Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
All product and company names mentioned herein are for identification and educational purposes only and are the property of, and may be trademarks of, their respective owners.
The Board of Directors (BD) of the Competition Superintendence (CS) imposed fines to the telephone companies TELEMOVIL, TELEFONICA, DIGICEL, and INTELFON totaling US$1,215,497.94 for fixing the tariff of US$0.21 per minute plus VAT for every call originating in land telephony network and terminating in their mobile networks.
Email regulations and spam laws vary from region to region. This chart represents the legal requirements for email content in Canada, Europe and the United States.
The Board of Directors (BD) of the Competition Superintendence (CS) concluded the investigation of alleged anticompetitive practices by PERSONAL, TELEFONICA, TELEMOVIL, and DIGICEL, with important public policy recommendations in the telecommunications sector.
All product and company names mentioned herein are for identification and educational purposes only and are the property of, and may be trademarks of, their respective owners.
The Board of Directors (BD) of the Competition Superintendence (CS) imposed fines to the telephone companies TELEMOVIL, TELEFONICA, DIGICEL, and INTELFON totaling US$1,215,497.94 for fixing the tariff of US$0.21 per minute plus VAT for every call originating in land telephony network and terminating in their mobile networks.
Email regulations and spam laws vary from region to region. This chart represents the legal requirements for email content in Canada, Europe and the United States.
The Board of Directors (BD) of the Competition Superintendence (CS) concluded the investigation of alleged anticompetitive practices by PERSONAL, TELEFONICA, TELEMOVIL, and DIGICEL, with important public policy recommendations in the telecommunications sector.
The Competition Superintendence (CS) initiated a sanctioning procedure (investigation) against four telephone companies in order to determine the existence of a price fixing agreement.
If you are looking to setup an text message marketing campaign, then it's important that you understand the Telephone Consumer Protection Act (TCPA) or you could face some hefty fines for SMS spam. Watch a recorded version of the webinar here: http://get.tatango.com/webinar-tcpa-sms-marketing-laws
Want to learn more about how the TCPA impacts text message marketing, download our guide to TCPA SMS marketing here: http://get.tatango.com/guide-understanding-tcpa-compliance
Also, check out our free template to TCPA text message marketing compliance here: http://get.tatango.com/blueprint-tcpa-ctia-template
The FTC Called and Said Your Landing Page Sucks!Affiliate Summit
This presentation is from Affiliate Summit East 2013 (August 18-20, 2013) in Philadelphia, PA). Session Description: Review of landing pages for compliance with laws and regulations including discussion of advertiser expectations and tips on how to build a compliant page that still converts.
The Telephone Consumer Protection Act also known as TCPA regulates telemarketing calls, auto-dialed calls, prerecorded calls, text messages, and unsolicited faxes to consumers. Here is what you need to know!
This presentation is from Affiliate Summit West 2014 (January 12-14, 2014 in Las Vegas, NV). Session description: Learn how to keep your landing pages clean and your business out of the FTC spotlight! This interactive session will review pages and provide tips on how to make compliant pages that still convert.
The Competition Superintendence (CS) initiated a sanctioning procedure (investigation) against four telephone companies in order to determine the existence of a price fixing agreement.
If you are looking to setup an text message marketing campaign, then it's important that you understand the Telephone Consumer Protection Act (TCPA) or you could face some hefty fines for SMS spam. Watch a recorded version of the webinar here: http://get.tatango.com/webinar-tcpa-sms-marketing-laws
Want to learn more about how the TCPA impacts text message marketing, download our guide to TCPA SMS marketing here: http://get.tatango.com/guide-understanding-tcpa-compliance
Also, check out our free template to TCPA text message marketing compliance here: http://get.tatango.com/blueprint-tcpa-ctia-template
The FTC Called and Said Your Landing Page Sucks!Affiliate Summit
This presentation is from Affiliate Summit East 2013 (August 18-20, 2013) in Philadelphia, PA). Session Description: Review of landing pages for compliance with laws and regulations including discussion of advertiser expectations and tips on how to build a compliant page that still converts.
The Telephone Consumer Protection Act also known as TCPA regulates telemarketing calls, auto-dialed calls, prerecorded calls, text messages, and unsolicited faxes to consumers. Here is what you need to know!
This presentation is from Affiliate Summit West 2014 (January 12-14, 2014 in Las Vegas, NV). Session description: Learn how to keep your landing pages clean and your business out of the FTC spotlight! This interactive session will review pages and provide tips on how to make compliant pages that still convert.
