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Moonshot Thinking
- MOONSHOT THINKING Howtodisruptyour industryandbeat thecompetition. @BLUELOBSTERCO InspiredbyGoogleXandPeterDiamandis.
- DOYOUREMEMBER?
- 1960S1960S
- BIGIDEAS!
- WECHOOSETOGO TOTHEMOON!
- RADICAL!
- DARETODO!
- MADEIT!
- The biggest benefit of Apollo was the inspiration it gave to a growing generation to get into science and aerospace. “ Buzz Aldrin, Astronaut
- BUT…
- After Apollo 17, America stopped looking towards the next horizon. The United States had become a space-faring nation, but threw it away. We have sacrificed space exploration for space exploitation, which is interesting but scarcely visionary. Eugene Cernan, Astronaut “
- WHAT’STHEPOINT?
- NOTONLYDIDWEBECOME LESSAMBITIOUSINSPACE.
- WEALSOBECAME LESSAMBITIOUSINBUSINESS.
- 2015
- SMALLIDEAS!
- We wanted flying cars, instead we got 140 characters. Peter Thiel “
- INCREMENTAL!
- A ten per cent improvement means that you're doing the same thing as everybody else. Larry Page “
- LOWRISK!
- Companies fail because they do the wrong things or they aren't ambitious, not because of litigation or competition. “ Larry Page
- THESOLUTION
- MOONSHOT THINKING!
- Moonshot thinking is shooting for the moon. Moonshots live in the gray area between audacious projects and pure science fiction; they are 10X improvement, not 10%. Google X is leading the 10X movement. MOONSHOT THINKING
- BIGIDEAS!
- Radical Solution Breakthrough Technology Huge Problem MoonshotThinking atGoogleX They take on global-scale problems, define radical solutions to those problems, and involve some form of breakthrough technology that could actually make them happen. They look for 10X improvements and solutions that will help one billion people.
- If you’re not doing some things that are crazy, then you’re doing the wrong things. Larry Page “
- GOOGLEX MOONSHOT EXAMPLES
- PROJECTSELF-DRIVINGCAR Technology for driverless cars
- PROJECTLOON Balloon powered internet for everyone
- PROJECTWING Rapidly deliver products using flying vehicles
- It’s often easier to make something 10 times better than it is to make it 10 percent better. Astro Teller, Google X “
- OTHERCOMPANIES
- NETFLIX Disrupts streaming
- AIRBNB Disrupts hotels
- TESLAPOWERWALL Disrupts energy storage
- Cool! But I am not Google X!
- Howtoapply MoonshotThinking toyourcompany
- @PeterDiamandis PeterDiamandis 5STEPSinspired by @PeterDiamandis
- Your biggest problems are your biggest opportunities. Peter Diamandis, X Prize “
- 1 Hire some 20-somethings to do some digging
- The first step is to create a Strike Force of young people. Why young people? They are smart, hard working, and naive. All the qualities you want in someone who trying to reinvent a system. They have no preconceived notions about the way the world is supposed to work. This gives them the ability to question everything.
- THESTRIKEFORCE
- So where do you find your strike force? They may already work for you, or they might be graduates, or a group of local entrepreneurs. Look for passion and curiosity. Form teams of three to five people with a background in science and engineering.
- 2 Question everything and everyone
- Give the Strike Force 4-6 weeks to walk around your company and examine everything. Let them to talk to all employees, clients, suppliers, and so on. Everybody.
- Have them document the major challenges your company is having: What is unduly hard to accomplish? Where are we missing quality? Where are we behind the competition? What are our clients' biggest complaints?
- 3 Generate Ideas. No limitations!
- Challenge them to think about how the biggest challenges could be solved. Make sure to emphasize that they have NO LIMITATIONS as to the ideas they can come up with. This is critical.
- Good ideas are always crazy until they’re not. Larry Page “
- 4 Catalogue, prioritize and select
- Ask the Strike Force to compile their findings, and write up their top 10 - 20 recommendations. Rate them with regard to: Financial impact Competitive impact Ease of implementation (time and $)
- 5 Fund the best ideas and best teams
- Fund the best ideas and the best teams to develop the solution either internal to your business, or as outside entrepreneurial endeavors. Either way, you win.
- SUMMARIZE
- @PeterDiamandis PeterDiamandis 5STEPSinspired by @PeterDiamandis
- HireYoung Team Question Everything Catalogue& Select FundBest Ideas Generate Ideas
- Lots of people dream big and talk about big bold ideas but never do anything. I judge people by what they've done. The ratio of something to nothing is infinite. So just do something. Peter Diamandis “
- READY?
- NOWTAKEOFF
- ENJOYTHERIDE!
- CELEBRATETHEWIN!
- We choose to go to the moon in this decade. Not because it’s easy, but because it’s hard. “ John F. Kennedy
- I have a very simple metric I use: Are you working on something that can change the world? Yes or no? The answer for 99.9999 percent of people is no. I think we need to be training people on how to change the world. “ Larry Page
- In honor of Apollo 11. One giant leap for mankind.
- MOONSHOTRESOURCES
- www.PeterDiamandis.comwww.PeterDiamandis.com
- www.solveforx.com
- www.singularityu.org
- MOONSHOT THINKING Howtodisruptyour industryandbeat thecompetition. @BLUELOBSTERCO InspiredbyGoogleXandPeterDiamandis.
- Only 1 in 2 million lobsters is blue. Are you? Stand out,get noticed,connect. www.bluelobster.co hello@bluelobster.co