The document discusses various aspects of using social media and Web 2.0 technologies in medicine. It describes tools like RSS, podcasts, Google Docs, blogs, Twitter and their uses. It provides examples of medical blogs and podcasts. It encourages physicians to create websites and use these tools to stay updated, share knowledge, collaborate and advance their careers.

1. Web 2.0/Social Media in Medicine Author: Ves Dimov, MD Allergy and Immunology Fellow, Creighton University, Division of Allergy & Immunology, Member of the New England Journal of Medicine Advisory Board for Students and Residents, Former Clinical Assistant Professor of Medicine, Cleveland Clinic and Case Western Reserve University Last updated: 04/22/2009

2. About Us (me) Any reputable website has “About Us” section

3. Who are you to talk to me about Web 2.0 and websites? I have made 9 educational websites: for Cleveland Clinic, University of Miami, Case Western Reserve University and personal They have been featured multiple times in BMJ, Medscape, peer reviewed journals Abstracts presented at multiple national and international scientific meetings

5. How many people visit your website? Three million page views since 2005. It feels as if you have written a book and somebody reads 3,000 pages of it… every day 1.3 million visitors from all over the world, probably a larger readership than many journals Google loves quality content

6. Web 2.0/Social Media in Medicine

7. What is Web 2.0 ? The web world has changed before our eyes

8. What is Web 2.0? Web 2.0 is a collection of (mostly) free web services You can’t buy Web 2.0 at the store but you can use it today

9. Web 1.0 vs. Web 2.0 Web 1.0 users follow links to content Web 2.0 users comment, edit and create content It is user-created content. For the user, by the user

10. RSS Podcast Write/Collaborate Blog Twitter Social network - Facebook

11. Web 1.0 / Web 2.0 G Docs & Spreadsheets MS Word Tags - De.licio.us Directories , Favorites Wikipedia Britannica Online Syndication, RSS , Podcast, website follows you Stickiness, stay on the website Participation ( blogs , comments, Twitter) Publishing ( websites ) Search, like Google Portal, like Yahoo Web 2.0 Web 1.0

12. Why should I care about Web 2.0?

13. Where is my place in all that? Everybody is busy Web 2.0 saves time by helping you get exactly the information you are interested in Blogs and Twitter let you create content and share it with others – this is content created FOR the user BY the user

14. How can I use Web 2.0?

15. RSS Podcast Write/Collaborate Blog Twitter Social network - Facebook

16. RSS

17. What is RSS ? RSS = R eally S imple S yndication A hybrid between a personal assistant and your “inbox for the web”

18. RSS to Master the Information Overflow Get only the news you want  River of news concept, e.g. Medscape "It's like having a personal assistant who goes through every publication and blog that could possibly interest you and picks out stories to bring to your attention" - PC Magazine Instead of visiting 20 websites per day, let them send information to you, Google Reader or Bloglines

19. Choose your RSS feed

20. This is how my Google Reader looks like – inbox for the web

21. RSS S ubscribe to specific searches on Pubmed (e.g. statins and dementia), or any search engine and collect them in one place S ubscribe to the major medical journals RSS feeds

22. Make your own “medical journal” Combine RSS feeds from the journals you read into one easy-to-scan page Use iGoogle or other aggregators

23. Make your own journal with iGoogle

24. PubMed and RSS Why and how to do use it?

25. Search and export to RSS

26. Export to RSS feed

27. Click “Create Feed”

28. Subscribe to this specific RSS feed in your RSS reader of choice: Google Reader, iGoogle, Bloglines

29. RSS = Inbox for the Web RSS is like you email “inbox for the web” Collects all the information you need in one place I rarely visit websites anymore despite following more than 350 sites a day RSS reader is the central point

30. Google Reader = Inbox for the web

31. Information Flow

32. RSS Podcast Write/Collaborate Blog Twitter Social network - Facebook

33. Podcast

34. What is a podcast? Podcast = po rtable broad cast (audio file) i Phone/iPod file It’s portable, you can take it with you whenever you go

35. Podcast Podcast is a downloadable audio file. You can subscribe via RSS Most major journals feature weekly audio summary of contents You can listen when you commute to work or exercise Make CME portable by using text-to-speech

38. Videocast Same as podcast but with video Video lectures in your area of interest are available from iTubes

39. Top 5 Medical Podcasts ACC Conversations with Experts Johns Hopkins Medicine JAMA Audio Commentary NEJM This Week The Lancet

