The document discusses the marketing mix, also known as the 4 Ps of marketing, which are the key elements that marketers can control - product, price, place, and promotion. It provides details on each of the 4 Ps, explaining what they are, examples of factors to consider for each, and how they are all important elements of an effective marketing strategy.

12. The 4 Ps :
Marketing
Mix
Product
Price Promotion
Place

13. Marketing Mix
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