This presentation was given at Emergency Management Association of Texas (EMAT) on March 6, 2018. It reviews what can and can't be done with individual social channels, why and how to use a social media dashboard, and reviews some little known tools that come in handy when preparing for communication during a major disaster.
The Proper Tool is Everything: Using and Evaluating Affordable Social Media T...Carol Spencer
Social media happens with or without an agency having a solid communications plan. Jumping in during an emergency is not advised. This presentation reviews steps to be taken before getting started or expanding social media use. The focus is on free/low-cost tools. This session includes a discussion of strategies for monitoring social media; how to review, compare, and contrast these tools. Using examples from one of the more popular tools available, it describes how to focus social media monitoring; search, keyword and hashtag monitoring. The presentation includes steps involved in evaluating these various tools, assisting in acquisition and use justification.
Twitter can be used in unique ways like hashtag streams at events, Twitter landing pages, reaching all users by including a period before the @ symbol, and crowdsourcing. Hashtags are useful for organizing, trending, and searching tweets. Lists allow users to follow curated groups. Strategic following can help grow followers. Contests on Twitter should discourage duplicate tweets and multiple accounts. Facebook remains engaged through constant changes and focuses on user-generated content and photos. Google+ is growing but smaller than Facebook. Instagram is popular for photos. Creating a content calendar can help with social media posting across different platforms.
This document provides information about Facebook pages and tips for using them effectively. Facebook pages are public profiles created for businesses, brands, and organizations to engage fans rather than friends. The document outlines key metrics like page likes and fan demographics. It also shares examples of successful brand pages like Oreo, Banana Republic, and Wendy's. Engagement strategies discussed include contests, questions, mobile optimization, and sharing fan content. Tools for scheduling posts, creating contests and tabs, and measuring analytics are also reviewed.
This document summarizes Julien Barbier's presentation on community marketing at Docker. Some key points include:
1) Community represents 80% of Docker's marketing through lower budgets and higher conversion rates than traditional marketing.
2) A community is as strong as the number of links between its members, and IRL links are more valuable than online links. The focus is on what you can do for the community rather than what it can do for you.
3) Tracking and measuring everything is important for monitoring community growth and impact. Both online and offline communities should be developed through events, content creation, and helping the existing community grow.
This document provides an overview of social media and best practices for using social media. It defines social media as interactive online conversations using social networking, blogging, microblogging, podcasting, chat, and sharing of photos and videos. The document discusses why companies use social media for marketing, some tips for engaging audiences, and potential downsides. It also outlines tools for social media like Twitter, Facebook, blogs, and Google alerts. Finally, it provides exercises for participants to evaluate social media pages and build their own social media listening dashboard.
Social Media New Tips & Tricks June 2016 #SocialRemadanNight event at Zain Innovation Campus (ZINC) by DigiArabs
Facebook, LinkedIn & Instagram new tips & tricks
The Proper Tool is Everything: Using and Evaluating Affordable Social Media T...Carol Spencer
Social media happens with or without an agency having a solid communications plan. Jumping in during an emergency is not advised. This presentation reviews steps to be taken before getting started or expanding social media use. The focus is on free/low-cost tools. This session includes a discussion of strategies for monitoring social media; how to review, compare, and contrast these tools. Using examples from one of the more popular tools available, it describes how to focus social media monitoring; search, keyword and hashtag monitoring. The presentation includes steps involved in evaluating these various tools, assisting in acquisition and use justification.
Twitter can be used in unique ways like hashtag streams at events, Twitter landing pages, reaching all users by including a period before the @ symbol, and crowdsourcing. Hashtags are useful for organizing, trending, and searching tweets. Lists allow users to follow curated groups. Strategic following can help grow followers. Contests on Twitter should discourage duplicate tweets and multiple accounts. Facebook remains engaged through constant changes and focuses on user-generated content and photos. Google+ is growing but smaller than Facebook. Instagram is popular for photos. Creating a content calendar can help with social media posting across different platforms.
This document provides information about Facebook pages and tips for using them effectively. Facebook pages are public profiles created for businesses, brands, and organizations to engage fans rather than friends. The document outlines key metrics like page likes and fan demographics. It also shares examples of successful brand pages like Oreo, Banana Republic, and Wendy's. Engagement strategies discussed include contests, questions, mobile optimization, and sharing fan content. Tools for scheduling posts, creating contests and tabs, and measuring analytics are also reviewed.
This document summarizes Julien Barbier's presentation on community marketing at Docker. Some key points include:
1) Community represents 80% of Docker's marketing through lower budgets and higher conversion rates than traditional marketing.
2) A community is as strong as the number of links between its members, and IRL links are more valuable than online links. The focus is on what you can do for the community rather than what it can do for you.
3) Tracking and measuring everything is important for monitoring community growth and impact. Both online and offline communities should be developed through events, content creation, and helping the existing community grow.
This document provides an overview of social media and best practices for using social media. It defines social media as interactive online conversations using social networking, blogging, microblogging, podcasting, chat, and sharing of photos and videos. The document discusses why companies use social media for marketing, some tips for engaging audiences, and potential downsides. It also outlines tools for social media like Twitter, Facebook, blogs, and Google alerts. Finally, it provides exercises for participants to evaluate social media pages and build their own social media listening dashboard.
Social Media New Tips & Tricks June 2016 #SocialRemadanNight event at Zain Innovation Campus (ZINC) by DigiArabs
Facebook, LinkedIn & Instagram new tips & tricks
Community Marketing at Docker | Docker Tour de France 2014Julien Barbier
This document discusses Docker's community marketing strategies. It notes that community represents 80% of Docker's marketing with a lower budget but higher conversion rate than traditional marketing. It emphasizes that the community is not owned by the company but that the company should focus on contributing value to the community. It provides tips for engaging communities on platforms like Hacker News, Twitter, meetups and content creation to build connections between community members.
Social Media for Nonprofits Conference 2016 - Assessing & Aligning Resources ...ConnectVA
This interactive session will help you take a step back and determine what’s working and assess your online presence. From interpreting channel analytics to making effective decisions on what content is truly post-worthy, learn how to optimize to make your institution’s social media life easier and more effective.
