Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Informing Innovation: Contextual Investigation for Effective Academic Technol...char booth
Keynote presentation at the 2013 AMICAL Conference at John Cabot University in Rome, Italy.
Description: In this era of relentless change in higher education and information technology, it is essential to investigate local learning contexts to inform strategic programming and facilitate productive partnerships between libraries and academic institutions. From direct research into user needs and characteristics using environmental scanning, ethnography, and survey methodology to innovative tech-supported collaborations that inform library service models and pedagogy, this talk will explore established and emerging methods for developing an informed orientation to local communities of academic technology practice.
Informing Innovation: Contextual Investigation for Effective Academic Technol...char booth
Keynote presentation at the 2013 AMICAL Conference at John Cabot University in Rome, Italy.
Description: In this era of relentless change in higher education and information technology, it is essential to investigate local learning contexts to inform strategic programming and facilitate productive partnerships between libraries and academic institutions. From direct research into user needs and characteristics using environmental scanning, ethnography, and survey methodology to innovative tech-supported collaborations that inform library service models and pedagogy, this talk will explore established and emerging methods for developing an informed orientation to local communities of academic technology practice.
This document is the supporting material for a lecture i gave at the Henley Business School in 2012. the document outlines the growth of the branded content economy and how brands and marketers are seeing a huge shift in the success of branded content over other marketing disciplines.
You will see some incredible statistics in this presentation which will help to support any case for the argument that branded content exceeds expectation and delivers far better results than traditional forms of media.
Presentation by Martina F. Ferracane at European Business Summit (May 2015).
Video version available at this link: https://youtu.be/hrRHBCLcgqU - It shows also the videos presented in the PPT!
A comparative study of urban crime between Malaysia and Nigeriaশফিকুর রহমান
Presentation on
A Comparative Study of Urban Crime Between Malaysia And Nigeria
Original Article By
ZUBAIRU ABUBAKAR GHANI
Department of Urban and Regional Planning
Faculty of Environmental Technology
Abubakar Tafawa Balewa University, PMB 0248
Bauchi, Nigeria
Social Media Content Creation helps you understand the target market, plan the best appropriate social media platform, and prepare content to create an effective social media campaign easily.
https://businessbuddiesph.wixsite.com/businessbuddiesph
What is metadata and why is it so important for publishers? Industry experts provide their insights into why proper implementation of metadata throughout the publishing process is central to creating efficiencies and selling more books.
Using SEO to Reveal the Content You Need - OxfordHUG February 2019Charlie Williams
This is my deck from speaking at the OxfordHUG on the 5th February 2019. In an event about earning traffic to start your inbound marketing flywheel, I spoke on how any site can use SEO data and techniques to understand the content their audience wants.
Aiming To build the capacity of 6 country Drug User Organizations and learn lessons about effective capacity building of European Country Drug User Organizations, EuroNPUD is launching a series of technical resources that support the work of drug user organizations.
This is my deck for the mini-workshop on Mobile Analytics for Internet Summit 2012 in Raleigh, NC.
Use mobile analytics to forecast what features to cut, expand or attract more attention to with 8 actionable metrics to start learning about your users.
This document is the supporting material for a lecture i gave at the Henley Business School in 2012. the document outlines the growth of the branded content economy and how brands and marketers are seeing a huge shift in the success of branded content over other marketing disciplines.
You will see some incredible statistics in this presentation which will help to support any case for the argument that branded content exceeds expectation and delivers far better results than traditional forms of media.
Presentation by Martina F. Ferracane at European Business Summit (May 2015).
Video version available at this link: https://youtu.be/hrRHBCLcgqU - It shows also the videos presented in the PPT!
A comparative study of urban crime between Malaysia and Nigeriaশফিকুর রহমান
Presentation on
A Comparative Study of Urban Crime Between Malaysia And Nigeria
Original Article By
ZUBAIRU ABUBAKAR GHANI
Department of Urban and Regional Planning
Faculty of Environmental Technology
Abubakar Tafawa Balewa University, PMB 0248
Bauchi, Nigeria
Social Media Content Creation helps you understand the target market, plan the best appropriate social media platform, and prepare content to create an effective social media campaign easily.
https://businessbuddiesph.wixsite.com/businessbuddiesph
What is metadata and why is it so important for publishers? Industry experts provide their insights into why proper implementation of metadata throughout the publishing process is central to creating efficiencies and selling more books.
