Supplement to 2012 Presentation for NPNY Social Media Talk

1. Technical Definitions and Extras for
Social Media Networking
Carmen Saunders, MSN, FNP-BC
Carmsaunders@gmail.com
August 2012
646-319-9466

2. ∗ Twitter – good for real time posting- 500 million users
∗ Facebook- personal tool to personalize your brand on
timeline- 900 million users
∗ Linked In- extremely professional site, advance your
career
∗ Pinterest – An online pin board that shares and saves
pictures of anything you find online browsing.
∗ Google + - encompasses Google, reader, docs, circles,
chat, and hangouts.
Top Social Media Sites

3. ∗ Social Media- A way for groups to come
together on the Internet where they can
share ideas or opinions Ex. Facebook, Twitter,
Linked In, and Google+.
∗ Personal Branding-Creating the right kind of
emotional response you want others to have
∗ Social Network- an online network or
community where people share ideas on the
web
Definitions

4. ∗ Blogging- Creating a site through a social
media app like word press or tumblr to
discuss your interests or stories
∗ Tweeting- Sharing ideas on Twitter in 140
characters or less
∗ Pinning- Taking pictures online and placing
them on pinterest.com
Definitions Continued

5. ∗ You Tube- Subscribers of your channel can
view your original work
∗ Instagram- Camera app that filters pic and
shares them with your followers
∗ Tumblr- Highly customizable blog service
∗ Word press- Customizable blog site
Other sites to look into

6. ∗ Flickr- Organize your photos and share
∗ Digg- Bookmarking tool used to provide
searchers with info from the web that has
been refracted through the lens of the Digg
community
∗ Stumble Upon- Add on as bookmark, can take
you anywhere
∗ Delicious- Stack your bookmarks
Just in case you wondering what
these sites were

7. ∗ The art of getting your website or blog ranked
at the top of search engines
∗ Google yourself first and see what comes up
∗ Twitter, Linked in, Facebook, and YouTube are
findable
∗ What do you want people to find? You want
them to find good stuff.
SEO (Search Engine Optimization)

8. ∗ #1 Create a profile
Create short easy username (ex. @carmfnp) that is easy
to retweet – can change twitter handle at anytime
#2 Upload photo
Fill in bio section and be sure to use your website or
LinkedIn/blog in the bio section, can use flavors.me if
no blog or website
How to use Twitter

9. ∗ Short messages limited to 140 characters or
less
∗ DM or direct messages sends a secure note to
any of your followers
∗ @mentions- shout out to anyone on twitter
whether you are following them or not
∗ Add photos or videos to your tweet
Tweeting

10. ∗ # hashtag symbol is used by tweeters to add
their tweets to the same subject thread EX.
#healthcare #nurse #leadership
∗ URL shortening services, need to make link as
small as possible so you can add comment,
shortening services are:
∗ Bit.ly: http://bitly.com
∗ Google: http://goo.gl.com
Searches and hash tags

11. ∗ Who to follow tool
∗ Follow people or organizations that you would want
to follow you
∗ Browse categories
∗ Can always un follow at anytime
∗ Create lists if you exceed the 2000 person limit
Who to follow

12. ∗ If you have a website download the follow
button and copy and paste the HTML code
into your website
∗ Link your twitter to your FB so that your
tweets feed onto your FB wall
∗ Download analytical tools to track your
influence across the twitterverse
∗ www.twitalyzer.com
Twitter Resources

13. ∗ Can change personal URL in settings
∗ Can create events (ex. Online discussions or
talks)
∗ Connect with other social profiles (ex. Other
NP’s or ex coworkers)
∗ Applications- link in slide share ,word press, or
twitter feeds into your account
∗ It’s free, don’t pay for premium
Linked In Features

14. ∗ Almost a prerequisite for candidacy if
searching for a job
∗ Can Highlight your skills accomplishments or
projects you’ve developed
∗ Better to edit sections than to upload resume
∗ Follow companies you would want to work
for Ex. Major hospitals, agencies, people, or
corporations
Linked In- Get to work

15. ∗ If you are working and searching for a job got
to settings and change privacy controls
∗ Turn off activity broadcast and make activity
feed only visible to you
∗ Can keep profile pic hidden, restrict
connections, and adjust your public profile so
it is invisible to web searches
Linked In Privacy Settings

16. ∗ 900 million users
∗ Allows for community based relationships
∗ Advertise through Facebook ads (Always use
pay per click)
∗ Facebook analytics provide insight
(Professional pages only)
Why Choose FB for Professional
Branding?

17. ∗ Privacy Settings on Facebook- Choose the right
default settings so that only your friends can see
your posts on your personal page and choose
public for professional page
∗ Edit Timeline and tagging of Photos in your
privacy settings, Enable timeline review and tag
review
∗ Consider using 2 FB accts, one personal , one
professional
Facebook privacy Settings

18. ∗ Concerning privacy use a different Facebook for your
professional account is a good idea
∗ Choose privacy settings wisely
∗ Fan pages can be used as well but are meant for
business purposes, keep in mind no analytic pages but
unlimited number of friends, cannot invite by email
but can ask people to join through your professional
page
∗ Use same high quality picture throughout each site
Facebook Privacy Extras

19. ∗ You can also manage blocking in your privacy settings
and block applications and event invites
∗ Facebook offers a quick overview of the do’s and
don'ts of online security so you can apply to all your
online interactions:
http://www.facebook.com/security
∗ Tip: If you want to keep a copy of all your Facebook
photos on your own computer request and archive by
clicking download a copy in the general settings page
Facebook Security Settings

20. ∗ Facebook- Post one status update, answer
messages and posts to wall
∗ Twitter- Follow 10 people, post 2-5 tweets
daily, respond to @ replies, respond to DM
∗ LinkedIn- Connect with 2 people, answer one
question from group
Task Sheet - Daily Time Management

21. ∗ Facebook- Share a success or funny story, upload a
picture, share presentations
∗ Twitter- send out 5 #follow Friday tweets - #FF
∗ LinkedIn- Post one question to LinkedIn group
Task Sheet- Weekly Management

22. ∗ They track your content growth
∗ Example: Think of it as nursing research 101 , how did
we measure if our research was useful or not
∗ Measure interactions and engagement
∗ Capitalize on content
Why are Social Media Metrics so
Important?

23. ∗ Reach- amount of people you are connected
to on social networks
∗ Visibility- How many eyeballs physically see
your content each day
∗ Influence- by product of reach and visibility
∗ Facebook- FB Insights
∗ Google - Google Analytics
∗ Twitter- Klout and Twitalyzer
Measuring your success- Terms