p1

1. Production Techniques
Evaluation
Lorraine Laconico

3. Graphic Design Experiments

4. Graphic Design Production
• Advantages of working in Photoshop
– This helps you build and boost your creativity and
show the precise way how you want the project to
be shown.
• Disadvantages of working in Photoshop
– it can more likely be complicated through the
process and step by step ways that can possibly
take longer to operate.

5. Graphic Design Production

6. Graphic Design Production
Pieces and
pieces are being
cut to collect
and attached
onto one poster
altogether
Midnight view has been
used as a background to be
filled with cut out pieces
that relates the theme of
the advertisement.
A logo of the
product has been
attached also to
represent the
branding or
trademark of the
product

8. Radio Production Experiments
Almost similar to
graphic design
product, cropped
voices and theme
songs are attached
altogether to create a
Christmas vibes and
shows how the drinks
can be enjoyed during
occasions and with
many events
Voices, theme songs,
background sounds are
taken from free sites that
provides the sounds
needed for the app.
Furthermore, with the
process used are all free
which did not cost any
fee to conduct a radio ad

9. Radio Production
• Advantages of working in Premiere Pro
– Through this, inputs can all be included with
everything needed that can relate to the
advertisement that’s trying to aim
• Disadvantages of working in Premiere Pro
– Can take multiple complications due to attaching
inputs as some sound you can use are some of the
times, not authorised which won’t make you get
an access at some audio

10. Radio Production
• The content of the advertisement that has been
conducted are about how the product can be
consumed within every occasion.
• Similar to other Coca Cola radio ad, Christmas songs
are added and same goes for the typical action
background sounds
• But what makes this different is that there are no any
narrations used to be direct to promote what the story
of the ad is all about. It simply uses background songs
and sounds that can be familiar to Coca Cola ads and
makes it less typical compared to the usual other
advertisements

11. Radio Production
• With the use of Premier Pro, this tool is by far
useful when it comes to conducting audio.
From details to details of the sounds, to inputs
of every base audio that can be added up to
create a full ad.
• Although this may take few complications due
to some third party websites that provides
background sounds, songs etc due to
copyrights.

13. Advergame Experiments

14. Advergame Production
• Advantages of working in Photoshop
– This boosts out creativeness and opens other ways of
creating ads
– This allows you to detail every parts of the frame, shapes,
objects etc
– Has a wide variety of options from graphics, fame,
movements and freedom to create your own inputs
• Disadvantages of working in Photoshop
– It does not always let you establish every new page you
build unless there should be any changes
– To be able to make it move, layouts can be found difficult
to remain it’s position as it sometimes affect other objects
you have put

15. Advergame Production
At the picture
shown, this is the
similar or ideas
taken from the
Advergame
A graphics has been
changed to
pixelated as it
promotes pixel art
games
To be able to create it’s own
twist or originality, the game was
built to have the same purpose
or how it’s played but with a
different aim and concept which
is to gain the Coca Cola product

16. Advergame Production
With the help of good tools
such as Premier Pro, it help
the aim and process to be
direct to how the product is
trying to be promoted
It has a wide options
to create your own
objects and that
helped it create the
Coca Cola version
game
Graphics were changed
as it promotes pixelated
arts type for an advert

18. Comparison
• Which product do you believe advertises the
product the best? Why?
 Poster makes it so far the best as it can be
advertised everywhere as it can be found
everywhere nowadays
• Which of your products is the most professional?
Why?
 Radio advert can be considered as one. This has
always been used everywhere even to any other
products or brands that needs advertising

19. Reflective Triangle
Write down one key
thing you have learnt
from this project
Write down two
things you would do
differently if you were
to do this project
again and how you
would do that.
Write down three
things you still need
to develop your
understanding on or
skills within.
Being able to
provide multiple
ways of
advertisements
I would include the
purpose of the product
along with the ads chosen
to propose not just the
sale, but to have the
whole reason why it is
worth conducting
Providing
enough details
of the ads
Providing
enough details
Enough research
of the product to
fully detail the
processed as
Improvements
on using tools
such as Premier
Pro and
Photoshop