Post,tweet, or chat! triple play handoutJody O'Brien
As our real estate world becomes more Virtual and less Bricks & Mortar how do we apply the laws, regulations, and ethics to our Virtual Office. This program will provide the knowledge, skills, and tools to manage your communication, advertising, and social media in a legal, ethical and successful manner. This class is ideal for brokers and managers but also great for the agent on the street or should we say in the cloud.
Recorded on Monday, April 16, 2012. This webinar, presented by Margaret Capes, Legal Education Coordinator of Community Law School (Sarnia-Lambton) Inc., looks at telephone scams and other consumer problems with phones. It reviews the role of the Competition Bureau, the Ministry of Consumer Services, the Canadian Radio-television and Telecommunications Commission (CRTC), and the Canadian Anti Fraud Centre in combatting telephone trickery. Examples of recent versions of these scams will be reviewed so attendees will have an idea of what to watch for in their everyday lives.
To watch an archived version visit:
http://yourlegalrights.on.ca/webinar/Fighting-Telephone-Trickery-Using-Consumer-Protection-Laws
Do you contact your consumers by phone? You might only reach out to them occasionally – to inquire about a late payment or a change in the account. Still, calling your consumers – even once – means you must also adhere to the regulations established by the Telephone Consumer Protection Act (TCPA). Failure to follow the rules can result in per instance fines as high as $1,500. In this presentation, we'll address the top 10 TCPA questions in the industry with expert responses.
The State of the TCPA: Consent, Dialers, the FCC -- the Law is in Flux Ryan Thurman
With all of the recent rulings regarding the TCPA, how can companies navigate the TCPA waters, comply with the law, and still conduct their business? Join attorney David Kaminski for an in-depth review of the current law regarding dialers, consent under the TCPA and the FCC Rulings, and what companies face when seeking to comply with the current state of the law. For more info call 866-362-5478 or email info@dnc.com
The third generation of mobile voice recording smart guidemParticle
If you're looking for a network independent mobile voice recording service that works everywhere, please read our eBook which highlights what a 3rd generation solution needs to look like.
Mobile: Location Privacy and Apps_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
This guide is intended to provide a concise summary of the TCPA statute and related regulations, and explain the new rules and their known impacts on enterprises (the organizations making the outbound contact) and recipients (people on the receiving end of the interactions). A lack of clarity in the regulations has driven organizations with the financial means to hire legal firms to assist them in interpreting the rules. Companies without the financial resources for legal counsel are looking for guidance. No one knows whether their interpretation is correct, and the case law, which is addressed in Section 2.1 of this Guide, further confounds the market, as each case seems to involve a different facet of the regulations and how they are applied.
Mobile Research for Advertising_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Mobile Analytics for Advertising_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Mobile Advertising Strategy_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Mobile Advertising Creative_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Mobile Social Media and Advertising_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Mobile Demographics and Consumer Trends_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
mCommerce and Mobile Banking_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Location Based and Proximity Marketing_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Mobile Message Delivery: SMS and MMS_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Intro to Mobile Marketing_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Mobile Marketing, Code of Ethics, Privacy and Children_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Mobile Marketing: Pros and Cons_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
How Do People Know What to Tap?: Mobile DesignSara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Sara Quinn for The Knight Center and shared with Ball State University's College of Communication, Information and Media. All rights are reserved.
Part of the Mobile Communications Resource Center, this is one of several presentations created by Sara Quinn for The Knight Center and shared with Ball State University's College of Communication, Information and Media. All rights are reserved.
Part of the Mobile Communications Resource Center, this is one of several presentations created by Sara Quinn for The Knight Center and shared with Ball State University's College of Communication, Information and Media. All rights are reserved.
Part of the Mobile Communications Resource Center, this is one of several presentations created by Sara Quinn for The Knight Center and shared with Ball State University's College of Communication, Information and Media. All rights are reserved.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
2. Mobile Regulations and Privacy
Who Regulates Mobile?
Federal Communication Commission (FCC)
- Regulates wireless communications services
and administers and enforces privacy statutes
and regulations related to using, disclosing, and
providing access to consumers’ personal data
by cell phone carriers.
Federal Trade Commission (FTC)
- Federal agency that, with state attorney
generals, polices unfair and deceptive trade
practices. Some of the laws and regulations the
FTC passes apply to mobile marketing.
