, how to post and boost content, and how to create and share events. The goal is to help people and organizations build an effective political social media presence using Facebook and other platforms like Twitter.
Writers, how do you get the word out about your books, podcasts, ebooks on social media? It's hard enough to find time to write! Authors need social media to promote published work and work in progress. Think of your social media strategy for writers in 3 simple steps.
5 - 6 Wicked SEO Secrets For World DominationDana Shaut
This document provides 6 tips for using social media to improve search engine optimization (SEO) and take over the world domain. The tips are to get a presence on major social media sites like Facebook and Twitter, use your name as a brand, include keywords, drive inbound traffic to your website from social profiles, increase your online footprint, and grow your social media following. It also promotes an upcoming "Social Radio Live" webinar series and provides contact information for Dana Shaut, the social media expert hosting the webinars.
The document provides tips for personal branding on social media, including choosing personal qualities to focus on and content areas of interest. It discusses growing audiences and engagement on Facebook through connections with friends and enabling the follow feature. For Twitter, it suggests using hashtags, handles, mentions and lists, as well as interacting with influencers and local topics to build a following. LinkedIn profile completion is also recommended for networking.
This document provides an introduction to using social media for real estate professionals. It discusses finding your voice on social media by choosing personal qualities to focus on and content areas of interest. It also covers the difference between personal and professional social media use. Finally, it reviews specific platforms like Facebook and Twitter, how to set up profiles, privacy settings, and examples of effective social media use for real estate professionals.
Pinterest is a social media platform that allows users to create virtual inspiration boards of images found online. Users can browse boards, like and comment on pins, and repin pins to their own boards to share content virally. For real estate professionals, Pinterest is the third largest traffic referrer behind Facebook and Twitter, with referrals more likely to purchase and spend more money. Key aspects of using Pinterest include creating boards organized by topics, pinning images with descriptive captions, following relevant users, and sharing pins to grow a following on other networks.
Social Media 101 for Artists and MusiciansKatt Stearns
This presentation covers over some of the popular social platforms for artists and musicians. This is a 101 presentation that will walk you through the setup and basic social media. In this presentation we cover:
- What is social media
- How to create a social media strategy
- Facebook Marketing 101
- Twitter Marketing 101
- Instagram Marketing 101
- Setting up Google+
- YouTube Marketing 101
- Creating viral content
Any questions please contact me at Katt@KattStearns.com
Online Communications and Social Media BootcampCarol Spencer
We no longer live in a communications environment where people get our messages. This session will go step-by-step
through a communications methodology that utilizes websites, blogs, video and social media channels to disseminate information efficiently. Using tools that facilitate a “one message, many channels” environment, participants will learn how to interconnect channels for more productive and wide-spread communications.
Building a Political Social Media Presence - 2018 (Facebook)Carol Spencer
This document provides an overview of using social media, particularly Facebook, for political purposes. It discusses considerations for setting up pages and accounts, how to set up and customize a Facebook page, how to post and boost content, and how to create and share events. The goal is to help people and organizations build an effective political social media presence using Facebook and other platforms like Twitter.
Writers, how do you get the word out about your books, podcasts, ebooks on social media? It's hard enough to find time to write! Authors need social media to promote published work and work in progress. Think of your social media strategy for writers in 3 simple steps.
5 - 6 Wicked SEO Secrets For World DominationDana Shaut
This document provides 6 tips for using social media to improve search engine optimization (SEO) and take over the world domain. The tips are to get a presence on major social media sites like Facebook and Twitter, use your name as a brand, include keywords, drive inbound traffic to your website from social profiles, increase your online footprint, and grow your social media following. It also promotes an upcoming "Social Radio Live" webinar series and provides contact information for Dana Shaut, the social media expert hosting the webinars.
The document provides tips for personal branding on social media, including choosing personal qualities to focus on and content areas of interest. It discusses growing audiences and engagement on Facebook through connections with friends and enabling the follow feature. For Twitter, it suggests using hashtags, handles, mentions and lists, as well as interacting with influencers and local topics to build a following. LinkedIn profile completion is also recommended for networking.
This document provides an introduction to using social media for real estate professionals. It discusses finding your voice on social media by choosing personal qualities to focus on and content areas of interest. It also covers the difference between personal and professional social media use. Finally, it reviews specific platforms like Facebook and Twitter, how to set up profiles, privacy settings, and examples of effective social media use for real estate professionals.
Pinterest is a social media platform that allows users to create virtual inspiration boards of images found online. Users can browse boards, like and comment on pins, and repin pins to their own boards to share content virally. For real estate professionals, Pinterest is the third largest traffic referrer behind Facebook and Twitter, with referrals more likely to purchase and spend more money. Key aspects of using Pinterest include creating boards organized by topics, pinning images with descriptive captions, following relevant users, and sharing pins to grow a following on other networks.
Social Media 101 for Artists and MusiciansKatt Stearns
This presentation covers over some of the popular social platforms for artists and musicians. This is a 101 presentation that will walk you through the setup and basic social media. In this presentation we cover:
- What is social media
- How to create a social media strategy
- Facebook Marketing 101
- Twitter Marketing 101
- Instagram Marketing 101
- Setting up Google+
- YouTube Marketing 101
- Creating viral content
Any questions please contact me at Katt@KattStearns.com
1) The document outlines a social media program to increase awareness of Alabama's Coastal Connection through various social media channels like Facebook, Twitter, Instagram, Pinterest and blogs.