501 Talks Tech: WordPress + Social Media = Engagement501 Commons
Connecting with your audience through social media is no longer just a "maybe" activity. But who has time to constantly create content for Facebook, Twitter, Google+, or whatever the next hot site is? Let experts Mike Brogan and Mark Root-Wiley show you how to make your WordPress-based website be the hub of your online activity, and automate your social efforts. Save time and energy, and deepen your engagement.
Social Media for Nonprofits Conference - Foundation Course 2016, Dr. Marcus M...ConnectVA
This document provides an overview of social media platforms for nonprofits. It discusses major platforms like Facebook, Twitter, Instagram, Pinterest, Snapchat, YouTube, Google+, Tumblr, and LinkedIn. For each platform, it outlines key statistics, features, best practices, examples and challenges. It emphasizes using visual content and being conversational. The document also describes pro bono resources available for nonprofits to get help with social media.
The Power of Like and Other Social Sharing Tools4Good.org
Social sharing widgets like Wibiya, Facebook Like, and AddThis, among others, are jettisoning your content and brand throughout the web. What’s even more powerful is the return on social sharing from bringing even more people back to your site. This webinar will cover why it’s important to incorporate social sharing widgets into online content and the potential ROI of social sharing. There will be specific emphasis on Facebook social plugins, when to use them, where to use them, and how to get the most from them.
This document outlines marketing strategies for startups presented by Julien Barbier. Some key points include:
1. Track and measure everything to be data-driven in marketing decisions. Integrate tracking from the beginning.
2. Start marketing before launching by pitching your idea to get feedback and build your story.
3. Identify your target audience and create tailored messaging. Know what problems they have and how they consume information.
4. Build your community from the start as it is crucial to your brand and marketing efforts. The community defines your product, not you.
Social media presents new and exciting opportunities for NGOs to advance their missions, raise much-needed funds, and mobilize huge bases of support, but how exactly can NGO leaders harness its potential? Join us for an interactive look at some of the most powerful and effective tactics and tools for making the move online. Presented by Darian Rodriguez Heyman at the December 5, 2012 Social Media for Nonprofits- New Delhi conference.
Marketing & Community at Docker (30-min presentation to Trinity Ventures' por...Julien Barbier
- The document discusses Docker's marketing and community strategies, focusing on building an online and offline community. Some key tactics mentioned include engaging with the Hacker News community, being active on all social media platforms, creating relevant content, and hosting both regular and special event meetups to build real-life community connections. The overall approach emphasizes doing what you can for your community rather than viewing the community as something that can benefit the company.
Robin Fisk AFP TechKnow 2012 - the blurring of web, crm and socialRobin Fisk
First there were fundraising databases, the came websites and then social media. It's only because they arrived at different times that they have separate budgets, activities. But they are now converging - this technology looks at the convergence and how we might organise ourselves to take advantage of it.
Launching and managing your social media pagesAgence Tesla
Learn how to set up and manage your social media pages : understand the different social networks, what are the best practices on Facebook, Twitter and LinkedIn, how to set up your account, what is the cybersquatting, how to plan your posts and tweets, where to find the content you share, how to create an editorial calendar, how to use Hootsuite to manage several social networks in the same time, how to moderate and monitor your pages, understand the importance of advertising and how to target your audiences and how to create efficient contests, with a lot of case studies and tools !
This document provides an overview of various social media platforms and applications that can be used for marketing and customer engagement purposes. It discusses popular platforms like Facebook, LinkedIn, YouTube and Twitter and how they can be used to build relationships with customers. Specific case studies and examples are presented for each platform. Live demonstrations of the platforms are also part of the overview.
This document discusses blogs and wikis as hubs for communication and collaboration. It begins by defining blogs as individually editable websites. It then discusses why blogs are useful for establishing personal brands, enhancing careers, informing audiences, and influencing others. Key aspects of blogs include frequent new posts, reader comments, and sharing content on social networks. Effective blogs discuss topics the author is knowledgeable in and engage readers. The document also contrasts blogs with websites, newsletters, and forums, noting blogs combine elements of each. It provides tips for getting started with blogging, including researching topics and understanding the blogger role. Wikis are defined as websites that allow collaborative editing using just a browser.
This document provides tips and best practices for managing a Facebook page. It discusses understanding how the Facebook news feed works and what types of content it favors, such as videos, links, and live videos. It also provides suggestions for content ideas including sharing photos, audio, videos, and creating event pages. Additionally, it discusses ways to get attention for posts like pinning important ones, using banners and profile photos, and setting up a shop tab. The overall document aims to help users optimize their Facebook strategy and engagement.
Building a website in less than 3h and less than $100! Agence Tesla
This document provides step-by-step instructions for building a basic website in 3 hours or less for under $100 using WordPress or Strikingly. It outlines the process of picking a theme, domain, and plan; creating pages and sections; adding a menu, customizing the homepage; adding a blog; and basic SEO and analytics. It also discusses Singapore grants available for website development costs.
Great social media execution is a powerful new weapon in Search Engine Optimization (SEO) that can lead to top search rankings for your company. Today, over 50% of Google searches for major brands turn up user-generated content, blog articles and other social media related content. However, most fail to deliver even close to the desired results.
Of the three pillars of SEO (content, architecture, and links), it’s the “link authority” pillar that’s usually the weakest. If only it weren’t so darned difficult and time-consuming to acquire high quality, relevant links! Yet without such links, you won’t be able to earn the trust, authority and importance required to rank well in search results, and your optimization efforts will fall short.
So, how do you solve this?
To answer that, author and consultant Stephan Spencer shares how to deploy a structured process via social media that can help your company be found – and stand out – in search engine results.
To contact Stephan directly or look at more of his videos, interviews, and articles, check out his website at www.stephanspencer.com
The document provides an overview of using social media for real estate marketing. It discusses the basics of social media marketing and platforms like Facebook, LinkedIn, and Twitter. Tips are provided for setting up profiles, targeting audiences, growing followers, and using features like hashtags, tagging, and ads. QR codes are introduced as a way to drive traffic from physical marketing materials to online content. The presentation emphasizes listening to customers, building relationships through social platforms, and tying social media into an overall marketing strategy.
The document discusses social SEO strategies for businesses. It explains that social media engagement does not directly impact search engine rankings but can generate backlinks. It emphasizes using OpenGraph metadata to control how content is shared on social platforms by optimizing titles, descriptions, images and videos. It also provides tips for setting up structured data and managing social media profiles to integrate social media into SEO efforts.