3. Mobile Regulations and Privacy
Who Regulates Mobile?
Food and Drug Administration (FDA)
- Regulates mobile medical apps to ensure
they don’t provide unlawful medical advice
Federal Reserve Board
- Regulates banks and mobile banking and
payment systems
Consumer Financial Protection Bureau
- The chief regulator for monitoring compliance
by financial providers of consumer laws
http://onguardonline.gov
4. Mobile Regulations and Privacy
Who Regulates Mobile?
State Attorneys General
- Regulate consumer protection in each
state, including telemarketing, Do Not Call
lists, deception, identity theft, Internet
spam and scams.
State Court Opinions
- The common law of torts and the common law
of contracts, often found in state court opinions
rather than statutes or administrative law, are
sources of state law remedies for privacy
invasions involving mobile advertising.
5. Mobile Regulations and Privacy
Who Regulates Mobile?
The Mobile Marketing Association (MMA)
- Monitors and regulates mobile marketing
activity and provides Code of Conduct and Best
Practices for mobile marketers.
www.mmaglobal.com
CTIA – The Wireless Association
- Coordinates the wireless industry's voluntary
efforts to provide consumers with a variety of
choices and information regarding their wireless
products and services.
http://www.ctia.org/
6. Mobile Regulations and Privacy
Who Regulates Mobile?
The Common Short Code Administration (CSCA)
- A joint effort by NeuStar and CTIA, focuses on
SMS text message marketing and mobile
advertising via common short codes. The CSCA
CSCA
7. Mobile Regulations and Privacy
What Laws Regulate Mobile?
CAN-SPAM Act
In August 2004, the FCC voted to amend the CAN-SPAM Act
of 2003 to outlaw all commercial e-mail messages to mobile
phones and pagers unless the device owner has given
"express prior authorization.”
The ban does not cover "transactional or relationship"
messages, or notices to facilitate a transaction already
entered into with a customer.
Consumers must be allowed to opt-out of receiving future
messages the same way they opted-in. Senders have 10
days to honor opt-out requests.
Violators are subject to fines of up to $6 million and up to
one year in jail for some spamming activities.
8. Mobile Regulations and Privacy
What Laws Regulate Mobile?
Telephone Consumer Protection Act of 1996
The most significant part of the TCPA regulations concern
commercial solicitation calls made to residences.
Regulates telephone solicitation by restricting the use of
auto-dialing equipment and by prohibiting other commercial
calls and texts, such as those to facsimile machines,
cellular phones and emergency service providers.
Marketers must have prior express written consent for all
autodialed or prerecorded telemarketing calls or texts to
wireless numbers and residential lines
Established a "Do not call" list-keeping requirement for
residential telemarketing and by prohibiting calls to
residences before 8:00 a.m. or after 9:00 p.m.
9. Mobile Regulations and Privacy
What Laws Regulate Mobile?
Amended Telemarketing Sales Rule of 2006
Expressly prohibit telemarketing sales calls that deliver
prerecorded messages, whether answered in person by a
consumer or by an answering machine or voicemail service,
unless the seller has previously obtained the recipient's
signed, written agreement to receive such calls
Permit sellers to obtain the required permission for
prerecorded message sales calls from a consumer in any
manner permitted by the Electronic Signatures In Global
and National Commerce Act (E-SIGN Act)
Require that sellers and telemarketers provide, at the outset
of all prerecorded messages, an automated keypress or
voice-activated interactive opt-out mechanism so that
consumers can opt out easily
10. Mobile Regulations and Privacy
What Laws Regulate Mobile?
Amended Telemarketing Sales Rule of 2006
Expressly prohibit telemarketing sales calls that deliver
prerecorded messages, whether answered in person by a
consumer or by an answering machine or voicemail service,
unless the seller has previously obtained the recipient's
signed, written agreement to receive such calls
Permit sellers to obtain the required permission for
prerecorded message sales calls from a consumer in any
manner permitted by the Electronic Signatures In Global
and National Commerce Act (E-SIGN Act)
Require that sellers and telemarketers provide, at the outset
of all prerecorded messages, an automated keypress or
voice-activated interactive opt-out mechanism so that
consumers can opt out easily
Editor's Notes
The Mobile Ecosystem: Players and Playing Field
--The Initiative Owner or their Marketing Agency/Ad Agency create the mobile initiative idea and specifications
--The Application Service Provider (ASP) provides the mobile software and hardware back end technology, mobile management services, and mobile expertise in helping create, develop and manage mobile initiatives
--The Network Aggregator’s main function is to provide a single point connection to the multiple wireless carriers
--The Wireless Carriers: The “pipe” that carries the mobile messages/content (Cingular, Verizon, T-Mobile, Sprint/Nextel et al.)