2) It provides guidance on engaging with followers on each channel through likes, comments, shares, tags and relevant hashtags.
3) It emphasizes engaging with the Alabama's Coastal Connection pages and posts to increase their audience and exposure across all social media networks.
Doing More with Less: 5 Social Media TipsBruce Floyd
Bruce Floyd provides 5 tips for effective social media use with limited resources. The tips are: 1) Stop hiding your social media accounts and actively promote them; 2) Make your website more social by adding sharing buttons and social commenting; 3) Schedule regular times to engage on social media; 4) Encourage engagement with questions rather than statements; 5) Understand Facebook's EdgeRank algorithm which determines how many fans see posts and use tools to optimize performance.
Social Media for Artists - How to Get Started, Best Practices and ResourcesKaren Kefauver
I love to help artists and with this presentation I aim to inspire, educate and persuade artists to create a Facebook business page for themselves and/or use other social media networks to promote their work. For more tips on social media, please like my Facebook business page here: https://www.facebook.com/karen.kefauver.business
Ama webinar october 2010 dave kerpen, likeableLikeable Media
The document discusses the importance of being likeable on social media platforms like Facebook and provides tips on how to do so. It notes that people are more likely to do business with people and companies they know, like, and trust. It then gives strategies for businesses to join conversations on social media, optimize their profiles, engage fans with different types of posts, use targeting and ads, and provide value to their audience.
Profitable Prospecting with Social MediaMaura Neill
What does real estate marketing look like in today’s world? Marketing for clients and lead generation have changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know. The class will teach you to:
- Develop an online brand that expresses who you are and helps you maintain a consistent online presence.
- Create a social media strategy that works for you and incorporates the platforms with which you are most comfortable.
- Combine “old school” techniques, like direct mail and print advertising, with new school opportunities, like your Facebook business page and blogging, to create a more cost-effective and optimized approach to marketing.
Is your business or brand just getting started on Instagram? Looking for tips? Learn how to effectively post content and measurements for tracking campaigns. See popular third-party apps and learn about regrams.
The document provides tips and strategies for managing a Facebook page in 30 minutes a day or less. It outlines a weekly schedule for Facebook content posting and engagement, including dedicating specific days for: brainstorming post ideas, finding photos to accompany posts, scheduling posts in advance, liking other related pages, and brainstorming future creative content. The tips suggest engaging with what your audience is discussing, promoting upcoming events, sharing meaningful quotes, and learning from other successful Facebook pages. The goal is to consistently post varied, high-quality content while maximizing limited time.
Pinterest was founded in 2009 by Ben Silbermann, Evan Sharp, and Paul Sciarra. It allows users to organize and share images they find online using boards on different topics. Pinterest has grown significantly, now with nearly 20 million monthly visitors and over 40 employees. Its main goal is to connect people through their common interests in visual content.
Pinterest is a social bookmarking site that allows users to pin pictures to their pin board, also known as their wall. Users can link pictures to sites where products can be bought or recipes found. The homepage displays the most recent pins of a user's friends. Individual profiles display a user's pin boards which can be added to or removed. Users can repin pictures they find and add them to one of their boards with an optional caption. Pinterest has become popular for sharing interests and has led some bloggers to add pin it buttons to their sites to increase traffic.
Is a Picture Worth a 1000 Words? Instagram and Pinterest for Your OrganizationLaurie Meisel
The document discusses using Instagram and Pinterest for business purposes. It provides statistics about each platform and best practices for using images, hashtags, contests and other features. For Instagram, companies are advised to post regularly, engage with others and use hashtags selectively. For Pinterest, companies should add Pin It buttons, curate boards by topic and use rich pins with detailed metadata. Case studies from Ben & Jerry's and Sony demonstrate successful uses of each platform.
Simple Steps to Social Media Effectiveness—A @Midwest presentationBrian Huonker
Why is social media so important? More people are using social media through their mobile phones, computers, and tablets than talking, calling, emailing and texting. Do you find this surprising? I know I don’t. Some businesses have gone to the extent of allowing 30 minutes a day for their employees to use social media.
There’s a lot more to engaging in social media marketing than creating a few profiles and posting a few links. Without taking a measured approach to the situation, you’re not going to be able to make the most of what is a very powerful and influential strategy. There are thousands of other companies competing for social media users’ attention, so laying the right groundwork is crucial.
Learn more about the @Midwest Social Media Conference by visiting atMidwest.com.
Caterina Fake co-founded Flickr in 2004 with her husband. Originally intended as a game, Flickr became a photo sharing platform that influenced social media by allowing photo tagging and comments. Non-profits have utilized Flickr since its inception as a free and easy way to share images and get publicity through their customized URLs. Caterina's work helped non-profits communicate visually in an era where people prefer brief information.
Social Media for Beginners and 4 Holiday Facebook TipsKaren Kefauver
Get an overview of social media networks you can use for business. I include a snapshot of Facebook, Twitter, LinkedIn, Google Plus, Pinterest, You Tube and Instagram. Also I touch on Facebook for mobile, mobile websites and four tips for Facebook during the holidays.
A Picture is Worth 1,000 Words: Marketing with Instagram & PinterestAtlantic Webworks
Are you using Pinterest and Instagram to market your business? If not, you should be! Adrienne Cregar Jandler shares her popular presentation from the 2013 ConvergeSouth conference.
