Getting Started with Social Media: PA Parks & RecMorris County NJ
An overview of the development of social media, technologies, tools, and management of social media in governmental agencies. This presentation was given at the PA Parks & Recreation Society annual conference in March 2011.
Getting Started with Social Media: PA Parks & RecMorris County NJ
An overview of the development of social media, technologies, tools, and management of social media in governmental agencies. This presentation was given at the PA Parks & Recreation Society annual conference in March 2011.
Online journalism, strengths and weaknesses, citizen journalism, history of online journalism (including comprehensive history of online journalism in Nepal)
Digital journalism also known as online journalism is a contemporary form of journalism where editorial content is distributed via the Internet as opposed to publishing via print or broadcast.
Presentation on social networking, its history and its role as an educational tool, presented by Andy Carvin to the University of Maryland/Baltimore's School of Nursing.
Putting the “we” into the Web through Social MediaNASBLA
The ever-expanding world of social media can be difficult to navigate and many organizations may be reluctant to take up the gauntlet. Can social media really help us get our message out to a wider audience? Can we afford to pass up this opportunity? A look at this phenomena along with a report on one agency’s foray into the world of social media, and how it can help or hurt us in business.
Workshop on social media and Twitter for communications, marketing, and member services professionals from electric power associations and cooperatives in Louisiana, Mississippi, and Arkansas in Natchez, Miss., on Nov. 12, 2009.
MTBiz is for you if you are looking for contemporary information on business, economy and especially on banking industry of Bangladesh. You would also find periodical information on Global Economy and Commodity Markets.
Signature content of MTBiz is its Article of the Month (AoM), as depicted on Cover Page of each issue, with featured focus on different issues that fall into the wide definition of Market, Business, Organization and Leadership. The AoM also covers areas on Innovation, Central Banking, Monetary Policy, National Budget, Economic Depression or Growth and Capital Market. Scale of coverage of the AoM both, global and local subject to each issue.
MTBiz is a monthly Market Review produced and distributed by Group R&D, MTB since 2009.
Online journalism, strengths and weaknesses, citizen journalism, history of online journalism (including comprehensive history of online journalism in Nepal)
Digital journalism also known as online journalism is a contemporary form of journalism where editorial content is distributed via the Internet as opposed to publishing via print or broadcast.
Presentation on social networking, its history and its role as an educational tool, presented by Andy Carvin to the University of Maryland/Baltimore's School of Nursing.
Putting the “we” into the Web through Social MediaNASBLA
The ever-expanding world of social media can be difficult to navigate and many organizations may be reluctant to take up the gauntlet. Can social media really help us get our message out to a wider audience? Can we afford to pass up this opportunity? A look at this phenomena along with a report on one agency’s foray into the world of social media, and how it can help or hurt us in business.
Workshop on social media and Twitter for communications, marketing, and member services professionals from electric power associations and cooperatives in Louisiana, Mississippi, and Arkansas in Natchez, Miss., on Nov. 12, 2009.
MTBiz is for you if you are looking for contemporary information on business, economy and especially on banking industry of Bangladesh. You would also find periodical information on Global Economy and Commodity Markets.
Signature content of MTBiz is its Article of the Month (AoM), as depicted on Cover Page of each issue, with featured focus on different issues that fall into the wide definition of Market, Business, Organization and Leadership. The AoM also covers areas on Innovation, Central Banking, Monetary Policy, National Budget, Economic Depression or Growth and Capital Market. Scale of coverage of the AoM both, global and local subject to each issue.
MTBiz is a monthly Market Review produced and distributed by Group R&D, MTB since 2009.
MTBiz is for you if you are looking for contemporary information on business, economy and especially on banking industry of Bangladesh. You would also find periodical information on Global Economy and Commodity Markets.
Signature content of MTBiz is its Article of the Month (AoM), as depicted on Cover Page of each issue, with featured focus on different issues that fall into the wide definition of Market, Business, Organization and Leadership. The AoM also covers areas on Innovation, Central Banking, Monetary Policy, National Budget, Economic Depression or Growth and Capital Market. Scale of coverage of the AoM both, global and local subject to each issue.
