Presentation delivered at the Mobile Commerce Summit on June 3, 2009 by Bob Gilbreath, Chief Marketing Strategist at Bridge Worldwide. This conference is targeted to financial services companies.
Mobile websites - The Hidden Mobile Website Sales Opportunities RevealedAndrew Edwards
www.andrewredwards.com
How would your business benefit from increasing your website leads & sales, without any extra traffic?
This powerful & revealing PPT will show you the realistic and achievable opportunity to increase your revenue from providing a great user experience from a dedicated smartphone website.
Learn about the opportunity from
1) Mobile advertising
2) Mobile apps
3) Many revealing statistics about the opportunity to grow your website buyers
4) The top 10 mobile website best practices
A one off investment that can give you an ongoing return on investment.
http://andrewredwards.com/mobile-sites/
Mobile marketing overview for B2B and B2C marketers, covering the unprecedented growth and opportunities of mobile--as well as a summary of mobile marketing tools available to today's companies.
Mobilizing a group of supporters requires more than communication. To effectively unite people around a common cause for social action, marketers face the task of creating a massive, engaged, online and offline community. Without numbers, the community’s voice lacks punch. Without engagement - both on the ground and the web - the community only thinks and talks about, rather than activating, change.
To build, engage and support this community, marketers need to capture supporters anywhere and everywhere. Communication need to be immediate in order to take advantage of any political or societal developments. Location data remains vital in order to pinpoint concentrated groups of followers. Above all, social-action organizations need to transform supporters into advocates and activists empowered by each other.
This webinar discusses how mobile addresses all of the above and enables development of an effective community with engaged constituents. Part of the Waterfall Industry Insights series.
Mobile websites - The Hidden Mobile Website Sales Opportunities RevealedAndrew Edwards
www.andrewredwards.com
How would your business benefit from increasing your website leads & sales, without any extra traffic?
This powerful & revealing PPT will show you the realistic and achievable opportunity to increase your revenue from providing a great user experience from a dedicated smartphone website.
Learn about the opportunity from
1) Mobile advertising
2) Mobile apps
3) Many revealing statistics about the opportunity to grow your website buyers
4) The top 10 mobile website best practices
A one off investment that can give you an ongoing return on investment.
http://andrewredwards.com/mobile-sites/
Mobile marketing overview for B2B and B2C marketers, covering the unprecedented growth and opportunities of mobile--as well as a summary of mobile marketing tools available to today's companies.
Mobilizing a group of supporters requires more than communication. To effectively unite people around a common cause for social action, marketers face the task of creating a massive, engaged, online and offline community. Without numbers, the community’s voice lacks punch. Without engagement - both on the ground and the web - the community only thinks and talks about, rather than activating, change.
To build, engage and support this community, marketers need to capture supporters anywhere and everywhere. Communication need to be immediate in order to take advantage of any political or societal developments. Location data remains vital in order to pinpoint concentrated groups of followers. Above all, social-action organizations need to transform supporters into advocates and activists empowered by each other.
This webinar discusses how mobile addresses all of the above and enables development of an effective community with engaged constituents. Part of the Waterfall Industry Insights series.
Our crackerjack staff reviewed a bunch of mobile marketing campaigns over the past few years and we picked 50 of what we thought were the best. We chose innovative campaigns that used mobile advertising, SMS, QR Codes, Mobile Apps and Mobile Commerce from companies including Starbucks, Macy’s, Target, O2, RedBox, McDonald’s and a couple of our own. We salute these companies for their ingenuity and hard work in creating these campaign that delight and inform us as mobile consumers. Stay tuned for next year’s picks.
Duda Mobile es un proveedor de referencia en adecuar la web de una empresa a formato movil, con el objetivo de optimizar la estategia de marketing mobile.
Mobile technology adoption continues to grow, and recent consumer trends include rise in wearable tech and VR / AR, as well as growing use of chatting apps, mobile commerce, and consumption of mobile video content. Marketers are responding to these trends with location based marketing, video content and ramification, among other tactics, in order to offer a more relevant and instant shopping experience.
Created by the team at Twenty20.