Yellow arrows represent the actual text or content messages sent and received through the system. Via their cell phones, consumers communicate through the carriers/aggregator to the application provider who processes their communication. The ASP responds back through the aggregator/carriers back to the consumer.
The Carrier “Walled Garden”
Since the carriers own the wireless “pipe”, in some instances they will control or prohibit the distribution of messages or content to their subscribers that does not originate from them. Some carriers only allow mobile content (ringtones, wallpapers, video, music etc.) to be downloaded through them, and do not allow any third party to directly offer content to their subscribers–hence the “walled garden”.
The Mobile Ecosystem: Players and Playing Field
--The Initiative Owner or their Marketing Agency/Ad Agency create the mobile initiative idea and specifications
--The Application Service Provider (ASP) provides the mobile software and hardware back end technology, mobile management services, and mobile expertise in helping create, develop and manage mobile initiatives
--The Network Aggregator’s main function is to provide a single point connection to the multiple wireless carriers
--The Wireless Carriers: The “pipe” that carries the mobile messages/content (Cingular, Verizon, T-Mobile, Sprint/Nextel et al.)
Yellow arrows represent the actual text or content messages sent and received through the system. Via their cell phones, consumers communicate through the carriers/aggregator to the application provider who processes their communication. The ASP responds back through the aggregator/carriers back to the consumer.
The Carrier “Walled Garden”
Since the carriers own the wireless “pipe”, in some instances they will control or prohibit the distribution of messages or content to their subscribers that does not originate from them. Some carriers only allow mobile content (ringtones, wallpapers, video, music etc.) to be downloaded through them, and do not allow any third party to directly offer content to their subscribers–hence the “walled garden”.
The Mobile Ecosystem: Players and Playing Field
--The Initiative Owner or their Marketing Agency/Ad Agency create the mobile initiative idea and specifications
--The Application Service Provider (ASP) provides the mobile software and hardware back end technology, mobile management services, and mobile expertise in helping create, develop and manage mobile initiatives
--The Network Aggregator’s main function is to provide a single point connection to the multiple wireless carriers
--The Wireless Carriers: The “pipe” that carries the mobile messages/content (Cingular, Verizon, T-Mobile, Sprint/Nextel et al.)
Yellow arrows represent the actual text or content messages sent and received through the system. Via their cell phones, consumers communicate through the carriers/aggregator to the application provider who processes their communication. The ASP responds back through the aggregator/carriers back to the consumer.
The Carrier “Walled Garden”
Since the carriers own the wireless “pipe”, in some instances they will control or prohibit the distribution of messages or content to their subscribers that does not originate from them. Some carriers only allow mobile content (ringtones, wallpapers, video, music etc.) to be downloaded through them, and do not allow any third party to directly offer content to their subscribers–hence the “walled garden”.
The Mobile Ecosystem: Players and Playing Field
--The Initiative Owner or their Marketing Agency/Ad Agency create the mobile initiative idea and specifications
--The Application Service Provider (ASP) provides the mobile software and hardware back end technology, mobile management services, and mobile expertise in helping create, develop and manage mobile initiatives
--The Network Aggregator’s main function is to provide a single point connection to the multiple wireless carriers
--The Wireless Carriers: The “pipe” that carries the mobile messages/content (Cingular, Verizon, T-Mobile, Sprint/Nextel et al.)
Yellow arrows represent the actual text or content messages sent and received through the system. Via their cell phones, consumers communicate through the carriers/aggregator to the application provider who processes their communication. The ASP responds back through the aggregator/carriers back to the consumer.
The Carrier “Walled Garden”
Since the carriers own the wireless “pipe”, in some instances they will control or prohibit the distribution of messages or content to their subscribers that does not originate from them. Some carriers only allow mobile content (ringtones, wallpapers, video, music etc.) to be downloaded through them, and do not allow any third party to directly offer content to their subscribers–hence the “walled garden”.