Facebook for Real Estate-general overview of pages, wall, newsfeed, NEW privacy settings, lists, and netiquette. Case studies of real estate business pages. (EXTENSIVE SCREEN SHOTS)
The document provides tips for building and engaging an audience on Instagram. It recommends posting quality photos regularly using relevant hashtags to reach more users. The key to engagement is regularly liking, commenting on, and sharing others' posts. Providing value to followers through challenges, surveys and giveaways can help a profile grow an audience over time. Taking professional-looking photos on a budget involves planning for lighting and using apps for editing and creative effects.
The document outlines Rajasthan's Integrated Grievance Redressal System. It discusses how previously grievances were not properly registered, monitored, or redressed. The new system integrates different forums and technological tools on a common portal for formal registration, hearing, disposal and monitoring of grievances. Key features include a grievance entry module, processing module, and dashboards. Public hearings are held at state, district and sub-district levels. The system aims to ensure citizens' legitimate expectations are met to reduce grievances and improve transparency and accountability.
Creating a Successful Social Media StrategyWest Muse
It’s easy to get excited about social media when you hear some of the numbers: 500,000,000 people on Facebook, millions of followers on Twitter, blogs, podcasts, Instagram, and Pinterest. How do you keep up? Where do you begin? This session shares perspectives on why social media is important for museums, introduces the pros and cons of different social media options, and provides the necessary information to create a basic social media strategy for your museum.
Moderator: Kelly Koski, Director, Communications & Audience Development, Oakland Museum of California
Presenters:
Madison C. Barkley, PhD, Curator of Natural History, Education and Public Programs Coordinator, Arizona Historical Society
Annie Graeme Larkin, Curator, Bisbee Mining & Historical Museum
This document provides tips for helping mothers engage with social media. It recommends creating a Facebook account for the mother to stay connected with family and friends. It also suggests making a Twitter account for her to follow topics she enjoys, like celebrities and news. The document stresses the importance of teaching mothers how to properly adjust their privacy settings on social media. The overall message is how social media can help mothers stay informed and connected if they are shown how to use it safely and appropriately.
1) The document outlines a social media program to increase awareness of Alabama's Coastal Connection through various social media channels like Facebook, Twitter, Instagram, Pinterest and blogs.
2) It provides guidance on engaging with followers on each channel through likes, comments, shares, tags and relevant hashtags.
3) It emphasizes engaging with the Alabama's Coastal Connection pages and posts to increase their audience and exposure across all social media networks.
Doing More with Less: 5 Social Media TipsBruce Floyd
Bruce Floyd provides 5 tips for effective social media use with limited resources. The tips are: 1) Stop hiding your social media accounts and actively promote them; 2) Make your website more social by adding sharing buttons and social commenting; 3) Schedule regular times to engage on social media; 4) Encourage engagement with questions rather than statements; 5) Understand Facebook's EdgeRank algorithm which determines how many fans see posts and use tools to optimize performance.
Social Media for Artists - How to Get Started, Best Practices and ResourcesKaren Kefauver
I love to help artists and with this presentation I aim to inspire, educate and persuade artists to create a Facebook business page for themselves and/or use other social media networks to promote their work. For more tips on social media, please like my Facebook business page here: https://www.facebook.com/karen.kefauver.business
Ama webinar october 2010 dave kerpen, likeableLikeable Media
The document discusses the importance of being likeable on social media platforms like Facebook and provides tips on how to do so. It notes that people are more likely to do business with people and companies they know, like, and trust. It then gives strategies for businesses to join conversations on social media, optimize their profiles, engage fans with different types of posts, use targeting and ads, and provide value to their audience.
Profitable Prospecting with Social MediaMaura Neill
What does real estate marketing look like in today’s world? Marketing for clients and lead generation have changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know. The class will teach you to:
- Develop an online brand that expresses who you are and helps you maintain a consistent online presence.
- Create a social media strategy that works for you and incorporates the platforms with which you are most comfortable.
- Combine “old school” techniques, like direct mail and print advertising, with new school opportunities, like your Facebook business page and blogging, to create a more cost-effective and optimized approach to marketing.
Is your business or brand just getting started on Instagram? Looking for tips? Learn how to effectively post content and measurements for tracking campaigns. See popular third-party apps and learn about regrams.
The document provides tips and strategies for managing a Facebook page in 30 minutes a day or less. It outlines a weekly schedule for Facebook content posting and engagement, including dedicating specific days for: brainstorming post ideas, finding photos to accompany posts, scheduling posts in advance, liking other related pages, and brainstorming future creative content. The tips suggest engaging with what your audience is discussing, promoting upcoming events, sharing meaningful quotes, and learning from other successful Facebook pages. The goal is to consistently post varied, high-quality content while maximizing limited time.
Pinterest was founded in 2009 by Ben Silbermann, Evan Sharp, and Paul Sciarra. It allows users to organize and share images they find online using boards on different topics. Pinterest has grown significantly, now with nearly 20 million monthly visitors and over 40 employees. Its main goal is to connect people through their common interests in visual content.
Pinterest is a social bookmarking site that allows users to pin pictures to their pin board, also known as their wall. Users can link pictures to sites where products can be bought or recipes found. The homepage displays the most recent pins of a user's friends. Individual profiles display a user's pin boards which can be added to or removed. Users can repin pictures they find and add them to one of their boards with an optional caption. Pinterest has become popular for sharing interests and has led some bloggers to add pin it buttons to their sites to increase traffic.