Your customers are addicted to mobile and now, more time is now spent on mobile devices than on computers.
Consumers have made the shift from desktop to mobile but slow moving marketers haven't caught on. To win in mobile marketing it's essential to realize the power of mobile usage and craft campaigns for smartphone marketing. The recent KPCB Internet Trends 2015 report has some powerful data (included here) supporting the need for your attention to shift to marketing on mobile. The biggest key to success in mobile marketing is using engaging, authentic stock photos to connect with your mobile addicted customers.
Google makes more than 500 algorithm updates a year. LinkedIn now offers more ways to connect with sales prospects than ever before. Keeping track of the changes in digital marketing can make your head spin.
Review this presentation to learn what works today and what you should be thinking about as we head into 2017.
Sheila Kloefkorn, of KEO Marketing Inc, named a top 25 Interactive, Social Media, SEO and Advertising Agency by the Phoenix Business Journal, will walk you through the most important trends you should be thinking about heading into 2017.
Software is having an impact on everyone’s lives and we’re fascinated by its effect on user behavior. Building on our existing financial sector expertise, Beyond wanted to fully understand how people’s behavior is changing in one of the world’s oldest industries and what this change means for the future design of products and services in banking.
Omni Channel - Seamless engagement of customers across all touchpointsAndreas Penkert
Why do we leave money on the table? Customer experience does not meet expectations!
The opportunity to improve conversion rate, loyalty and customer value is considerable.
Light at the End of the Tube, Industry & Mobile Findings Illuminate Way in Mu...Ed Hewett
Mobile presentation at Super Mobility 2014. An introspective on the state of mobility—lessons from telco and tech industries provide insight for igniting opportunities presented by multi-device, multi-channel, & multi-social users. The session will highlight both qualitative and quantitative industry data including Adobe’s 2014 Mobile Consumer Survey, Adobe’s 2014 Digital Telecom Survey (in partnership with Econsultancy), and Adobe’s Digital Index (customer benchmarks).
Retail Apps: Take your local business global.Instappy
Got something to sell? Take your business to the next level with a dedicated retail mobile app or showcase your products with a dedicated mobile catalogue app. Provide your customers the convenience of purchasing your products at their fingertips. Whether you own an export house, a niche fashion boutique, a superstore, or an exotic pet shop, your mobile commerce store is instantly ready with Instappy. You get run-time report generation to analyse and strategise product catalogue, along with inbuilt tools like unlimited push notifications to drive promos and offers.
Get yours at www.instappy.com
Mobile: Shaping the First-screen Customer ExperienceSwrve_Inc
It’s been said many times: mobile is eating the world. As a result the digital customer journey as we know it is not only outdated, perhaps it has become irrelevant. In an era where consumers check their smartphones 150 times a day, and where 87% of millennials admit that they have their smartphone at their side all the time, perhaps it’s time for marketers to rethink the customer journey and invest in a customer engagement model that is centered around the customers’ first screen, the mobile phone.
A presentation I gave at the Marketing Natives event in Vienna on Monday 15 September 2014 looking at the importance of mobile marketing, some innovation in mobile advertising and the job opportunities in the sector.
Our crackerjack staff reviewed a bunch of mobile marketing campaigns over the past few years and we picked 50 of what we thought were the best. We chose innovative campaigns that used mobile advertising, SMS, QR Codes, Mobile Apps and Mobile Commerce from companies including Starbucks, Macy’s, Target, O2, RedBox, McDonald’s and a couple of our own. We salute these companies for their ingenuity and hard work in creating these campaign that delight and inform us as mobile consumers. Stay tuned for next year’s picks.
Duda Mobile es un proveedor de referencia en adecuar la web de una empresa a formato movil, con el objetivo de optimizar la estategia de marketing mobile.
Mobile technology adoption continues to grow, and recent consumer trends include rise in wearable tech and VR / AR, as well as growing use of chatting apps, mobile commerce, and consumption of mobile video content. Marketers are responding to these trends with location based marketing, video content and ramification, among other tactics, in order to offer a more relevant and instant shopping experience.