MTBiz is a monthly Market Review produced and distributed by Group R&D, MTB since 2009.
2011: GoWProNJ: Getting Your Agency's Message OutCarol Spencer
Presentation to the Government Web Professionals of New Jersey about how to effectively communicate with government agency constituents via social media.
MTBiz is for you if you are looking for contemporary information on business, economy and especially on banking industry of Bangladesh. You would also find periodical information on Global Economy and Commodity Markets.
Signature content of MTBiz is its Article of the Month (AoM), as depicted on Cover Page of each issue, with featured focus on different issues that fall into the wide definition of Market, Business, Organization and Leadership. The AoM also covers areas on Innovation, Central Banking, Monetary Policy, National Budget, Economic Depression or Growth and Capital Market. Scale of coverage of the AoM both, global and local subject to each issue.
MTBiz is a monthly Market Review produced and distributed by Group R&D, MTB since 2009.
MTBiz is for you if you are looking for contemporary information on business, economy and especially on banking industry of Bangladesh. You would also find periodical information on Global Economy and Commodity Markets.
Signature content of MTBiz is its Article of the Month (AoM), as depicted on Cover Page of each issue, with featured focus on different issues that fall into the wide definition of Market, Business, Organization and Leadership. The AoM also covers areas on Innovation, Central Banking, Monetary Policy, National Budget, Economic Depression or Growth and Capital Market. Scale of coverage of the AoM both, global and local subject to each issue.
MTBiz is a monthly Market Review produced and distributed by Group R&D, MTB since 2009.
Revised slides from a presentation I originally gave at WOSU Public Media in Columbus on Friday, December 11, 2009. I was asked to talk about the "future of public media" and gathered some stats, some recommendations and more to share with the assembled group.
Additional versions of this presentation -- including a voiceover edition in video -- are available at gravitymedium.com
Lecture delivered to Sri Lanka College of Journalism. I introduced data journalism with examples from Google and Groundviews. The examples from Google, which use World Bank data, are especially interesting and in these examples, I explore the co-relation between GDP and life expectancy in Sri Lanka, plus the effects of GDP growth and mobile phone growth, looking at how war affected this. There are also two examples from Groundviews (www.groundviews.org) are to date the first and only examples of data journalism in Sri Lanka.
Social Media for Family Physician Advocacy and RecruitmentLeslie Bradshaw
This is a presentation that I gave to the Florida Academy of Family Physicians in Jacksonville, Florida on October 24, 2009. The content is a general introduction to social media theory, with an emphasis on how the elements of community, authenticity, family and intimacy found in social media directly correlate to family physicians. Additionally, FAFP has been engaging younger doctors through their Facebook page and are looking to take this to the next level.
Why non-profits should utilize social media, which tools should they use, what do they need to know to get started and what resources are available for them.
Did you know Social Media Marketing Land provides a lot of quality content on different topics and industry news. From updates in content management systems, to new features on social media platforms, their posts are informative and relevant.
Recently some of their posts covered the CES Tech event in Las Vegas by posting panel discussions and blogging about different topics that were covered throughout the event. This live blog allowed people, who may not have been able to make it to the actual event, stay informed and become a part of the discussion even though they were not in attendance. Their blog lets you interact with various industry leaders, while providing their audience with content that is engaging and educational.
Using Social Media to Build Community Support for School InitiativesCharlene Blohm
This is one of the handouts prepped for the "Using Social Media to Build Community Support for School Initiatives" roundtable discussion during the Consortium for School Networking (CoSN) conference held in Austin in March 2009. Props to Kristen Plemon who found the district examples listed here.
Legal Issues in the Gov't Social Media World: The Dangers of Diving Right InCarol Spencer
This presentation reviews the types of policies that should be adopted before a government agency enters the social media world. It reviews current court cases and their implications (through July 2019). This presentation is not by a lawyer, but rather a practitioner who wrote policies as part of her job, and needed to understand all of this to do so.