Is a Picture Worth a 1000 Words? Instagram and Pinterest for Your OrganizationLaurie Meisel
The document discusses using Instagram and Pinterest for business purposes. It provides statistics about each platform and best practices for using images, hashtags, contests and other features. For Instagram, companies are advised to post regularly, engage with others and use hashtags selectively. For Pinterest, companies should add Pin It buttons, curate boards by topic and use rich pins with detailed metadata. Case studies from Ben & Jerry's and Sony demonstrate successful uses of each platform.
Simple Steps to Social Media Effectiveness—A @Midwest presentationBrian Huonker
Why is social media so important? More people are using social media through their mobile phones, computers, and tablets than talking, calling, emailing and texting. Do you find this surprising? I know I don’t. Some businesses have gone to the extent of allowing 30 minutes a day for their employees to use social media.
There’s a lot more to engaging in social media marketing than creating a few profiles and posting a few links. Without taking a measured approach to the situation, you’re not going to be able to make the most of what is a very powerful and influential strategy. There are thousands of other companies competing for social media users’ attention, so laying the right groundwork is crucial.
Learn more about the @Midwest Social Media Conference by visiting atMidwest.com.
Caterina Fake co-founded Flickr in 2004 with her husband. Originally intended as a game, Flickr became a photo sharing platform that influenced social media by allowing photo tagging and comments. Non-profits have utilized Flickr since its inception as a free and easy way to share images and get publicity through their customized URLs. Caterina's work helped non-profits communicate visually in an era where people prefer brief information.
Social Media for Beginners and 4 Holiday Facebook TipsKaren Kefauver
Get an overview of social media networks you can use for business. I include a snapshot of Facebook, Twitter, LinkedIn, Google Plus, Pinterest, You Tube and Instagram. Also I touch on Facebook for mobile, mobile websites and four tips for Facebook during the holidays.
A Picture is Worth 1,000 Words: Marketing with Instagram & PinterestAtlantic Webworks
Are you using Pinterest and Instagram to market your business? If not, you should be! Adrienne Cregar Jandler shares her popular presentation from the 2013 ConvergeSouth conference.
Facebook for Real Estate-general overview of pages, wall, newsfeed, NEW privacy settings, lists, and netiquette. Case studies of real estate business pages. (EXTENSIVE SCREEN SHOTS)
The document provides tips for building and engaging an audience on Instagram. It recommends posting quality photos regularly using relevant hashtags to reach more users. The key to engagement is regularly liking, commenting on, and sharing others' posts. Providing value to followers through challenges, surveys and giveaways can help a profile grow an audience over time. Taking professional-looking photos on a budget involves planning for lighting and using apps for editing and creative effects.
The document outlines Rajasthan's Integrated Grievance Redressal System. It discusses how previously grievances were not properly registered, monitored, or redressed. The new system integrates different forums and technological tools on a common portal for formal registration, hearing, disposal and monitoring of grievances. Key features include a grievance entry module, processing module, and dashboards. Public hearings are held at state, district and sub-district levels. The system aims to ensure citizens' legitimate expectations are met to reduce grievances and improve transparency and accountability.
Creating a Successful Social Media StrategyWest Muse
It’s easy to get excited about social media when you hear some of the numbers: 500,000,000 people on Facebook, millions of followers on Twitter, blogs, podcasts, Instagram, and Pinterest. How do you keep up? Where do you begin? This session shares perspectives on why social media is important for museums, introduces the pros and cons of different social media options, and provides the necessary information to create a basic social media strategy for your museum.
Moderator: Kelly Koski, Director, Communications & Audience Development, Oakland Museum of California
Presenters:
Madison C. Barkley, PhD, Curator of Natural History, Education and Public Programs Coordinator, Arizona Historical Society
Annie Graeme Larkin, Curator, Bisbee Mining & Historical Museum
This document provides tips for helping mothers engage with social media. It recommends creating a Facebook account for the mother to stay connected with family and friends. It also suggests making a Twitter account for her to follow topics she enjoys, like celebrities and news. The document stresses the importance of teaching mothers how to properly adjust their privacy settings on social media. The overall message is how social media can help mothers stay informed and connected if they are shown how to use it safely and appropriately.
Ayman Itani, Think Media Labs CEO, gave this presentation as a part of "Transmedia Storytelling in the Digital Age" panel that he moderated in Doha Tribeca Film Festival 2012
LVCT Health partnered with Safaricom, Kenya's largest mobile service provider, to expand their one2one youth hotline program. Through this public-private partnership, calls to the hotline were subsidized and hosted at Safaricom's call center, allowing LVCT Health to reach more rural youth with HIV and SRH information. The number of calls increased dramatically from 150,000 in 2011 to over 1 million in 2013. The partnership demonstrated how collaborating with private companies can help scale up HIV prevention efforts among youth through improved infrastructure, data collection, and reduced costs. The document recommends further evaluating such interventions and embracing opportunities public-private partnerships provide to jointly strengthen HIV and RH services.
Social Media and Higher Education in the Middle EastThink Media Labs
Online communities are currently influencing social, economic, and technology developments. Ayman Itani, Founder and CEO of thinkmedialabs.com and Digital and Social Media instructor at the Lebanese American University, will share findings and case studies on how upcoming generations are using technology and Social Media to make decisions, connect with brands, choose courses and jobs of interest to them, etc. Moreover, he will explore how teaching Digital and Social Media as part of the curriculum equips upcoming generations with the needed methodologies and ways of thinking enabling them to use their digital skill set in the university and future work environments. March 2012.