Created by the team at Twenty20.
Your customers are addicted to mobile and now, more time is now spent on mobile devices than on computers.
Consumers have made the shift from desktop to mobile but slow moving marketers haven't caught on. To win in mobile marketing it's essential to realize the power of mobile usage and craft campaigns for smartphone marketing. The recent KPCB Internet Trends 2015 report has some powerful data (included here) supporting the need for your attention to shift to marketing on mobile. The biggest key to success in mobile marketing is using engaging, authentic stock photos to connect with your mobile addicted customers.
Google makes more than 500 algorithm updates a year. LinkedIn now offers more ways to connect with sales prospects than ever before. Keeping track of the changes in digital marketing can make your head spin.
Review this presentation to learn what works today and what you should be thinking about as we head into 2017.
Sheila Kloefkorn, of KEO Marketing Inc, named a top 25 Interactive, Social Media, SEO and Advertising Agency by the Phoenix Business Journal, will walk you through the most important trends you should be thinking about heading into 2017.
Software is having an impact on everyone’s lives and we’re fascinated by its effect on user behavior. Building on our existing financial sector expertise, Beyond wanted to fully understand how people’s behavior is changing in one of the world’s oldest industries and what this change means for the future design of products and services in banking.
Omni Channel - Seamless engagement of customers across all touchpointsAndreas Penkert
Why do we leave money on the table? Customer experience does not meet expectations!
The opportunity to improve conversion rate, loyalty and customer value is considerable.
Light at the End of the Tube, Industry & Mobile Findings Illuminate Way in Mu...Ed Hewett
Mobile presentation at Super Mobility 2014. An introspective on the state of mobility—lessons from telco and tech industries provide insight for igniting opportunities presented by multi-device, multi-channel, & multi-social users. The session will highlight both qualitative and quantitative industry data including Adobe’s 2014 Mobile Consumer Survey, Adobe’s 2014 Digital Telecom Survey (in partnership with Econsultancy), and Adobe’s Digital Index (customer benchmarks).
Retail Apps: Take your local business global.Instappy
Got something to sell? Take your business to the next level with a dedicated retail mobile app or showcase your products with a dedicated mobile catalogue app. Provide your customers the convenience of purchasing your products at their fingertips. Whether you own an export house, a niche fashion boutique, a superstore, or an exotic pet shop, your mobile commerce store is instantly ready with Instappy. You get run-time report generation to analyse and strategise product catalogue, along with inbuilt tools like unlimited push notifications to drive promos and offers.
Get yours at www.instappy.com
Mobile: Shaping the First-screen Customer ExperienceSwrve_Inc
It’s been said many times: mobile is eating the world. As a result the digital customer journey as we know it is not only outdated, perhaps it has become irrelevant. In an era where consumers check their smartphones 150 times a day, and where 87% of millennials admit that they have their smartphone at their side all the time, perhaps it’s time for marketers to rethink the customer journey and invest in a customer engagement model that is centered around the customers’ first screen, the mobile phone.
A presentation I gave at the Marketing Natives event in Vienna on Monday 15 September 2014 looking at the importance of mobile marketing, some innovation in mobile advertising and the job opportunities in the sector.
Why does your business need a mobile marketing solution, please review this presentation for the answer. Engage a captive audience and grow your business, let us help, we are Captive Apps.
Zero to Full-Blown mCommerce by Rob Roy, Head of Digital for Time Warner CableRob Roy
Rob Roy GVP of timewarnercable.com shows how Time Warner Cable went from Zero to Full-Blown mCommerce and mobile became a big part of their sales channel mix. Rob also outlines TWC's future in mobile with Responsive Design and Google Enhanced Campaigns. Rob presented mediapost.
Tailored for Mobile: Why Apps are the New Black Amanda Laviana
Fashion retailers everywhere are leveraging shopping apps to deliver the most seamless shopping experience for their customers. Explore fashion retail's shift to mobile commerce and how Shopgate's iOS, Android and Apple TV apps are helping fashion retailers lift conversions, increase customer retention and significantly boost revenue.
http://www.ehppbuilder.com/ At EHppbuilder we provide the best service in apps design and development. We know what it takes satisfy your cravings as far as your app building requirement is concerned. At EHppbuilder, it does not take us months to get your app done with an astonishing user experience because we have a team of seasoned and experienced app developers who are ready to work as part of your team for a fast delivery..
