Mobile internet represents a new computing cycle that is led by non-US markets. It provides uncharted sources of usage and potential killer applications involving social networking, video, location-based services, and more. Factors driving mobile internet adoption include handsets becoming small computers, cheaper and faster data/networks, and more available content. Within two years, wireless consumers expect always-on superfast access to nearly all information on elegant portable devices with day-long battery life.

1. Continue Introduce to Internet
Fast Internet

2. InternetTrend
Mobile
•Rising Adoption of NewerTask-DrivenWireless-Enabled Devices

3. Mobile
 Mobile Internet represents a new
computing cycle
◦ Mainframe  Minicomputer  PC  PC
Internet  Mobile Internet
 Unlike past cycles, US is follower, not
leader
◦ 85% of mobile subscribers, 87% of mobile data
subscribers in non-US markets(2007E); China
is #1 in both
InternetTrend

4. Mobile
 Uncharted / new sources of usage
generated for / from Mobile Internet
platform
◦ Killer application(s) for mobile? Social Networking / Presence?Video? Location-
Based Services? Browser? email? SMS? Music? Games? Search? Ringtones?
Camera? Blogs?
 •Why now? 1) handsets becoming small
functional computers; 2) cheaper / faster
/ more data; 3) more content
◦ 450MM (48%) of handsets shipped (21% of base) Mobile Internet ready (can run
Java or BREW applications…),2006E
◦ 2.9B subscribers with <2.5G (~50Kbps) network access; 311MM 3G subscribers
have broadband-like services (browsing, full track music), 2007E
◦ Mobile content improving steadily - consumers are spending billions on it
InternetTrend

5. Mobile
InternetTrend
•3 Skype Phone Launcher – „Presence‟ is Key

6. Mobile
InternetTrend

7. Mobile
InternetTrend
•New Computing Cycles – 10x More Devices New = Reduce
Usage FrictionVia Better Processing Power + Improved User
Interface + Smaller Form Factor + Lower Prices + Expanded
Services

8. Mobile
InternetTrend
•Wireless Options Growing Rapidly – Creating Broad-Based
Wireless Infrastructure

9. Mobile
InternetTrend

10. Mobile
InternetTrend
•User Interface + Device Usage Evolution Over Past 30Years –
From Input…to Output…to Sharing

11. Mobile
 In Just 2Years,
Wireless Consumers
Expect…
◦ Always-On Access with
Super-Fast „BootTime‟
◦ Near Zero Latency Access to
Nearly All Information
◦ Day-Long-Plus Battery Life in
Elegant Portable Devices
InternetTrend

12. Emerging Markets
InternetTrend
•Internet User and Mobile Phone User

13. Emerging Markets
InternetTrend
•Internet Users

14. Emerging Markets
InternetTrend
•Mobile Users

15. Technology
InternetTrend
•More Connected – Real-time connectivity / 24x7 / in palm of
hand…
•More Affordable – Wi-Fi nearly ubiquitous in many developed
markets…for many / 3G tiered pricing lowers adoption barrier…
•Faster – Near-zero latency for boot-up / search / connect / pay…
•Easier to Use – User Interface revolution + location awareness
provide something for nearly everyone…
•Fun to Use – Social / casual gaming / reward-driven marketing…
•Access Nearly Everything – Music / video / documents / „stuff‟ in
cloud…
•Longer Battery Life – Hours of continuous usage…

16. Cloud Computing
Internet&CloudComputing
•Home Users Ahead of Enterprise Users -
Quality of home based computing has been
evolving at faster pace than enterprise
computing for years and cloud- based
connectivity has become so pervasive that
enterprises are finally being forced to play
catch up.

17. Cloud Computing
•Consumers Expect Easy-to-Use 24x7
Connectivity andWant the Same atWork -
Wireless device (smartphone / tablet)
adoption has empowered consumers to
expect (and demand) cloud-based high-
speed wireless connectivity 24x7.
Internet&CloudComputing

18. Cloud Computing
•Recession-Spending Delays Helped
Underlying Markets Develop - Recession-
related technology spending delays from
2007 to 2009, in effect, allowed cloud-based
services to evolve / develop / mature to
levels that are more „enterprise-ready.‟
Internet&CloudComputing

19. Cloud Computing
•Less Concern about Security Issues -
Cloud-based security concerns have abated
somewhat as enterprises realize the
difference in risk profile between internal
and external environments is lower than
they once believed.
Internet&CloudComputing

20. The Four Generations Cohort of
Customers
Veterans
Baby
Boomers
Xers
Millenials
<1946
1946-1964
1964-1980
>1980
From “close” to “open” environment:
• Society
• Communication
• Market
• Mind
• Behavior
•Value
CONNECTING
or CONFLICTING
?
InternetUsers

21. Generation Characteristics
VETERANS
< 1946
BABY BOOMERS
1946-1964
XERS
1965-1980
MILLENIALS
>1981
Dedicated to a job Live to work Work to live Live in the moment
Respectful of
authority
Sense of optimism Contract Technology savvy
Duty before
pleasure
Champions of
causes
Pragmatic world Consistent
expectations
Patience is a virtue Go into debt Self-reliant Street smart
Honor and integrity Team and process
oriented
Attached to the edge Fun is a must
Reluctant to change Personal
gratification
Authority is casual Give respect if they
are respected
Patriotic Nostalgic of youth Versatility of skills Diverse in nature
InternetUsers

22. Worlds and Environment of the
Generation
VETERANS
< 1946
BABY BOOMERS
1946-1964
XERS
1965-1980
MILLENIALS
>1981
HOME HOME HOME HOME
SCHOOL SCHOOL SCHOOL
PUBLIC PUBLIC
INTERNET
InternetUsers

23. Internet Generation
InternetUsers
Generation- C
Linkster Generation
Millenials Generation
Google Generation

24. Google Generation
InternetUsers
The `Google generation‟ is a
popular phrase that
refers to a generation of young
people, born after
1993, that is growing up in a
world dominated by the
internet.

