The document discusses how Morris County, NJ automated their social media presence to disseminate information with less effort. They used tools like Blogger, RSS feeds, Scribd, YouTube, Twitter, Facebook and Hootsuite to automatically publish press releases, documents and videos. This allowed two web staff to reach constituents across multiple social media channels with minimal ongoing work. Automating the process through these free or low-cost tools helped the county get their message out to more people through social media.
2010: SEPA Web Assoc: Getting Your Agency's Message OutCarol Spencer
The document describes how Morris County NJ automated sharing of information across multiple social media channels with minimal effort. The Public Information Officer issues press releases in Word which are then automatically: posted to the county website using Blogger; tweeted using Hootsuite; distributed via RSS feeds and email; uploaded to YouTube and Scribd; and shared on Facebook via Hootsuite and ping.fm. This process allows timely updates to reach constituents across many platforms with only two web staff members.
2010: NAGW Webinar: Getting Your Agency's Message OutCarol Spencer
This document discusses how Morris County, NJ automated their social media processes to expand their reach with less effort. It outlines how the county uses tools like Blogger, RSS feeds, Facebook, Twitter, YouTube, Scribd and Hootsuite to automatically distribute and notify subscribers of new press releases, documents and videos. By posting releases to Blogger which notifies subscribers and updates the website, then distributing through Hootsuite to Twitter and Facebook/Ping.fm, the county is able to engage more constituents across channels with minimal manual work. Considerations around records retention, guidelines and policies are also discussed.
2010: NAGW: Getting Your Agency's Message OutCarol Spencer
This document discusses how Morris County, New Jersey automated their social media posting process with limited resources. It outlines:
- Morris County's government structure with 30 websites and 2 web staff members
- Their initial use of social media including a Twitter, Facebook, and Scribd account
- How they automated posting to these channels by using various tools like Blogger, RSS feeds, Hootsuite, and Ping.fm to distribute content with minimal effort. This allows press releases and other documents to be automatically shared across multiple social media sites.
2011: GoWProNJ: Getting Your Agency's Message OutCarol Spencer
Presentation to the Government Web Professionals of New Jersey about how to effectively communicate with government agency constituents via social media.
The document discusses various aspects of using social media and Web 2.0 technologies to share information online. It describes social networking sites like Facebook and Twitter, how to create blogs, and using RSS feeds to syndicate content updates from various sites. Audio/video media like podcasts are also covered. The goal is to brainstorm ways an organization can use these tools to notify people of events, share content like research results or recipes, and provide multimedia tutorials or interviews.
Introduction Medicine 2.0.
First half of the workshop Cochrane 2.0
Cochrane Colloquium, Singapore [2009].
Second part presented and chaired by Chris Mavergames.
This document provides an introduction and action plan for companies to effectively utilize various web 2.0 tools like blogs, Facebook, YouTube, and Twitter for search engine optimization and marketing purposes. It outlines specific steps companies should take to set up profiles and pages on these platforms, create and share content, advertise, and develop widgets to engage customers and increase search engine rankings. Implementing these strategies can help solve companies' biggest problem of SEO and get them on the first page of search results cost-effectively.
Coordinating a geographically dispersed research project using socialMichael Paskevicius
This presentation was delivered to a group of researchers who were about to embark on a geographically dispersed research project.
In the end the "proposal for openness" was rejected mostly because of privacy concerns around the collected data. The wordpress blog will live on, and is expected to be used for more for open reporting later in the project.
2010: SEPA Web Assoc: Getting Your Agency's Message OutCarol Spencer
The document describes how Morris County NJ automated sharing of information across multiple social media channels with minimal effort. The Public Information Officer issues press releases in Word which are then automatically: posted to the county website using Blogger; tweeted using Hootsuite; distributed via RSS feeds and email; uploaded to YouTube and Scribd; and shared on Facebook via Hootsuite and ping.fm. This process allows timely updates to reach constituents across many platforms with only two web staff members.
2010: NAGW Webinar: Getting Your Agency's Message OutCarol Spencer
This document discusses how Morris County, NJ automated their social media processes to expand their reach with less effort. It outlines how the county uses tools like Blogger, RSS feeds, Facebook, Twitter, YouTube, Scribd and Hootsuite to automatically distribute and notify subscribers of new press releases, documents and videos. By posting releases to Blogger which notifies subscribers and updates the website, then distributing through Hootsuite to Twitter and Facebook/Ping.fm, the county is able to engage more constituents across channels with minimal manual work. Considerations around records retention, guidelines and policies are also discussed.
2010: NAGW: Getting Your Agency's Message OutCarol Spencer
This document discusses how Morris County, New Jersey automated their social media posting process with limited resources. It outlines:
- Morris County's government structure with 30 websites and 2 web staff members
- Their initial use of social media including a Twitter, Facebook, and Scribd account
- How they automated posting to these channels by using various tools like Blogger, RSS feeds, Hootsuite, and Ping.fm to distribute content with minimal effort. This allows press releases and other documents to be automatically shared across multiple social media sites.
2011: GoWProNJ: Getting Your Agency's Message OutCarol Spencer
Presentation to the Government Web Professionals of New Jersey about how to effectively communicate with government agency constituents via social media.
The document discusses various aspects of using social media and Web 2.0 technologies to share information online. It describes social networking sites like Facebook and Twitter, how to create blogs, and using RSS feeds to syndicate content updates from various sites. Audio/video media like podcasts are also covered. The goal is to brainstorm ways an organization can use these tools to notify people of events, share content like research results or recipes, and provide multimedia tutorials or interviews.
Introduction Medicine 2.0.
First half of the workshop Cochrane 2.0
Cochrane Colloquium, Singapore [2009].
Second part presented and chaired by Chris Mavergames.
This document provides an introduction and action plan for companies to effectively utilize various web 2.0 tools like blogs, Facebook, YouTube, and Twitter for search engine optimization and marketing purposes. It outlines specific steps companies should take to set up profiles and pages on these platforms, create and share content, advertise, and develop widgets to engage customers and increase search engine rankings. Implementing these strategies can help solve companies' biggest problem of SEO and get them on the first page of search results cost-effectively.