When you begin your campaign, you create a text-only ad that includes a link to your Web site. Then you select the keywords that will determine which searchers see your ad. You can — and should — specify how much you want to spend, what language(s) your ad will appear in and even the geographical reach of your ad.
Mobile Marketing: Pros and Cons_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
The challenge for retailers is no longer how to lure shoppers online, but how to add value for their existing customer base. Examine critical business functions for online commerce success, as well as best-in-class factors — transpromo, crosschannel campaigns and deep-dive personalization. Learn the “four Cs” of staying alive — conversion, clarity of messaging, channel crossings and cooperative communications with third parties. Also, learn several key software and cycle management tools that incorporate analytics and printed literature.
Apps for Restaurants, Diners and Bakeries Instappy
If you are targeting customers with great taste, show them you have great taste.
Food is a visual medium, and like any other marketing initiative your app must appeal to the senses. Simply put it must look fantastic, be intuitive and most importantly bring the cuisine you serve to life at your customers fingertips.
Get yours at www.instappy.com
Everyone is talking about Mobile phone and mobile devices, and their impact on our businesses.
Some basics on how we need to respond to our customers' increased usage of Mobile devices.
Please feel free to share your thoughts, comments and questions.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
4. The U.S. Is Beginning To Lead In Mobile
50 million mobile
subscribers access the
Web monthly (18%)
Smartphone use doubled
from 7% to 14% in 2008
37% of handsets now
have 3G
Nielsen Global Online Media Landscape 2009
6. Mobile Device Is a Personal Lifeline
Everything we love about
Broadband/PC…
Made to fit our on-the-go
lifestyles
Raise your hand if you
spend more time away
from your desk than at it
8. Mobile Fits Our ―Snacking‖ Culture
Check Email
Update Facebook Status
Send an SMS
Browse Photos
Check Bill Payments
9. The iPhone Is Unlocking the Potential of Mobile
Adoption is powered by a
vast advertising campaign.
Have you seen ads for
Google Android?
…For Symbian?
10. The iPhone Is Unlocking the Potential of Mobile
The App Store makes it
easy to install and
distribute useful services.
1 Billion downloads in less
than 9 months
11. Innovation Continues with OS 3.0 in Summer ’09
+100 New Features
+1,000 New APIs
Examples:
- In-app purchases
- Transaction alerts without app
launch
13. iPhone Users Are Much More ―Engaged‖
4 times more likely to
use mobile Internet
6 times more likely to
use mobile applications
6 times more likely to
watch mobile video
Nielsen Global Online Media Landscape 2009
14. iPhone Is Following the iPod Success Model
1. Very strong product
2. Trusted, loved brand
3. Winning online ―store‖
4. Continual innovation
and improvement
iPod still has a 70% share
Choose the iPhone for your best apps
16. Traditional Banner Approaches Won’t Work
Banners are ignored when
people are actively
searching for information.
Screen size is too small for
strong branding impact.
17. Mobile Marketing Faces a Wary Consumer
Mobile is the ―least trusted‖
form of advertising.
The most active users want
ads the least.
• Only 10% respond to mobile ads.
• 79% did not see ads.
• 67% found it unacceptable to have
ads on their mobile device.
Source: Nielsen
18. Mobile Ad Interruption Will Not Be Tolerated
The dream of mobile ad alerts is
DOA.
72% of Americans have registered
on the Federal Do-Not-Call List.
Service providers fear losing
$50/month customers in exchange
for pennies per ad unit.
21. Customer Expectations Are Rising in Digital
FedEx Tracks Your Package …
So Domino’s Must Track Your Pizza
22. Customer Expectations Are Rising in Digital
Facebook Alerts Me with Updates …
So Delta Had Better, Too
23. Mobile Enables Value-Added Marketing
Marketing itself can deliver
on customer needs.