Enhancing CSO National Dialogue and Collaboration via Social Media.
Having Social Media channels and being active on them is not enough to get their message heard, to grab the attention of the media, to get politicians to support them, to collaborate with other CSOs, and to grow their user base.
If you can write an e-mail, you can write a blog. Everyone is blogging about various issues: Food, politics, news, fashion, photography, design, travel, etc… Unlike websites, blogs are interactive.
The following presentation prepared by Think Media Labs will help you get in the loop of blogging and of how to start and improve a successful blog.
This presentation will help you know more about Path App, that is a smart journal to document your life. This presentation also shows users' experiences while using this app.
Enhancing CSO National Dialogue and Collaboration via Social MediaThink Media Labs
Enhancing CSO National Dialogue and Collaboration via Social Media is a Project Funded Through the Office of MEPI and executed by Think Media Labs. This document is summary presentation of the key messages and action items from the project for the Civil Society.
Safaricom Ltd reported its financial results for fiscal year 2010. Key highlights included:
- Revenue increased 18.9% to KES 83.96 billion while EBITDA grew 31.0% to KES 36.60 billion.
- Net income increased 44.2% to KES 15.15 billion.
- The company maintained its number one position in the Kenyan mobile market with a 78.3% subscriber market share.
- Subscriber base grew 18.2% to 15.79 million, driven by growth in data and M-PESA users and services.
Integrating Social Media KPIs into the core of your business KPIs enhances your business in terms of Sales, Customer Support, and Marketing.
Think Media Labs gave a public session to the business community of Lebanon where we provided detailed insight to what are the KPIs that matter, how to measure them, what are the practical meanings of the indicators, and what are your next steps.
Kenya 2014: Digital status and opportunities: PR Net, 23 January 2014japie swanepoel
Tullow Oil made two new oil discoveries in northern Kenya that doubled their estimated oil resources in the country to over 600 million barrels. They plan over 20 additional wells in the next two years and have started work on an export pipeline. This increases the prospects that Kenya could become a major oil exporter.
Energy Efficiency and Sustainability: Safaricom PerspectiveACX
This document discusses Safaricom's perspective on energy efficiency and sustainability. It aims to reduce costs and carbon footprint by optimizing energy usage. Currently electricity is the highest expense, with diesel also a major cost. Various energy projects have been implemented, including aggressive grid connection, solar installation, low voltage backup systems, power cubes, free cooling systems, and smart controllers. These have significantly reduced generator run times and diesel usage at sites. Safaricom's goal is a reliable network with lower environmental impact through innovative energy solutions.
Effective Digital Marketing In The Context of AfricaMoses Kemibaro
This presentation by Dotsavvy's Moses Kemibaro explores the fine detail of how businesses can fully leverage digital marketing in Africa to achieve exceptional results with a bias to cost-effective methods, mobile channels and social media on a continent with over 1 Billion connected Africans
Effective Whole Community Digital Communications PlanningCarol Spencer
This presentation describes the elements of an effective communications plan. Topics include determining demographics, channel creation, interfacing with government agencies and public sector stakeholders, policy development, embracing the whole community approach (including second responders, local actors), marketing strategies and more. Practical information supplements speaker experiences as government and citizen volunteer communicators during Hurricane Irene, Superstorm Sandy, the Joplin (MO) Tornado and other emergencies. This was presented at the 2016 World Conference on Disaster Management in Toronto CA, June 7 - 8, 2016.
McDonald's Lebanon Middle East's Customer Festival 19 November 2014Think Media Labs
Presentation: Revamping the offering for the millennial generation.
Real time marketing opportunities: using social media and omnichannel platforms to constantly connect with customers
Tastes of the world: an award winning case study
The document provides an overview of Marsh Sutherland's process for a successful social media blitz for startups, including setting up social media channels like Twitter, Facebook, and YouTube; growing your audience on these platforms; and creating valuable engaging content to share. It details the specific steps to set up accounts and profiles, how to build a following, and ideas for generating interesting content to attract and engage users.
This document provides guidance for using social media in journalism. It discusses using social media to find story ideas and sources, promote stories, get alternative viewpoints, and connect with the community. It emphasizes proofreading posts and avoiding profanity, polarization, and offensiveness. Reporters are instructed to have a point in their social media activity and provide story ideas, sources, and explanations for an assignment on finding sources through social media. Announcements include due dates and a style quiz.
This document provides an overview of social media marketing strategies for events. It discusses creating posts for different social media platforms like Facebook, Twitter, YouTube and Pinterest. Specific tips are provided for each platform, such as using cover photos and profile pictures on Facebook, setting up and customizing a Twitter account, and posting videos on YouTube. The document also discusses ways to maximize social media presence on an event website, and provides ideas for specific social media marketing strategies like contests, multimedia content, tagging photos on Facebook and more. The goal is to engage audiences and drive traffic to the event through an integrated social media presence.
Social Media 101-Association of Connecticut FairsSaffire Events
This document provides an overview of social media marketing strategies for events. It discusses creating posts for different social media platforms like Facebook, Twitter, YouTube and Pinterest. Specific tips are provided for each platform, such as using cover photos and profile pictures on Facebook, setting up and customizing a Twitter account, and posting videos on YouTube. The document also discusses ways to maximize social media presence on an event website, and provides ideas for specific social media marketing campaigns like contests, multimedia content, and engaging followers. The overall goal is to help events understand how to effectively utilize different social media outlets to promote their brand and drive audience engagement.
