Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Going Over-the-Top with SPRINGBOARD Media #secondscreenmPortal, Inc.
Discover mPortal's second screen solution - SPRINGBOARD Media, which enables cable and media providers to deliver integrated content along with socialization across connected devices.
Going Over-the-Top with SPRINGBOARD Media #secondscreenmPortal, Inc.
Discover mPortal's second screen solution - SPRINGBOARD Media, which enables cable and media providers to deliver integrated content along with socialization across connected devices.
Social Media Wifi Hotspot with advertising revenuebklaasmeyer
Social Media Magnet’s PCI compliant WiFi Hot Spot instantly connects you with your customers on Facebook,
Twitter, LinkedIn, Google+ or any other social media platform. Social Media Magnet gathers demographic information about your customers which is available real time via our analytics and reporting interface. The Social Media magnet is a communications and marketing tool. The Social Media Magnet turns your wifi hot spot into a revenue generating tool all while offering your customers a free amenity.
Wi-Fi's Role in the internet of people, places, and thingsTaren Patterson
Fi Interactive's white paper on WiFi and the Multi-Service Operator's (MSO) role in enabling Smart City. The paper covers mobile application, security, distribution, and how carriers and municipalities can ignite mobile commerce in their cities by leveraging WIFI network assets.
Presented at the Wi-Fi Offload Summit 2014 in Palo Alto, CA, Boingo VP Jon Landa joined industry thought leaders and innovators to address how to monetize carrier Wi-Fi with advertising. This presentation features real-life experiences from Boingo, the world's largest Wi-Fi ad network, and covers how the Wi-Fi sponsorship experience balances consumer satisfaction with network monetization. The presentation also elaborates on how Boingo's turnkey media platform helps network operators and venues offset rising network costs while keeping customers satisfied with Wi-Fi...and helps brands and advertisers engage with a highly desirable mobile audience.
Business and Deployment Issues for Carrier WiFiWi-Fi 360
Carrier WiFi is rapidly becoming a technology to watch and possibly deploy by mobile operators, incumbents and greenfield operators. Join us at this FREE webinar to learn from a real deployment of carrier WiFi in a metropolitan area including both indoor and outdoor issues. Will WiFi be limited to mobile traffic offload or there real monetization options for stakeholders? What seamless Wi-Fi is about and WHY it is the telecoms business opportunity of the decade? The concept of seamlessness: What it means and how you implement real seamless Wi-Fi services
Pressing and practical questions arising to assess the deployment of carrier WiFi include:
* Will WiFi stay relevant with emergence of LTE and 3G/4G small cells?
* What are the challenges and guidelines to deploy a carrier WiFi network?
* Why real estate (commercial and public) are your #1 key to success?
* What key area of your business to in source versus outsource?
* Which core system to consider running with a cloud service provider?
* Unlimited or limited downloads, speed caps, content filtering do's and don'ts
* Understanding the business case for neutral host, wholesale Wi-Fi offload
* A roundup of the technology you need: Device clients, carrier Wi-Fi solutions, core network systems including EAP-SIM authentication
* and many more practical issues!
Carrier Wi-Fi World Summit, presented by Caroline Gabriel.
“The biggest change will be one that people won't even realize has happened - a whole new customer experience enabled by ubiquitous mobile broadband access"
These slides are from the OpenID UX Summit at Sears in Chicago. We discuss the newly formed Adoption Committee for OpenID, NPR's identity sharing strategy, Sears' OpenID case study, PBS' case study, and the goal towards a federated public media identity.
WoW project is defined by the usage of extensive advantage in WiFi technology for the carrier grade telecommunication. Today internet application and services are data hungry. The GSM network is invented primarily for voice service two decades ago and not suitable for the huge data handling network. In our project we have enhanced the user friendly WiFi into excellent end to end telecom protocol with tight security features and high availability.
WoW project brings you:
* World class education. A knowledge based society.
* Improved per capita income. Energy and money savings.