Useful apps are marketing
that consumers choose to
engage with.
And they might even make
$.99 each.
24. Option 1: Information Resource
For brands that are more about solving an unmet need
May be an integration of marketing, product/service and
customer relations
28. Option 2: Entertaining Experience
For brands that are about lifestyle and personal
identification
Special opportunity to link like-minded people in social
networks
34. Business Objective
Focus on single trigger for
business growth.
Often useful to start with the
Purchase Funnel.
Must be measurable.
Examples:
• Improve closure rate on new account
applications.
• Increase number and percentage of
customers using online bill pay.
35. Customer Insight
Single, focused piece of information
about your Target, tied to the Business
Objective
Can come from historic data or new
research
Best are surprising and lead to initial
ideas
Examples:
• Smartphone users spend less than 5
minutes online per session.
• People who write down how they will use a
new product are 50% more likely to do so.
36. Marketing Strategy
Your choice of the action you
will take to leverage the Insight
to deliver on the Business
Objective
Typically distinctive from the
competition
Examples:
• Nike: create innovative services that
allow runners to get more from their
workouts (Nike+).
• Hyundai: Offer an ―insurance policy‖
for car buyers who are worried about
losing their jobs.
37. Concept Development and Execution
Where your creative partners
translate these choices into
customer-facing work
Make sure to stick to the Brief
(Objectives/Insight/Strategy)
Multiple stages and
opportunities for feedback from
customers, your management
and other stakeholders
38. Measure Results
Should be fully funded and planned in
from the beginning
Measure Meaning
• Are people choosing to engage?
• Do people value the time spent?
• Are they recommending to others?
Measure Marketing
• Is this delivering on the Business Objective
you started with?
39. Examples of Mobile Marketing
Approaches
Source of Examples: iMedia Breakthrough Conference March 2009
42. Kraft: Customer Insight
Younger consumers
are spending less time
in ―traditional‖ online
environments.
43. Kraft: Marketing Strategy
iFood Assistant:
Delicious food at your fingertips—anytime, anywhere
• Mobile is more useful when shopping for ingredients and
when reading recipes in the kitchen.
• Leverage vast amount of existing cooking content on
Kraftfoods.com.
• Chance to break-through on an emerging iPhone platform
44.
45.
46.
47.
48.
49.
50.
51. Kraft: Measuring Results
Met 3-year download goal in a matter of weeks
Millions of dollars in PR coverage for Kraft
Over-represented with Gen-Y and Men
$.99 charge actually improves the value impression
54. CoverGirl: Customer Insight
Women are highly
engaged in beauty-
focused
magazines….often
actively searching for
new products and
samples.
55. CoverGirl: Marketing Strategy
Allow women to “text to sample” products
• Younger consumers are much more likely to act on
the offer.
• Significantly lower cost than including physical
samples – both in shipping and waste.
• ―While supplies last‖ adds some motivation to act
now and understanding that not everyone will receive
a sample.
56.
57. CoverGirl: Measuring Results
• Sample supplies are typically exhausted just days after
the magazines hit stores.
• Driving traffic to a ―color match‖ tool, another example of
meaningful marketing.
• Mobile ―is no longer innovation…it’s just part of the
traditional advertising program for us.‖
58. ―Attracting and retaining customers is no
longer just about what banks offer, but
how they offer it.‖
Conrad Lisco, Mobility Planning Director, 5th Finger
At minimum, this is online banking all
over again
59. Mobile Banking Is Now Relevant and Growing
3.1 million mobile banking
households in U.S. in 2008
Up from 400,000 in 2007
7 million predicted for 2009
80 million in North America
in 2014
Berg Institute 2009
60. Mobile Bankers Can Be More Profitable
150% of profits are derived from just 20% of customers.
Banking Strategies
Only 40% of a retail bank’s customers are
profitable, contributing approximately 300% of the value.
Council on Financial Competition
61. Mobile Banking Is Another Sticky Service
Great service and
inconvenience of moving
business elsewhere
Following the pattern of:
• Direct deposit
• Online bill pay
• Reward programs
62. This Is How Your Next Customer Does Business
Younger households own
neither landlines nor
watches.