Helpful Tips, Tools, Resources & Success Stories for non-profit organizations who use social media to promote their nonprofit events, projects and organizations.
This document discusses the importance and opportunities of social media marketing, particularly on Facebook. It notes that Facebook now has over 1.2 billion active users who spend 700 billion minutes per month on the platform. It then provides statistics on user demographics and engagement like the average number of friends, photos and videos shared daily. The rest of the document outlines best practices for non-profits to effectively utilize social media like Facebook to promote their organization through sharing stories, photos, engaging content and clear calls to action. It emphasizes building engagement by listening and responding to followers as social media acts as a new communication channel.
This document provides tips and best practices for using social media to increase engagement and attendance at Irish cultural festivals. It discusses strategies for Facebook, Instagram, Twitter, and Pinterest. The key recommendations are to post engaging content like photos, videos, and questions; use relevant hashtags; schedule posts in advance; learn analytics to identify top performing content; and complement social platforms with a website, blog, and mobile app. Case studies of specific Irish festivals are presented as examples.
Getting the most out of the world's biggest social networkMarc Bowker
The document provides guidance on using Facebook effectively for organizations. It covers getting started with Facebook pages, developing a Facebook strategy with relevant content and calls to action, engaging supporters through comments and feedback, using the timeline and cover photos, boosting presence through employee sharing and check-ins, and encouraging likes and comments. The key advice is to focus on conversations over just broadcasting, drive traffic to your website from Facebook, and use images and logos to promote your page.
Presented a session at ACUI to guide students through how to better define yourself on social media and successfully develop a compelling online brand for yourself by providing steps and tools.
This document provides information on using various social media platforms for journalistic purposes. It discusses how to use Twitter, Facebook, Google+, Tout, and other tools to engage readers, break news, promote content, crowdsource, and more. It also provides tips on building followers, using hashtags and images effectively, and engaging audiences. The document concludes with sections on verification basics, tools for verifying identity, places, images, and web pages.
The document provides guidance on using electronic communication, like social media, effectively for schools. It recommends beginning with clear objectives, knowing the target audience, and focusing on valuable content for them rather than tools. The document outlines best practices like using Facebook pages and events, posting photos and discussions, promoting the page on other sites, and evaluating engagement through Insights. The key takeaways are to understand objectives and provide value to the audience.
The document provides tips for using Twitter effectively as a journalist. It recommends having a clear profile photo without other people or objects, including your full name and details about your publication. It also suggests ways to get noticed such as sharing high quality content selectively, using SEO, self-promoting, sharing others' posts, and utilizing built-in tools. Specific Twitter tips include using @ mentions, asking questions, tweeting on weekends, including images and hashtags, and regularly retweeting others. The overall message is that social media can be a useful tool for journalists if used correctly and strategically.
The first in our Tech Assessment Program for nonprofits, this hands-on workshop focused on moving from strategy-creation to learning social media tactics.
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1. Building a Political
Social Media Presence October 2014
Carol A Spencer, Vice Chair, NFRW Technology Committee
Building a Political Social Media Presence Facebook • Twitter • Hootsuite
Carol A. Spencer • Building a Political Social Media Presence 1
2. What you’ll learn today
• Considerations before getting started
• How to get a Google account & Gmail address
• What are the differences between a Facebook page and profile
• How to set up a Facebook page
• What Twitter is and why you should use it
• How to set up a Twitter account
• What Hootsuite is and why you should use it
• How to send one message many places, all at once
Carol A. Spencer • Building a Political Social Media Presence 2
3. One Post: Many Channels
Carol A. Spencer • Building a Political Social Media Presence 3
4. Considerations before getting started
A little planning goes a long way
• Use a consistent, generic email address to sign up for social media
• Use a consistent “vanity” name (i.e. Twitter.com/NFRW)
• Have multiple administrators for each application
• If you can’t have multiple administrators (Twitter, YouTube, Flickr,
and others), share the username and password
• IF you share the username and password, change the password
when you eliminate someone from posting responsibilities
• IF you share the username and password, be cautious about who
can “speak” on behalf of your organization.
• Adopt “Use” and “Commenting” policies
• Be sure to note the your pages are not forums, but moderated
discussions
• Monitor your social channels
Carol A. Spencer • Building a Political Social Media Presence 4
5. Considerations before getting started
A little planning goes a long way
• Decide on a “communications tone”
• Don’t post original material on Facebook. Beware of copyright issues.
Share from the original document, if that’s offered.
• Anyone can comment on your FB posts. Remember, it’s social!
• Designate editors and moderators for Facebook pages. Assign a team
member to monitor Twitter mentions and YouTube comments.
• Facebook pages are tied to personal profiles. Be sure you trust your
administrators.
• Never let fans / followers upload photos or videos without moderation
• Think about how you’ll market your social presence
Carol A. Spencer • Building a Political Social Media Presence 5
6. Choose an email address
Generic Local or Generic Gmail
• Facebook requires a real name: webmaster@, admin@ are not
acceptable.
• Have a trusted board or campaign committee member who is on
Facebook create your page
• OR use your generic gmail.com account to create your page.