Using SEO to Reveal the Content You Need - OxfordHUG February 2019Charlie Williams
This is my deck from speaking at the OxfordHUG on the 5th February 2019. In an event about earning traffic to start your inbound marketing flywheel, I spoke on how any site can use SEO data and techniques to understand the content their audience wants.
Aiming To build the capacity of 6 country Drug User Organizations and learn lessons about effective capacity building of European Country Drug User Organizations, EuroNPUD is launching a series of technical resources that support the work of drug user organizations.
This is my deck for the mini-workshop on Mobile Analytics for Internet Summit 2012 in Raleigh, NC.
Use mobile analytics to forecast what features to cut, expand or attract more attention to with 8 actionable metrics to start learning about your users.
A presentation deck I built for IBM-CTI Conference; "Innovative Indonesia with Smarter Analytics", where I was invited as a speaker to share the role of analytics in Digital Industry
FSE 2016: Mobile analytics in context. Keynote Seattle Nov 14 2016Ankit Jain
Analytics platforms have proliferated and have become an essential part of every mobile app developer's toolkit. But the lens these platforms provide us is one of introspection, one that positions analytics as something that should exist in isolation. In this keynote, SimilarWeb's Vice President of Special Projects Ankit Jain will explain why understanding analytics in the context of your industry is key to tracking meaningful progress. Ankit will discuss the leading lifecycle management tools and present overall as well as industry specific benchmarks for user acquisition and retention. To inspire the audience to meet these industry benchmarks, the talk will provide strategies for optimizing the user journey through deep linking, content personalization, and push messaging optimization.
First presented at Growth Hacking Asia - Thailand monthly meetup on Sep 25, 2015 at The Hive, Bangkok. The presentation aims to give an idea of what UX really is and how it (should) differ from UI. Not that hiring someone for both UX/UI is wrong but if the concept of UX & UI is clearly understood, it would make more sense to have different people do UX & UI.
Source:
Getting Strategic with Digital - Analytics and Digital StrategynForm User Experience
Tim Schneider is the Director of Digital Analytics at the University of Alberta. He presented his insights on Analytics and Digital Strategy at the Getting Strategic with Digital conference.
Digital analytics upskilling & career tipsPhil Pearce
From Bristol Digital Analytics meetup on career.
We covered desirable Digital Analytics skills, Certifications, Training, Mentoring & Industry Salary surveys.
Thanks
Phil.
Falling in love (again) with Digital Analytics in Higher Education (PSEWEB 20...Karine Joly
The keynote about digital analytics in higher education I gave in Montreal at PSEWeb 2015 on July 28, 2015: issues, insights, inspirational stories, guiding principles & advice.
"How to Re-Energize Your Digital Analytics Program" - Hyatt + WAD, Digital Ve...Tealium
Learn how Hyatt Hotels has elevated its digital analytics strategy using recommendations from Web Analytics Demystified, and technology from Tealium. See how Hyatt Hotels was able to grab low-hanging fruit and drive superior results.
Download this webinar for free: http://mstnr.me/2hPUamd
Technology is one of five essential components of the digital story. Analytics provide us with vital information to track and measure audience behavior, so we can extend the reach and impact of our storytelling efforts across all of our communications channels. What do you measure, and how do you use that data to refine your story? Join us for this webinar to get your analytics game on!
What You Will Learn
• Learn about the most important metrics for digital stories, and how analytics relate to the four other essential components of a digital story.
• Discover techniques for measuring those metrics on your sites and social media accounts, including testing different versions of content.
• Gain a framework for analyzing information and making smart, data-driven decisions about content and design.
From Digital Analytics to Insights: Data-Driven Decision Making & Changes in Consumer Trends to Effectively Develop Below-the-Line Campaigns / Guest speaking on Nov 25, 2015 at Asia Business Connect's Conference on
"Effective Below-the-Line Marketing Strategies"
Cathay Pacific: Using Digital Analytics to Drive Global Customer Centric Insi...Connie CHAN
Presented in IBM Amplify 2015 in San Diego, United States.