25. Google Generation
InternetUsers
Most students entering our colleges and
universities today are younger than the
microcomputer, are more comfortable
working on a keyboard than writing in a
spiral notebook, and
are happier reading from a computer
screen than from paper in hand.
Constant connectivity – being in touch
with friends and family at any time and
from any place – is of utmost
importance.

26. Google Generation
1. They are more
competent with
technology
2. They have very high
expectations of ICTs
3. They prefer interactive
systems and are turning
away from being passive
consumers of
information
InternetUsers
Research from
University of
California, 2008

27. Google Generation
4. They have shifted
decisively to digital forms
of communication: texting
rather than talking
5. They multitask in all areas
of their lives
6. They are used to being
entertained and now
expect this of their formal
learning experience at
university
InternetUsers
Research from
University of
California, 2008

28. Google Generation
7. They prefer visual
information over text
8. They have zero tolerance
for delay and their
information needs must
be fulfilled immediately
9. They find their peers
more credible as
information sources than
authority figures
InternetUsers
Research from
University of
California, 2008

29. Google Generation
10. They need to feel
constantly connected to
the web
11. They pick up computer
skills by trial-and-error
12. They prefer quick
information in the form
of easily digested
chunks, rather than full
text
InternetUsers
Research from
University of
California, 2008

30. Google Generation
13. They are expert
searchers
14. They think everything is
on the web (and it’s all
free)
15. They do not respect
intellectual property
16. They are format agnostic
InternetUsers
Research from
University of
California, 2008

31. Content Creators
Connected
Co-creation
Customise
Community
Curious
Control ‘C’
InternetUsers
Research by Dan Pankraaz

32. 5 Things To Know About Gen-C
1. They love creating and ‘mashing’ content
2. They are not passive, they form ‘active communities’
3. They thrive on social media sites where they can get
involved in ideas and cultural conversations
4. They’re in control of their own lives and are happy
with complexity
5. Gen C aspire to work in more creative industries with
less rigid social structures
InternetUsers

33. What Is Cybercrime
Computer crime, or
cybercrime, refers to
any crime that involves
a computer and a
network, where the
computers may or may
not have played an
instrumental part in the
commission of a crime
Cybercrime

34. Example of Cybercrime
Computer or network as targets
1. Computer viruses or Malware
2. Denial-of-service attacks
Computer or network as mediator
1. Cyber stalking
2. Fraud and identity theft
3. Information warfare
4. Phishing scams
Cybercrime

35. Source of Evidence
Cybercrime
A computer can be a source of evidence.
Even though the computer is not directly
used for criminal purposes, it is an excellent
device for record keeping, particularly given
the power to encrypt the data. If this
evidence can be obtained and decrypted, it
can be of great value to criminal
investigators.

36. ComputerViruses/Malware
Cybercrime
A computer virus is a computer
program that can copy itself
and infect a computer.The
term "virus" is also commonly
but erroneously used to refer to
other types of malware,
including but not limited to
adware and spyware programs
that do not have the
reproductive ability.

37. Denial Service of Attacks
Cybercrime
A denial-of-service attack (DoS
attack) or distributed denial-of-
service attack (DDoS attack) is
an attempt to make a
computer resource unavailable
to its intended users.Although
the means to carry out, motives
for, and targets of a DoS attack
may vary, it generally consists
of the concerted efforts of a
person or people to prevent an
Internet site or service from
functioning efficiently or at all,
temporarily or indefinitely.

38. Cyberstalking
Cybercrime
Cyberstalking is the use of the
Internet or other electronic
means to stalk or harass an
individual, a group of
individuals, or an organization.
It may include false accusations,
monitoring, making threats,
identity theft, damage to data
or equipment, the solicitation
of minors for sex, or gathering
information in order to harass.

39. Fraud and Identity Theft
Cybercrime
Identity theft is a form of fraud
or cheating of another person's
identity in which someone
pretends to be someone else by
assuming that person's identity,
typically in order to access
resources or obtain credit and
other benefits in that person's
name

40. Information Warfare
Cybercrime
Information warfare is the use and management of information
in pursuit of a competitive advantage over an opponent.
Information warfare may involve collection of tactical
information, assurance(s) that one's own information is valid,
spreading of propaganda or disinformation to demoralize or
manipulate the enemy and the public, undermining the quality of
opposing force information and denial of information-collection
opportunities to opposing forces.

41. Phising Scams
Cybercrime
Phishing is the criminally fraudulent
process of attempting to acquire
sensitive information such as
usernames, passwords and credit card
details by masquerading as a
trustworthy entity in an electronic
communication. Communications
purporting to be from popular social
web sites, auction sites, online
payment processors or IT
administrators are commonly used
to lure the unsuspecting public.

42. Conclusion
 Conclusion
◦ The Internet (andWorldWideWeb) was have today was
created by some very bright, talented people who either had
vision, or were inspired by other talented people’s visions.
◦ Though their ideas were not always popular, they pressed
ahead.
◦ Their perseverance and hard work brought us to where we are
today.
◦ There is a lot to be learned by studying these people, their
early work and keeping in mind what they had to work with.
◦ Today, we owe a great deal for the wired world we enjoy, to the
hard work of these people.
◦ Internet has changed the world, how modern people think and
behave.

43. ThankYou!