Carol A. Spencer • Building a Political Social Media Presence 6
7. Check Your Chosen Vanity URL
• For example:
Facebook.com/MorrisGOP
Twitter.com/MorrisGOP
YouTube.com/MorrisGOP
Flickr.com/MorrisGOP
MorrisGOP.org (or .com or .net)
• Choose a name. Check it everywhere. (www.namechk.com)
Facebook, Twitter, Instagram, YouTube, Flickr, LinkedIn, Pinterest
• Find some name where you can be consistent throughout the social
world, and which is memorable for your visitors
Carol A. Spencer • Building a Political Social Media Presence 7
8. 8
BUILDING A POLITICAL
SOCIAL MEDIA PRESENCE: FACEBOOK
OCTOBER 2014
Carol A Spencer, Vice Chair, NFRW Technology Committee
Building a Political Social Media Presence
Carol A. Spencer • Building a Political Social Media Presence
Facebook • Twitter • Hootsuite
9. 9
FACEBOOK Profiles vs Pages
Carol A. Spencer • Building a Political Social Media Presence
10. 10
FACEBOOK Profiles vs Pages
Carol A. Spencer • Building a Political Social Media Presence
11. 11
CREATING YOUR PAGE A different way: Login later
Carol A. Spencer • Building a Political Social Media Presence
12. 12
PAGE TYPE Company, Organization, Institution
Carol A. Spencer • Building a Political Social Media Presence
13. 13
Carol A. Spencer • Building a Political Social Media Presence
A page must be
tied to someone’s
profile.
Facebook policies
do not allow one
individual to have
two profiles.
Once created, be
sure to have two
admins so that if
the person who
created the page
leaves, you can
still administer the
page.
PAGE TYPE Company, Organization, Institution
14. 14
PAGE TYPE Company, Organization, Institution
Carol A. Spencer • Building a Political Social Media Presence
15. 15
PAGE NAME [Location Name] [Women’s] Republican [Club]
Carol A. Spencer • Building a Political Social Media Presence
16. 16
FACEBOOK TOU You must agree to have a page
Carol A. Spencer • Building a Political Social Media Presence
17. 17
DESCRIBE YOUR PAGE ”About” Information
Carol A. Spencer • Building a Political Social Media Presence
18. 18
VISUALLY IDENTIFY YOUR PAGE Unique and Memorable
Carol A. Spencer • Building a Political Social Media Presence
19. 19
ADD TO FAVORITES Skip this if you want
Carol A. Spencer • Building a Political Social Media Presence
20. 20
REACH MORE PEOPLE Monetizing Facebook
Carol A. Spencer • Building a Political Social Media Presence
21. 21
ADMIN PANEL Getting Your Page Ready
Carol A. Spencer • Building a Political Social Media Presence
22. 22
ADMIN PANEL Getting Your Page Ready
Carol A. Spencer • Building a Political Social Media Presence
23. 23
UNPUBLISH THE PAGE Only Admins can see it
Carol A. Spencer • Building a Political Social Media Presence
24. 24
EDIT THE PAGE Use Facebook as….
Carol A. Spencer • Building a Political Social Media Presence
25. 25
EDIT THE PAGE Admin Panel
Carol A. Spencer • Building a Political Social Media Presence
26. 26
EDIT THE PAGE Admin Roles
Carol A. Spencer • Building a Political Social Media Presence
27. 27
EDIT THE PAGE Mobile Posting
OR, better yet, use Hootsuite’s mobile app.
Carol A. Spencer • Building a Political Social Media Presence
28. 28
EDIT THE PAGE Insights
Carol A. Spencer • Building a Political Social Media Presence
29. 29
EDIT THE PAGE Promoting Your Page; Boosting Content
Carol A. Spencer • Building a Political Social Media Presence
30. 30
EDIT THE PAGE Help
Carol A. Spencer • Building a Political Social Media Presence
31. 31
FINAL THOUGHTS Before publishing
•Get your “vanity” URL
Facebook.com/username
Carol A. Spencer • Building a Political Social Media Presence
32. 32
FINAL THOUGHTS Before publishing
•Remember to follow Facebook guidelines for timeline photos and posts
https://www.facebook.com/help/search/?q=cover+guidelines
http://blog.hubspot.com/marketing/facebook-cover-photos-best-practices-ht
Carol A. Spencer • Building a Political Social Media Presence
33. 33
Carol A. Spencer • Building a Political Social Media Presence
Screen captured in
2012. 637 Likes.
Be sure to identify
your page as the
“Official Page”
Note the failure to
post for well over a
year.
34. 34
Carol A. Spencer • Building a Political Social Media Presence
Screen captured in
2014. 649 Likes.
Post. Post. Post.
This page is
abandoned. Not
good for Green
Township.
Once you start,
keep it up!
35. 35
Click here
See your stream for posts to share.
Carol A. Spencer • Building a Political Social Media Presence
36. 36
Carol A. Spencer • Building a Political Social Media Presence
37. 37
BUILDING A POLITICAL
SOCIAL MEDIA PRESENCE: FACEBOOK
OCTOBER 2014
Carol A Spencer, Vice Chair, NFRW Technology Committee
Building a Political Social Media Presence
Carol A. Spencer • Building a Political Social Media Presence
Facebook • Twitter • Hootsuite
38. 38
BUILDING A POLITICAL
SOCIAL MEDIA PRESENCE: TWITTER
OCTOBER 2014
Carol A Spencer, Vice Chair, NFRW Technology Committee
Building a Political Social Media Presence
Carol A. Spencer • Building a Political Social Media Presence
Facebook • Twitter • Hootsuite
39. 39
TWITTER 140 Powerful Characters
Carol A. Spencer • Building a Political Social Media Presence
40. 40
TWITTER Signing up
Carol A. Spencer • Building a Political Social Media Presence
41. 41
TWITTER Setting up an account
Carol A. Spencer • Building a Political Social Media Presence
42. 42
TWITTER Setting up an account
You’ll have to do this a few times….