Airlines face a unique challenge when configuring a digital analytics platform. In order to gain an accurate view of their online business, a digital analytics platform must be able to provide analytics capabilities for commercial sites that are geographically dispersed, operate across multiple time zones, and transact in numerous currencies. Digital analytics must be able to roll-up site data in order to understand the broad level marketing and brand dynamics while also provide the flexibility for cross-site performance analysis. In this talk, Cathay Pacific outline how they planned and configured a customer analytics platform using new IBM Digital Analytics that allows them to generate aggregated brand and customer-level insights.
Our communications history is dominated by fixed networks of bounded linear predictability. These were based on precise engineering design giving assured information security, and measured operation. However, mobile devices, internet, social networks, IP, and Apps changed all that! Internets are inherently non-linear, unbounded, and essentially designoid — that is, mostly shaped by evolution, steered by demand/rapid innovation - highly adaptive and ‘learning’ in real time.
So, those who suppose we can control such networks to fully guard and protect the information of institutions and individuals are sadly mistaken. And further confounded by Industry 4.0 and the Internet of Things (IoT). Here, a mix of the information of individuals and things, is distributed across the planet on a scale far larger than ever conceived in the past, to become essential components in the survival of our species in realising sustainable societies.
Not surprising then, Privacy and Data protection are big issues for regulators, governments and civil liberties organisations. But so far, nothing has worked, and we see the UK Data Protection Act, EU-GDPR, EU-USA Shield, and Copyright Laws often ignored or worked around. These are largely derivatives of a paper based world and a pre-computing world are now largely unfit for purpose.
Location Based and Proximity Marketing_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Efficient needs assessment into effective curriculum planning - ADEPIS seminarMentor
This presentation outlines how data collected through an efficient needs assessment can be used to inform programme planning in alcohol and drug education
How to Start a Food Delivery Business from HomeRavi Bhatia
Start a Food Delivery Business from Home: For all the aspiring entrepreneurs who want to be a part of the food industry, online meal ordering & delivery business is a viable option. Visit here to know more. https://www.fatbit.com/cooked-meals-ordering-system.html
Marketing Digital - Customer Engagement SAP Forum | Digital BoostDigital Boost
Presentación sobre Customer Engagement y cómo enamorar al nuevo consumidor. Zahira Tomasi, Head of creative strategy de Digital Boost, en el SAP Forum 2016 de Madrid.
There is no Magic Sauce for Success when using Social Media LocallyMarilyn Zayfert
There are best practices:
How to integrate various Social Media Applications online to promote successful campaigns.
Facilitator: Marilyn Zayfert,illumiNET Digital Marketing
Learn to include various Social Media Applications in online campaigns to successfully promote your business, local community, art, and public events.You will learn how to integrate various Social Media Applications in online campaigns to promote successful local business, community, art, and public events.
Cisa domain 2 part 3 governance and management of itShivamSharma909
The process of identifying vulnerabilities and threats to the information resources used by an organization in achieving business objectives and what countermeasures to take in reducing risk to an acceptable level.
Rose Yao shares insights from a decade-long career at Facebook and Google, helping create products like Facebook Profile, Newsfeed, and Gmail.
Presented at Declassified, a speaker series bringing together industry insiders to explore the future of technology. (July 2015)
Overcoming Supply Chain Management Solutions with Big Data AnalyticsAlexis Global
Big data enables you to quickly model massive volumes of structured and unstructured data from multiple sources. For supply chain management, this can help increase visibility and provide deeper insights into the entire supply chain. Leveraging big data, your supply chain organizations can improve your response to volatile demand or supply chain risk, for example, and reduce the concerns related to the issue at hand. It will also be crucial for you to evolve your role from transactional facilitator to trusted business advisor.
In this presentation, we compare existing Data Management / Data Governance Maturity Models and discuss different approaches to viewing Data Management / Data Governance.
We also present a new model for Data Management which unifies various existing models and provides a fresh perspective on Data Management, its assessment, and implementation.
