- The document provides guidance on reflecting on the images used in a college magazine, including analyzing the clothing, facial expressions, and posture of the main model, Joellen. - It examines how Joellen's smiling facial expression and upright posture convey positive messages that aim to engage the target audience of college students. - The document also discusses how the magazine aims to appeal to college students as a whole, without discriminating against any particular gender, age, ethnicity, or race. It uses a college student model and the college's colors in the design to clearly brand the magazine for its intended audience.

1. TASK TEN
Before you start your coursework spend some time reflecting on your final product.
Reflecting on Images
o What do the clothing codes tell you?
Joellen, who features in the main image, is seen wearing her own clothes.
This connotes a laidback and personal feel about the magazine. This
means the target audience are not tense and are not restricted to
engaging with the magazine. As a result, this idea that Joellen feels
comfortable representing the magazine also reflects how the target
audience feels when buying/reading the magazine.
o What are their facial expressions? Why?
In the image Joellen is smiling, which suggests she feels happy in
representing the magazine; thus demonstrating maximum belief in the
success of the magazine. These positive connotations make it easier for
the target audience to engage with the magazine, which would not be the
case if there was no direct address or Joellen appeared sad/angry.
o What is their posture? Why?
Joellen is standing upright, which also connotes a positive feel, as
opposed to her slouching over. Therefore, if the target audience can see
that Joellen believes in the magazine, they can too. As a result, they are
encouraged to buy the magazine.
o What roles and stereotypes are being represented…..or
challenged? Does the image conform with or challenge
conventional ideas of male/female…..young/old……etc?
In this image, Joellen represents a typical young girl – happy, smiley and
lively. However, my magazine is not just aimed at one gender, as it is
intended for college students as a whole. However, it is important I used
a college student on my magazine, as it conveys a personal feel, which
allows the target audience to engage with the magazine.
o Is the representation of race significant in your image?
My magazine is not aimed at one specific ethnicity or race, as it is
intended at college students as a whole. Therefore, my main image is not
discriminating against any particular race.
Who is being addressed (Audience)?

2. - Who is the magazine aimed at? How do we know?
Because my magazine is a college magazine, it is aimed at college
students. I have featured a student in my main image, so that it is
clear this is a personal magazine, as opposed to using a model that
would not be recognised in relation to Solihull College.
- What have you done to attract the target audience?
Throughout my magazine I have used a clear colour scheme, purple and
green, which associates itself with the college colours. By using clear
colours it demonstrates a consistency, so that the magazine may develop
a house style. Once this house style becomes recognisable, the magazine
may become branded.
- How have you made use of both text and image to address that
intended audience.
Throughout both the contents and cover I have used images/graphics and
text. However, I have not overused them as this can appear childish and
deter from the intended target audience. Even so, by having an imbalance
of text, it can appear unappealing. In addition, I included a cover mount,
which encourages more students to purchase the magazine.