Digital Communication & Social Media BootcampCarol Spencer
This intermediate bootcamp was presented at APCO SW in May 2019. It goes through some tips and tricks, Facebook, Twitter, Instagram, Advertising, social media dashboards and touches on policies and some little known tools.
Tips and Tricks for Managing Your Social ReachCarol Spencer
This session covers productivity tips and tricks for managing social media and expanding reach. Topics include channel relationships, advertising, social media dashboards, plugins, demographics, policies and a few little known, but helpful, resources.
So You Think You're Prepared: Seven Events in Seven Weeks in 2017Carol Spencer
This presentation discusses communication innovations, failures, and problems encountered during four major hurricanes, wildfires, and an active shooter event in 2017. Recommendations for advance planning to avoid these problems, and effectively utilize the innovations and resources are included.
Representatives from Sustainable Jersey, NJ OEM, and Stormzero LLC discuss Whole Community Digital Communicatiaons Planning and Reaching Vulnerable Populations, along with why those topics are foundational to sustainable and resilient communities.
Emergency Communication & SustainabilityCarol Spencer
Emergency preparedness & resiliency are key to the sustainability of any community. This presentation given at the 2018 NJEPA Conference focused on what local public safety & communications officials could do to help their towns gain points within Sustainable Jersey’s certification program. It outlines how to create an easy-to- use communication strategy that would be readily available and previously tested by the appropriate staff in the case of an emergency. It describes a communication plan that diversifies the types of communication channels used in order to expand reach; implement a process to identify vulnerable residents; and ensure key contacts are maintained in support of these efforts.
The Proper Tools is Everything: Using and Evaluating Affordable Social Media ...Carol Spencer
This presentation was given at Emergency Management Association of Texas (EMAT) on March 6, 2018. It reviews what can and can't be done with individual social channels, why and how to use a social media dashboard, and reviews some little known tools that come in handy when preparing for communication during a major disaster.
The Proper Tool is Everything: Using and Evaluating Affordable Social Media T...Carol Spencer
Social media happens with or without an agency having a solid communications plan. Jumping in during an emergency is not advised. This presentation reviews steps to be taken before getting started or expanding social media use. The focus is on free/low-cost tools. This session includes a discussion of strategies for monitoring social media; how to review, compare, and contrast these tools. Using examples from one of the more popular tools available, it describes how to focus social media monitoring; search, keyword and hashtag monitoring. The presentation includes steps involved in evaluating these various tools, assisting in acquisition and use justification.
Government innovative projects often end when the innovator leaves. We explore what causes that as well as thoughts about how to prepare, on the front end, for the innovator's exit.
This presentation was given at NAGW2017 on September 20, 2017 in San Diego
Effective Whole Community Digital Communications PlanningCarol Spencer
Presented at Emergency Managers Association of Texas (EMAT) Symposium in March 2017, this presentation provides recommendations and information about putting together and implementing a digital communications plan for emergencies.
Effective Whole Community Digital Communications PlanningCarol Spencer
This presentation describes the elements of an effective communications plan. Topics include determining demographics, channel creation, interfacing with government agencies and public sector stakeholders, policy development, embracing the whole community approach (including second responders, local actors), marketing strategies and more. Practical information supplements speaker experiences as government and citizen volunteer communicators during Hurricane Irene, Superstorm Sandy, the Joplin (MO) Tornado and other emergencies. This was presented at the 2016 World Conference on Disaster Management in Toronto CA, June 7 - 8, 2016.
It isn't a question of whether your municipality will be involved in a natural disaster or emergency event. It's a question of when, and will you be prepared. This presentation is a brief overview of topics to consider when creating a municipal communication plan that is based on the whole community approach. Presented at NJ GMIS TEC Conference, April 7, 2016
Getting the Word Out Using Social Media in EmergenciesCarol Spencer
Crafting a message and getting it to the right people is key. This presentation uncovers effective techniques for using traditional and social media platforms in an emergency. It reviews how to do so efficiently and productively, utilizing a variety of channels to reach all constituencies.
