1. Rajesh Lal Senior UI/UX Engineer An Introduction

2. User Experience The level of satisfaction an average user get from a product User Experience good bad

3. User Experience

4. Average User 80% of the target user with similar needs, a Typical User Typical User for Blackberry phone are executives User Experience Blackberry Users

6. Like Understand Use User Experience Process

7. Product Development The process of converting an idea into a commodity, a useful product with some value

8. Product Development To develop a product you Need an Idea Create functionality Design the product

9. Product Development Process

10. Example - Clock

11. Development process Result Example - Clock A clock with accurate functionality and great aesthetic design

12. A good functionality and a great design equal to good User Experience ? Question

13. Answer: No User experience starts from user, we haven’t considered a typical user yet

14. To find out a typical user we need to know the Context Typical User

15. Context Context is the environment and the circumstance which surrounds the product and the user Context

16. Context Context Typical user Airport Passengers Sports Stadium People watching the game Art Gallery Hobbyist

17. Typical User’s Need What typical user need, decide the user experience

18. Current Product Product Aesthetic clock Context Airport User Traveler Need Minute detail hh:mm / Clear Analog User Experience Bad

19. Current Product Product Aesthetic clock Context Sport Stadium User Crowd watching the game Need Precise seconds detail hh:mm:ss User Experience Bad

20. Current Product Product Aesthetic clock Context Art Gallery User Artist / Hobbyist Need Just Time User Experience Good

21. Conclusion: Context and typical user define the User Experience Context- User UX Airport-Traveler Bad Stadium-Crowd Bad Gallery-Hobbyist Good

22. User Experience - Live Example Based on the Presentation Can you think of any?

24. www.abcofdesign.com