Mobile marketing is an essential strategy that engages consumers through mobile-specific channels like SMS, apps, and social media. Its significance lies in the increasing mobile device usage, allowing for global reach, cost-effectiveness, and ease of tracking campaign results. Various techniques such as SMS marketing, app-based marketing, and location-based marketing highlight the diverse approaches businesses can take to effectively connect with their audience.

2. Intro
What is Mobile Marketing? It’s a marketing strategy that engages the
audience on smartphones or tablets using mobile-specific outreach
channels, such as SMS, push notifications, MMS, social media, and in-
app notifications. Each mobile marketing channel holds unique value in
delivering and conveying specific types of information to the consumer.
Mobile marketing is a crucial piece of the puzzle when building out any
short-term or long-term marketing plan. There are a variety of mobile
marketing channels ranging to reach almost every part of your
audience. Ranging from email to pay-per-click (PPC), search engine
optimization (SEO), content marketing, and social media marketing.

3. Why is mobile marketing important?
• Research shows that people spend hours on mobile apps, making
mobile devices dominate communication. Also, nowadays, a large
portion of the population access the internet through mobile instead
of laptops or desktops. Mobile’s portability feature helps users get in
touch with the world through the internet from anywhere and
anytime. An increasing number of internet and mobile users draws a
revolutionary trend in the mobile marketing sector.

4. • Following are the importance of mobile marketing in today’s world.
Accessible and Immediate
• It is observed that people spend hours on their mobile devices. According to
Datareportal, people spend about 4 hours and 10 minutes, which is considered a
lot. That may include accessing their favorite social media apps, checking out
emails, playing games, and online surfing. So if you want to stay relevant, you
need to move according to your users.
• Accessibility plays a vital role in the success of mobile marketing. It lets you reach
your audience anywhere and anytime. Also, mobile marketing is the quickest way
to communicate with consumers and get your message out instantly. Notably,
56.7% of web traffic came from mobile devices, not desktops.

5. Reach & Target audiences
around the globe
• In today’s time, almost everyone owns a mobile
phone. So if your goal is to reach a global
audience, mobile marketing is good to go. Not
only can you reach all audiences, but you can
also choose who you want to reach specifically.
Sure, you have some demographic preferences
for your audience, whether age, gender, or
location.
• Moreover, ad platforms are getting more
advanced daily as they offer popular features
like interests, hobbies, past purchase behavior,
retargeting, etc.

6. Cost-effective
• Well, mobile marketing turns out to be way much cheaper than it comes to old-
school traditional marketing.
• According to observation, ad clicks coming from mobile are 24% cheaper than
those coming from the desktop. Optimizing your website for mobile use or
sending text messages is less expensive than any traditional marketing approach.
It gives an excellent opportunity for any business or startup with a limited budget.
So if you want to reach more people for half the price of traditional advertising,
mobile marketing is your go-to ticket.

7. Easy to Track Results
• What makes mobile marketing best is that it’s easy to track the results of your
campaigns. Firstly you can examine responses to your mobile marketing messages
and understand the click-through rate. Secondly, you can adjust your campaign to
get a higher ROI. That can help businesses to be more accurate, relevant, and
adaptive.
Types of mobile marketing
• As a user myself, mobile is the first thing needed after waking up in the morning
and the last thing used before going to bed. A business should have a special place
for mobile marketing, or it will affect your business. You can improve your business
by adopting modern mobile marketing and advertising techniques.
•

8. SMS marketing
• It’s one of the most common methods of mobile marketing. Marketers use SMS/text messaging
to reach out to customers with limited-time offers and other promotions. SMS marketing provides
a strong delivery platform for marketers. A user indeed checks an SMS in less time. So, SMS is a
perfect way to contact a customer regarding their requirement and advertisement.
App-based marketing
•
App-based marketing is about creating campaigns that communicate with your users at every
step: from when they first download your app to shifting into a regular user and brand advocate
who makes multiple in-app purchases. The magic of app-based marketing lies in performing
effective marketing activities designed to attract new users and improve retention.

9. Push
notifications
• Push notifications are clickable pop-up messages sent to
a user’s device by a mobile app that appear on a lock
screen or in the top section of a mobile device even
when the app isn’t open. These notifications are
designed to grab attention and show reminders, updates
(match score), promotions (downloading a coupon or
bout an event, such as a flash sale), etc.

10. Proximity or
Bluetooth
marketing
• It is a marketing technique to target customers based
on their precise location at the right time and place.
It’s important that you should know that it’s not just
about marketing. Proximity marketing can also work
as a medium for collecting data that helps you
understand your customer better and to know their
interests. As we have observed over time, brands
with a strong physical presence, such as stores and
shopping malls, restaurants, or hotels, are shifting
towards this marketing technique

11. Location-based marketing
• People often get confused between location-
based and proximity/bluetooth marketing, but
there’s a slight difference. As the name suggests,
both work by targeting users based on their
location, but proximity marketing uses a detailed
approach. Marketers mostly use location-based
marketing to target audiences across a wider
geographical area. It uses geofencing to target
users within an established geographic area or
boundary and delivers content based on where
they are or what locations they have previously
visited.

12. In-game mobile
marketing
• In-game marketing refers to the pop-up ads displayed
every time we access a game or play it. These ads can also
be within the game cut-scenes, on-screen adverts,
billboards, and background displays.

13. QR codes
• Last but not least comes QR codes. Used by different
marketers widely these days and over the last couple of
years. The concept behind a QR code is to create a
scannable image on a smartphone. QR codes contain
web address information and links that redirect users to
a particular website. Nowadays smartphones are
capable of scanning QR codes, so for someone running
a business who decides to go for QR code service you
only need a QR code generator which is easily available
on the internet, and a printer to set things up. Retail
customers can scan the code at your outlet, which
redirects users to your website.