Proactive Link Campaign Tactics - PubCon Vegas 2013David Wallace
This document discusses proactive link building techniques. It emphasizes that the best approach is to create and market high-quality content that people want to share, rather than directly building links. This allows links and social signals to be earned organically. The document also provides a case study of a site that earned 68,000 backlinks and 100,000 monthly visitors through regular content publishing and social sharing, without conducting any direct link building. Additionally, it outlines tactics for using social media profiles to build links and discusses how to respond if a site receives a Google penalty.
This document provides an overview of social media and its uses for nonprofits. It defines social media as internet-based applications that allow for the creation and sharing of user-generated content. The document then discusses several major social media platforms (e.g. Facebook, Twitter, LinkedIn, YouTube) and how nonprofits can utilize each one to engage supporters, fundraise, and promote their mission. Key recommendations include using social media to tell compelling stories, engage supporters in real-time, and drive traffic to the organization's main website. The document stresses that social media should be approached strategically by selecting the most relevant platforms and integrating them with the organization's overall online presence and communication goals.
Social Marketing, New Tools for Small BusinessHolly Grenvicz
The document discusses trends in social media marketing. It notes that social media education no longer needs to explain the basics since platforms are widely used and understood. Content marketing through social media requires a strategy that knows the audience, has a measurable plan, and regularly updates the plan. Popular platforms like Facebook, Twitter, and LinkedIn continue growing globally. Emerging trends include using social tools for employee advocacy and project management, as well as focusing on social media metrics, budget, and accountability.
Community Marketing at Docker | Docker Tour de France 2014Julien Barbier
This document discusses Docker's community marketing strategies. It notes that community represents 80% of Docker's marketing with a lower budget but higher conversion rate than traditional marketing. It emphasizes that the community is not owned by the company but that the company should focus on contributing value to the community. It provides tips for engaging communities on platforms like Hacker News, Twitter, meetups and content creation to build connections between community members.
Social Media for Nonprofits Conference 2016 - Assessing & Aligning Resources ...ConnectVA
This interactive session will help you take a step back and determine what’s working and assess your online presence. From interpreting channel analytics to making effective decisions on what content is truly post-worthy, learn how to optimize to make your institution’s social media life easier and more effective.
501 Talks Tech: WordPress + Social Media = Engagement501 Commons
Connecting with your audience through social media is no longer just a "maybe" activity. But who has time to constantly create content for Facebook, Twitter, Google+, or whatever the next hot site is? Let experts Mike Brogan and Mark Root-Wiley show you how to make your WordPress-based website be the hub of your online activity, and automate your social efforts. Save time and energy, and deepen your engagement.
Social Media for Nonprofits Conference - Foundation Course 2016, Dr. Marcus M...ConnectVA
This document provides an overview of social media platforms for nonprofits. It discusses major platforms like Facebook, Twitter, Instagram, Pinterest, Snapchat, YouTube, Google+, Tumblr, and LinkedIn. For each platform, it outlines key statistics, features, best practices, examples and challenges. It emphasizes using visual content and being conversational. The document also describes pro bono resources available for nonprofits to get help with social media.
The Power of Like and Other Social Sharing Tools4Good.org
Social sharing widgets like Wibiya, Facebook Like, and AddThis, among others, are jettisoning your content and brand throughout the web. What’s even more powerful is the return on social sharing from bringing even more people back to your site. This webinar will cover why it’s important to incorporate social sharing widgets into online content and the potential ROI of social sharing. There will be specific emphasis on Facebook social plugins, when to use them, where to use them, and how to get the most from them.
This document outlines marketing strategies for startups presented by Julien Barbier. Some key points include:
1. Track and measure everything to be data-driven in marketing decisions. Integrate tracking from the beginning.
2. Start marketing before launching by pitching your idea to get feedback and build your story.
3. Identify your target audience and create tailored messaging. Know what problems they have and how they consume information.
4. Build your community from the start as it is crucial to your brand and marketing efforts. The community defines your product, not you.
Social media presents new and exciting opportunities for NGOs to advance their missions, raise much-needed funds, and mobilize huge bases of support, but how exactly can NGO leaders harness its potential? Join us for an interactive look at some of the most powerful and effective tactics and tools for making the move online. Presented by Darian Rodriguez Heyman at the December 5, 2012 Social Media for Nonprofits- New Delhi conference.
Marketing & Community at Docker (30-min presentation to Trinity Ventures' por...Julien Barbier
- The document discusses Docker's marketing and community strategies, focusing on building an online and offline community. Some key tactics mentioned include engaging with the Hacker News community, being active on all social media platforms, creating relevant content, and hosting both regular and special event meetups to build real-life community connections. The overall approach emphasizes doing what you can for your community rather than viewing the community as something that can benefit the company.
Robin Fisk AFP TechKnow 2012 - the blurring of web, crm and socialRobin Fisk
First there were fundraising databases, the came websites and then social media. It's only because they arrived at different times that they have separate budgets, activities. But they are now converging - this technology looks at the convergence and how we might organise ourselves to take advantage of it.
Launching and managing your social media pagesAgence Tesla
Learn how to set up and manage your social media pages : understand the different social networks, what are the best practices on Facebook, Twitter and LinkedIn, how to set up your account, what is the cybersquatting, how to plan your posts and tweets, where to find the content you share, how to create an editorial calendar, how to use Hootsuite to manage several social networks in the same time, how to moderate and monitor your pages, understand the importance of advertising and how to target your audiences and how to create efficient contests, with a lot of case studies and tools !
This document provides an overview of various social media platforms and applications that can be used for marketing and customer engagement purposes. It discusses popular platforms like Facebook, LinkedIn, YouTube and Twitter and how they can be used to build relationships with customers. Specific case studies and examples are presented for each platform. Live demonstrations of the platforms are also part of the overview.
This document discusses blogs and wikis as hubs for communication and collaboration. It begins by defining blogs as individually editable websites. It then discusses why blogs are useful for establishing personal brands, enhancing careers, informing audiences, and influencing others. Key aspects of blogs include frequent new posts, reader comments, and sharing content on social networks. Effective blogs discuss topics the author is knowledgeable in and engage readers. The document also contrasts blogs with websites, newsletters, and forums, noting blogs combine elements of each. It provides tips for getting started with blogging, including researching topics and understanding the blogger role. Wikis are defined as websites that allow collaborative editing using just a browser.
