The target audience is 12+ years old, appealing to both genders living in small cities. The content will be family friendly and community oriented to appeal to social status C21 individuals. It aims to engage the audience and make them want to watch more through suitable arguments and getting feedback to ensure offense is avoided.

1. Research
Your Name

2. Existing Products
• They include stories about risk and when jumping to deep or going
is to far, this can relate to listeners who have gone to far or similar
things have happened to them. The sound effects are on point with
time, they are crystal clear which immerses the listener in the radio
broad cast. The music is a bit loud and sometimes you cant hear or
understand what they are saying, this annoys the listener as they
wont understand the story as they can miss important information.
The voice over is crystal clear and understandable to the listener,
this is great but its to quite and this can make the listener lose key
information. They talk about dangerous situations that can happen
in a spilt second and discuss them. The language they use is formal
and informal, this is because you know the difference between the
interview and the person getting interviewed. This is genius and
different. The audience will want to listen to this because it can
relate to the listener as this can happen to anybody, they can also
sympathise to what they say to the audience.
Link to the podcast/documentary; http://www.bbc.co.uk/programmes/b07z414x

3. Existing Products
• He talks about the film interstellar and submits a review on the film.
He then talks about the cons of the film. this will be similar to mine
but I will talk about the pros. The effect it is presented is smooth
and relatable to the viewer. The sound is clear and easy to
understand. There is no music as this would interrupt the reviewer
and distract the viewer. There are voice overs on the images of the
film, which gives the viewer an idea of what moment he is talking
about in the film, however my review will be radio only and the
listeners cant see the image and hear. I will try and make the
documentary only for listeners. They talk about how interstellar
could be improved to make it even better, as he only talks about the
negatives about the film, which lets us know its not a perfect film.
The language is formal so that its easy to understand for the
listener, this makes the speech clear. The audience will want to
watch this to see if his points are right and to see if the film is
actually bad, because they will want a personal review on the film.
Link to the podcast/documentary; https://www.youtube.com/watch?v=MWXWyR79LlI

4. Existing Products
• They include honest reviews about video games and tells the
listener if they should buy it or wait until the price goes down. The
effects are amazing and relates to the listener because the sound
effects are similar to the game and reminds the player of what they
are talking about. They do not have music as this can be boring for
listener or they might think the broadcast could have been cut off.
The voice over is crystal clear and understandable to the listener,
this is great but its to quite and this can make the listener lose key
information. They talk about pros and cons of the game “no man’s
sky”. The language is formal so that its easy to understand for the
listener, this makes the speech clear. The audience will want to
watch this because it tells them if the game is good or not. This is
great as it gives advice towards the listener.
Link to the podcast/documentary; https://www.youtube.com/watch?v=qdr2RB--aMg

5. Research Analysis
• What common features do the researched products have?
The main features I researched are pros and cons of certain products ranging
from games and video games, by saying is worth the money/watching. They
were all reviews on products, by giving a rating at the end of the podcast.
Another common feature is that they are both podcasts, this means it relates
to the project. They all appeal to the audience by review or telling something
interesting to hook the audience, this is great as they will get more customers
and grow more.
• What aspects of the research will you include within your on work?
I will include the reviewing part as I will be reviewing the film Interstellar and
why it does not deserve to be a good movie. I will have the podcast vibe to
spice it up for the listener. I will do this by adding music in the back ground
not to loud but not to quite to let the audience know that the radio broadcast
has not been disconnected. It will give it a smoother flow to the podcast. I will
also add in a clear and crystal voice so that listeners will easy understand me.

6. Audience

7. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
12+ • The content will appeal to the audience by
having suitable speech and arguments that
wont offend people who are 12+. I will do
this by checking and getting opinions on my
documentary or podcast.
Gender
Both • The content will be nether for on specific
gender as the film interstellar is for
everyone. I will make sure its for all genders
by having peoples opinion on the matter.
Psychographic
Be longer • The content will appeal to the audience by
targeting people living in a small city and
will respond to messages that are family or
community oriented.
Social Status
C21 • The content will appeal to the audience by
making them attached to the documentary
and will want to watch more.