Coordinating a geographically dispersed research project using socialMichael Paskevicius
This presentation was delivered to a group of researchers who were about to embark on a geographically dispersed research project.
In the end the "proposal for openness" was rejected mostly because of privacy concerns around the collected data. The wordpress blog will live on, and is expected to be used for more for open reporting later in the project.
The document provides guidance on setting up and managing social media campaigns for the Slavic Reformation Society (SRS) and CREC Eurasia organizations. It recommends creating accounts on YouTube, Facebook, and Twitter to share content and engage followers. Key tasks include designating people to post blog content regularly, share posts to other platforms, and engage with followers on Facebook. The goal is to document the work of SRS and CREC Eurasia, encourage community, and expand their audience through an active social media presence.
The document discusses how to engage communities online using social media. It provides an overview of popular social networks and tips for non-profits to get started using social media. The document also outlines how the community organization CLEONet uses social media like Facebook, Twitter and LinkedIn to share information and engage with audiences. CLEONet integrates content across platforms and measures engagement through analytics tools. Examples are provided of other advocacy groups using social media effectively.
Second in a series for Morris County NJ municipalities. This course offers a step by step guide for setting up a Blogger page and an RSS feed to post information from anywhere and use it anywhere. It touches on custom templates to create blogs that match existing website designs. The course reviews real world examples, such as recreation event notices, public meeting notices, emergency information and more. Finishing with the connection to Twitter and Facebook, this course shows local governments how to use these free tools to broadcast public information in the social space.
New Media Tools In The Newsroom A Beginners Guide 12femi adi
The document provides instructions for efficiently using new media tools like Twitter, Facebook, and content embedding to disseminate information as a journalist. It outlines how to configure web browsers and social media accounts, post updates, build followers, and embed content like videos, documents and maps on websites. The takeaway message is that setting up these tools properly takes only 20 minutes a day but can greatly increase a journalist's visibility and the reach of their work. While specific sites may change, social media is a powerful method for sharing information that is here to stay.
This document provides an introduction to a course on Web 2.0 and social networking. The course covers topics such as what Web 2.0 and social networking are, popular social media sites like Facebook, Twitter, and LinkedIn, productivity tools like Google Docs and Remember the Milk, and etiquette for social networking. The instructor provides their background and goals for the course, which is meant as a basic overview for those new to these concepts and tools.
It's almost impossible to manage Twitter from the Twitter website. That's why Homewood Public Library chose Hootsuite as its primary Twitter client. Hootsuite meets our needs better than any other app for managing our account. Let me count the ways…
This document defines various social media platforms and provides guidance on using them professionally. It discusses Twitter, Facebook, LinkedIn, Pinterest, Google+, blogging, and privacy/security settings. Key recommendations include using different accounts for personal and professional use, carefully managing privacy settings, and measuring social media success through metrics like reach, visibility, and influence.
One Desk, Five Sites: Maintaining web presences across your website, Twitter,...Melissa Cheater
This document provides steps for stretching social media resources across multiple sites and platforms. It recommends taking time to plan and organize information architecture and feed architecture. It also recommends preparing to monitor sites like Facebook, Twitter, YouTube and Flickr using various tools. Key steps are to prepare to measure results on various platforms and to use distribution tools to share content through RSS and services like Hootsuite. The document emphasizes that the greatest tools are distribution through RSS and services, updating multiple accounts, monitoring tools, mobile apps, and your iPhone.
Book excerpt from A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web by Deltina Hay. This book is a hands-on guide to building an optimized presence in the Social Web.
The document provides an overview of social media and considerations for publishers. It discusses key platforms like Facebook, Twitter, YouTube and how they have evolved. It emphasizes listening to audiences, engaging communities through compelling content, and finding the right staff. Success requires understanding goals and audiences as well as risks around content moderation. Social media requires an ongoing commitment but can help readers find, distribute and interact with publisher content.
I am no longer the Technology Coordinator at Glenfield School, but please feel free to contact me on Twitter. This presentation is an introduction to Twitter for educators. @sammorra
Find Your Next Job With Social NetworkingMike Shaffer
This document provides guidance on using social networks like Facebook, Twitter, and LinkedIn to find jobs. It discusses how each platform can be used, best practices for profiles, networking, and other tips. The key aspects covered for each network include building a professional profile, engaging with contacts, sharing relevant content, and ways to search for job opportunities posted by companies. The overall message is that social media is a useful tool for professional networking and job searching when used appropriately and with privacy settings adjusted.
The document discusses various aspects of using social media and Web 2.0 technologies in medicine. It describes tools like RSS, podcasts, Google Docs, blogs, Twitter and their uses. It provides examples of medical blogs and podcasts. It encourages physicians to create websites and use these tools to stay updated, share knowledge, collaborate and advance their careers.
The document discusses how Facebook's news feed algorithm works. It explains that the algorithm prioritizes posts based on affinity, content type, and recency of interaction between the user and their friends. Posts with photos or videos are more likely to be shown than text-only posts. The algorithm also considers how often a user interacts with their friends and the age of the connection between them. Regular interaction and engaging content can help increase the reach of someone's posts.
Final presentation Gloucestershire Young Carersg00dfornothing
The document outlines updates made to the Gloucestershire Young Carers website including building a new WordPress site, integrating a forum for young carers to connect, creating a Tumblr blog for them to share experiences, developing a new logo and branding, presenting social media plans to trustees, and creating email templates for communications. Guidelines are provided for using the new WordPress site, forum, and blog, as well as contact details for further support.
Twitter is a platform for conversation and sharing information through short messages called tweets. The guide outlines how to join Twitter in 12 steps by creating a profile, following others, and sending your first tweet. It recommends using hashtags, polls, pinned tweets, and GIFs to engage followers and establish thought leadership, build relationships, and drive traffic to your website through Twitter. The guide provides contact information to answer any additional questions.
How to set up a blog and start a Twitter account. Created for a talk for school alumni staff. Features editorial calendars, type of blogs, blog ideas, what Twitter is, scheduling tools, and analytics tools.