Carol A. Spencer • Building a Political Social Media Presence
43. 43
TWITTER Setting up an account
Carol A. Spencer • Building a Political Social Media Presence
44. 44
TWITTER Setting up an account
Carol A. Spencer • Building a Political Social Media Presence
45. 45
TWITTER Setting up an account
Carol A. Spencer • Building a Political Social Media Presence
46. 46
TWITTER Setting up an account
Carol A. Spencer • Building a Political Social Media Presence
47. 47
TWITTER Setting up an account
Carol A. Spencer • Building a Political Social Media Presence
48. 48
TWITTER Setting up an account
Carol A. Spencer • Building a Political Social Media Presence
49. 49
TWITTER Setting up an account
Carol A. Spencer • Building a Political Social Media Presence
Use the photo
from your
Facebook page….
Consistency builds
brand.
50. 50
TWITTER Setting up an account
Carol A. Spencer • Building a Political Social Media Presence
51. 51
TWITTER Setting up an account
Carol A. Spencer • Building a Political Social Media Presence
52. 52
TWITTER Tweeting
• 140 characters. Try to use less. Link to more details.
• Learn Twitter lingo.
• Use abbreviations. Eliminate punctuation where possible.
• ALL CAPS is shouting. Don’t shout.
• Write your message, then start eliminating words and using abbreviations
to say the same thing in 140 characters.
• RT is re-tweet. MT is a modified RT.
• @TwitterHandle is a public message to TwitterHandle
• DM TwitterHandle (note the space) is a direct message (private)
to TwitterHandle. You can only DM your followers.
• Mention means someone used your Twitter handle in a tweet.
Carol A. Spencer • Building a Political Social Media Presence
53. 53
TWITTER Tweeting
• Tweet valuable content and your followers will grow:
Road closures, meeting reminders, posted budgets, closed fields, events,
important web postings, celebrations, honorees, good press, #tbt (Throw-
Back-Thursdays). Use photos where possible.
• If someone asks you a public question, answer publicly.
• If someone asks you a public question, answer it.
• If someone DMs you, and you need more information to answer,
give them a link to your feedback form.
• If someone DMs you, answer them.
• If people RT your tweets, thank them with an @ message.
• Create a Twitter widget for your website.
Put it on your home page.
(https://twitter.com/about/resources/widgets)
Carol A. Spencer • Building a Political Social Media Presence
54. 54
BUILDING A POLITICAL
SOCIAL MEDIA PRESENCE: TWITTER
OCTOBER 2014
Carol A Spencer, Vice Chair, NFRW Technology Committee
Building a Political Social Media Presence
Carol A. Spencer • Building a Political Social Media Presence
Facebook • Twitter • Hootsuite
55. Tying it Together
Using Hootsuite
Carol A Spencer, Vice Chair, NFRW Technology Committee
Building a Political Social Media Presence Facebook • Twitter • Hootsuite
Carol A. Spencer • Building a Political Social Media Presence 55
56. Sign up for Hootsuite FREE version
Use the same email as Facebook & Twitter
Carol A. Spencer • Building a Political Social Media Presence 56
64. Before Posting
Double check before you post
Information is accurate
Information is authorized for public release
Post is 140 characters or less
Spelling is accurate
Link is accurate
Copy it into a new browser window to be sure it goes where you want
Date and time are correct if scheduling into the future
Selected social networks are the correct ones
Once it’s out there, you can delete it but anyone who has read it,
has read it.
To delete in Hootsuite, hover over the tweet in the ‘sent tweets’
stream and click the x.
Carol A. Spencer • Building a Political Social Media Presence 64
65. A few more things…
Searching, deleting, filtering
To search Twitter, enter the search criteria in the search box and
click the magnifying glass.
To create a stream of a particular search term, click “+Add Stream”.
Choose a search term or use logic as per examples
To create a stream of keywords, enter the terms. Tweets using any
of the keywords will be returned.
To use hashtags so your comments will be included in a stream using
that term, precede your term with a #. Example: #MCLibrary;
#Jan25; #gov20; #superbowl, #SOTU
To be sure your tweet ends up in someone’s mentions stream,
use @ before their Twitter handle.
To delete in Hootsuite, hover over the tweet in the ‘sent tweets’
stream and click the x.
Carol A. Spencer • Building a Political Social Media Presence 65
66. Tying it Together
Using Hootsuite
Carol A Spencer, Vice Chair, NFRW Technology Committee
Building a Political Social Media Presence Facebook • Twitter • Hootsuite
Carol A. Spencer • Building a Political Social Media Presence 66
67. Building a Political
Social Media Presence October 2014
Carol A Spencer, Vice Chair, NFRW Technology Committee
Building a Political Social Media Presence Facebook • Twitter • Hootsuite
Carol A. Spencer • Building a Political Social Media Presence 67
Editor's Notes
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After this, add some screens about security settings
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Change screen shots to personal page and drop down
Change screen shots to personal page and drop down