This document provides tips and best practices for managing a Facebook page. It discusses understanding how the Facebook news feed works and what types of content it favors, such as videos, links, and live videos. It also provides suggestions for content ideas including sharing photos, audio, videos, and creating event pages. Additionally, it discusses ways to get attention for posts like pinning important ones, using banners and profile photos, and setting up a shop tab. The overall document aims to help users optimize their Facebook strategy and engagement.
Building a website in less than 3h and less than $100! Agence Tesla
This document provides step-by-step instructions for building a basic website in 3 hours or less for under $100 using WordPress or Strikingly. It outlines the process of picking a theme, domain, and plan; creating pages and sections; adding a menu, customizing the homepage; adding a blog; and basic SEO and analytics. It also discusses Singapore grants available for website development costs.
Great social media execution is a powerful new weapon in Search Engine Optimization (SEO) that can lead to top search rankings for your company. Today, over 50% of Google searches for major brands turn up user-generated content, blog articles and other social media related content. However, most fail to deliver even close to the desired results.
Of the three pillars of SEO (content, architecture, and links), it’s the “link authority” pillar that’s usually the weakest. If only it weren’t so darned difficult and time-consuming to acquire high quality, relevant links! Yet without such links, you won’t be able to earn the trust, authority and importance required to rank well in search results, and your optimization efforts will fall short.
So, how do you solve this?
To answer that, author and consultant Stephan Spencer shares how to deploy a structured process via social media that can help your company be found – and stand out – in search engine results.
To contact Stephan directly or look at more of his videos, interviews, and articles, check out his website at www.stephanspencer.com
The document provides an overview of using social media for real estate marketing. It discusses the basics of social media marketing and platforms like Facebook, LinkedIn, and Twitter. Tips are provided for setting up profiles, targeting audiences, growing followers, and using features like hashtags, tagging, and ads. QR codes are introduced as a way to drive traffic from physical marketing materials to online content. The presentation emphasizes listening to customers, building relationships through social platforms, and tying social media into an overall marketing strategy.
The document discusses social SEO strategies for businesses. It explains that social media engagement does not directly impact search engine rankings but can generate backlinks. It emphasizes using OpenGraph metadata to control how content is shared on social platforms by optimizing titles, descriptions, images and videos. It also provides tips for setting up structured data and managing social media profiles to integrate social media into SEO efforts.
Proactive Link Campaign Tactics - PubCon Vegas 2013David Wallace
This document discusses proactive link building techniques. It emphasizes that the best approach is to create and market high-quality content that people want to share, rather than directly building links. This allows links and social signals to be earned organically. The document also provides a case study of a site that earned 68,000 backlinks and 100,000 monthly visitors through regular content publishing and social sharing, without conducting any direct link building. Additionally, it outlines tactics for using social media profiles to build links and discusses how to respond if a site receives a Google penalty.
This document provides an overview of social media and its uses for nonprofits. It defines social media as internet-based applications that allow for the creation and sharing of user-generated content. The document then discusses several major social media platforms (e.g. Facebook, Twitter, LinkedIn, YouTube) and how nonprofits can utilize each one to engage supporters, fundraise, and promote their mission. Key recommendations include using social media to tell compelling stories, engage supporters in real-time, and drive traffic to the organization's main website. The document stresses that social media should be approached strategically by selecting the most relevant platforms and integrating them with the organization's overall online presence and communication goals.
Social Marketing, New Tools for Small BusinessHolly Grenvicz
The document discusses trends in social media marketing. It notes that social media education no longer needs to explain the basics since platforms are widely used and understood. Content marketing through social media requires a strategy that knows the audience, has a measurable plan, and regularly updates the plan. Popular platforms like Facebook, Twitter, and LinkedIn continue growing globally. Emerging trends include using social tools for employee advocacy and project management, as well as focusing on social media metrics, budget, and accountability.
10 Ways To Automate Your Social Media for Female EntrepreneursVanessa Kromer
Tired of wasting time and energy trying to think of content to share on your social media platforms? Stressed over cramming to create images for your posts? Let me help you take care of it all once a week!
Notes from this month's SMMG include Facebook Insights updates, Rethink Your Social Media Marketing,
Facebook Marketing: Power Techniques, and How to
Build a Facebook Community in 10 Minutes a Day.
Social Media to Tell Your Story and Raise FundsAmy Sample Ward
These slides are from the presentation Amy Sample Ward made on 4/16/12 in Harrisburg, PA, at the PANO Annual Conference. Learn more at http://nten.org and http://amysampleward.org
Social media is an important tool for recruiters. According to a study, 73% of recruiters have hired candidates through social media, and 93% of hiring managers review candidates' social profiles. Recruiters use LinkedIn, Twitter, Facebook, and other sites to find candidates. Setting up an effective social media architecture involves completing profiles, joining groups, posting regularly, using hashtags, and monitoring sites with tools. It is important to represent your personal brand consistently across platforms.
Social Media 101: Understanding Social Media Channels, Demographics, and UsageDebra Askanase
When should you use Facebook? Should you create a page, a group, or both? These and other questions will be addressed in this overview of the most popular social media channels for business. It includes a definition of social media, current demographics and use data, an overview of the most popular US social media channels, and how to choose the right platform for your audience.
Social media for event promotion, marketing Brian Pereira
This document provides guidance on using social media to promote events. It discusses using platforms like Facebook, Twitter, LinkedIn, YouTube, Flickr and Instagram for objectives like announcing the event, recruiting speakers, promoting to exhibitors and delegates. Key recommendations include creating official accounts and pages for an event, developing consistent branding, sharing media content regularly, and engaging communities on each channel. The document emphasizes that each social platform has different strengths and should be used appropriately for the event's specific promotion goals.
The document provides an overview and update of new features for the Social Studio product. Key highlights include:
- New sentiment analysis features including a new engine for improved English sentiment detection and expanded sentiment analysis to 10 additional languages.
- Enhancements to social listening such as workbenches in Analyze for more flexible data segmentation and dashboards tailored for different user types.
- Expanded publishing capabilities like boosted posts in Social Studio using Social.com for Facebook advertising and geo-targeting of tweets.
- Increased integrations through a new API and documentation, as well as exporting feed reports for use in other analytics tools.