This document provides an introduction to various topics related to Web 2.0 and social networking, including what they are, examples of tools used, and basic etiquette. It outlines key concepts like blogs, wikis, social media sites, and productivity applications. The document emphasizes that Web 2.0 facilitates communication, sharing, and collaboration between users online. Examples provided include Facebook, Twitter, LinkedIn, Google Docs, and Remember The Milk. Basic etiquette tips encourage being reciprocal, using proper grammar, and avoiding oversharing personal information.
Twitter can be used in unique ways like hashtag streams at events, Twitter landing pages, reaching all users by including a period before the @ symbol, and crowdsourcing. Hashtags are useful for organizing, trending, and searching tweets. Lists allow users to follow curated groups. Strategic following can help grow followers. Contests on Twitter should discourage duplicate tweets and multiple accounts. Facebook remains engaged through constant changes and focuses on user-generated content and photos. Google+ is growing but smaller than Facebook. Instagram is popular for photos. Creating a content calendar can help with social media posting across different platforms.
This document discusses how social media has changed communication and how government can use social media tools to engage with constituents. It outlines how the internet and mobile devices have evolved, allowing people constant access to information. This has led to new technologies like blogs, social networking sites, video/photo sharing, and micro-blogging that allow for two-way sharing of information. The document recommends that government create policies for using social media and identify key tools like Facebook, Twitter, YouTube and Flickr to engage with the public and share messages. It provides resources for learning about and implementing social media strategies for government communication.
Getting the Word Out Using Social Media in EmergenciesCarol Spencer
Crafting a message and getting it to the right people is key. This presentation uncovers effective techniques for using traditional and social media platforms in an emergency. It reviews how to do so efficiently and productively, utilizing a variety of channels to reach all constituencies.
The document provides guidance on setting up and managing social media campaigns for the Slavic Reformation Society (SRS) and CREC Eurasia organizations. It recommends creating accounts on YouTube, Facebook, and Twitter to share content and engage followers. Key tasks include designating people to post blog content regularly, share posts to other platforms, and engage with followers on Facebook. The goal is to document the work of SRS and CREC Eurasia, encourage community, and expand their audience through an active social media presence.
The document discusses how to engage communities online using social media. It provides an overview of popular social networks and tips for non-profits to get started using social media. The document also outlines how the community organization CLEONet uses social media like Facebook, Twitter and LinkedIn to share information and engage with audiences. CLEONet integrates content across platforms and measures engagement through analytics tools. Examples are provided of other advocacy groups using social media effectively.
Second in a series for Morris County NJ municipalities. This course offers a step by step guide for setting up a Blogger page and an RSS feed to post information from anywhere and use it anywhere. It touches on custom templates to create blogs that match existing website designs. The course reviews real world examples, such as recreation event notices, public meeting notices, emergency information and more. Finishing with the connection to Twitter and Facebook, this course shows local governments how to use these free tools to broadcast public information in the social space.
New Media Tools In The Newsroom A Beginners Guide 12femi adi
The document provides instructions for efficiently using new media tools like Twitter, Facebook, and content embedding to disseminate information as a journalist. It outlines how to configure web browsers and social media accounts, post updates, build followers, and embed content like videos, documents and maps on websites. The takeaway message is that setting up these tools properly takes only 20 minutes a day but can greatly increase a journalist's visibility and the reach of their work. While specific sites may change, social media is a powerful method for sharing information that is here to stay.
This document provides an introduction to a course on Web 2.0 and social networking. The course covers topics such as what Web 2.0 and social networking are, popular social media sites like Facebook, Twitter, and LinkedIn, productivity tools like Google Docs and Remember the Milk, and etiquette for social networking. The instructor provides their background and goals for the course, which is meant as a basic overview for those new to these concepts and tools.
It's almost impossible to manage Twitter from the Twitter website. That's why Homewood Public Library chose Hootsuite as its primary Twitter client. Hootsuite meets our needs better than any other app for managing our account. Let me count the ways…
This document defines various social media platforms and provides guidance on using them professionally. It discusses Twitter, Facebook, LinkedIn, Pinterest, Google+, blogging, and privacy/security settings. Key recommendations include using different accounts for personal and professional use, carefully managing privacy settings, and measuring social media success through metrics like reach, visibility, and influence.
One Desk, Five Sites: Maintaining web presences across your website, Twitter,...Melissa Cheater
This document provides steps for stretching social media resources across multiple sites and platforms. It recommends taking time to plan and organize information architecture and feed architecture. It also recommends preparing to monitor sites like Facebook, Twitter, YouTube and Flickr using various tools. Key steps are to prepare to measure results on various platforms and to use distribution tools to share content through RSS and services like Hootsuite. The document emphasizes that the greatest tools are distribution through RSS and services, updating multiple accounts, monitoring tools, mobile apps, and your iPhone.
Book excerpt from A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web by Deltina Hay. This book is a hands-on guide to building an optimized presence in the Social Web.
The document provides an overview of social media and considerations for publishers. It discusses key platforms like Facebook, Twitter, YouTube and how they have evolved. It emphasizes listening to audiences, engaging communities through compelling content, and finding the right staff. Success requires understanding goals and audiences as well as risks around content moderation. Social media requires an ongoing commitment but can help readers find, distribute and interact with publisher content.
I am no longer the Technology Coordinator at Glenfield School, but please feel free to contact me on Twitter. This presentation is an introduction to Twitter for educators. @sammorra
Find Your Next Job With Social NetworkingMike Shaffer
This document provides guidance on using social networks like Facebook, Twitter, and LinkedIn to find jobs. It discusses how each platform can be used, best practices for profiles, networking, and other tips. The key aspects covered for each network include building a professional profile, engaging with contacts, sharing relevant content, and ways to search for job opportunities posted by companies. The overall message is that social media is a useful tool for professional networking and job searching when used appropriately and with privacy settings adjusted.
The document discusses various aspects of using social media and Web 2.0 technologies in medicine. It describes tools like RSS, podcasts, Google Docs, blogs, Twitter and their uses. It provides examples of medical blogs and podcasts. It encourages physicians to create websites and use these tools to stay updated, share knowledge, collaborate and advance their careers.