40. How to listen to podcasts? P P odcast P ortable audio P C P od, iPhone/iPod and iTunes

41. Persistent Search Set up a search query Get updated any time something new is published about your search term

42. Search for a particular topic, choose “News”

43. Subscribe to the RSS feed for your “persistent search”

44. RSS Podcast Write/Collaborate Blog Twitter Social network - Facebook

45. Write/Collaborate Online with Google Docs

46. Google Docs is for Writing and Collaboration Online alternatives to MS Word Excel and PowerPoint Several users can revise a document at the same time, compare the revisions No more emailing back and forth different versions of a Word document Export to MS Word, Excel or PDF

47. RSS Podcast Write/Collaborate Blog Twitter Social network - Facebook

48. Blog

49. What is a blog? Blog = Web log Easy-to-make website

50. Find bloggers in your specialty For example: Psychiatry Shrink Rap - http://psychiatrist-blog.blogspot.com Dr. Shock - http://www.shockmd.com Why am I Still Here? - http://tinyshrink.blogspot.com PsychCentral - http://psychcentral.com/blog Dr. Sanity - http://drsanity.blogspot.com/

53. List of Medical Bloggers Categorized by Specialty

54. How to start a blog Web 2.0 = Give the power back to the user It’s not difficult at all Creating a website is as easy as opening an email account Maintaining a website is even easier

55. How easy? Google’s Blogger claims that it takes 5 minutes to start a website The NY Times gave it a try and it took them 4 minutes

56. How can I make a website? Google Blogger.com WordPress.com

57. What about those bloggers? Blogging can’t be serious, right? Right They may not be serious but they get millions of visitors

58. Compare Cleveland Clinic CME website receives 1.3 million visitors per YEAR I have 700,000 visitors per year DailyKos has 5.4 million per WEEK, 700,000 per day. This is the CCF CME yearly count in 2 days

59. More than 3 million page views since 2005

60. Visitors from all over the world

61. Visitors from all over the world: see who is on the website in real time

62. Visitors from all over the world – check the map

63. Blogosphere The collection of blogs on the Internet is called blogosphere and is doubling in size every 5 months A new blog is created every second

65. More and more people see the world through “Google eyes”

66. An Example of Web 2.0

67. Search Search for: Clinical Cases Clinical Cases Cardiology Clinical Cases Nephrology Procedure Note Admission Note Central Line

68. #1 search result

69. #1 search result – higher than the American College of Cardiology and Medscape

70. #1 search result

71. #1 search result

72. #1 search result

73. #1 search result

75. ClinicalCases.org A website based on the Google blog platform It is NOT a blog This is a small example of Web 2.0 See the visitors statistics

77. Using Blogging Software to Create a "Regular" Website You don’t have to be a blogger to use blogging software You can create a regular website (NOT a blog) for free, host it for free and even make money from it with Google AdSense

78. Why do I need a website? Collect interesting articles Write down research ideas Collect interesting cases Make your own educational portfolio and share it with the world Post your resume/CV Make a website for your practice

79. Information Flow

80. Make yourself Google-able Patients will Google you Your employers will Google you Your colleagues will Google you Your future spouse will Google you What will they find?

81. Example

82. Your website will show in search results when someone searches for your name

83. Online CV Contact info

84. List publications, projects, etc.

85. List educational activities and interests

86. How about HIPAA and patient cases? There are 18 identifiers that must not be present in the case description

87. How to blog and not get fired? Always check with your boss C omply with the institutional blogging guidelines (if available) Your patients may be blogging about you Do not blog about them in any HIPAA-identifiable way

88. RSS Podcast Write/Collaborate Blog Twitter Social network - Facebook

89. Twitter is a microblogging service where people answer the question "What are you doing?" via 140-character messages from their cellphone, laptop or desktop You can select the messages (called "tweets") that you find useful, amusing, or both Micro-blogging on Twitter is easy, fun and can be very useful and educational if you follow/subscribe to interesting people

90. Information Flow

93. Twitter: Updates from conferences

95. Twitter: Journal Club Updates

96. Twitter: Health News Updates

97. Twitter: Workshop Updates

98. Twitter It only takes a cell phone Easy to do Microblog Follow/followers

99. Information Flow

100. Summary Web 2.0 offers a great opportunity. We should use it to: Benefit our patients Stay updated Share knowledge with medical professional all over the world Take research collaboration to the next level Career advancement

101. Questions? Please email clinicalcases@gmail.com