Engaging Citizens to create Sustainable Resilient CommunitiesCarol Spencer
This presentation discusses the need for effective communication in the process of creating sustainable, resilient communities. It was originally presented at the NJ Sustainable Jersey Summit in June 2015.
Online Communications and Social Media BootcampCarol Spencer
We no longer live in a communications environment where people get our messages. This session will go step-by-step
through a communications methodology that utilizes websites, blogs, video and social media channels to disseminate information efficiently. Using tools that facilitate a “one message, many channels” environment, participants will learn how to interconnect channels for more productive and wide-spread communications.
Building a Political Social Media PresenceCarol Spencer
This presentation takes the users step by step through creating a Facebook page, Twitter account and tying it all together with a Hootsuite social media dashboard. Important best practices are covered.
Getting Your Message Out: Communications using the Internet/Social MediaCarol Spencer
In today's communication environment, consumers of government information expect to find it on their platform and device of choice. Agencies are faced with moving to technologies they don't understand and which are not under their control. Understanding these communications channels, and why they need to be implemented, is the first step to successful interaction and engagement for agency personnel and the citizens they serve.
A process server is a authorized person for delivering legal documents, such as summons, complaints, subpoenas, and other court papers, to peoples involved in legal proceedings.
What is the point of small housing associations.pptxPaul Smith
Given the small scale of housing associations and their relative high cost per home what is the point of them and how do we justify their continued existance
Presentation by Jared Jageler, David Adler, Noelia Duchovny, and Evan Herrnstadt, analysts in CBO’s Microeconomic Studies and Health Analysis Divisions, at the Association of Environmental and Resource Economists Summer Conference.
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
Russian anarchist and anti-war movement in the third year of full-scale warAntti Rautiainen
Anarchist group ANA Regensburg hosted my online-presentation on 16th of May 2024, in which I discussed tactics of anti-war activism in Russia, and reasons why the anti-war movement has not been able to make an impact to change the course of events yet. Cases of anarchists repressed for anti-war activities are presented, as well as strategies of support for political prisoners, and modest successes in supporting their struggles.
Thumbnail picture is by MediaZona, you may read their report on anti-war arson attacks in Russia here: https://en.zona.media/article/2022/10/13/burn-map
Links:
Autonomous Action
http://Avtonom.org
Anarchist Black Cross Moscow
http://Avtonom.org/abc
Solidarity Zone
https://t.me/solidarity_zone
Memorial
https://memopzk.org/, https://t.me/pzk_memorial
OVD-Info
https://en.ovdinfo.org/antiwar-ovd-info-guide
RosUznik
https://rosuznik.org/
Uznik Online
http://uznikonline.tilda.ws/
Russian Reader
https://therussianreader.com/
ABC Irkutsk
https://abc38.noblogs.org/
Send mail to prisoners from abroad:
http://Prisonmail.online
YouTube: https://youtu.be/c5nSOdU48O8
Spotify: https://podcasters.spotify.com/pod/show/libertarianlifecoach/episodes/Russian-anarchist-and-anti-war-movement-in-the-third-year-of-full-scale-war-e2k8ai4
ZGB - The Role of Generative AI in Government transformation.pdfSaeed Al Dhaheri
This keynote was presented during the the 7th edition of the UAE Hackathon 2024. It highlights the role of AI and Generative AI in addressing government transformation to achieve zero government bureaucracy
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
2024: The FAR - Federal Acquisition Regulations, Part 37
2011: PA Parks & Recreation Society: Getting Started with Social Media
1. Getting Started with Social Media
Carol A. Spencer
Web Manager, County of Morris NJ
Treasurer, National Assoc of Gov’t Webmasters
PA Parks & Recreation
March 21, 2011
2. Getting Started with Social Media
• How we got here
• Where is “here”?
• Social media: the technologies
• Putting it all together
• Managing social media
• Some resources
3. Traditional Broadcast Media Types
One to Many
Push Technologies:
Mailings
Newspapers / Magazines
TV & Radio Ads
One ad or press release
is read, seen or heard
by many, many people.