* Excellent health care. Telemedicine is a click away.
* Reduced road traffic and Carbon foot prints.
* An earning and business opportunity to everyone.
--
As explained in the introduction WoW project is equivalent to install a high capacity railway track which can carry any volume of light speed trains all over the world. This project is bundled with excellent profit margin to everyone involved in this noble proposal.
WiFi is a mature and widespread technology, today reaching over 700 million homes, schools, enterprises and hotspot locations worldwide. As mobile data usage continues to sky rocket and as WiFi-enabled mobile devices become more abundant and diverse, mobile operators are beginning to see great potential for leveraging WiFi hotspots services in order to reduce congestion on cellular networks and to capitalize on new revenue channels.
Social Media Wifi Hotspot with advertising revenuebklaasmeyer
Social Media Magnet’s PCI compliant WiFi Hot Spot instantly connects you with your customers on Facebook,
Twitter, LinkedIn, Google+ or any other social media platform. Social Media Magnet gathers demographic information about your customers which is available real time via our analytics and reporting interface. The Social Media magnet is a communications and marketing tool. The Social Media Magnet turns your wifi hot spot into a revenue generating tool all while offering your customers a free amenity.
Wi-Fi's Role in the internet of people, places, and thingsTaren Patterson
Fi Interactive's white paper on WiFi and the Multi-Service Operator's (MSO) role in enabling Smart City. The paper covers mobile application, security, distribution, and how carriers and municipalities can ignite mobile commerce in their cities by leveraging WIFI network assets.
Presented at the Wi-Fi Offload Summit 2014 in Palo Alto, CA, Boingo VP Jon Landa joined industry thought leaders and innovators to address how to monetize carrier Wi-Fi with advertising. This presentation features real-life experiences from Boingo, the world's largest Wi-Fi ad network, and covers how the Wi-Fi sponsorship experience balances consumer satisfaction with network monetization. The presentation also elaborates on how Boingo's turnkey media platform helps network operators and venues offset rising network costs while keeping customers satisfied with Wi-Fi...and helps brands and advertisers engage with a highly desirable mobile audience.
Business and Deployment Issues for Carrier WiFiWi-Fi 360
Carrier WiFi is rapidly becoming a technology to watch and possibly deploy by mobile operators, incumbents and greenfield operators. Join us at this FREE webinar to learn from a real deployment of carrier WiFi in a metropolitan area including both indoor and outdoor issues. Will WiFi be limited to mobile traffic offload or there real monetization options for stakeholders? What seamless Wi-Fi is about and WHY it is the telecoms business opportunity of the decade? The concept of seamlessness: What it means and how you implement real seamless Wi-Fi services
Pressing and practical questions arising to assess the deployment of carrier WiFi include:
* Will WiFi stay relevant with emergence of LTE and 3G/4G small cells?
* What are the challenges and guidelines to deploy a carrier WiFi network?
* Why real estate (commercial and public) are your #1 key to success?
* What key area of your business to in source versus outsource?
* Which core system to consider running with a cloud service provider?
* Unlimited or limited downloads, speed caps, content filtering do's and don'ts
* Understanding the business case for neutral host, wholesale Wi-Fi offload
* A roundup of the technology you need: Device clients, carrier Wi-Fi solutions, core network systems including EAP-SIM authentication
* and many more practical issues!
Carrier Wi-Fi World Summit, presented by Caroline Gabriel.
“The biggest change will be one that people won't even realize has happened - a whole new customer experience enabled by ubiquitous mobile broadband access"
These slides are from the OpenID UX Summit at Sears in Chicago. We discuss the newly formed Adoption Committee for OpenID, NPR's identity sharing strategy, Sears' OpenID case study, PBS' case study, and the goal towards a federated public media identity.
WoW project is defined by the usage of extensive advantage in WiFi technology for the carrier grade telecommunication. Today internet application and services are data hungry. The GSM network is invented primarily for voice service two decades ago and not suitable for the huge data handling network. In our project we have enhanced the user friendly WiFi into excellent end to end telecom protocol with tight security features and high availability.
