The document discusses different mediums for graphic design projects including graphic design production, radio production, and video game production. For each medium, it outlines the advantages and disadvantages of working in that medium. It provides examples of projects created in these mediums including a poster, radio advertisement, and video game. It compares the student projects to professional examples. At the end, it asks for comparisons between the projects and which is most effective and professional.

1. Production Techniques
Evaluation
Your Name

2. Graphic Design Experiments

3. Graphic Design Production
• Advantages of working in this medium
– Allows for the user to work creatively, and uses
technological tools to expand the user’s
capabilities, increasing their chances of fully
actualising their ideas outside of normal reality.
• Disadvantages of working in this medium
– Can be extremely convoluted and stressful at
times, taking time to acclimate to the system and
committing the knowledge of it’s functions to
heart.

4. Graphic Design Production
Similarities: Both use models as a focus, both are predominantly red, and are geared towards those who appreciate
glamour, beauty and sophistication.
Differences: The real Coca Cola advertisement is more casual and informal, designed to appeal to casual drinkers; my
poster is made for those who are attracted to pomp and opulence, appealing to a person’s sense of superiority and
self-importance.

5. Graphic Design Production
Slogan used to bolster the target’s
sense of self-worth, likening them to
deities above the rest of humanity.
The woman on the throne is
presented as a regal and imposing
figure, using the throne to bolster
her superiority. This creates an
image for the consumer to aspire to,
increasing the desire for the product.
I used red for the background of
the poster due it’s connotations
with intensity, passion and
excitement, something that nearly
everyone desires in their life.
Added shadows to the
logo so that it stood out
against the other parts of
the poster.
IMPROVEMENTS
- Make the background red
deeper to match the colour
of the Coca Cola logo.
- Change the colour of the
slogan so it stands out more.
- Increase the amount of
shadow behind the throne so
that the area around the
image is less contrasting.

6. Radio Production
• Advantages of working in this medium
– Allows the user to manipulate and alter sound, giving them the freedom to
create whatever audial products they wish. Similar to Photoshop, it provides a
variety of functions that assist in the development of the product, lending the
user power over an arsenal of editing tools.
• Disadvantages of working in this medium
– Another similarity to Photoshop, the berth of tools and functions can be
overwhelming to those unfamiliar with the program, frustrating and
intimidating those new to Adobe Audition. This can have adverse effects on
the quality of the product, decreasing chances of making the product a
success.

7. Radio Production
My advertisement is a small, eleven second audio file created using assorted audio
clips from the Internet. While it does serve its’ purpose, actual Coca Cola
advertisements trump it in comparison. Due to the funding Coca Cola subscribes to
their advertisements, they often are of an impeccably high standard, extremely hard
to measure up to in the grand scheme of things.
Real Coca Cola advertisements often contain uniquely recorded sounds and images,
recorded using high-end recording equipment in contrast to the hand-held
microphones we used.

8. Radio Production
Strengths – It flows together well despite the shoddiness of the sound clips, ending in
a way that I am satisfied with. Said sound clips are of an acceptable volume and have
served me well in the composition of the product.
Weaknesses – The sound stalls in a few places, an unfortunate side effect of
inexperienced editing, and the sound clips clash slightly when the tracks switch,
effecting the overall quality of the file.
Improvements – Further editing is required to refine the audio, focusing on the
improving the overall flow of the tracks, melding them together so that the
dissonance caused by their clashing is unnoticeable.

9. Video Game Experiments
The sketches to the left are the prototype models of
the original AdverGame I had planned. These ideas
were cut from the final product due to the amount of
time needed to construct and animate them,
detracting from the overall quality of the product.

10. Video Game Production
• Advantages of working in this medium
– Gives the user the opportunity to animate their designs and allows for greater
freedom of creativity with introspect for future plans. The capability to string
together separate frames and form them into a cohesive animation is enticing
to many, birthing many prospective animators in the process.
• Disadvantages of working in this medium
– Due to the constant maintenance and overview the animation needs,
combined with the tricky mechanics of building said animation, it can easily
become frustrating and overwhelming. This can turn people off of animation,
the confusion leading to mounting frustration and hatred of the topic.

11. Video Game Production
My amateur attempt at creating a space invaders-style
advergame for Coca Cola in pixel art. Due to my lack of skill
in animation, I opted for minimalism in terms of design, in
order to focus on the animation instead and not worry over
the aesthetics of the piece.
This is the professionally made Space Invaders
game, which is now one of the most iconic games
in the world. Constructed by skilled programmers
and designed by professional graphic artists, Space
Invaders is renowned for it’s simplistic concept and
addictive gameplay.
Both of these are rooted in the same concept of simplicity and functionality
over complexity and appeal to the common market. Space Invaders, while
very well-renowned, is not necessarily a mainstream game, somewhat
overlooked due to lacking in glamour or notoriety compared to other
modern gaming genres and franchises.

12. Video Game Production

13. Comparison
• Which product do you believe advertises the
product the best? Why?
The poster, which is noticeable to anybody with the capability to see and advertises Coca
Cola’s superiority within the market. It’s colouration and imagery make it a bold standout in any
environment, drawing the attention of any onlooker.
• Which of your products is the most
professional? Why?
The radio advert, which can be perceived by anyone capable of hearing, and is lacking in any
personal bias that the poster might convey. The only sounds used in the ad are realistic sound
recordings of coca cola consumption, being based on factual data and observations.