- Additional social network support for Pinterest publishing/analytics and author labeling
Create your social media marketing strategy 1Rabiya Jilani
This document provides guidance on creating an effective social media marketing strategy. It discusses key social media platforms like Facebook, Twitter, LinkedIn, Google+, and YouTube and how businesses can utilize them. It emphasizes the importance of creating social media pages/profiles to engage with customers, sharing valuable content regularly, listening to customers, and promoting your brand across different channels. It also provides tips on developing goals and metrics, researching your audience and competitors, establishing social media policies and guidelines for employees, and creating a detailed action plan. Regularly posting engaging content, rewarding followers, and analyzing results are some keys to success outlined in the document.
MavenClickZ is a digital advertising agency that provides social media solutions to help companies like Cuesent. They discuss key benefits of social media like reaching target audiences and building relationships. The document outlines social media platforms like Facebook, Twitter, LinkedIn and strategies for each including posting regularly and engaging with followers. MavenClickZ proposes a month-long social media campaign for Cuesent including activities on multiple platforms and reporting metrics like followers and website stats. They provide costs and examples of work with other clients.
The document discusses the effective use of social media for non-profits. It emphasizes that social media is primarily about building relationships and engaging supporters over the long term, not immediate fundraising goals. Key recommendations include listening to your audience first before publishing content, engaging in conversations to build a community, and using metrics to define and measure success in a way that aligns with your overall goals such as awareness, engagement or fundraising. Patience is required as it can take 18 months to truly engage supporters through social media.
Social Media Marketing Fall Series, Class 1Karen Kefauver
The document provides an agenda for a presentation on using social media for businesses. It includes an overview of major social media platforms like Facebook, Twitter, and LinkedIn. It also provides tips on how to transform a website into a social media hub, promote events on social media, and identifies some time-saving tools and resources for social media use.
10 Ways to Tune Up Your 2012 Social Media for Business with Karen KefauverKaren Kefauver
Social media is a powerful tool for your business, but only if you know how to use it effectively. This social media marketing presentation gives an overview of Facebook, Twitter, LinkedIn and Google+ and offers Top 10 new how-tos for using the latest social media marketing features! Plus social media links, websites and resources.
Social Media Speaker Dawn Raquel Jensen of Virtual Options Coaching & Training covers Digital Embassies and Outpost most small business owners would use. She provides tips and tools to monitor what's being said about you, to manage your Social Media presence and building Social trust and authority. Dawn spoke to the Powerful Women Network's June 2013 meeting. For more information about @Dawnrjensen or @virtualoptions, visit: http://www.virtualoptions.net
Similar to The Proper Tools is Everything: Using and Evaluating Affordable Social Media Tools (20)
Legal Issues in the Gov't Social Media World: The Dangers of Diving Right InCarol Spencer
The document discusses legal issues related to government use of social media. It begins by outlining the dangers of diving into social media without proper policies, including lack of control and consistency, uninformed decisions leading to expensive litigation and bad press. It then provides guidance on developing internal social media policies addressing governance, roles, training, applicable laws and the appeals process. The document also covers free speech issues, records retention requirements, open records laws, and compliance with laws around ADA, copyright, privacy and terms of use.
Digital Communication & Social Media BootcampCarol Spencer
This intermediate bootcamp was presented at APCO SW in May 2019. It goes through some tips and tricks, Facebook, Twitter, Instagram, Advertising, social media dashboards and touches on policies and some little known tools.
Tips and Tricks for Managing Your Social ReachCarol Spencer
This session covers productivity tips and tricks for managing social media and expanding reach. Topics include channel relationships, advertising, social media dashboards, plugins, demographics, policies and a few little known, but helpful, resources.
Building a Political Social Media Presence - 2018 (Facebook)Carol Spencer
This document provides an overview of using social media, particularly Facebook, for political purposes. It discusses considerations for setting up pages and accounts, how to set up and customize a Facebook page, how to post and boost content, and how to create and share events. The goal is to help people and organizations build an effective political social media presence using Facebook and other platforms like Twitter.
So You Think You're Prepared: Seven Events in Seven Weeks in 2017Carol Spencer
This presentation discusses communication innovations, failures, and problems encountered during four major hurricanes, wildfires, and an active shooter event in 2017. Recommendations for advance planning to avoid these problems, and effectively utilize the innovations and resources are included.
Representatives from Sustainable Jersey, NJ OEM, and Stormzero LLC discuss Whole Community Digital Communicatiaons Planning and Reaching Vulnerable Populations, along with why those topics are foundational to sustainable and resilient communities.
Emergency Communication & SustainabilityCarol Spencer
Emergency preparedness & resiliency are key to the sustainability of any community. This presentation given at the 2018 NJEPA Conference focused on what local public safety & communications officials could do to help their towns gain points within Sustainable Jersey’s certification program. It outlines how to create an easy-to- use communication strategy that would be readily available and previously tested by the appropriate staff in the case of an emergency. It describes a communication plan that diversifies the types of communication channels used in order to expand reach; implement a process to identify vulnerable residents; and ensure key contacts are maintained in support of these efforts.
The document discusses how to plan projects for long-term sustainability beyond a single champion's involvement. It recommends documenting all steps, securing formal approvals, involving stakeholders, designing for flexibility over time, and establishing governance committees to provide ongoing leadership. The goal is to establish projects that can continue evolving after a champion moves on rather than dying without their involvement.
Effective Whole Community Digital Communications PlanningCarol Spencer
Presented at Emergency Managers Association of Texas (EMAT) Symposium in March 2017, this presentation provides recommendations and information about putting together and implementing a digital communications plan for emergencies.
Effective Whole Community Digital Communications PlanningCarol Spencer
This presentation describes the elements of an effective communications plan. Topics include determining demographics, channel creation, interfacing with government agencies and public sector stakeholders, policy development, embracing the whole community approach (including second responders, local actors), marketing strategies and more. Practical information supplements speaker experiences as government and citizen volunteer communicators during Hurricane Irene, Superstorm Sandy, the Joplin (MO) Tornado and other emergencies. This was presented at the 2016 World Conference on Disaster Management in Toronto CA, June 7 - 8, 2016.
It isn't a question of whether your municipality will be involved in a natural disaster or emergency event. It's a question of when, and will you be prepared. This presentation is a brief overview of topics to consider when creating a municipal communication plan that is based on the whole community approach. Presented at NJ GMIS TEC Conference, April 7, 2016
Getting the Word Out Using Social Media in EmergenciesCarol Spencer
Crafting a message and getting it to the right people is key. This presentation uncovers effective techniques for using traditional and social media platforms in an emergency. It reviews how to do so efficiently and productively, utilizing a variety of channels to reach all constituencies.