WoW project brings you:
* World class education. A knowledge based society.
* Improved per capita income. Energy and money savings.
* Excellent health care. Telemedicine is a click away.
* Reduced road traffic and Carbon foot prints.
* An earning and business opportunity to everyone.
--
As explained in the introduction WoW project is equivalent to install a high capacity railway track which can carry any volume of light speed trains all over the world. This project is bundled with excellent profit margin to everyone involved in this noble proposal.
WiFi is a mature and widespread technology, today reaching over 700 million homes, schools, enterprises and hotspot locations worldwide. As mobile data usage continues to sky rocket and as WiFi-enabled mobile devices become more abundant and diverse, mobile operators are beginning to see great potential for leveraging WiFi hotspots services in order to reduce congestion on cellular networks and to capitalize on new revenue channels.
Today, mobile phone and tablet seems like fashion accessories in our lives. Huge popularity of mobile phones and tablets, those drives mobile technology developed in very fast speed. Actually, it has made a great impact on business world. This kind easy and connective device also extended to our social life, lots of innovative mobile apps it makes life easier and efficient.
Mobile Internet in India - Opportunities & PossibilitiesVikas Tandon
A quick look at the opportunities and possibilities of Mobile Internet, Mobile Sites and Wap sites in India. Created by Indigo Consulting, India's leading digital marketing agency.
This PowerPoint Presentation describes about the concept of Wireless application Protocol. The Protocol is a set of Rules that must be followed in Computer Technology. In this PPT, We can clearly know about the Definition of WAP- Wireless Application Protocol and its purpose. We can easily learn about the need of WAP. It also defines some Wireless Networks works in WAP Architecture.
International Journal of Modern Engineering Research (IJMER) is Peer reviewed, online Journal. It serves as an international archival forum of scholarly research related to engineering and science education.
International Journal of Modern Engineering Research (IJMER) covers all the fields of engineering and science: Electrical Engineering, Mechanical Engineering, Civil Engineering, Chemical Engineering, Computer Engineering, Agricultural Engineering, Aerospace Engineering, Thermodynamics, Structural Engineering, Control Engineering, Robotics, Mechatronics, Fluid Mechanics, Nanotechnology, Simulators, Web-based Learning, Remote Laboratories, Engineering Design Methods, Education Research, Students' Satisfaction and Motivation, Global Projects, and Assessment…. And many more.
This presentation was created for a thunder::tech internal seminar on mobile Web development. It discusses the advances being made in mobile development and shares mobile examples.
Mobile Research for Advertising_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Mobile Analytics for Advertising_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Mobile Advertising Strategy_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Mobile Advertising Creative_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Mobile Social Media and Advertising_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Mobile Demographics and Consumer Trends_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
mCommerce and Mobile Banking_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Location Based and Proximity Marketing_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Mobile Message Delivery: SMS and MMS_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Intro to Mobile Marketing_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Mobile: Location Privacy and Apps_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Mobile Marketing, Code of Ethics, Privacy and Children_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Mobile Regulations, Laws and Procedures_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Mobile Marketing: Pros and Cons_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
How Do People Know What to Tap?: Mobile DesignSara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Sara Quinn for The Knight Center and shared with Ball State University's College of Communication, Information and Media. All rights are reserved.
Part of the Mobile Communications Resource Center, this is one of several presentations created by Sara Quinn for The Knight Center and shared with Ball State University's College of Communication, Information and Media. All rights are reserved.
Part of the Mobile Communications Resource Center, this is one of several presentations created by Sara Quinn for The Knight Center and shared with Ball State University's College of Communication, Information and Media. All rights are reserved.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
1. Mobile Media and WAP
Accessing the Mobile
Internet:
Mobile Web
and WAP
Class 10
2. Mobile Media and WAP
SMS
MMS
Email
A Mobile Campaign
(Mobile, Mobile Enabled)
Image
Recognition IVR
Internet
Mobile Web
Bluetooth
Talk
Ways to Interact With a Mobile Phone
and
Distribute Mobile ContentGPS
Talk to Text
6
Location/GPS
Apps
3. Mobile Media and WAP
What is the Mobile Web?
