This is a presentation that I adapted from my Trends in Agriculture presentation from November 2009. The audience was comprised of state-level representatives to the U.S. Wheat Associates Communications Working Group and was delivered on Saturday, January 24, 2010. Many thanks to Steve Mercer (Director of Communications for the national U.S. Wheat Associates), with whom I have now worked on a number of ag / social media communications presentations since first being acquainted in 2009.

1. Prepared for: The U.S. Wheat Associates Communications Working Group | Winter 2010 Meeting Washington, DC | January 23, 2010 Developed by: Leslie Bradshaw Principal | Bradshaw Vineyards (Willamette Valley, OR) President & Director of Operations | JESS3 (McLean, VA) Director of Engagement | New Media Strategies (Arlington, VA) From Experimenting to Getting Real ROI Tips, Tricks and Insights to Evolve Your Approach to and Results from Social Media

2. Why I am Passionate about Agriculture

4. So, Basically, I’ve Been Traversing the Oregon Trail… in Reverse 1982 - 1993 1993 – 2000 2001 – 2004 2000 – 2001 2005 – present 1843

5. Carpe Diem Literally Means “ Harvest the Day”

8. 1 – Read, Enjoy 2 – (Re)Search 3 – Identify, Authenticate 4 – Share, Praise, Store 5 – Connect, Reinforce For Example (True Story)

9. The Four Stages of Social Media Adoption

10. Concept Credit : @EkaterinaWalter (social media strategies @Intel) most organizations are here most organizations are trying to figure this out the promised land organizations that are here “get it” and are ahead of the curve (but not for long) Stage 1: Chaos, Pioneers, Experimentation Stage 2: Test, Measure, ROI Calculation Stage 3: Resource / Operational Assignment Stage 4: Mass Adoption

11. Taking Twitter to the Next Level

13. Content Credit: CNN.com; Steve Tucker (@Tykerman1) FACT : Twitter posts are helping bridge the urban-rural divide. FACT : Phones and social media are connecting eaters with sources of food.

14. FACT : Twitter has helped my family connect, as a grower, with the winery that buys our grapes (King Estate). (as wheat growers, I know you feel me on this)

16. Taking Blogging to the Next Level

18. FACT : A blog can serve as a digital version of your farm journal; publishing your crop data allows you to access and share it for years to come. FACT : If you are working on building a website, in the meantime, setting up a blog and free social media profiles can help you still make an impact online (trust me, I know).

19. FACT : I will be launching this site in the coming weeks; let me know if you’d like to be involved. FACT : I will be opening the site up to small and large farms alike; communicators, producers and policy makers will be included. http://SocialMediaForAgriculture.com

20. Taking Video to the Next Level

23. Taking Photos to the Next Level

24. A picture is worth a thousand words. It brings to life the people, the process, the produce. My family has hay, grapes and humor; we use photos and videos to tell our story .

25. FACT : Facebook allows you to create albums and tag people, which notifies them via email and hyperlinks their profiles.

26. FACT : Flickr is the largest photo-sharing community online; 4 billion photos and counting (as of October 2009). FACT : Flickr allows you to upload photos and videos all at once. FACT : Uploading and tagging your content on Flickr can impact Google searches for key words in your industry.

27. FACT : Grapes are sticky. Fair warning for those picking and TwitPic’ing. FACT : Taking photos with your mobile brings Harvest to life in real-time. FACT : TwitPic can automatically publish your photos to Twitter.

28. Tweet: “6 bins full so far. Hands sticky. @bradshawpinot #harvest” Device: BlackBerry Publishing Platforms : TwitPic + Twitter Total views: 96

29. Tweet: Captioned above Device: BlackBerry Publishing Platforms : TwitPic + Twitter Total views: 77

30. Taking Measurement to the Next Level

34. Contact & Resources

36. Bradshaw Vineyards on the Web Web (re-launching 2010): http://BradshawVineyards.com/ Twitter : http://twitter.com/BradshawPinot Blog (launching 2010): http://BradshawVineyards.com/blog Interim Blog Content : http://lesliebradshaw.com/?cat=82

37. Recommended Social Media Profiles: http://www.linkedin.com http://www.facebook.com http://twitter.com http://friendfeed.com http://slideshare.net Recommended Video / Photo / Audio Sites: http://www.flickr.com http://youtube.com http://vimeo.com http://viddler.com http://utterli.com Social Media Resources: Great Employee Guidelines (Intel’s): http:// www.intel.com/sites/sitewide/en_US/social-media.htm Search Twitter: http://search.twitter.com/ Multi-Term Search: http://tweetgrid.com/ Monitor Twitter: http://tweetdeck.com/ Social Media Digest Report: http://hootsuite.com / Twitter Growth: http://twittercounter.com / Blog Resources: Blog Search: http://blogsearch.google.com Blog Authority: http://technorati.com/ Blog Directory: http://alltop.com/ Largest Community of Women: http://BlogHer.com Ag Wired: http://agwired.com/ Traveling Wine Maker: http://thetravelingwinemaker.blogspot.com/ CNN : http://www.cnn.com/2009/TECH/07/02/twitter.farmer/index.html The Okalahoma City Journal Record : http://findarticles.com/p/articles/mi_qn4182/is_20090821/ai_n35525631/ Oregon Wine Press : http://www.oregonwinepress.com/index.php?pr=0609_21_Weisinger Twitterers / Bloggers Mentioned: Bradshaw Pinot : http://twitter.com/BradshawPinot King Estate: http://twitter.com/KingEstate Steve Tucker: http://twitter.com/Tykerman1 Ag Chat: http://twitter.com/AgChat Ag Wired: http://agwired.com / Videos Featured: Taking a Tour on the John Deere "Green Hornet” http://www.flickr.com/photos/leslieann44/4015134936/in/set-72157622593291430/ Baby Sister Takes on Bradshaw Bins http://www.flickr.com/photos/leslieann44/4014387563/in/set-72157622593291430/ Oregon Moss in Action http://www.vimeo.com/751661 Frontline Digital Nation Interviews Leslie Bradshaw (includes Chewbacca sound describing rural Internet dial-up) http://www.youtube.com/watch?v=k2fboBeXwz8 Social Media / New Media Resources Content Cited