The Mobile Ecosystem: Players and Playing Field
--The Initiative Owner or their Marketing Agency/Ad Agency create the mobile initiative idea and specifications
--The Application Service Provider (ASP) provides the mobile software and hardware back end technology, mobile management services, and mobile expertise in helping create, develop and manage mobile initiatives
--The Network Aggregator’s main function is to provide a single point connection to the multiple wireless carriers
--The Wireless Carriers: The “pipe” that carries the mobile messages/content (Cingular, Verizon, T-Mobile, Sprint/Nextel et al.)
Yellow arrows represent the actual text or content messages sent and received through the system. Via their cell phones, consumers communicate through the carriers/aggregator to the application provider who processes their communication. The ASP responds back through the aggregator/carriers back to the consumer.
The Carrier “Walled Garden”
Since the carriers own the wireless “pipe”, in some instances they will control or prohibit the distribution of messages or content to their subscribers that does not originate from them. Some carriers only allow mobile content (ringtones, wallpapers, video, music etc.) to be downloaded through them, and do not allow any third party to directly offer content to their subscribers–hence the “walled garden”.
The Mobile Ecosystem: Players and Playing Field
--The Initiative Owner or their Marketing Agency/Ad Agency create the mobile initiative idea and specifications
--The Application Service Provider (ASP) provides the mobile software and hardware back end technology, mobile management services, and mobile expertise in helping create, develop and manage mobile initiatives
--The Network Aggregator’s main function is to provide a single point connection to the multiple wireless carriers
--The Wireless Carriers: The “pipe” that carries the mobile messages/content (Cingular, Verizon, T-Mobile, Sprint/Nextel et al.)
Yellow arrows represent the actual text or content messages sent and received through the system. Via their cell phones, consumers communicate through the carriers/aggregator to the application provider who processes their communication. The ASP responds back through the aggregator/carriers back to the consumer.
The Carrier “Walled Garden”
Since the carriers own the wireless “pipe”, in some instances they will control or prohibit the distribution of messages or content to their subscribers that does not originate from them. Some carriers only allow mobile content (ringtones, wallpapers, video, music etc.) to be downloaded through them, and do not allow any third party to directly offer content to their subscribers–hence the “walled garden”.
The Mobile Ecosystem: Players and Playing Field
--The Initiative Owner or their Marketing Agency/Ad Agency create the mobile initiative idea and specifications
--The Application Service Provider (ASP) provides the mobile software and hardware back end technology, mobile management services, and mobile expertise in helping create, develop and manage mobile initiatives
--The Network Aggregator’s main function is to provide a single point connection to the multiple wireless carriers
--The Wireless Carriers: The “pipe” that carries the mobile messages/content (Cingular, Verizon, T-Mobile, Sprint/Nextel et al.)
Yellow arrows represent the actual text or content messages sent and received through the system. Via their cell phones, consumers communicate through the carriers/aggregator to the application provider who processes their communication. The ASP responds back through the aggregator/carriers back to the consumer.
The Carrier “Walled Garden”
Since the carriers own the wireless “pipe”, in some instances they will control or prohibit the distribution of messages or content to their subscribers that does not originate from them. Some carriers only allow mobile content (ringtones, wallpapers, video, music etc.) to be downloaded through them, and do not allow any third party to directly offer content to their subscribers–hence the “walled garden”.
The Mobile Ecosystem: Players and Playing Field
--The Initiative Owner or their Marketing Agency/Ad Agency create the mobile initiative idea and specifications
--The Application Service Provider (ASP) provides the mobile software and hardware back end technology, mobile management services, and mobile expertise in helping create, develop and manage mobile initiatives
--The Network Aggregator’s main function is to provide a single point connection to the multiple wireless carriers
--The Wireless Carriers: The “pipe” that carries the mobile messages/content (Cingular, Verizon, T-Mobile, Sprint/Nextel et al.)
Yellow arrows represent the actual text or content messages sent and received through the system. Via their cell phones, consumers communicate through the carriers/aggregator to the application provider who processes their communication. The ASP responds back through the aggregator/carriers back to the consumer.
The Carrier “Walled Garden”
Since the carriers own the wireless “pipe”, in some instances they will control or prohibit the distribution of messages or content to their subscribers that does not originate from them. Some carriers only allow mobile content (ringtones, wallpapers, video, music etc.) to be downloaded through them, and do not allow any third party to directly offer content to their subscribers–hence the “walled garden”.