Similar to Mobile Analytics for Advertising_Michael Hanley (20)
Mobile Research for Advertising_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Mobile Advertising Strategy_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Mobile Advertising Creative_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Mobile Social Media and Advertising_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Mobile Demographics and Consumer Trends_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
mCommerce and Mobile Banking_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Mobile Message Delivery: SMS and MMS_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Intro to Mobile Marketing_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Mobile: Location Privacy and Apps_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Mobile Marketing, Code of Ethics, Privacy and Children_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Mobile Regulations, Laws and Procedures_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Mobile Marketing: Pros and Cons_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
How Do People Know What to Tap?: Mobile DesignSara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Sara Quinn for The Knight Center and shared with Ball State University's College of Communication, Information and Media. All rights are reserved.
Part of the Mobile Communications Resource Center, this is one of several presentations created by Sara Quinn for The Knight Center and shared with Ball State University's College of Communication, Information and Media. All rights are reserved.
Part of the Mobile Communications Resource Center, this is one of several presentations created by Sara Quinn for The Knight Center and shared with Ball State University's College of Communication, Information and Media. All rights are reserved.
Part of the Mobile Communications Resource Center, this is one of several presentations created by Sara Quinn for The Knight Center and shared with Ball State University's College of Communication, Information and Media. All rights are reserved.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
2. Mobile Analytics
What Is Mobile Analytics?
Device, Connection and Content
Keys to an Effective Mobile Strategy:
1.Don’t treat mobile as a stand-alone strategy
2.Your mobile strategy has to be integrated into your
overall marketing campaign
3.Understand the daily activities and lifestyles
of users
4.Find the “in-between” times in peoples lives to
target ad messages
5.Know how and where consumers interact with
friends, family and businesses
3. Mobile Analytics
A Framework for Mobile Analytics
Understanding Engagement
• Mobile analytics shares many terms and concepts that are
familiar to marketers who have experience with online analytics.
• A smartphone and a desktop computer can both access the web
and find the same content using a browser built by the same
company. The same metric reported for a desktop user does not
mean the same as it would for a mobile user.
• The key to this difference is in understanding how the context
and capabilities of mobile interact with consumer behavior.
• The most important difference is the nature of consumer
engagement, which is heavily influenced by the intimacy and
personal nature of mobile.
• At the heart of mobile analytics is an understanding of this
engagement.
4. Mobile Analytics
Creating a Mobile Strategy
Mobile Apps
• “There’s an app for that…”
• You must have a thorough understanding of your audience
• The best way to use apps is to create something useful and
valuable
• Apps must be functional such as a calculator
• Entertaining such as a video, game or music
• Provide some sort of social
connectedness, such as an for
a app for a user community
• Location aware apps are
driving growth in retail,
entertainment and travel
• Monetize apps by offer free
versions or subscriptions
5. Mobile Analytics
Creating a Mobile Strategy
M M A P r i m e r o n M o b i l e A n a l y t i c s
f o r m a r k e t e r s is it s a b ilit y t o r e a c h c o n s u m e r s a lo n g t h e e n t ir e
s s , C o n s id e r a t io n , In t e n t , P u r c h a s e , E x p e r ie n c e , L o y a lt y , o r
in t e g r a t e d c a m p a ig n s c a n u s e m o b ile a t a n y o r e v e r y p a r t o f
n r e a c h in g t h e c o n s u m e r . It c a n u s e d a s a b r id g e b e t w e e n
fo r a fu ll- fle d g e d m o b ile c a m p a ig n t h a t m a k e s u s e o f m o s t o f
F o r in s t a n c e , s e e k in g in fo r m a t io n o n a m o b ile d e v ic e is m o r e a k in t o s p e a r
c a s t in g a w id e n e t . M o b ile u s e r s a r e o ft e n v e r y t a s k - fo c u s e d w h e n u s in g t
r a t h e r t h a n c a s u a lly b r o w s in g t h e In t e r n e t . F o r e x a m p le , M ic r o s o ft A d v e r t is
t h a t n e a r ly 7 0 % o f s m a r t p h o n e s u s e r s c o n d u c t s e a r c h a n d t a k e a c t io n w it h in
s t a r t in g 7
. B e c a u s e o f t h is , t im e s p e n t o n m o b ile is p r e c io u s a n d t h e r e q u ir e
c o n t e x t u a lly r e le v a n t is m u c h h ig h e r in a m o b ile e n v ir o n m e n t t h a n o n t h e
d e s k t o p w e b . T h is d is t in c t io n is e x p la in e d in T a b le 1 .
