Uploaded byBob Gilbreath
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Mobile Marketing Workshop Presentation
The document discusses mobile marketing strategies in the financial services sector, highlighting the rapid growth of mobile device usage and the need for banks to adapt to new consumer expectations. It outlines key marketing approaches, such as providing basic services, added value, and leading with innovation, to engage tech-savvy customers effectively. The text emphasizes that successful mobile marketing must focus on meaningful interactions and measurable outcomes while navigating the challenges of consumer trust and ad acceptance.
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Editor's Notes
- #81 Uses google/android; only in netherlands