The document discusses how Facebook's news feed algorithm works. It explains that the algorithm prioritizes posts based on affinity, content type, and recency of interaction between the user and their friends. Posts with photos or videos are more likely to be shown than text-only posts. The algorithm also considers how often a user interacts with their friends and the age of the connection between them. Regular interaction and engaging content can help increase the reach of someone's posts.
Final presentation Gloucestershire Young Carersg00dfornothing
The document outlines updates made to the Gloucestershire Young Carers website including building a new WordPress site, integrating a forum for young carers to connect, creating a Tumblr blog for them to share experiences, developing a new logo and branding, presenting social media plans to trustees, and creating email templates for communications. Guidelines are provided for using the new WordPress site, forum, and blog, as well as contact details for further support.
Twitter is a platform for conversation and sharing information through short messages called tweets. The guide outlines how to join Twitter in 12 steps by creating a profile, following others, and sending your first tweet. It recommends using hashtags, polls, pinned tweets, and GIFs to engage followers and establish thought leadership, build relationships, and drive traffic to your website through Twitter. The guide provides contact information to answer any additional questions.
How to set up a blog and start a Twitter account. Created for a talk for school alumni staff. Features editorial calendars, type of blogs, blog ideas, what Twitter is, scheduling tools, and analytics tools.
This document provides an introduction to various topics related to Web 2.0 and social networking, including what they are, examples of tools used, and basic etiquette. It outlines key concepts like blogs, wikis, social media sites, and productivity applications. The document emphasizes that Web 2.0 facilitates communication, sharing, and collaboration between users online. Examples provided include Facebook, Twitter, LinkedIn, Google Docs, and Remember The Milk. Basic etiquette tips encourage being reciprocal, using proper grammar, and avoiding oversharing personal information.
Twitter can be used in unique ways like hashtag streams at events, Twitter landing pages, reaching all users by including a period before the @ symbol, and crowdsourcing. Hashtags are useful for organizing, trending, and searching tweets. Lists allow users to follow curated groups. Strategic following can help grow followers. Contests on Twitter should discourage duplicate tweets and multiple accounts. Facebook remains engaged through constant changes and focuses on user-generated content and photos. Google+ is growing but smaller than Facebook. Instagram is popular for photos. Creating a content calendar can help with social media posting across different platforms.
This document discusses how social media has changed communication and how government can use social media tools to engage with constituents. It outlines how the internet and mobile devices have evolved, allowing people constant access to information. This has led to new technologies like blogs, social networking sites, video/photo sharing, and micro-blogging that allow for two-way sharing of information. The document recommends that government create policies for using social media and identify key tools like Facebook, Twitter, YouTube and Flickr to engage with the public and share messages. It provides resources for learning about and implementing social media strategies for government communication.
Getting the Word Out Using Social Media in EmergenciesCarol Spencer
Crafting a message and getting it to the right people is key. This presentation uncovers effective techniques for using traditional and social media platforms in an emergency. It reviews how to do so efficiently and productively, utilizing a variety of channels to reach all constituencies.
It isn't a question of whether your municipality will be involved in a natural disaster or emergency event. It's a question of when, and will you be prepared. This presentation is a brief overview of topics to consider when creating a municipal communication plan that is based on the whole community approach. Presented at NJ GMIS TEC Conference, April 7, 2016
2014: NJ GMIS: Online Communication During EmergenciesCarol Spencer
Presented in conjuction with Michael Melham of AlphaDogSolutions.com, this presentation discusses how to manage social media, proper messaging during emergencies, and the importance of monitoring social media even if your jurisdiction is not currently using social media.
Getting Your Message Out: Communications using the Internet/Social MediaCarol Spencer
In today's communication environment, consumers of government information expect to find it on their platform and device of choice. Agencies are faced with moving to technologies they don't understand and which are not under their control. Understanding these communications channels, and why they need to be implemented, is the first step to successful interaction and engagement for agency personnel and the citizens they serve.
2013 MCUrgent: Getting the Word out with Social MediaCarol Spencer
An overview of the MCUrgent model for emergency communications in Morris County NJ. Inviting towns to be team members, Morris County residents and businesses benefit from having emergency notifications from towns and the county go through one stream.
2014: Byram Township: Effectively Utilizing Social MediaCarol Spencer
Presentation to the mayor, governing body and department heads of Byram Township NJ about getting started with the use of social media for effective constituent communications
Effectively Utilizing a Government Social Media PresenceCarol Spencer
This presentation covers the reasons that local government public safety agencies should use social media, what they need to know to get started, what should be included in a social media plan, and posting topics.
Building a Political Social Media PresenceCarol Spencer
This presentation takes the users step by step through creating a Facebook page, Twitter account and tying it all together with a Hootsuite social media dashboard. Important best practices are covered.
2014: NJ Mosquito Control Assoc: Effectively Using a Gov't Social Media PresenceCarol Spencer
As communications methodologies change and society increasingly turns to social media media for information, your agency needs to know how to effectively use these various communication channels.
Studies by the Pew Research Center, including the Pew Internet and American Life Project, show a large portion of the US population participating in social networks like Facebook and Twitter. And, they’re participating in these networks from mobile technologies like smartphones and tablets. These same studies and others show that newspaper readership is down across the entire spectrum: weeklies, dailies and Sundays.
Millenials, born between 1980 and 2000, are buying homes, raising families, and are major consumers of government information. They get their information online and they expect that any person, company or agency that wants to converse with them will do so online. Government agencies that are not effectively using social communication are, therefore, not effectively reaching constituents.
Using examples from Morris County’s social media presence, we’ll touch on a variety of social channels and communications tools to help attendees expand their social media presence.
2014: Building a Municipal Social Media PresenceCarol Spencer
This document provides guidance on building a municipal social media presence. It discusses considerations for setting up accounts on Facebook, Twitter, and Hootsuite. It covers how to create a Facebook page for a government organization, how to set up a Twitter account and tweet effectively, and how to use Hootsuite to post simultaneously to multiple social media channels. The goal is to provide municipalities with best practices for establishing an online social media presence.