T a b l e 1 : E n g a g e m e n t I n f o r m s A n a l y t i c s I n t e r p r e t a t i o n
M o b i l e D e s k t o p
T o t a l
v i s i t o r s
M o b ile w e b v is it o r s a r e t y p ic a lly f e w e r
t h a n o n d e s k t o p , b u t c o n s id e r in g t h a t
u s e r s a r e le s s lik e ly t o b e b r o w s in g
c a s u a lly b r o w s in g t h a n s e e k in g s p e c ific
in f o r m a t io n o n a m o b ile d e v ic e , t h e y
c o n s is t o f m o r e o f y o u r c o r e a u d ie n c e
t h a n a d e s k t o p .
D e s k t o p t r a ff ic , a t le a s t in
is f a r g r e a t e r t h a n m o b il
b u t it s a u d ie n c e is f a r
g e n e r ic in s c o p e .
T i m e
s p e n t
M a n y m o b ile a p p s a n d w e b s it e s h a v e
t o o l- f o c u s e d f e a t u r e s t h a t a r e d e s ig n e d
t o b e u s e d a s e a s ily a n d q u ic k ly a s
p o s s ib le .
D e s k t o p ’s g r e a t e r s c r e e n
a n d b a n d w id t h m a k e s it e
p u t m o r e lin k s , r ic h m e d
o t h e r c o n t e n t in fr o n t o f t h
P a g e s p e r
v i s i t
M o d e r n m o b ile d e v ic e s h a v e m a d e
s c r o llin g in - p a g e e a s ie r t h a n b r o w s in g
a c r o s s m u lt ip le t a b s o r p a g e s . M o b ile
u s e r s m a y h a v e f e w e r p a g e s p e r v is it ,
b u t t h o s e p a g e s m a y m a k e u p a g r e a t e r
p e r c e n t o f m o b ile c o n t e n t .
C lic k s t o o t h e r p a g e s y ie
in s t a n t a n e o u s r e s u lt s a
e a s ie r t o e x it b a c k t
p r e v io u s e x p e r ie n c e , b
w h ic h e n a b le m o r e c lic k s .
T h e r e a r e n u m e r o u s m o b ile m a r k e t in g m e d ia p a t h s , m o b ile c a m p a ig n e x p e
m o b ile e n a b le r s t h a t e n r ic h t h e m o b ile e x p e r ie n c e . T h is in c lu d e s m o b ile m e
S M S , M M S , a n d m o b ile e m a il; v o ic e in t e r a c t io n ; m o b ile s e a r c h ; m o b ile w e b ;
lo c a t io n b a s e d s e r v ic e s e n a b le d t h r o u g h G P S , W iF i, B lu e t o o t h , o r N F C ;
m o b ile p a y m e n t s ; a u g m e n t e d r e a lit y ; m o b ile a d v e r t is e m e n t s d e liv e r e d t h r o
M i c r o s o f t A d v e r t i s i n g B l o g . h t t p : / / c o m m u n i t y . m i c r o s o f t a d v e r t i s i n g .c o m / e n / m a r k e t e r s -
a g e n c i e s / a d v e r t i s i n g / b / a d v e r t i s i n g / a r c h i v e / 2 0 1 1 / 0 3 / 1 5 / r i m c - 2 0 1 1 - l e a r n i n g - a - d i g i t a l - l e s s o n - f r o m
M M A P r i m e r o n M o b i l e A n a l y t i c s
T a b l e 2 : C o n t e x t c a n g e n e r a t e a w e a l t h o f a n a l y t i c s i n f o r m a t i o n
M o b ile lo c a t io n is o n e o f t h e m o s t im p o r t a n t a n d m o s t s e n s it iv e p ie c e o f c o n t e x t u a l
6. Mobile Analytics
Challenges to Mobile Analytics
Implementing analytics across mobile is hampered by data silos
The variety of data available in the mobile ecosystem necessarily
brings with it a high level of complexity.