Engaging Citizens to create Sustainable Resilient CommunitiesCarol Spencer
This presentation discusses the need for effective communication in the process of creating sustainable, resilient communities. It was originally presented at the NJ Sustainable Jersey Summit in June 2015.
Online Communications and Social Media BootcampCarol Spencer
We no longer live in a communications environment where people get our messages. This session will go step-by-step
through a communications methodology that utilizes websites, blogs, video and social media channels to disseminate information efficiently. Using tools that facilitate a “one message, many channels” environment, participants will learn how to interconnect channels for more productive and wide-spread communications.
Building a Political Social Media PresenceCarol Spencer
This presentation takes the users step by step through creating a Facebook page, Twitter account and tying it all together with a Hootsuite social media dashboard. Important best practices are covered.
Getting Your Message Out: Communications using the Internet/Social MediaCarol Spencer
In today's communication environment, consumers of government information expect to find it on their platform and device of choice. Agencies are faced with moving to technologies they don't understand and which are not under their control. Understanding these communications channels, and why they need to be implemented, is the first step to successful interaction and engagement for agency personnel and the citizens they serve.
Effectively Utilizing a Government Social Media PresenceCarol Spencer
This presentation covers the reasons that local government public safety agencies should use social media, what they need to know to get started, what should be included in a social media plan, and posting topics.
2014: Byram Township: Effectively Utilizing Social MediaCarol Spencer
Presentation to the mayor, governing body and department heads of Byram Township NJ about getting started with the use of social media for effective constituent communications
Factors affecting undergraduate students’ motivation at a university in Tra VinhAJHSSR Journal
ABSTRACT: Motivation plays an important role in foreign language learning process. This study aimed to
investigate student’s motivation patterns towards English language learning at a University in Tra Vinh, and factors
affecting their motivation change toward English language learning of non-English-major students in the semester.
The researcher used semi-structured interview at the first phase of choosing the participants and writing reflection
through the instrument called “My English Learning Motivation History” adapted from Sawyer (2007) to collect
qualitative data within 15 weeks. The participants consisted of nine first year non-English-major students who learning
General English at pre-intermediate level. They were chosen and divided into three groups of three members each
(high motivation group; average motivation group; and low motivation group). The results of the present study
identified six visual motivation patterns of three groups of students with different motivation fluctuation, through the
use of cluster analysis. The study also indicated a diversity of factors affecting students’ motivation involving internal
factors as influencing factors (cognitive, psychology, and emotion) and external factors as social factors (instructor,
peers, family, and learning environment) during English language learning in a period of 15 weeks. The findings of
the study helped teacher understand relationship of motivation change and its influential factors. Furthermore, the
findings also inspired next research about motivation development in learning English process.
KEY WORDS: language learning motivation, motivation change, motivation patterns, influential factors, students’
motivation.
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...AJHSSR Journal
ABSTRACT :This research aims to analyze the correlation between employee work stress and digital literacy
with employee performance at PT Telkom Akses Area Cirebon, both concurrently and partially. Employing a
quantitative approach, the study's objectives are descriptive and causal, adopting a positivist paradigm with a
deductive approach to theory development and a survey research strategy. Findings reveal that work stress
negatively and significantly impacts employee performance, while digital literacy positively and significantly
affects it. Simultaneously, work stress and digital literacy have a positive and significant influence on employee
performance. It is anticipated that company management will devise workload management strategies to
alleviate work stress and assess the implementation of more efficient digital technology to enhance employee
performance.
KEYWORDS -digital literacy, employee performance,job stress, multiple regression analysis, workload
management
Discover essential SEO Google tools to boost your website's performance, from Google Analytics and Search Console to Keyword Planner and Page Speed Insights.
Learn more: https://elysiandigitalservices.com/seo-google-tools/
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
SCHOOL CULTURE ADAPTATION AMONG INDIGENOUS PEOPLES COLLEGE STUDENTS AT A PRIV...AJHSSR Journal
ABSTRACT: This qualitative study investigates the adaption experiences of indigenous college students at the
University of Mindanao, Matina-main campus. Eight major themes emerged, including difficulties with language
proficiency, online learning, classroom interaction, examination systems, grading procedures, school regulations,
resource accessibility, coping mechanisms, and future goals. Implications include the requirement for targeted
language proficiency and technology use support, an understanding of adaption processes, interventions to
improve resource accessibility, and equitable public administration policies. The study underlines the importance
of adaptation in various educational contexts, as well as the role of educators and legislators in creating inclusive
learning environments.
KEYWORDS: indigenous college students, adaptation, educational challenges, coping strategies
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...AJHSSR Journal
ABSTRACT: Salman Rushdie’s novels are humorous books about serious times. His cosmopolitanism and
hybrid identity allowed him access to multiple cultures, religions, languages, dialects, and various modes of
writing. His style is often classified as magic realism, blending the imaginary with the real. He draws
inspiration from both English literature and Indian classical sources. Throughout his works, there is a lineage of
‘bastards of history’, a carnival of shameful characters scrolling all along his works. Rushdie intertwines fiction
with reality, incorporating intertextual references to Western literature in his texts, and frequently employing
mythology to explore history. This paper focuses on Rushdie’s three novels: Midnight’s Children, Shame, and
Haroun and the Sea of Stories, analyzing his postmodern storytelling techniques that aim to explore human
vices and follies while offering socio-political criticism.