2014: NJ GMIS: Legal Issues Surrounding the Web and Social MediaCarol Spencer
This presentation, one of three parts for a NJ GMIS session, focuses on social media policies and first amendment issues. It discusses recent court rulings and NLRB rulings that give guidance to dealing with employee postings.
Online Communications and Social Media BootcampCarol Spencer
We no longer live in a communications environment where people get our messages. This session will go step-by-step
through a communications methodology that utilizes websites, blogs, video and social media channels to disseminate information efficiently. Using tools that facilitate a “one message, many channels” environment, participants will learn how to interconnect channels for more productive and wide-spread communications.
Effective Whole Community Digital Communications PlanningCarol Spencer
This presentation describes the elements of an effective communications plan. Topics include determining demographics, channel creation, interfacing with government agencies and public sector stakeholders, policy development, embracing the whole community approach (including second responders, local actors), marketing strategies and more. Practical information supplements speaker experiences as government and citizen volunteer communicators during Hurricane Irene, Superstorm Sandy, the Joplin (MO) Tornado and other emergencies. This was presented at the 2016 World Conference on Disaster Management in Toronto CA, June 7 - 8, 2016.
Engaging Citizens to create Sustainable Resilient CommunitiesCarol Spencer
This presentation discusses the need for effective communication in the process of creating sustainable, resilient communities. It was originally presented at the NJ Sustainable Jersey Summit in June 2015.
2012: Bootcamp: Building a Municipal Social Media Presence SeriesCarol Spencer
Education series for local governments that ties together blogs, Twitter, Facebook and web so that an agency can productively and effectively communicate one message via many digital channels. This is a half-day course.
Social networking-ppt-for-steve-1234455023077777-1durck1
The document provides guidance on using social media effectively to promote a company or brand. It recommends establishing a website and social media profiles, then using tools like ping.fm and RSS feeds to share updates across platforms in order to reach broader audiences. Key networks to engage include Facebook, Twitter, LinkedIn, YouTube and Flickr by posting regularly and engaging with others. It also stresses the importance of quality over quantity and monitoring reputation.
The document provides guidance on using social media effectively for business purposes. It recommends establishing a website and social media profiles, then using tools like RSS feeds and ping.fm to distribute content across platforms. Key platforms discussed include Facebook, Twitter, LinkedIn and blogs. It also emphasizes quality over quantity of content and monitoring online reputation. The overall strategy is to build relationships and distribute engaging, relevant content across multiple social media channels.
Exec Retreat '14 - Advanced Social MediaMary Bidwell
This document provides tips for maximizing social media platforms like Facebook, Twitter, and LinkedIn for an Alpha Phi Omega chapter. It recommends customizing graphics and profiles, regularly posting photos from events, using scheduling tools to plan posts, engaging with other APO accounts, and linking all platforms together. Example high-quality APO and Greek life accounts are referenced for ideas on content types, hashtags, and building engagement.
Social Media 102: How to Find the Right Social Media Tools for Success!Michelle Hummel
The document discusses various social media tools and platforms that can help businesses succeed online. It provides an overview of the most popular social platforms like Facebook, YouTube, Twitter, and LinkedIn and tools that can help manage pages and profiles on these networks. It also discusses blogging platforms like WordPress and tools for optimization, monitoring, and monetization. The document aims to help businesses find the right social media tools to save time and keep up with trends through ongoing education on platforms and strategies.
Getting Started with Social Media: PA Parks & RecMorris County NJ
An overview of the development of social media, technologies, tools, and management of social media in governmental agencies. This presentation was given at the PA Parks & Recreation Society annual conference in March 2011.
The document discusses using social media for brands and provides tips on various social media platforms. It recommends using RSS feeds to automatically publish content updates across different sites. It then provides guidance on setting up and optimizing pages/profiles on key platforms like Facebook, Twitter, YouTube, and Foursquare to engage customers and drive traffic. Mobile internet usage is growing rapidly as well.
Social Media With a Strategy - Nonprofits and Religious OrganizationsSee3 Communications
In "Social Media With a Strategy", Michael Hoffman will cover the fundamentals of social media, what the major tools are, and how they affect your organizational approach to engagement. Using real life case studies and best practices, he'll demonstrate how your organization can equip its members to become brand ambassadors online, how your staff can share news and events using compelling new media, and how you can turn your education and advocacy campaigns into online movements.
More info: http://www.see3.net/event/religion-communication-congress-2010
Social networking training public versionguestda29fb
This document provides guidance on using social media platforms like Twitter and Facebook to engage supporters and share information about AmeriCares' relief efforts. It discusses best practices for writing tweets and Facebook posts, including keeping them concise with relevant hashtags and calls to action. Shortened URLs and images are recommended to enhance posts. Engaging with followers through responses and retweets can help spread awareness of AmeriCares' work.
This document provides guidance on using social media like Twitter and Facebook for the nonprofit AmeriCares. It covers best practices for writing tweets and Facebook updates, including keeping them short, including relevant keywords and calls to action, and linking to shortened URLs. Instructions are given for uploading photos to services like Twitpic and sending Facebook updates to fans. The goal is to effectively engage supporters and drive traffic to AmeriCares' website where people can learn more and take action to support its relief efforts.
This document discusses how RSS (Really Simple Syndication) feeds can be used to keep faculty and students informed and engaged. RSS allows content to be syndicated or republished from websites and blogs. Faculty can create blogs or RSS feeds for their courses to easily share updates with students in multiple classes. Students can also create RSS feeds to track topics they are researching. RSS readers or aggregators allow users to subscribe to feeds and view updated content in one place.
This document provides an overview of HootSuite, a social media management dashboard. It discusses how HootSuite allows scheduling posts to multiple social media profiles like Facebook and Twitter. It also covers setting up accounts, composing and scheduling posts, and monitoring scheduled content. FAQs address questions about deleting posts and managing multiple accounts. Additional training resources are provided.
A basic guide to HootSuite, which lets you schedule posts on Facebook and Twitter. Includes how to set up an account, add streams from Facebook and Twitter, and how to schedule posts in advance.
