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Classic Marketing vs Digital Marketing

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The differences between Classic Marketing and Digital Marketing.

Published in: Marketing
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Classic Marketing vs Digital Marketing

  1. 1. VSCLASSIC MARKETING DIGITAL MARKETING digitalMiLKeting
  2. 2. VSCLASSIC MARKETING DIGITAL MARKETING -­‐  10 DIFFERENCES -
  3. 3. UNIFORM, STRUCTURED, CLEAR advertising campaigns, service hotlines DISSECTED, SPREAD, UNCLEAR status updates, ad campaigns,blog articles, community posts, comments, twitter message, etc. CLASSIC MARKETING DIGITAL MARKETING TYPE OF MARKETING 1
  4. 4. UNIDIRECTIONAL (ONE TO MANY) information spread by company (active) consumers only listen (passive) MULTIDIRECTIONAL (MANY TO MANY) both company and consumers talk and listen (both active) CLASSIC MARKETING DIGITAL MARKETING DIRECTION OF COMMUNICATION 2
  5. 5. LONG-RANGING ad campaigns are planned both over and for a long period of time SPONTANEOUS ad campaigns not planned in detail but reactions to comments and requests CLASSIC MARKETING DIGITAL MARKETING SCHEDULING 3
  6. 6. WELL CONSIDERED & REVIEWED communication only between company and consumer (via email, phone or letter) point of discussion is kept secret FAST, PUBLIC reactions to comments are immediate and public, anyone can read and join a discussion CLASSIC MARKETING DIGITAL MARKETING COMMUNICATION WITH CONSUMER 4
  7. 7. DURING WORKING HOURS no direct support beyond regular (8/5) working PERMANENT (24/7) constant readiness to react to (negative) comments and consumer requests replies expected within max. 24h. CLASSIC MARKETING DIGITAL MARKETING AVAILABILITY 5
  8. 8. SPECIFIC optimized for certain target audience and markets GENERAL available for anybody, anywhere (optimized for the public) CLASSIC MARKETING DIGITAL MARKETING SCOPE 6
  9. 9. ANALOG similar successive campaigns, assured legal position ALTERNATING, INNOVATIVE changing technical requirements, innovative marketing concepts, legal position unassured CLASSIC MARKETING DIGITAL MARKETING WEALTH OF EXPERIENCE 7
  10. 10. CONSUMER PROTECTION marketing activities supervised mainly by consumer protection and competitors USERS, PLATFORMS marketing activities supervised by authority for consumer protection, competitors, platform operators & users CLASSIC MARKETING DIGITAL MARKETING SUPERVISION 8
  11. 11. FORMAL, LEGALLY SAFE strict, marketing languages, ready-made full sentences GENUINE no ready-made sentences but personal response and short answers CLASSIC MARKETING DIGITAL MARKETING LANGUAGE 9
  12. 12. MARKETING DEPARTMENT public relations department, external agencies, sales department NEW MEDIA MARKETING DEPT. social media department, pr department, every employee and user, management CLASSIC MARKETING DIGITAL MARKETING PEOPLE INVOLVED 10
  13. 13. Source : https://www.marketingtechblog.com/class-vs-social-media-marketing/

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