The document provides an overview of social media and its growing significance in communication, especially for government entities. It discusses various social media platforms, their functionalities, and the importance of integrating these tools for effective information sharing. Key statistics on internet usage and trends in media consumption are also highlighted to illustrate the shifting landscape of communication.

1. Getting Started with Social Media Carol A. Spencer Web Manager, County of Morris NJ Treasurer, National Assoc of Gov’t Webmasters PA Parks & Recreation March 21, 2011

2. Getting Started with Social Media How we got here Where is “here”? Social media: the technologies Putting it all together Managing social media Some resources

3. Traditional Broadcast Media Types One to Many Push Technologies: Mailings Newspapers / Magazines TV & Radio Ads One ad or press release is read, seen or heard by many, many people. It’s also NOT seen by many, many people.

4. A Shrinking Tech World Mainframe photo courtesy: http://www.flickr.com/photos/cote/

5. People got busier Reading time was reduced Advertisers had to get creative Computers got personal The Internet went graphical Phones became mobile Entrepreneurs found ways to start merging devices, technologies Society is every changing… Entrepreneurs found ways to merge applications and technologies into a single device.

6. So, here we are…. Mini & Mobile

7. It’s all on the phone Phone  Text Messages  Camera/Video  Music

8. It’s all on the phone Email  Browser  Social Media

9. It’s all on the phone (or is it a phone?) YouTube  VOIP Calls  Live Sports  TV

10. Where is “here”? 2 billion Google searches daily (2009) 2.5 million Wikipedia articles in English Video (12/2009) 67.3 million videos viewed US: 5.1 billion views; 187 per viewer on average Video (12/2010) – 179 million viewers/month in 2010 88.6 million videos viewed US: 5.8 billion views; 201 per viewer on average Twitter passed the NY Times in visitors in April ‘09 900,000 new blog posts every 24 hours 153M unique Facebook visitors in the US in Dec ‘10 Wall Street Journal US daily print circulation: 1.67M Wall Street Journal online monthly visitors: 20M Source: wsj.com, comscore.com, pewresearch.com

11. Where is “here”? 75% of the world accesses the web through a phone 77.3% of the US population has internet access 43% are on Facebook Newspaper ad revenue was down almost 65% from 2003 to 2009. Google delivered 1 trillion ads in 2010. In November, digital books outsold paper books. There are over 100 billion active domain names today. In December, there were 63.2M US smartphone subscribers 47% use mobile media Twitter & FB had a 71% & 121% increase in mobile usage

12. The Social Space

13. RSS Feeds Blogs Widgets Video / Photo Sharing Social Networking Social Media Technologies Social News Sites Podcasting Wikis Virtual Worlds Mashups All of these technologies have been created for the purpose of sharing information in a many to many environment

14. The Big Names for Government Facebook Twitter Blogger Scribd.com And some new ones…. UStream.tv Flickr RSS Feed YouTube

15. Facebook - FREE Facebook is a Social Network Post your status (notices) Business pages get “liked” Share your photos or videos Notify fans about events or meetings Comment on anything Get a “vanity URL” after 25 “likes” Facebook.com/MorrisCountyNJ

17. Twitter - FREE Twitter is a Micro-blog 140 character limit Sign up and “follow” posters Post “tweets” about anything Include links to other information Send / receive via web or mobile device RT (retweet) & D (direct message) & @ (public replies) Twitter.com/MorrisCountyNJ

18. Twitter Tools Tweetdeck.com (follow multiple Twitter accounts and Facebook) Hootsuite.com (schedule tweets for later, team members) Tweetake.com (backup Twitter) Backupify.com (backup Twitter, blogs, Facebook & more) Yoono.com (follow multiple social accounts at once) Mashable.com (tons of twitter / social media information)

20. Flickr - FREE Flickr is a photo sharing site Upload digital photos Create sets of related photos Tag photos with people’s names or event details Produce slideshows Share via email or website embed Allow citizen upload (approval) Find others’ photos and stock photos Flickr.com/MorrisCountyNJ