International School Of Management How Social Media Plays A Major Role For M...Jeff Bullas
I presented today to a class at the International School of Management about the Web, Social Media and New Marketing and its role in promoting and marketing major events. It includes two YouTube Videos find it also at my blog at http://jeffbullas.com
Dogs Trust uses various social networking sites like Facebook, Twitter, and YouTube to engage with current and potential new supporters. These sites allow them to share short updates about events, feel more connected to existing supporters, and potentially reach new supporters through people's social networks. While each site has its own characteristics and audiences, linking content across platforms can maximize exposure and drive traffic. Regular posting and interaction is important to maintain engagement.
This document provides an overview of how social media can be used as an effective tool to promote volunteer opportunities and recruit volunteers. It discusses several major social media platforms such as Facebook, Twitter, Flickr, YouTube, and LinkedIn. For each platform, it describes how non-profits and organizations can create profiles and pages to engage with current and potential volunteers, share photos and videos of activities, and spread awareness of volunteer needs to a wide online audience. The document advocates developing a social media strategy and presence as a way to harness the power of these new online tools for volunteer recruitment.
The document provides guidance for authors on using social media effectively. It recommends taking a programmatic approach of listening, curating content, engaging, measuring results, and repeating. Specific advice includes maintaining an optimized blog, being active on key networks like Twitter, Facebook, LinkedIn, and using tools like Hootsuite to schedule posts. The goal is to generate traffic, subscribers, sales, and get others promoting the author's work through sharing content and hosting virtual events.
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Legal Issues in the Gov't Social Media World: The Dangers of Diving Right InCarol Spencer
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2010: PA Parks & Rec Soc: Getting Your Agency's Message Out
1. Getting Your Agency’s Message Out
More Social Media Channels
With Less Effort
Carol A. Spencer
Web Manager, Morris County NJ
Treasurer, National Association of Government Webmasters
April 15, 2010
2. What you’ll learn…
• A bit about Morris County NJ
• How our social media use evolved
• Which social media tools we use
& why
• (semi) Automating the process
• Things to consider
3. Morris County
Demographics
• Population: 487,000
• 9th highest per-capita income: $71,713
• Home to approximately 50 Fortune 500
company HQs or major facilities
• Percentage of adults with college degrees:
3x the national average
• Higher education facilities:
• Fairleigh Dickenson University
• Drew University
• College of St. Elizabeth
• County College of Morris
4. Government by the Numbers
7
Elected Freeholders (Governing Body)
3
Elected Constitutional Officers
(Sheriff, Clerk, Surrogate)
6
Super Departments
34
Divisions
34
Advisory Boards, Committees,
Commissions or Authorities
2600
28
2
County employees
‘Silo’ websites maintained in-house
County Web Staff, no CMS
5. It started innocently enough
In January 2009,
our charge:
Bring the main
County site
in-house.
No major design
changes allowed.
Find a way to
keep home page
content current
and fresh.
7. RSS Feed Advantages
• Snippets from each release fed to home page
• Automatic update; no web team intervention
• Content not selected or written by web team
• Approval process a non-issue
• Release frequency determined by PIO
• Basic design maintained
• Director message remained,
just shortened a bit
• Uses Feedburner, a free tool
8. Feedburner is great, but…
Next charge:
Let PIO put up his
own press
releases.
Do this without
a Content
Management
System (CMS).
10. Blogger Advantages
• Looks like any other web page
• Comfortable, MS Word-like interface for posting
• Author and Admin levels
for security
• Individual u/n & p/w
• Lists prior posts by title
• Auto-archives prior posts
• Auto-generates RSS feed
• Auto-email postings
• Web-based: PIO can update from any browser, at any
time, from anywhere
11. Now we’re intrigued….
• We have an RSS Feed
• Press Releases are published automatically
• People are signing up for our feeds
• We’ve duplicated this structure and process
on the Park Commission and Prosecutor websites.
Can we…..
Should we….
get this same information out
through Social Media channels?
12. Why move into Social Media?
Social Network Demographics*
Internet User Demographics*
– Age 18 – 24:
32%
– Gen Y (’77 – ‘90):
30%
– Age 25 – 34:
26%
– Gen X (’65 - ’76):
23%
– Age 35 – 44:
23%
– Boomers (’55 – ’64):
22%
– Age 45 – 54:
14%
– Older Boomers (’46 – ’54):
13%
– Age 55 – 64:
05%
– Silent Generation (’37 – ’45): 07%
– Age 65 plus:
01%
– GI Generation (before ’37) :
(* Percentage of total Social Network or Internet users)
→ Social Networking is not a fad
→ Part of the social fabric as population ages
→ Digital Natives / Digital Immigrants
Source: beresfordresearch.com, webmetro.com
04%
13. Social Media Growth in the last year
Unique Visitors: Twitter vs Facebook vs YouTube vs NYTimes
Facebook
132,040,907
YouTube
91,846,822
Twitter
21,287,217
NY Times
14,008,884
Source: compete.com, 4/2009 through 4/2010
15. What We Wanted to Use
RSS Feeds
Scribd.com
Facebook
YouTube
Twitter
Flickr
And Constant Contact for E-newsletters
16. We Automated the Process
PIO
issues a
press
release
The web group uploads a
catalog or brochure to
Scribd.com
Creates in MS Word
Scribd subscribers are
automatically notified.
Post on the website using
Blogger.
(Create a custom template)
Scribd can automatically
tweet about it.
Or, use Hootsuite to tweet
about it manually.
Can use links and graphics,
even videos in the blog post
Create a video. Embed in
website. Upload to YouTube.
Announce with Hootsuite or
via press release.
Using RSS Feeds,
subscribers sign up to get
notified via email or in a
reader. Home page “What’s
New” is auto-updated.
Website
Subscribers are notified.
Blogger auto-emails press
releases to web group.
Facebook pulls from Hootsuite
through ping.fm. Ping.fm updates
FB pages. Twitter/FB connection
updates FB profiles.
The web group creates a tweet
with Hootsuite. Include link to
website press release. Followers
automatically notified.