The Mobile Web is a channel for delivery of
web content, which offers and formats
content to users in awareness of the mobile
context. The mobile context is characterized
by the nature of personal user information
needs (e.g., updating a blog, accessing travel
information, receiving news updates), the
constraints of mobile phones (i.e., screen
size, keypad input) and special capabilities
(i.e., location, connection type such as 3G or
WLAN).
4. Mobile Media and WAP
Ways to Access the Mobile Web
• User inputs URL
• User clicks link in ad,
message, or on website
•Link may be text
or image
• Links from social media
• Email
• Mobile search
• Mobile video
• QR codes
• Audio ads
• Voice activated
5. Mobile Media and WAP
Pros & Cons of Mobile Web
Pros
• Growth of smartphones – 55% of US users
• Nearly half of Internet access is mobile
• Social media sites
• Desire to access the Internet
• Able to search easily
Cons
• Only 10% of websites are “mobile optimized”
• Feature phone users have bad experience
• Data plans cost increases
• Mobile commerce still in infancy
• Fear of spam
6. Mobile Media and WAP
What is WAP?
Wireless Application Protocol (WAP):
“An open international standard
for applications that use wireless
communication. Its principal
application is to enable access to the
Internet from a mobile phone or PDA.
Can be used to deliver content to
mobile devices.
7. Mobile Media and WAP
History of WAP
• WAP's development began during the early 1990’s
• During this period Nokia and Ericsson were
interested in providing such sophisticated
technologies to gain a competitive advantage in the
mobile information market.
• In 1997 the WAP forum was founded. The forum’s
main aim was to bring together the various
technologies by a standardized protocol.
• WAP is a collection of various standards used when
developing wireless systems. It is not a single entity.
8. Mobile Media and WAP
History of WAP
Before WAP, mobile service providers had limited
opportunities to offer interactive data services, but
needed interactivity to support Internet and Web
applications such as:
• Email by mobile phone
• Tracking of stock-market prices
• Sports results
• News headlines
• Music downloads
9. Mobile Media and WAP
Uses for WAP?
WAP Site
A website that is specifically
designed and formatted for display
on a mobile device.
Often used by a company for their own
content, material, etc.
WAP 2.0
• A popular format of choice for mobile web.
• Relies on a new standards more in line with Internet.
• Using xHTML, mobile carriers, content providers and
media companies can present content and functionality
in more robust formats via faster wireless technologies.
10. Mobile Media and WAP
Which is Best – WAP or Web?
WAP/Mobile Web
Using XHTML – a variation of HTML – for mobile Web
access, WAP 2.0 has been available on most feature
phones since 2004. Since the launch of iPhone, most
smartphones have browsers that support HTML.
WAP 2.0 provides a mobile experience much closer to a
desktop and laptop Web experience than the original
WAP standards did, but it is still different enough that a
WAP experience and Web experience will not be exactly
the same.
A WAP user experience can be close to what you get
with a basic mobile app. WAP does not have access to
the mobile phone’s features like an app does, but it is
still a good back-up plan for users without
smartphones.
11. Mobile Media and WAP
WAP Advertising - Google
WAP-enabled devices let people browse mobile
websites that are specifically designed for small mobile
devices.
WAP mobile ads come in two varieties: text ads and
image ads.
WAP mobile text ads: These ads have two lines of text,
with as many as 12 or 18 characters per line, depending
on the language you use. Your website URL appears on
the third line, if you want to enter one. You can also add
a "Call" link that allows customers to call you directly
from your ad.
WAP mobile image ads: These ads look like whatever
image file you've uploaded.