23. YouTube - FREE YouTube provides a video channel Approved government channel removes usual 10 minute or 1 gig limit Record with digital camera Embed in a website or FB Your message unfiltered Internet is a visual medium. Use it. YouTube.com/MorrisCountyNJ MorrisMinutes

26. Scribd - FREE Scribd is a document sharing site You upload (publish) documents Reading formats: scroll, book, slideshow Viewers comment, download, rate, print Readers share via FB, Twitter, email or website embed Supported formats: pdf, ppt, doc, xls Detailed stats Scribd.com/MorrisCountyNJ

28. RSS Feeds - FREE An RSS Feed is a subscription. When new information is added to a webpage, it is sent to subscribers instantly. Subscribers don’t have to keep visiting a website to get information. Subscribers decide what information they want to receive and where they want it delivered. You know your information is being read.

30. Blogger - FREE A Blog is a Journal. Blogging tells a story. Allowing comments is optional. Commenting promotes trust and communicates openness. Blogs can contain photos or videos. Blogs can include links to FB or other sites. Readers feel involved, connected

31. It’s okay for government to blog. The Federal Government has over 100. Blogs: Conversations w/ Constituents

32. UStream.tv - FREE UStream.tv streams live video Live, interactive broadcast platform High quality allows graphic overlays, polls, invited co-hosts Viewers can personally interact with whomever is broadcasting Broadcast to viewer AND viewer to viewer interaction UStream.tv/MorrisCountyNJ (not live yet)

33. Morris County’s Semi-Automated Process Creates in MS Word Website Post on the website using Blogger. (Create a custom template) Can use links and graphics, even videos in the blog post Using RSS Feeds, subscribers sign up to get notified via email or in a reader. Home page “What’s New” is auto-updated. The web group creates a tweet with Hootsuite. Include link to website press release. Followers automatically notified. Facebook pulls from Hootsuite through ping.fm. Ping.fm updates FB pages and allows for easily adding additional social networks. Create a video. Embed in website. Upload to YouTube. Announce with Hootsuite or via press release. Subscribers are notified. The web group uploads a catalog or brochure to Scribd.com Scribd subscribers are automatically notified. Scribd can automatically tweet about it. Or, use Hootsuite to tweet about it manually. Blogger auto-emails press releases to web group. Constant Contact notifies the web group when the PIO publishes a newsletter. We tweet that in Hootsuite. PIO issues a press release

34. Managing Social Media Have Policies Commenting (TSA.gov) Employee use (IBM.com) Toolkit (cdc.gov/socialmedia, mass.gov) Don’t reinvent the wheel (govsocmed.pbworks.com) Have Structure Use a consistent vanity URL Speak in a consistent tone of voice Have one primary account for each tool Multiple accounts creates: Poor branding Inconsistent messaging

35. Government Focused Resources NAGW.org : National Association of Government Webmasters Members receive listserv access, free webinars, National Conference discounts GovLoop.com : Social Network for government employees USA.gov : list of Federal blogs, widgets, and more WebContent.gov : lots of information about social media and government How-tos YouTube.com MorrisCountyNJ.gov/learning20

36. Contact Information National Association of Government Webmasters Morris County NJ [email_address] Email Govloop.com/group/NAGW GovLoop Facebook.com/NAGW.org Facebook Twitter.com/NAGW Twitter NAGW.org Website [email_address] Email Scribd.com/MorrisCountyNJ Scribd YouTube.com/MorrisCountyNJ YouTube Facebook.com/MorrisCountyNJ Facebook Twitter.com/MorrisCountyNJ Twitter MorrisCountyNJ.gov Website

37. Getting Started with Social Media Carol A. Spencer Web Manager, County of Morris NJ Treasurer, National Assoc of Gov’t Webmasters PA Parks & Recreation March 21, 2011