KEYWORDS : Magic Realism, Rushdie, Satire, Storytelling, Transfictional Identities
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...AJHSSR Journal
ABSTRACT: Security plays an important role in human life and endeavors. Securing information and
disseminating are critical challenges in the present day. This study aimed at identifying innovative technologies
that aid cybercrimes and can constitute threats to cybersecurity in North Central (Middle Belt) Nigeria covering
its six States and the FCT Abuja. A survey research design was adopted. The researchers employed the use of
Google form in administering the structured questionnaire. The instruments were faced validated by one expert
each from ICT and security. Cronbach Alpha reliability Coefficient was employed and achieved 0.83 level of
coefficient. The population of the study was 200, comprising 100 undergraduate students from computer science
and Computer/Robotics Education, 80 ICT instructors, technologists and lecturers in the University and
Technical Colleges in the Middle Belt Nigeria using innovative technologies for their daily jobs and 20 officers
of the crime agency such as: Independent Corrupt Practices Commission (ICPC) andEconomic and Financial
Crimes Commission (EFCC). Three research purposes and questions as well as the hypothesis guided the study
on Five (5) point Likert scale. Data collected were analyzed using mean and standard deviation for the three
research questions while three hypotheses were tested using t-test at 0.05 level of significance. Major findings
revealed that serious steps are needed to better secure the cybers against cybercrimes. Motivation, types, threats
and strategies for the prevention of cybercrimes were identified. The study recommends that government,
organizations and individuals should place emphasis on moral development, regular training of its employees,
regular update of software, use strong password, back up data and information, produce strong cybersecurity
policy, install antivirus soft and security surveillance (CCTV) in offices in order to safeguard its employees and
properties from being hacked and vandalized.
KEYWORDS: Cybersecurity, cybercrime, cyberattack, cybercriminal, computer virus, Virtual Private Networks
(VPN).
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...
The Proper Tools is Everything: Using and Evaluating Affordable Social Media Tools
1. THE PROPER TOOL IS
EVERYTHING
Using and Evaluating Affordable Social Media Tools
Carol A Spencer, Stormzero LLC Rebecca Williams, Your Net Working LLC March 6, 2018
2. So much noise. So many tools.
A lot of noise…
A lot of tools…
If you’re using something that works, keep using it.
Don’t attempt “bleeding edge”. It may not last.
Disclaimer:
These are our choices, tools we’ve used and liked.
There are many other great tools not mentioned here.
3. • Publishing Information: Individual Social Channel Access
• Facebook, Twitter, Instagram, Blogs and Widgets
• Facebook Functionality in a Disaster
• Advertising and Marketing: Inexpensively Expanding Your Reach
• Monitoring Social Media
• Facebook: Pages Feed, Team Members
• Tying it all Together: Social Media Dashboards
• Examples
• Hootsuite
• Evaluating Social Media Tools for Approval
• Other Tools by Function
Today’s Topics
4. • Scheduling posts is now available
• Facebook directly is not a good search or monitoring tool
• Searching a person’s timeline is possible, but difficult.
• Entity pages can’t be searched.
• Facebook has daily post limits.
• “Your daily post limit is calculated by Facebook based on the number
daily active people (DAP) who interact with your Facebook page.”
(hubspot)
• A reason to be active as much as possible outside of disasters.
• SafetyCheck: good tool, no local control over its launch by
Facebook
• Currently based on area population and how many people are talking
about an event. (https://www.facebook.com/about/safetycheck/)
Individual Social Channel Access
Facebook
5. • Disaster Maps
• Develop an aggregate picture of
an area after a disaster.
• Facebook Live: good tool for local
pressers
• Give a synopsis in your next post -
as text - for those who have low
bandwidth.
• Found in different places on
timelines, pages, and in groups
• What’s coming? Tether-tenna, for
example
• Facebook helicopter for disaster
instant infrastructure
(https://www.theverge.com/2017/4/19/153
58908/
facebook-helicopter-announced-emergency-
internet-tether-tenna)
Individual Social Channel Access
Facebook
6. • Twitter info beats Facebook by 15 to 45 minutes. Critical in an
event
• Can’t schedule posts directly with Twitter personal account
• Requires a business account and a credit card to get this functionality
• Can search Twitter, but you cannot run a stream with specific
search criteria to monitor for certain terms during an event
• Twitter “Moments”
• Requires setup and choosing personal or private
Individual Social Channel Access
Twitter
7. • Because Instagram is owned by Facebook, advertising is through
Facebook advertising.
• But, Instagram advertising is more expensive than Facebook.
• Because Instagram is photo oriented, use a program like “Snag-it”
from Tech Smith to capture and save photos to post in advance
• For example, NOAA or NWS postings. Be careful of copyrights.
• Cannot auto-post Facebook -> Instagram.
Can auto-post, however, from Instagram -> FB.
• Another reason to use a social media dashboard.
• Instagram is searchable but only returns photos, no verbiage.
Individual Social Channel Access
Instagram
9. • Having a blog set up in advance is critical
• Twitter: 280 character limit, 2400 per day (retweets count); ½ hour
limits
• Facebook: 65K, but sweet spot is 2100 words; Daily Active People
(DAP) creates post limits.
• Instagram: 2200 character limit
• Not long enough or too long for emergency purposes
• BEST solution is short description with a link to a blog post
with details
• Free blog solutions: Blogger, Wordpress.com
• Examples: Road closures, shelter info, town specific updates
• Ideas: Create blog posts in advance for each town. Use date feature
to put them in alpha order.
• Update those posts during an event.
Individual Social Channel Access
Blogger, WordPress.com
11. Blogs and Widgets
Twitter Widgets
• Twitter -> Settings and privacy ->
Widgets -> Create New
• Choose what you want to display
in your widget.
• Customize, copy code, embed
• Post once; use many places for
productivity
• Free tools to create widgets
12. Making Sure You Are Who You Say You Are
Blue Badge Verification – Do This First!
Your Page -> Settings -> General -> Page Verification
13. Facebook Functionality in a Disaster
Community Help – What is it?
Community Help API will create a dataset
for nonprofits.
• Classified-ad style to offer or request
goods or services
• Privacy concerns. For now, contact info
won’t be shared.
• Will at first be used for natural disasters
and incidents such as building fires, not
for mass shootings or bombings.
Not the same as “Community” on a page
Also check out Facebook Social Good
Forum announcement
https://newsroom.fb.com/news/2017/11/
facebook-social-good-forum/
20. Advertising & Marketing
Promote Your Page or Website Inexpensively
NEW!!
Twitter Promote $99/mo
Launched 11/8/2017
Auto-boost all tweets
Print ad examples: Smithville Times & Bastrop Advertiser:
$831.60 plus $164 for color – HALF PAGE
https://archivesocial.com/agency/gilbert-az/
Webinar about Social Media Advertising
24. Advertising & Marketing
Google is Your Friend
Know how to use
Google search to get
the results you need,
especially for tech
questions.
25. Advertising & Marketing
Advance Planning: Line up Re-posters
Take time to know who the active
posters are on your government
or local civic group pages on
Facebook.