12. Mobile Media and WAP
WAP Advertising Formats
M o b i l e M a r k e t i n g A s s o c i a t i o n
M o b i l e W e b B a n n e r ( “ W A P ” ) A d v e r t i s i n g S p e c i f i c a t i o n s
O v e r v ie w o f W A P a d v e r t is in g u n it s
T e x t L i n k
G r a p h ic B a n n e r s
G r a p h ic B a n n e r w i t h T e x t L i n k
13. Mobile Media and WAP
11
Pros & Cons
• Can access WAP site or full Internet
• Allows for “learned interactivity” from computer access
• Broadband enables a better use experience
•Publications migrating to smartphones and iPads.
WAP/Web Ad Examples
Editor's Notes
The Mobile Ecosystem: Players and Playing Field
--The Initiative Owner or their Marketing Agency/Ad Agency create the mobile initiative idea and specifications
--The Application Service Provider (ASP) provides the mobile software and hardware back end technology, mobile management services, and mobile expertise in helping create, develop and manage mobile initiatives
--The Network Aggregator’s main function is to provide a single point connection to the multiple wireless carriers
--The Wireless Carriers: The “pipe” that carries the mobile messages/content (Cingular, Verizon, T-Mobile, Sprint/Nextel et al.)
Yellow arrows represent the actual text or content messages sent and received through the system. Via their cell phones, consumers communicate through the carriers/aggregator to the application provider who processes their communication. The ASP responds back through the aggregator/carriers back to the consumer.
The Carrier “Walled Garden”
Since the carriers own the wireless “pipe”, in some instances they will control or prohibit the distribution of messages or content to their subscribers that does not originate from them. Some carriers only allow mobile content (ringtones, wallpapers, video, music etc.) to be downloaded through them, and do not allow any third party to directly offer content to their subscribers–hence the “walled garden”.
The Mobile Ecosystem: Players and Playing Field
--The Initiative Owner or their Marketing Agency/Ad Agency create the mobile initiative idea and specifications
--The Application Service Provider (ASP) provides the mobile software and hardware back end technology, mobile management services, and mobile expertise in helping create, develop and manage mobile initiatives
--The Network Aggregator’s main function is to provide a single point connection to the multiple wireless carriers
--The Wireless Carriers: The “pipe” that carries the mobile messages/content (Cingular, Verizon, T-Mobile, Sprint/Nextel et al.)
Yellow arrows represent the actual text or content messages sent and received through the system. Via their cell phones, consumers communicate through the carriers/aggregator to the application provider who processes their communication. The ASP responds back through the aggregator/carriers back to the consumer.
The Carrier “Walled Garden”
Since the carriers own the wireless “pipe”, in some instances they will control or prohibit the distribution of messages or content to their subscribers that does not originate from them. Some carriers only allow mobile content (ringtones, wallpapers, video, music etc.) to be downloaded through them, and do not allow any third party to directly offer content to their subscribers–hence the “walled garden”.
The Mobile Ecosystem: Players and Playing Field
--The Initiative Owner or their Marketing Agency/Ad Agency create the mobile initiative idea and specifications
--The Application Service Provider (ASP) provides the mobile software and hardware back end technology, mobile management services, and mobile expertise in helping create, develop and manage mobile initiatives
--The Network Aggregator’s main function is to provide a single point connection to the multiple wireless carriers
--The Wireless Carriers: The “pipe” that carries the mobile messages/content (Cingular, Verizon, T-Mobile, Sprint/Nextel et al.)
Yellow arrows represent the actual text or content messages sent and received through the system. Via their cell phones, consumers communicate through the carriers/aggregator to the application provider who processes their communication. The ASP responds back through the aggregator/carriers back to the consumer.
The Carrier “Walled Garden”
Since the carriers own the wireless “pipe”, in some instances they will control or prohibit the distribution of messages or content to their subscribers that does not originate from them. Some carriers only allow mobile content (ringtones, wallpapers, video, music etc.) to be downloaded through them, and do not allow any third party to directly offer content to their subscribers–hence the “walled garden”.
