Interactive advertising uses online or offline interactive media to communicate with consumers and promote products, brands, and services. It has advantages like reducing losses from poorly coordinated ads and helping overcome challenges of new products. However, it requires more user participation than traditional advertising. Interactive ads draw people in by letting them play with interactive tools and spend more time, showing how innovative a company is. Common forms include mobile games, online videos, emails, polls and simulations. Interactive ads engage users through fun and games using movement, color, and simple games to pull users in without overly selling. Future trends may include more integration with mobile devices and traditional media using QR codes and on-the-spot reviews.

1. Interactive Advertising

2. Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideas, or services.

4. http://www.youtube.com/watch?v=5wx0GfbC0BA History

5. Interactive Advertising: uses online or offline interactive media to communicate with consumers and to promote products, brands, services, and public service announcements, corporate or political groups

6. Advantages decreases the losses associated with poorly coordinated advertising reduces the difficulties commonly encountered in clearly communicating an advertising message helps overcome new product hurdles, such as a consumer rejection.

7. Disadvantage Requires more participation from users than advertisers

8. Why Use Interactive Ads Draws people in Let’s the customer play with the tools Spending more time Shows how innovative the company is

9. How is Interactive Advertising Used Mobile Games Taking pictures of QR codes Online YouTube Videos Emails http://www.myawardshows.com/2011/webby_awards/doritos_late_night_rihanna/ http://www.starstowatch.com/samsung3D/English/ http://www.youtube.com/watch?v=ru-Qhuog8iw&feature=related ALWAYS CHANGING AND EVOLVING!

10. Types Animated Narratives Audio & Video Discussion Environments Games Illustrated Essay Polls & Provocations Resource Banks

11. Types Interactive Images Interactive Maps Interactive Simulations Interactive Timelines Resource Banks

12. How Does IA Pull Users In? It's all fun and games! Using simple games, IA calls to a user's competitive side Movement and color add to the pull Engage the user, don't just sell KISS is key! VW GTI - Webby Awards Interactive Advertising Winner

13. What's Next? Mobile devices QR codes, integration with traditional media On-the-spot Yelp! 3D Becoming more popular, it's bound to happen!

14. Questions?