1. A2 Media Evaluation Alana Williams

6. Here is a draft of our article for a TV magazine. We followed some conventions from the Radio Times in order to make our article look professional. Catchy masthead. Implies people stereotyping ethnic minorities is bad, yet people go against it. Main Image supports title

7. Here is the final version of our magazine article, which follows many conventions a professional TV magazine would. Pull quote. This makes the article more interesting for the reader and brings in part of the documentary, we wanted to use consistency. Columns – a typical convention, many magazines use this . Main image for article – Like any other magazine, our main image supports the article. A group of different ethnic minorities, the reader will know that the article has something to do with this. Catchy main title and subtitle that doesn’t give too much away. Details of when the documentary is on, however, unlike other articles, we haven't put the date. This effects our article as not many people would watch it. Background of mast head shows a broken wall, implies people going against Britain and breaking the ‘barrier’ Page number which is crucial on any magazine

8. Parts of vox pops from documentary cut up Up beat music throughout radio trailer Voiceover using rhetorical questions Sound levels adjusted, beginning and end. Cutting unnecessary parts When listening to preview radio trailers, we found that bits from the documentary were used but cut up. We mentioned what time and channel the documentary would be on, although, we didn’t say what day, as we assumed it would be on that night. For the voiceover we said ‘Are you or any others around you being affected by racial stereotypes?’ Immediately, the target audience/listener knows what the documentary is about rather than dragging it on, we got straight to the point, therefore, the listeners will be interested.

9. How effective is the combination of your main product and ancillary texts? Our target audience 15-25 year olds may not be as interested in the double page spread as the radio trailer; getting straight to the point. As there is a large article. Our target audience may rather see a variety of pictures. After writing the article, we didn’t realise it would be this long, however, it could still appeal to the majority of our audience due to the images. The masthead and subtitle/caption stand out to our target audience, being bold, but following the colour scheme looking sophisticated and professional throughout. We decided to use parts of documentary in our radio trailer, so the audience will recognise parts in the documentary, therefore, the trailer and documentary are combined well. One quote we found important to put in the radio trailer was ‘Stereotypes are born out of ignorance’. Using opinions will interest people who feel the same. The music on both the documentary and radio trailer is similar, upbeat and appealing to the target audience, however, the voiceover isn't continuous on both. We chose to do this as it would be interesting to have different people doing voiceover rather than the continuous same one which can be boring.

12. What have you learned from your audience feedback? We decided to create questionnaires, to get feedback. We asked a variety of students of different ethnic minorities and ages to get a variety of responses. One question was on whether the students found the documentary appealing. 85% of the students asked, agreed that the documentary was interesting and marked it highly out of 10. We had a question of how we could improve our documentary, the feedback we got was positive although there were a few changes that can be made. One being having less interviews and more cutaways during interviews so the audience is kept interested. We also asked our audience whether they found the montage appealing and whether it hinted what the documentary was about. 46% said the montage was appealing. The rest didn’t, this made us re think on how we could have made our montage better and next time speed it up.

13. We were very surprised that 95% of the students said the main article was interesting. As we felt we missed a few bits out we didn’t think the percentage would be so high. Only 5% said it wasn’t interesting. We also asked how we could improve our TV listings page, the only thing was to make the main image clearer and include the date it would be on. It was near enough an even amount that said the radio trailer was both interesting and uninteresting. At times, the radio trailer went on for too long and there was constant talking. Our audience may have got bored with this.

14. The students preferred the radio trailer and documentary over the main article. The majority of the group said the TV listings page was good, however a few said it was poor, this may be because we left out main forms and conventions a professional magazine would have. Overall, the documentary was good, but a few improvements could be made, such as, more vox pops interviews and more professional footage from previous articles and documentaries. The radio trailer had 12 people saying it was very good, as we used cut up bits from our documentary and had a loud upbeat to suite the audience. The students suggested a few improvements, such as, Radio Trailer

17. When editing our documentary we used Final Cut Express, where we uploaded all our footage by logging and transferring, viewing each piece of footage then right clicking and sending to queue, the pieces of footage we felt would fit in the documentary. Once we put all the clips together, we had to make sure that the volume levels were all the same. Below the red line. Here is the timeline of our documentary Transitions: dissolve To cut up parts that weren't needed To move clips round Edit sound levels to meet requirements of volume levels beside it To unlink sound and clip We were able to add effects, such as, different transitions, but we chose to stick with dissolve, to use continuity throughout. We added text showing questions, facts and figures and who the interviewees are, like a professional documentary would. This was simple to do, and adding a translucent effect made the overall image more professional.

18. All our our chosen clips are stored in this sequence folder Cutaways on another level, so they dissolve in smoothly Voiceover and music Use of pen tool. Also, this software allowed us to change the sound levels to fade in and out of music, so the audience can hear the interviews. Text inserted For the montage we were able to speed it up, so it was constant upbeat and eye catching For previewing clips Editing clips

19. To design our magazine article for the Radio Times, we chose to use Adobe Indesign, due to the fact that we had used this in our last project, it was straight forward to use, if we hadn't of had experience it would be difficult, as its complicated to use. Indesign allowed us to add effects on the text, we used A drop shadow on the masthead and made the subtitle/caption stand out With white edging To insert an image. Clicking the X icon and placing a box across where the image is going to be. Then clicking file and placing it. Insert a Drop Cap Put article into columns Overall, Indesign was the most suitable software to use. It made our magazine look professional and stand out using conventions of a real TV magazine article.

21. Sound levels adjusted, beginning and end. Overall view of our radio trailer Beat for radio trailer Close up of clips that we clicked on, this enabled us to be able to see clearly where to cut parts.