The Mobile Ecosystem: Players and Playing Field
--The Initiative Owner or their Marketing Agency/Ad Agency create the mobile initiative idea and specifications
--The Application Service Provider (ASP) provides the mobile software and hardware back end technology, mobile management services, and mobile expertise in helping create, develop and manage mobile initiatives
--The Network Aggregator’s main function is to provide a single point connection to the multiple wireless carriers
--The Wireless Carriers: The “pipe” that carries the mobile messages/content (Cingular, Verizon, T-Mobile, Sprint/Nextel et al.)
Yellow arrows represent the actual text or content messages sent and received through the system. Via their cell phones, consumers communicate through the carriers/aggregator to the application provider who processes their communication. The ASP responds back through the aggregator/carriers back to the consumer.
The Carrier “Walled Garden”
Since the carriers own the wireless “pipe”, in some instances they will control or prohibit the distribution of messages or content to their subscribers that does not originate from them. Some carriers only allow mobile content (ringtones, wallpapers, video, music etc.) to be downloaded through them, and do not allow any third party to directly offer content to their subscribers–hence the “walled garden”.
The Mobile Ecosystem: Players and Playing Field
--The Initiative Owner or their Marketing Agency/Ad Agency create the mobile initiative idea and specifications
--The Application Service Provider (ASP) provides the mobile software and hardware back end technology, mobile management services, and mobile expertise in helping create, develop and manage mobile initiatives
--The Network Aggregator’s main function is to provide a single point connection to the multiple wireless carriers
--The Wireless Carriers: The “pipe” that carries the mobile messages/content (Cingular, Verizon, T-Mobile, Sprint/Nextel et al.)
Yellow arrows represent the actual text or content messages sent and received through the system. Via their cell phones, consumers communicate through the carriers/aggregator to the application provider who processes their communication. The ASP responds back through the aggregator/carriers back to the consumer.
The Carrier “Walled Garden”
Since the carriers own the wireless “pipe”, in some instances they will control or prohibit the distribution of messages or content to their subscribers that does not originate from them. Some carriers only allow mobile content (ringtones, wallpapers, video, music etc.) to be downloaded through them, and do not allow any third party to directly offer content to their subscribers–hence the “walled garden”.
The Mobile Ecosystem: Players and Playing Field
--The Initiative Owner or their Marketing Agency/Ad Agency create the mobile initiative idea and specifications
--The Application Service Provider (ASP) provides the mobile software and hardware back end technology, mobile management services, and mobile expertise in helping create, develop and manage mobile initiatives
--The Network Aggregator’s main function is to provide a single point connection to the multiple wireless carriers
--The Wireless Carriers: The “pipe” that carries the mobile messages/content (Cingular, Verizon, T-Mobile, Sprint/Nextel et al.)
Yellow arrows represent the actual text or content messages sent and received through the system. Via their cell phones, consumers communicate through the carriers/aggregator to the application provider who processes their communication. The ASP responds back through the aggregator/carriers back to the consumer.
The Carrier “Walled Garden”
Since the carriers own the wireless “pipe”, in some instances they will control or prohibit the distribution of messages or content to their subscribers that does not originate from them. Some carriers only allow mobile content (ringtones, wallpapers, video, music etc.) to be downloaded through them, and do not allow any third party to directly offer content to their subscribers–hence the “walled garden”.
The Mobile Ecosystem: Players and Playing Field
--The Initiative Owner or their Marketing Agency/Ad Agency create the mobile initiative idea and specifications
--The Application Service Provider (ASP) provides the mobile software and hardware back end technology, mobile management services, and mobile expertise in helping create, develop and manage mobile initiatives
--The Network Aggregator’s main function is to provide a single point connection to the multiple wireless carriers
--The Wireless Carriers: The “pipe” that carries the mobile messages/content (Cingular, Verizon, T-Mobile, Sprint/Nextel et al.)
