Interactive Advertising
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Interactive advertising uses online or offline interactive media to communicate with consumers and promote products, brands, and services. It has advantages like reducing losses from poorly coordinated ads and helping overcome challenges of new products. However, it requires more user participation than traditional advertising. Interactive ads draw people in by letting them play with interactive tools and spend more time, showing how innovative a company is. Common forms include mobile games, online videos, emails, polls and simulations. Interactive ads engage users through fun and games using movement, color, and simple games to pull users in without overly selling. Future trends may include more integration with mobile devices and traditional media using QR codes and on-the-spot reviews.
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This presentation is part of a panel of speeches given at the Fremantle chapter of #HospoBiz, a new Hospitality only networking organization.
For more information on #HospoBiz please visit https://www.facebook.com/hospobiz
To enquire as a speaker, please contact Federica at
federica@mjsocial.com.au
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