Lack of mobile service is a
clear, negative differentiator.
Meet their expectations or
lose the entry point for a
lifetime relationship.
65. Cover the Basics:
Meeting Customers’ Expectations
Whatever financial service you provide, it should be
accessible via mobile.
At minimum, this is a cost-reduction measure.
• 50% of all calls to bank customer service centers are from mobile
phones, and will rise to 70% by 2010 (Celent)
• Many calls are simple balance requests.
Trade-off in favor of broad mobile access (SMS > iPhone)
66. Cover the Basics:
Meeting Customers’ Expectations
Information Services Account Access
• Use ATM and branch • Check balances and
finder transactions
• Click to call for customer • Pay bills
service • Transfer funds
67. Cover the Basics: Bank of America
Relaunched mobile banking
platform in late 2007
Software for
iPhone, Android, BlackBerry and
Windows Mobile
Services:
• Check balance
• View transactions
• Transfer money
• Pay bills
68. Cover the Basics: Bank of America
1.9 million users by Jan 2009
• 100,000 users on peak days
• Up from 1 million in June 2008
• Roughly 50% share of all mobile banking
• Compare to 29 million online banking customers
80% are reviewing balance and transactions; 40% transfer money or
pay bills
40% use iPhone or iPod Touch (174 index vs. market share)
Driving new business: 8% to 10% signed up for mobile service in the
first 90 days of opening an account
69. Cover the Basics: E*Trade Mobile Pro
Complete view of
accounts, stock and options
trading, streaming quotes and
money transfers
Available on both iPhone and
BlackBerry
#1 download on iPhone Finance
App list
70. Cover the Basics: MasterCard ATM Hunter
Launched April 2009
Uses GPS to automatically
calculate location
Filter by:
• Surcharge-free
• Drive-thru
• Wheelchair access
• Deposit sharing
72. ―A major thing that banks need to have been
doing all along is providing more value to
customers about how they manage their money
and financial lives and not simply offering them
checking and savings accounts.‖
Ron Shevlin, Senior Analyst, Aite Group LLC
73. Provide Added Services:
Go to Higher-Level Benefits
Go beyond your basic financial services and offer something more
to your customers.
By offering value-added services, you forge a stronger, more
relevant relationship with customers.
It is possible to create from scratch or license/sponsor from others.
In this economy, people are actively looking for help in managing
their money.
The best applications just might get free advertising….
74.
75. Provide Added Services: Wesabe
iPhone app tracks deposits and
purchases through all bank,
investment and credit card
accounts.
Create graphs of spending, show
progress against monthly targets.
Offering a white-label version:
• Everything on the current Wesabe platform
• Opportunity to add ATM finder and mobile
account access
76. Provide Added Services: Wesabe
iPhone app tracks deposits and
purchases through all
bank, investment and credit card
accounts ―We think that financial
institutions will be able to provide
Create a better experience than Wesabe
graphs of spending, show
progress against provide targets own.‖
can monthly on our
Marck Hedlund, Wesabe Co-Founder and CEO
Offering a white-label version:
• Everything on the current Wesabe platform
• Opportunity to add ATM finder and mobile
account access
77. Provide Added Services: Local Sports App
Many banks tie to sports teams for
local community focus.
Often includes stadium ATMs and
branded debit card
Create an iPhone app that features
the local team.
• News, highlights and schedule
• Include ATM finder and marketing
messages
• Ask tellers to invite iPhone users to
download application
79. Lead the Way:
Innovation That Drives Attention
Doing what no one has done before—at least in financial
services
Draws high word-of-mouth and free PR coverage
Helps establish the brand as a leader in the market
Usually focused on using the most cutting-edge features of
a single platform
82. For More Information:
Text ―mktgwithmeaning‖ to 50500
Bob Gilbreath
Chief Marketing Strategist
Bridge Worldwide
b.gilbreath@bridgeworldwide.com
www.bridgeworldwide.com
www.marketingwithmeaning.com
@mktgwithmeaning.com