Contact them in advance.
27. Monitoring Social Media
In General
Review the steps below often. Social networks change their layout and functionality
all the time. Monitoring page feeds is far different today than it was just 2 years ago.
• Document “how-to” and responsibilities for team members.
• Keep documentation updated.
• Facebook: “See Pages Feed” for posts to share.
• “Like” these pages in advance. For example, a county should “like”
all its municipal pages. Makes it easy to find and share posts in
an emergency.
• Twitter: Only follow those you want to monitor in an
emergency: neighboring municipalities, state police, NOAA.
• Do not follow everyone who follows you. That makes emergency
monitoring for retweeting extremely difficult and cumbersome.
• Use a dashboard.
• It’s far easier to hone in on exactly what you want to watch.
29. Monitoring Social Media
Facebook: Add Team Members
https://www.facebook.com/help/289207354498410
All team members must have their own personal Facebook account.
30. Social Media Dashboards
Benefits
• No need to have a browser window open for each social network.
• One interface to learn. Training and support is easier.
• Team members:
• Consistency in data presentation
• Administrative restrictions on team member functions
• Each team member has his/her own password
• Search features enhance monitoring.
• Posting productivity:
• One message goes to multiple social streams with one click
• Auto-reposting of content. Especially important with Twitter.
• Scheduling posts:
• Example: preparedness messages scheduled to post while you’re in
meetings.
31. Social Media Dashboards
Manage Multiple Social Networks in a Single Application
• Hootsuite
• Twitter, Facebook, Google+, LinkedIn, WordPress, Instagram, YouTube
• Free apps include: Wordpress.org, Flickr, Blogger, Vimeo, MailChimp,
ConstantContact,
Dropbox, Soundcloud, GetSatisfaction and more; plus Premium (fee) apps
• Schedule posts (all accounts); Calendar visualization of scheduled content
(paid accounts).
• Filter streams; Apply location to filtering; Autopost RSS feeds.
• Twitter Keyword, List, and Search term/query streams
• Teams (Business, Enterprise plans only)
• Analytics, Free account - three social networks, unlimited streams
• Sprout Social
• AgoraPulse
• Buffer
• Sendible
• Post Planner, Edgar, Event specific apps like Everbridge
36. Evaluating Social Media Tools
Budgeting & Justification
• Have a copy of your jurisdiction’s Communications Plan
• Know the number of team members that could be using the
tool at one time.
• Identify social channels to be monitored.
• Include everything.
• Don’t forget YouTube, Blogger, WordPress, email marketing tool.
• Make a list of “must have” functionality for the tool
• Make a list of “wish we could have” functionality
• Know purchasing rules
• Bid limits; quote limits; sole source; US purchasing requirements
37. Evaluating Social Media Tools
Budgeting & Justification
• Functionality list down the left column
• Social dashboard names across the top column
(or whatever type tool you are evaluating)
• Fill it out with x’s if a function exists
• Include a row or two for cost/user(s)
• Include a row for length of time the company has been in business
(Don’t invest time and training in a company that may disappear in a year.)
• Include a row with hyperlinks to vendor’s website
• Include a row with company location
• Keep this.
• Create a tab for each year.
• Update required functions based on past experience.
38. Evaluating Social Media Tools
Budgeting & Justification
Disclaimer:
This is not filled out
completely.
Lack of “X” does not mean
the product doesn’t
include the feature.
Chart for example only.
Create your own.
39. More Tools
Tools by Function
• Planning Tools
• Basecamp (not free; $100 / month)
• Evernote (free and fee versions)
• Noteshelf.net (iOS only) Interfaces with Evernote, Google Drive,
Dropbox $10
• Secure, Online Forms
• Wufoo.com (owned by Survey Monkey)
• Low cost drag and drop forms creation
• Forms can be embedded in Facebook, WordPress, websites.
• Links can be sent by mail, social media post.
• Can accept payments (donations) via Paypal or other payment processors.
• Confirmations can be sent to those filling out forms, including a copy of their data
• Notifications can be sent to multiple people so they can take appropriate action.
• Google Docs; Google Forms
40. More Tools
Tools by Function
• Neighborhood Apps (NextDoor)
• Email Lists
• MailChimp or ConstantContact
http://blog.capterra.com/mailchimp-vs-constant-contact/
• Nixle
• Design Tools
• Thunderpenny.com
• StaticHTML – free Facebook “tab”
creator.
• Use to embed text, including styles
• Use for commenting policies,
webpages, forms, coupons, etc.
• IFTTT.com (If This, Then That reciptes)
41. More Tools
Training Tools
• Application-specific training from vendors
• Camtasia.
• Record over PPTs to create recorded training. $199
• FreeConferenceCall.com
• Audio-conference with up to 1000 people. Record the call.
• Video-conference with up to 1000 people. Record the meeting.
• Screen sharing. Drawing tools. Switch presenter and more. Perfect webinar
tool.
• Meeting wall tools include chatting, radio (stream over the internet), send
meeting invites, upload documents pre-meeting and more.
• Lynda.com
• Software development, Design, Business,
Web Development, Photography
• Annual subscription $240 for a single user
• YouTube.com
• Largest search engine after Google.
42. More Tools
Training Tools
• FEMA Online Training
• Most of it is free. 194 Courses.
• Introductory courses for the public in ICS (Incident Command System),
NIMS (National Incident Management System, All Hazards, NRF
(National Response Framework), CERT
• TEEX (Texas A&M Engineering Extension Service)
• Will come on-site.
• Excellent 2 day PIO training. (Public Information In An All-Hazards
Incident)
43. We hope you learned…
• About publishing information via single channels
• Why blogs are important tools during a disaster or emergency
• How widgets can help by posting once and publishing in many
locations
• How inexpensive advertising can exponentially extend info-reach
• Some new ways to monitor single social media channels
• Some new ways to find salient information to repost or retweet
• The benefits of using a social media dashboard
• How to evaluate social media tools for approval
• Interesting new tools to use when creating communication plans,
online forms, training, email blasts, and reaching neighborhoods
44. Contact Information
Carol A. Spencer
Stormzero, LLC
Cedar Creek, TX 78612
973-637-0483
Stormzero.com
carol@stormzero.com
Rebecca J. Williams
Your Net Working, LLC
Neosho, MO 64850
417-434-0379
YourNetWorking.net
rebecca@stormzero.com