SMS, mobile web, app behavior data, app store data, location-
based data, mobile ad and QR code data all tend to reside in
separate data silos.
Breaking down these silos will help in numerous ways:
• Creating a more integrated way to report mobile web and mobile ad data
will create an analytics capability much more similar to what is available
with online analytics
• Uniting available app behavior data with mobile web data will make for
easier mobile web/app comparisons
• Standardized access and reporting of location information will make
available mobile web, app, or ad data more valuable
• Developing analytics packages designed with OPEN APIs that allow for
the simple import of other key mobile data
7. Mobile Analytics
Challenges to Mobile Analytics
Tagging and tracking users remains a technical hurdle
• Tagging and tracking mobile user behavior is essential to
collecting analytics, but it is a still-developing mobile capability
• JavaScript is a standard tagging mechanism, but this is only
effective for smartphones capable of handling JavaScript and
completely omits feature phones.
• This is becoming more common as users switch to smartphones
with “modern” mobile OS browsers – iOS, Android, and Windows
Phone browsers – which all support JavaScript.
• Pixel-based tracking has been introduced as a solution for non-
JavaScript enabled devices but is not yet standard practice.
• Third party cookies, the bread and butter of online tracking, are
not supported by many platforms, or are turned off by default, as
on iOS, making comprehensive web tracking more difficult
8. Mobile Analytics
Challenges to Mobile Analytics
Regional and national differences impact technical capabilities
and regulations
• There are regional considerations to keep in mind when
implementing mobile analytics programs
• Due to network and local infrastructure, what may be technically
or legally possible in one country may not be possible in another
• Europe is much more restrictive then the U.S. with mobile
privacy
• Each country has its own privacy and data collection regulations
that determine what can and cannot be done to contextually
enable relevant programs
9. Mobile Analytics
Challenges to Mobile Analytics
Privacy remains a paramount issue
• Consumers expect that some information will be collected about
their activities, but this needs to be balanced with the tenets of
privacy – providing consumers transparency, notice, and choice.
• While the mobile marketing industry works to create a self-
regulatory approach around these tenets, brand marketers and
their media and analytics partners must be mindful of the most
challenging tenet, choice, and the control that consumers must be
able to exert with any mobile device.
• A key issue here is that many analytics suppliers aggregate data
and use it for other purposes.
• In this model, a marketer’s data is truly not it’s own and it is
often being resold for a variety of purposes. Brands need to take
great precautions to insure that their data remains private
because changes in these privacy laws could leave many of them
dangerously exposed.
10. Mobile Analytics
Challenges to Mobile Analytics
Privacy remains a paramount issue
• Consumers expect that some information will be collected about
their activities, but this needs to be balanced with the tenets of
privacy – providing consumers transparency, notice, and choice.
• While the mobile marketing industry works to create a self-
regulatory approach around these tenets, brand marketers and
their media and analytics partners must be mindful of the most
challenging tenet, choice, and the control that consumers must be
able to exert with any mobile device.
• A key issue here is that many analytics suppliers aggregate data
and use it for other purposes.
• In this model, a marketer’s data is truly not it’s own and it is
often being resold for a variety of purposes. Brands need to take
great precautions to insure that their data remains private
because changes in these privacy laws could leave many of them
dangerously exposed.
Editor's Notes
The Mobile Ecosystem: Players and Playing Field
--The Initiative Owner or their Marketing Agency/Ad Agency create the mobile initiative idea and specifications
--The Application Service Provider (ASP) provides the mobile software and hardware back end technology, mobile management services, and mobile expertise in helping create, develop and manage mobile initiatives
--The Network Aggregator’s main function is to provide a single point connection to the multiple wireless carriers
--The Wireless Carriers: The “pipe” that carries the mobile messages/content (Cingular, Verizon, T-Mobile, Sprint/Nextel et al.)