Yellow arrows represent the actual text or content messages sent and received through the system. Via their cell phones, consumers communicate through the carriers/aggregator to the application provider who processes their communication. The ASP responds back through the aggregator/carriers back to the consumer.
The Carrier “Walled Garden”
Since the carriers own the wireless “pipe”, in some instances they will control or prohibit the distribution of messages or content to their subscribers that does not originate from them. Some carriers only allow mobile content (ringtones, wallpapers, video, music etc.) to be downloaded through them, and do not allow any third party to directly offer content to their subscribers–hence the “walled garden”.
The Mobile Ecosystem: Players and Playing Field
--The Initiative Owner or their Marketing Agency/Ad Agency create the mobile initiative idea and specifications
--The Application Service Provider (ASP) provides the mobile software and hardware back end technology, mobile management services, and mobile expertise in helping create, develop and manage mobile initiatives
--The Network Aggregator’s main function is to provide a single point connection to the multiple wireless carriers
--The Wireless Carriers: The “pipe” that carries the mobile messages/content (Cingular, Verizon, T-Mobile, Sprint/Nextel et al.)
Yellow arrows represent the actual text or content messages sent and received through the system. Via their cell phones, consumers communicate through the carriers/aggregator to the application provider who processes their communication. The ASP responds back through the aggregator/carriers back to the consumer.
The Carrier “Walled Garden”
Since the carriers own the wireless “pipe”, in some instances they will control or prohibit the distribution of messages or content to their subscribers that does not originate from them. Some carriers only allow mobile content (ringtones, wallpapers, video, music etc.) to be downloaded through them, and do not allow any third party to directly offer content to their subscribers–hence the “walled garden”.
The Mobile Ecosystem: Players and Playing Field
--The Initiative Owner or their Marketing Agency/Ad Agency create the mobile initiative idea and specifications
--The Application Service Provider (ASP) provides the mobile software and hardware back end technology, mobile management services, and mobile expertise in helping create, develop and manage mobile initiatives
--The Network Aggregator’s main function is to provide a single point connection to the multiple wireless carriers
--The Wireless Carriers: The “pipe” that carries the mobile messages/content (Cingular, Verizon, T-Mobile, Sprint/Nextel et al.)
Yellow arrows represent the actual text or content messages sent and received through the system. Via their cell phones, consumers communicate through the carriers/aggregator to the application provider who processes their communication. The ASP responds back through the aggregator/carriers back to the consumer.
The Carrier “Walled Garden”
Since the carriers own the wireless “pipe”, in some instances they will control or prohibit the distribution of messages or content to their subscribers that does not originate from them. Some carriers only allow mobile content (ringtones, wallpapers, video, music etc.) to be downloaded through them, and do not allow any third party to directly offer content to their subscribers–hence the “walled garden”.
The Mobile Ecosystem: Players and Playing Field
--The Initiative Owner or their Marketing Agency/Ad Agency create the mobile initiative idea and specifications
--The Application Service Provider (ASP) provides the mobile software and hardware back end technology, mobile management services, and mobile expertise in helping create, develop and manage mobile initiatives
--The Network Aggregator’s main function is to provide a single point connection to the multiple wireless carriers
--The Wireless Carriers: The “pipe” that carries the mobile messages/content (Cingular, Verizon, T-Mobile, Sprint/Nextel et al.)
Yellow arrows represent the actual text or content messages sent and received through the system. Via their cell phones, consumers communicate through the carriers/aggregator to the application provider who processes their communication. The ASP responds back through the aggregator/carriers back to the consumer.
The Carrier “Walled Garden”
Since the carriers own the wireless “pipe”, in some instances they will control or prohibit the distribution of messages or content to their subscribers that does not originate from them. Some carriers only allow mobile content (ringtones, wallpapers, video, music etc.) to be downloaded through them, and do not allow any third party to directly offer content to their subscribers–hence the “walled garden”.