It’s also NOT seen
by many, many people.
4. A Shrinking Tech World
Mainframe photo courtesy: http://www.flickr.com/photos/cote/
5. Society is every changing…
People got busier
Reading time was reduced
Advertisers had to get creative
Computers got personal
The Internet went graphical
Phones became mobile
Entrepreneurs found ways to start
Entrepreneurs found ways to merge
merging devices, technologies
applications and technologies
into a single device.
7. It’s all on the phone
Phone Text Messages
Camera/Video Music
8. It’s all on the phone
Email Browser Social Media
9. It’s all on the phone (or is it a phone?)
YouTube VOIP Calls Live Sports TV
10. Where is “here”?
•
•
•
2 billion Google searches daily (2009)
2.5 million Wikipedia articles in English
Video (12/2009)
• 67.3 million videos viewed
• US: 5.1 billion views; 187 per viewer on average
•
Video (12/2010) – 179 million viewers/month in 2010
• 88.6 million videos viewed
• US: 5.8 billion views; 201 per viewer on average
•
•
•
•
•
Twitter passed the NY Times in visitors in April ‘09
900,000 new blog posts every 24 hours
153M unique Facebook visitors in the US in Dec ‘10
Wall Street Journal US daily print circulation: 1.67M
Wall Street Journal online monthly visitors: 20M
Source: wsj.com, comscore.com, pewresearch.com
11. Where is “here”?
•
75% of the world accesses the web through a phone
•
77.3% of the US population has internet access
•
43% are on Facebook
•
Newspaper ad revenue was down almost 65% from 2003 to
2009. Google delivered 1 trillion ads in 2010.
•
In November, digital books outsold paper books.
•
There are over 100 billion active domain names today.
•
In December, there were 63.2M US smartphone subscribers
– 47% use mobile media
– Twitter & FB had a 71% & 121% increase in mobile usage
13. Social Media Technologies
•
•
•
•
•
RSS Feeds
Blogs
Widgets
Video / Photo Sharing
Social Networking
•
•
•
•
•
Social News Sites
Podcasting
Wikis
Virtual Worlds
Mashups
All of these technologies have been created
for the purpose of sharing information
in a many to many environment
14. The Big Names for Government
Facebook
Flickr
Twitter
RSS Feed
Blogger
YouTube
And some new ones….
Scribd.com
UStream.tv
15. Facebook - FREE
Facebook is a Social Network
• Post your status (notices)
• Business pages get “liked”
• Share your photos or videos
• Notify fans about events or meetings
• Comment on anything
• Get a “vanity URL” after 25 “likes”
• Facebook.com/MorrisCountyNJ
16.
17. Twitter - FREE
Twitter is a Micro-blog
• 140 character limit
• Sign up and “follow” posters
• Post “tweets” about anything
• Include links to other information
• Send / receive via web or mobile device
• RT (retweet) & D (direct message) & @
(public replies)
• Twitter.com/MorrisCountyNJ
18. Twitter Tools
• Tweetdeck.com
(follow multiple Twitter accounts and Facebook)
• Hootsuite.com
(schedule tweets for later, team members)
• Tweetake.com
(backup Twitter)
• Backupify.com
(backup Twitter, blogs, Facebook & more)
• Yoono.com
(follow multiple social accounts at once)
• Mashable.com
(tons of twitter / social media information)
19.
20. Flickr - FREE
Flickr is a photo sharing site
• Upload digital photos
• Create sets of related photos
• Tag photos with people’s names or
event details
• Produce slideshows
• Share via email or website embed
• Allow citizen upload (approval)
• Find others’ photos and stock photos
• Flickr.com/MorrisCountyNJ
21.
22.
23. YouTube - FREE
YouTube provides a video channel
• Approved government channel removes
usual 10 minute or 1 gig limit
• Record with digital camera
• Embed in a website or FB
• Your message unfiltered
• Internet is a visual medium. Use it.