Yellow arrows represent the actual text or content messages sent and received through the system. Via their cell phones, consumers communicate through the carriers/aggregator to the application provider who processes their communication. The ASP responds back through the aggregator/carriers back to the consumer.
The Carrier “Walled Garden”
Since the carriers own the wireless “pipe”, in some instances they will control or prohibit the distribution of messages or content to their subscribers that does not originate from them. Some carriers only allow mobile content (ringtones, wallpapers, video, music etc.) to be downloaded through them, and do not allow any third party to directly offer content to their subscribers–hence the “walled garden”.
The Mobile Ecosystem: Players and Playing Field
--The Initiative Owner or their Marketing Agency/Ad Agency create the mobile initiative idea and specifications
--The Application Service Provider (ASP) provides the mobile software and hardware back end technology, mobile management services, and mobile expertise in helping create, develop and manage mobile initiatives
--The Network Aggregator’s main function is to provide a single point connection to the multiple wireless carriers
--The Wireless Carriers: The “pipe” that carries the mobile messages/content (Cingular, Verizon, T-Mobile, Sprint/Nextel et al.)
Yellow arrows represent the actual text or content messages sent and received through the system. Via their cell phones, consumers communicate through the carriers/aggregator to the application provider who processes their communication. The ASP responds back through the aggregator/carriers back to the consumer.
The Carrier “Walled Garden”
Since the carriers own the wireless “pipe”, in some instances they will control or prohibit the distribution of messages or content to their subscribers that does not originate from them. Some carriers only allow mobile content (ringtones, wallpapers, video, music etc.) to be downloaded through them, and do not allow any third party to directly offer content to their subscribers–hence the “walled garden”.
The Mobile Ecosystem: Players and Playing Field
--The Initiative Owner or their Marketing Agency/Ad Agency create the mobile initiative idea and specifications
--The Application Service Provider (ASP) provides the mobile software and hardware back end technology, mobile management services, and mobile expertise in helping create, develop and manage mobile initiatives
--The Network Aggregator’s main function is to provide a single point connection to the multiple wireless carriers
--The Wireless Carriers: The “pipe” that carries the mobile messages/content (Cingular, Verizon, T-Mobile, Sprint/Nextel et al.)
Yellow arrows represent the actual text or content messages sent and received through the system. Via their cell phones, consumers communicate through the carriers/aggregator to the application provider who processes their communication. The ASP responds back through the aggregator/carriers back to the consumer.
The Carrier “Walled Garden”
Since the carriers own the wireless “pipe”, in some instances they will control or prohibit the distribution of messages or content to their subscribers that does not originate from them. Some carriers only allow mobile content (ringtones, wallpapers, video, music etc.) to be downloaded through them, and do not allow any third party to directly offer content to their subscribers–hence the “walled garden”.
The Mobile Ecosystem: Players and Playing Field
--The Initiative Owner or their Marketing Agency/Ad Agency create the mobile initiative idea and specifications
--The Application Service Provider (ASP) provides the mobile software and hardware back end technology, mobile management services, and mobile expertise in helping create, develop and manage mobile initiatives
--The Network Aggregator’s main function is to provide a single point connection to the multiple wireless carriers
--The Wireless Carriers: The “pipe” that carries the mobile messages/content (Cingular, Verizon, T-Mobile, Sprint/Nextel et al.)
Yellow arrows represent the actual text or content messages sent and received through the system. Via their cell phones, consumers communicate through the carriers/aggregator to the application provider who processes their communication. The ASP responds back through the aggregator/carriers back to the consumer.
The Carrier “Walled Garden”
Since the carriers own the wireless “pipe”, in some instances they will control or prohibit the distribution of messages or content to their subscribers that does not originate from them. Some carriers only allow mobile content (ringtones, wallpapers, video, music etc.) to be downloaded through them, and do not allow any third party to directly offer content to their subscribers–hence the “walled garden”.
The Mobile Ecosystem: Players and Playing Field
--The Initiative Owner or their Marketing Agency/Ad Agency create the mobile initiative idea and specifications
--The Application Service Provider (ASP) provides the mobile software and hardware back end technology, mobile management services, and mobile expertise in helping create, develop and manage mobile initiatives
--The Network Aggregator’s main function is to provide a single point connection to the multiple wireless carriers
--The Wireless Carriers: The “pipe” that carries the mobile messages/content (Cingular, Verizon, T-Mobile, Sprint/Nextel et al.)