Constant Contact notifies the web group when the PIO
publishes a newsletter. We tweet that in Hootsuite.
17. We Automated the Process
PIO
issues a
press
release
Creates in MS Word
Post on the website using
Blogger.
(Create a custom template)
Can use links and graphics,
even videos in the blog post
Website
Using RSS Feeds,
subscribers sign up to get
notified via email or in a
reader. Home page “What’s
New” is auto-updated.
18. We Automated the Process
PIO
issues a
press
release
Creates in MS Word
Post on the website using
Blogger.
(Create a custom template)
Can use links and graphics,
even videos in the blog post
Website
Using RSS Feeds,
subscribers sign up to get
notified via email or in a
reader. Home page “What’s
New” is auto-updated.
Blogger auto-emails
press releases to
web group.
19. We Automated the Process
PIO
issues a
press
release
Creates in MS Word
Post on the website using
Blogger.
(Create a custom template)
Can use links and graphics,
even videos in the blog post
Website
Using RSS Feeds,
subscribers sign up to get
notified via email or in a
reader. Home page “What’s
New” is auto-updated.
Blogger auto-emails press
releases to web group.
The web group creates
a tweet with Hootsuite.
Include link to website
press release. Twitter
followers automatically
notified.
22. We Automated the Process
PIO
issues a
press
release
Creates in MS Word
Post on the website using
Blogger.
(Create a custom template)
Can use links and graphics,
even videos in the blog post
Website
Facebook pulls from
Hootsuite through
ping.fm.
Ping.fm updates FB
pages. Twitter/FB
connection updates
FB profiles.
Using RSS Feeds,
subscribers sign up to get
notified via email or in a
reader. Home page “What’s
New” is auto-updated.
Blogger auto-emails press
releases to web group.
The web group creates a tweet
with Hootsuite. Include link to
website press release. Twitter
followers automatically notified.
24. We Automated the Process
PIO
issues a
press
release
The web group uploads a
catalog or brochure to
Scribd.com
Creates in MS Word
Scribd subscribers are
automatically notified.
Post on the website using
Blogger.
(Create a custom template)
Can use links and graphics,
even videos in the blog post
Website
Scribd can automatically
tweet about it.
Or, use Hootsuite to tweet
about it manually.
Using RSS Feeds,
subscribers sign up to get
notified via email or in a
reader. Home page “What’s
New” is auto-updated.
Blogger auto-emails press
releases to web group.
Facebook pulls from Hootsuite
through ping.fm. Ping.fm updates
FB pages. Twitter/FB connection
updates FB profiles.
The web group creates a tweet
with Hootsuite. Include link to
website press release. Followers
automatically notified.
27. We Automated the Process
PIO
issues a
press
release
The web group uploads a
catalog or brochure to
Scribd.com
Creates in MS Word
Scribd subscribers are
automatically notified.
Post on the website using
Blogger.
Create a video.
Embed in website.
Upload to YouTube.
Announce with
Hootsuite or via
press release.
Subscribers are
notified.
Facebook pulls from Hootsuite
through ping.fm. Ping.fm updates
FB pages. Twitter/FB connection
updates FB profiles.
(Create a custom template)
Scribd can automatically
tweet about it.
Or, use Hootsuite to tweet
about it manually.
Can use links and graphics,
even videos in the blog post
Website
Using RSS Feeds,
subscribers sign up to get
notified via email or in a
reader. Home page “What’s
New” is auto-updated.
Blogger auto-emails press
releases to web group.
The web group creates a tweet
with Hootsuite. Include link to
website press release. Followers
automatically notified.
29. We Automated the Process
PIO
issues a
press
release
The web group uploads a
catalog or brochure to
Scribd.com
Creates in MS Word
Scribd subscribers are
automatically notified.
Post on the website using
Blogger.
(Create a custom template)
Scribd can automatically
tweet about it.
Or, use Hootsuite to tweet
about it manually.
Can use links and graphics,
even videos in the blog post
Create a video. Embed in
website. Upload to YouTube.
Announce with Hootsuite or
via press release.
Using RSS Feeds,
subscribers sign up to get
notified via email or in a
reader. Home page “What’s
New” is auto-updated.
Website
Subscribers are notified.
Blogger auto-emails press
releases to web group.
Facebook pulls from Hootsuite
through ping.fm. Ping.fm updates
FB pages. Twitter/FB connection
updates FB profiles.
The web group creates a tweet
with Hootsuite. Include link to
website press release. Followers
automatically notified.
Constant Contact notifies the web group
when the PIO publishes a newsletter. We
tweet that in Hootsuite.
30. We Automated the Process
PIO
issues a
press
release
The web group uploads a
catalog or brochure to
Scribd.com
Creates in MS Word
Scribd subscribers are
automatically notified.
Post on the website using
Blogger.
(Create a custom template)
Scribd can automatically
tweet about it.
Or, use Hootsuite to tweet
about it manually.
Can use links and graphics,
even videos in the blog post
Create a video. Embed in
website. Upload to YouTube.
Announce with Hootsuite or
via press release.
Using RSS Feeds,
subscribers sign up to get
notified via email or in a
reader. Home page “What’s
New” is auto-updated.
Website
Subscribers are notified.
Blogger auto-emails press
releases to web group.
Facebook pulls from Hootsuite
through ping.fm. Ping.fm updates
FB pages. Twitter/FB connection
updates FB profiles.
The web group creates a tweet
with Hootsuite. Include link to
website press release. Followers
automatically notified.
Constant Contact notifies the web group when the PIO
publishes a newsletter. We tweet that in Hootsuite.
31. Tools we use…
Hootsuite.com
•
•
•
•
Updates FB pages, not profiles
Schedules tweets
Allows multiple authors to one twitter profile
Statistics
• Last 24 hours, 7 or 30 days, or date range
• Most popular tweets, top referrers
• Added FB page update capability in Dec. ’09
Ping.fm
• Will pass Hootsuite updates to other SM networks
Tweetake.com; Backupify.com
• Backs up followers, DM, sent tweets
32. Considerations…
Social Network names
• Use the same ‘vanity URL’ for all accounts
Records Retention laws
• Post the same thing on Twitter & Facebook
• Press release authors, document creators, videographers have
records retention obligation as creators (NJ)
• “Twitterer” is responsible for retaining tweets
• Backup tweets with Tweetake.com or equivalent application
Requirement for Hootsuite to Ping.fm to FB connection
•
•
Use the same email address for all accounts
Use the same p/w for all accounts but change it regularly
33. Considerations…
Social Networking guidelines
•
•
•
•
•
•
•
Don’t follow your followers.
