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Salford City College
Eccles Centre
Creative Media Production


Motion Graphics and Video Compositing                                                                                           Unit 64

Use of text:                                   Web Banners
(Title, Credits, animated captions, stings,      • The use of text in this web banners dominates any other technique used as they have
indents, interactive menus, web banner)              limited space to deliver their information.
                                                 • This banner uses a lot of animated captions and stings to quickly emphasise what it
                                                     advertising so quick.
Brief description:                               • This banner drops in from internet pages to draw attention along with bright colour and
What do you see?                                     all sorts of moving text and images.
                                                 • The size of the advert space doesn’t change as they have paid for that gap but what
                                                     they choose to animate or place into that space changes throughout the
                                                     advertisement.
Techniques used:                                 • Some colour rendering is used on this web banner. This is to attract people on the
Animation, Visual Effects, Colour Rendering,         internet with bright colours.
Graphics, Movement                               • On this sky advert they merge colour to make a gradient and make the sky logo look
                                                     more effective and clear to the viewer.
                                                 • This banner uses graphics as in images but not motion graphics. To counteract this
                                                     some animation is used for example when the actual advert slides downwards or
                                                     sideways to grab the viewers attention, this also emphasises movement.
Advanced techniques:                             • The background is to be slightly blurred.
Blur, Sharpen, Distortion, Rotation, Opacity     • The use of distortion, rotation and opacity are kept to a minimum because of the 10
                                                     seconds allowed and the fact that the advertising slots are so small.


Technical comments:                               •   All these technical comments depend on what the companies specify for the web
Video Format, Screen Ratio, Resolution,               banner.
Frame rate, Compression




                                                                                                                                          1

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Motion graphics worksheet web banners

  • 1. Salford City College Eccles Centre Creative Media Production Motion Graphics and Video Compositing Unit 64 Use of text: Web Banners (Title, Credits, animated captions, stings, • The use of text in this web banners dominates any other technique used as they have indents, interactive menus, web banner) limited space to deliver their information. • This banner uses a lot of animated captions and stings to quickly emphasise what it advertising so quick. Brief description: • This banner drops in from internet pages to draw attention along with bright colour and What do you see? all sorts of moving text and images. • The size of the advert space doesn’t change as they have paid for that gap but what they choose to animate or place into that space changes throughout the advertisement. Techniques used: • Some colour rendering is used on this web banner. This is to attract people on the Animation, Visual Effects, Colour Rendering, internet with bright colours. Graphics, Movement • On this sky advert they merge colour to make a gradient and make the sky logo look more effective and clear to the viewer. • This banner uses graphics as in images but not motion graphics. To counteract this some animation is used for example when the actual advert slides downwards or sideways to grab the viewers attention, this also emphasises movement. Advanced techniques: • The background is to be slightly blurred. Blur, Sharpen, Distortion, Rotation, Opacity • The use of distortion, rotation and opacity are kept to a minimum because of the 10 seconds allowed and the fact that the advertising slots are so small. Technical comments: • All these technical comments depend on what the companies specify for the web Video Format, Screen Ratio, Resolution, banner. Frame rate, Compression 1