Yellow arrows represent the actual text or content messages sent and received through the system. Via their cell phones, consumers communicate through the carriers/aggregator to the application provider who processes their communication. The ASP responds back through the aggregator/carriers back to the consumer.
The Carrier “Walled Garden”
Since the carriers own the wireless “pipe”, in some instances they will control or prohibit the distribution of messages or content to their subscribers that does not originate from them. Some carriers only allow mobile content (ringtones, wallpapers, video, music etc.) to be downloaded through them, and do not allow any third party to directly offer content to their subscribers–hence the “walled garden”.
The Mobile Ecosystem: Players and Playing Field
--The Initiative Owner or their Marketing Agency/Ad Agency create the mobile initiative idea and specifications
--The Application Service Provider (ASP) provides the mobile software and hardware back end technology, mobile management services, and mobile expertise in helping create, develop and manage mobile initiatives
--The Network Aggregator’s main function is to provide a single point connection to the multiple wireless carriers
--The Wireless Carriers: The “pipe” that carries the mobile messages/content (Cingular, Verizon, T-Mobile, Sprint/Nextel et al.)
Yellow arrows represent the actual text or content messages sent and received through the system. Via their cell phones, consumers communicate through the carriers/aggregator to the application provider who processes their communication. The ASP responds back through the aggregator/carriers back to the consumer.
The Carrier “Walled Garden”
Since the carriers own the wireless “pipe”, in some instances they will control or prohibit the distribution of messages or content to their subscribers that does not originate from them. Some carriers only allow mobile content (ringtones, wallpapers, video, music etc.) to be downloaded through them, and do not allow any third party to directly offer content to their subscribers–hence the “walled garden”.
The Mobile Ecosystem: Players and Playing Field
--The Initiative Owner or their Marketing Agency/Ad Agency create the mobile initiative idea and specifications
--The Application Service Provider (ASP) provides the mobile software and hardware back end technology, mobile management services, and mobile expertise in helping create, develop and manage mobile initiatives
--The Network Aggregator’s main function is to provide a single point connection to the multiple wireless carriers
--The Wireless Carriers: The “pipe” that carries the mobile messages/content (Cingular, Verizon, T-Mobile, Sprint/Nextel et al.)
Yellow arrows represent the actual text or content messages sent and received through the system. Via their cell phones, consumers communicate through the carriers/aggregator to the application provider who processes their communication. The ASP responds back through the aggregator/carriers back to the consumer.
The Carrier “Walled Garden”
Since the carriers own the wireless “pipe”, in some instances they will control or prohibit the distribution of messages or content to their subscribers that does not originate from them. Some carriers only allow mobile content (ringtones, wallpapers, video, music etc.) to be downloaded through them, and do not allow any third party to directly offer content to their subscribers–hence the “walled garden”.
The Mobile Ecosystem: Players and Playing Field
--The Initiative Owner or their Marketing Agency/Ad Agency create the mobile initiative idea and specifications
--The Application Service Provider (ASP) provides the mobile software and hardware back end technology, mobile management services, and mobile expertise in helping create, develop and manage mobile initiatives
--The Network Aggregator’s main function is to provide a single point connection to the multiple wireless carriers
--The Wireless Carriers: The “pipe” that carries the mobile messages/content (Cingular, Verizon, T-Mobile, Sprint/Nextel et al.)
Yellow arrows represent the actual text or content messages sent and received through the system. Via their cell phones, consumers communicate through the carriers/aggregator to the application provider who processes their communication. The ASP responds back through the aggregator/carriers back to the consumer.
The Carrier “Walled Garden”
Since the carriers own the wireless “pipe”, in some instances they will control or prohibit the distribution of messages or content to their subscribers that does not originate from them. Some carriers only allow mobile content (ringtones, wallpapers, video, music etc.) to be downloaded through them, and do not allow any third party to directly offer content to their subscribers–hence the “walled garden”.