This document summarizes research on existing podcast products and identifies key elements to include in a new podcast. It analyzes common features such as informal language and hosts who are friends. The research will influence the new podcast to include friendly banter and a Q&A format. An audience profile targets YouTubers ages 12-25 of all gender identities and social statuses in developed countries, appealing to their interests in drama, swearing and free time through an inclusive and comedic tone.

1. Research
Josh Palmer

2. Existing Products
Link to the podcast/documentary; https://youtu.be/xotnmcmktLw?t=5m11s
The informal casual
conservations with
friendly banter makes it
seem like your part of
the conservation. It
works well because it is
also an interview. People
who would want to
listen to this is people
who are familiar to all of
the creators.
The podcast also
has a lot of
arguing involved
that can be seen
as funny to some
listeners.
This podcast has 3
people from different
backgrounds and a quest
on it so the quest can
lure people into listening
or one of the already
well known presenters.
It doesn’t have any SFX or
music in the podcast as
they have gone for more of
a real world feel to it. Its
just a dry conservation (Fly
on the wall).

3. Existing Products
Link to the podcast/documentary; https://youtu.be/M9G_16HSOWI
The podcast starts off
with a dry sentence
with no SFX or music
in. This is to
emphasize its
comedic values. To
show this they add
some laughing SFX
right after the
sentence.
After the initial sentence they cut
the serious sounding narrator. This
narrator sounds really serious as
they have deepened the voice and
added background music for the
effect. However the narrator is not
serious at all as he starts to mock
the podcast itself. This is for the
comedic effect and its one reason
why people like to listen to this.
In the podcast the narrators
just take the mick out of Karl
(the guest). The two main
interviewers are well known
people who have experience in
presenting. However Karl has
no experience in podcasts. He
is just the average male
person.
They also use friendly
banter to attract
listeners with the
informal language.

4. Existing Products
Link to the podcast/documentary; https://youtu.be/tTXfNZamgiU
This is more of a
formal question and
answer podcast,
however the
language used is
informal as there is
swearing in.
You can tell these
guys are friends as
they share a few
laughs together.
This makes the
listeners more
comfortable.
There is no SFX or
music in this as it
is just a simple
Q&A podcast and
there is no need.
The main reason
people listen to this
is because there
was a big boxing
match and it was a
pre match
interview.

5. Research Analysis
• What common features do the researched products
have?
– They all have informal language.
– They are all friends in the podcasts.
• What aspects of the research will you include
within your on work?
– I will include the friendly banter aspect to it along with the
Q&A aspect.
– The language will be informal and silly (witty/comedic).

6. Audience
Youtubers

7. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
12 – 25 • There will be swearing so that is why the
lowest age rating is 12. It appeals to those
watch Drama on Youtube.
Gender
Male + Female
LGBTI
• Should appeal to everyone. I don’t
discriminate I appreciate.
Psychographic
Students • People like me who are students who have
free time to do with as they want.
Social Status
1st world because
they have
technology.
• Everyone in this room (students) is in the
top few percent and are privileged with
education, technology etc.