• YouTube.com/MorrisCountyNJ
• MorrisMinutes
24.
25.
26. Scribd - FREE
Scribd is a document sharing site
• You upload (publish) documents
• Reading formats: scroll, book, slideshow
• Viewers comment, download, rate, print
• Readers share via FB, Twitter, email or
website embed
• Supported formats: pdf, ppt, doc, xls
• Detailed stats
• Scribd.com/MorrisCountyNJ
27.
28. RSS Feeds - FREE
An RSS Feed is a subscription.
• When new information is added to a webpage,
it is sent to subscribers instantly.
• Subscribers don’t have to keep visiting a
website to get information.
• Subscribers decide what information they want
to receive and where they want it delivered.
• You know your information is being read.
29.
30. Blogger - FREE
A Blog is a Journal.
• Blogging tells a story.
• Allowing comments is optional.
• Commenting promotes trust and
communicates openness.
• Blogs can contain photos or videos.
• Blogs can include links to FB or
other sites.
• Readers feel involved, connected
32. UStream.tv - FREE
UStream.tv streams live video
• Live, interactive broadcast platform
• High quality allows graphic overlays,
polls, invited co-hosts
• Viewers can personally interact with
whomever is broadcasting
• Broadcast to viewer AND viewer to
viewer interaction
• UStream.tv/MorrisCountyNJ
(not live yet)
33. Morris County’s Semi-Automated Process
PIO
issues a
press
release
The web group uploads a
catalog or brochure to
Scribd.com
Creates in MS Word
Scribd subscribers are
automatically notified.
Post on the website using
Blogger.
Scribd can automatically
tweet about it.
(Create a custom template)
Or, use Hootsuite to tweet
about it manually.
Can use links and graphics,
even videos in the blog post
Create a video. Embed in
website. Upload to YouTube.
Announce with Hootsuite or
via press release.
Using RSS Feeds,
subscribers sign up to get
notified via email or in a
reader. Home page “What’s
New” is auto-updated.
Website
Subscribers are notified.
Blogger auto-emails press
releases to web group.
Facebook pulls from Hootsuite
through ping.fm. Ping.fm updates
FB pages and allows for easily
adding additional social networks.
The web group creates a tweet
with Hootsuite. Include link to
website press release. Followers
automatically notified.
Constant Contact notifies the web group when the PIO
publishes a newsletter. We tweet that in Hootsuite.
34. Managing Social Media
Have Policies
•
Commenting (TSA.gov)
•
Employee use (IBM.com)
•
Toolkit (cdc.gov/socialmedia, mass.gov)
•
Don’t reinvent the wheel
(govsocmed.pbworks.com)
Have Structure
•
Use a consistent vanity URL
•
Speak in a consistent tone of voice
•
Have one primary account for each tool
Multiple accounts creates:
– Poor branding
– Inconsistent messaging
35. Government Focused Resources
NAGW.org:
National Association of Government Webmasters
Members receive listserv access, free webinars,
National Conference discounts
GovLoop.com:
Social Network for government employees
USA.gov:
list of Federal blogs, widgets, and more
WebContent.gov:
lots of information about social media and
government
How-tos
YouTube.com
MorrisCountyNJ.gov/learning20
36. Contact Information
Morris County NJ
Website MorrisCountyNJ.gov
Twitter Twitter.com/MorrisCountyNJ
Facebook Facebook.com/MorrisCountyNJ
YouTube YouTube.com/MorrisCountyNJ
Scribd Scribd.com/MorrisCountyNJ
Email CSpencer@co.Morris.NJ.US
National Association of Government Webmasters
Website NAGW.org
Twitter Twitter.com/NAGW
Facebook Facebook.com/NAGW.org
GovLoop Govloop.com/group/NAGW
Email Treasurer@NAGW.org
37. Getting Started with Social Media
Carol A. Spencer
Web Manager, County of Morris NJ
Treasurer, National Assoc of Gov’t Webmasters
PA Parks & Recreation
March 21, 2011