Tweet only official information. Facts, not opinions.
Tweet things people care about: events, meetings, budgets, updates
Be sure authors have authority to speak for the jurisdiction.
Determine your “tweet tone”. Ours is business-like.
Use #hashtags if you tweet a lot.
Comply with records retention laws if you create original material
on any social media. It is discoverable in litigation.
Social Media policies; terms & conditions
• T&C – some modified for Federal; none state and local (yet)
• Policy discussions: NAGW.org, GovLoop.com, inqbation.com
• Employee use; Commenting; Content Creation;
34. In Summary
• Use Social Media to reach all constituent
demographics. (statistics as of 1/11/10)
• Twitter followers: 564
• Facebook fans: 244
• Scribd documents: 26; reads 23,945
• Automate to minimize maintenance time.
• Keep up with legal issues and court cases.
• Foster and encourage citizen participation.
This leads to greater trust in government.
35. In Summary
• Use Social Media to reach all constituent
demographics. (statistics as of 4/13/10)
• Twitter followers: 717
• Facebook fans: 317
• Scribd documents: 151; reads 48,513; subscribers 72
• Automate to minimize maintenance time.
• Keep up with legal issues and court cases.
• Foster and encourage citizen participation.
This leads to greater trust in government.
37. Contact Information
National Association of Government Webmasters
Website NAGW.org
Twitter Twitter.com/NAGW
Facebook Facebook.com/NAGW.org
GovLoop Govloop.com/group/NAGW
Email Treasurer@NAGW.org
Morris County NJ
Website co.Morris.NJ.US
Twitter Twitter.com/MorrisCountyNJ
Facebook Facebook.com/MorrisCountyNJ
YouTube YouTube.com/MorrisCountyNJ
Scribd Scribd.com/MorrisCountyNJ
Email CSpencer@co.Morris.NJ.US
38. Getting Your Agency’s Message Out
More Social Media Channels
With Less Effort
Carol A. Spencer
Web Manager, Morris County NJ
Treasurer, National Association of Government Webmasters
April 15, 2010
Editor's Notes
Relatively speaking, our population is young, well educated, wealthy, and therefore, major consumers and users of current techology.
For “political” reasons, design changes weren’t allowed. Ties to “outsourced” vendor….
Where in this design were we going to put an area that could receive fresh content?
Where would we GET the fresh content?
Who would write the new content? Us?
How often would we / could we realistically update the content?
How long would the approval cycle be? We’re in IT, page content is approved by FH / PIO office.
For “political” reasons, design changes weren’t allowed. Ties to “outsourced” vendor….
Where in this design were we going to put an area that could receive fresh content? [center content area was most appealing, but FH message had to stay… shortened it]
Where would we GET the fresh content? [PIO press releases]
Who would write the new content? Us? [non-issue if we used PIO press releases]
How often would we / could we realistically update the content? [whenever he issued a release… PIO would control changes on home page. Took the issue out of IT]
How long would the approval cycle be? We’re in IT, page content is approved by FH / PIO office. [no approval cycle if we didn’t write the content]
SOLVED ALL OUR PROBLEMS….
Blogger allows cut and paste from MS Word. PIO could enter his own releases. Feed
Without a CMS, web team was assigned putting up press releases, keeping links fresh to old releases.
Needed to be immediate since releases would already be out to the press.
With only two of us, how could we guarantee that? What about releases off hours?
One of us in union…. Can’t be called out off-hours. That left all off-hours and emergency release publication to one individual.
For “political” reasons, design changes weren’t allowed. Ties to “outsourced” vendor….
Where in this design were we going to put an area that could receive fresh content? [center content area was most appealing, but FH message had to stay… shortened it]
Where would we GET the fresh content? [PIO press releases]
Who would write the new content? Us? [non-issue if we used PIO press releases]
How often would we / could we realistically update the content? [whenever he issued a release… PIO would control changes on home page. Took the issue out of IT]
How long would the approval cycle be? We’re in IT, page content is approved by FH / PIO office. [no approval cycle if we didn’t write the content]
SOLVED ALL OUR PROBLEMS….
Blogger allows cut and paste from MS Word. PIO could enter his own releases. Feed
With 28 sites to maintain, a “web consolidation” project scheduled, the installation of a CMS planned & an intranet re-design underway
To answer that, we did some research and the numbers were stunning.
Digital natives: under 30 – at no time in their lives was there not technology in their lives (born in 1979 or later)
Digital immigrants: over 30 – had some time in their lives when they were not immersed in technology
Red arrows are manual processes
We learned most of this and were introduced to most of these tools at NAGW
Not so complicated as it looks
(Red arrows are manual processes)
We were already doing this part.
Auto-emails from blogger means we don’t have to watch press release pages for updates, nor do publishers have to remember to email us when they publish.
We didn’t mind creating multiple blogger pages, but we did not want to recreate the silo website problem we have now with all our social media. Decision was made for one twitter, FB, scribd, you tube etc. account.
We wanted to hold control over publication of tweet for security reasons.
We read the release, and write the tweet.
We use Hootsuite
Red arrows are manual processes
Red arrows are manual processes
Red arrows are manual processes
Red arrows are manual processes
Red arrows are manual processes
When we set this up, FB PROFILE page could pull from Twitter, but FB business pages could not. So, we had to push the tweets to FB, not the other way around.
We didn’t want to use an RSS feed because it didn’t contain all the salient information. Both Twitter and FB could pull the feed.
Scheduling tweets saves time and interruption from other projects: Park Commission quarterly magazine
We have flexibility to use EITHER Ping.fm connection OR direct connection between whatever SM app and Hootsuite.