Why do people collect trading cards? Collectors often hope the pictures can inspire them to their field or find pleasure in seeing remarkable people and their achievements. To inspire you in your marketing, MarketingProfs put together a roster of 16 remarkable smarty pants who changed business.
O consumidor aprendeu a desligar-se da publicidade. A desviar-se de uma entrega de folhetos ร saรญda de uma estaรงรฃo de metro de forma quase tรฃo intuitiva como evita um buraco na calรงada (se o vir...).
Mas nem sempre foi assim, nem sempre existiram marcas, ou agรชncias, ou sequer o conceito de publicitรกrio como uma profissรฃo.
Nesta apresentaรงรฃo รฉpica, (e uso o adjectivo sem qualquer problema de consciรชncia, estรก mesmo muito boa) pode viajar um pouco pela histรณria e evoluรงรฃo da publicidade ao longo do tempo, e ter um vislumbre de como o marketing pode combater a indiferenรงa do consumidor no futuro.
Think Like an Olympian: 7 Marketing Tips From the Olympics and MarketingProfsMarketingProfs
ย
What can marketers learn from Olympians? Plenty. Here's a quick doodled look at seven major tips we can learn from Olympians.
1. A great story sets you apart from the competition. So, share your story. We root for people we know or feel like we know.
2. Actions matter more than words do. Let your actions do the talking. And if you talk promises, deliver.
3. The right tools do not guarantee success. The right tools in the right hands do.
4. The little details can sometimes make a huge impact. So, look at your work through the eyes of yoru audience. The small stuff sometimes really does matter.
5. Remember that the world is much bigger and more connected than you think it is.
6. The most important moment is NOW. Don't bask in your former glory. Don't obsessively dwell on past mistakes. Live in the moment.
7. Acknowledge your colleagues, supporters, mentors, etc., who have helped you along the way. Be a humble help to others as well.
Get the scoop on how to engage customers on Facebook in these visual sketch notes, taken from Ekaterina Walter (author of "Think Like Zuck") at a MarketingProfs PRO seminar.
O consumidor aprendeu a desligar-se da publicidade. A desviar-se de uma entrega de folhetos ร saรญda de uma estaรงรฃo de metro de forma quase tรฃo intuitiva como evita um buraco na calรงada (se o vir...).
Mas nem sempre foi assim, nem sempre existiram marcas, ou agรชncias, ou sequer o conceito de publicitรกrio como uma profissรฃo.
Nesta apresentaรงรฃo รฉpica, (e uso o adjectivo sem qualquer problema de consciรชncia, estรก mesmo muito boa) pode viajar um pouco pela histรณria e evoluรงรฃo da publicidade ao longo do tempo, e ter um vislumbre de como o marketing pode combater a indiferenรงa do consumidor no futuro.
Think Like an Olympian: 7 Marketing Tips From the Olympics and MarketingProfsMarketingProfs
ย
What can marketers learn from Olympians? Plenty. Here's a quick doodled look at seven major tips we can learn from Olympians.
1. A great story sets you apart from the competition. So, share your story. We root for people we know or feel like we know.
2. Actions matter more than words do. Let your actions do the talking. And if you talk promises, deliver.
3. The right tools do not guarantee success. The right tools in the right hands do.
4. The little details can sometimes make a huge impact. So, look at your work through the eyes of yoru audience. The small stuff sometimes really does matter.
5. Remember that the world is much bigger and more connected than you think it is.
6. The most important moment is NOW. Don't bask in your former glory. Don't obsessively dwell on past mistakes. Live in the moment.
7. Acknowledge your colleagues, supporters, mentors, etc., who have helped you along the way. Be a humble help to others as well.
Get the scoop on how to engage customers on Facebook in these visual sketch notes, taken from Ekaterina Walter (author of "Think Like Zuck") at a MarketingProfs PRO seminar.
How to Overcome Writer's Block: Content-Creation Tips and Writing PromptsMarketingProfs
ย
Stuck on what to write about for your company blog or website? Check out these content-creating tips from Ann Handley of MarketingProfs. The visual story of a frustrated writer aided by her faithful pets (and talking office supplies) will help you conquer your writer's block and get creative!
8 Misconceptions About Working From Home (A Response To Yahoo's Telecommuting...MarketingProfs
ย
The uproar of the infamous Yahoo memo regarding telecommuting got us thinking about misconceptions about working from home. MarketingProfs boasts a remote workforce, so we know what the misconceptions are... as well as the realities. Enjoy!
The Lighter Side of Marketing: 24 Cartoons to Make You LOLMarketingProfs
ย
Analytics! Social media! Strategy! Marketing can be serious at times, but it doesn't have to only be serious. The fun, snarking side of marketing is explored in these 24 cartoons from MarketingProfs.
How to tell your company's story infodoodles from ann handley of marketing profsMarketingProfs
ย
Telling your company's story requires a little planning, talking, and listening. You can unearth the good stories about your company by asking yourself (or others in your company) the right questions.
To get your creativity flowing, Ann Handley, MarketingProfs chief content officer and author of Content Rules, suggest companies ask themselves specific questions.
We've put them in this colorful infodoodle slideshow.
Telling your company's story requires a little planning, talking, and listening. You can unearth the good stories about your company by asking yourself (or others in your company) the right questions.
To get your creativity flowing, Ann Handley, MarketingProfs chief content officer and author of Content Rules, suggest companies ask themselves specific questions.
1. What is unique about your business?
2. What is interesting about how your business was founded? About your founder?
3. What problem is your company trying to solve?
4. What inspired your business?
5. What aha moments has your company had?
6. How has your business evolved?
7. What's an unobvious way to tell your story?
8. What do you consider normal and boring that other folks would think is cool?
World-class? Awesome? Killer? Yuck. Are you using those words in your copy? Thanks to folks who left illustration-worthy comments on our first buzzwords slide show (15 Marketing Buzzwords to Stop using), we created this sequel of buzzwords to stop using right away.
How to Deal With Online Trolls, Jerks, and BulliesMarketingProfs
ย
Recently, MarketingProfs interviewed Andrea Weckerle, author of the recently published book Civility in the Digital Age: How Companies and People Can Triumph over Haters, Trolls, Bullies and Other Jerks, for the Marketing Smarts podcast. She discussed tips for handling online bullies, jerks, and trolls. We took visual sketchnotes of highlights from the podcast.
Eight Traits of a Loved Company [Visual Sketchnotes]MarketingProfs
ย
What inspires great love for a company? According to author Brian Sheehan, the following eight traits have the power to draw your customers into a deeper relationship with your company. Here are the highlights from a Marketing Smarts podcast interview with him by Kerry Gorgone. You can find out more about creating content that customers love at our upcoming virtual conference: http://www.marketingprofs.com/cmp/19/vcs0214
You Know You're a Marketer If... (17 Signs You're a Marketer)MarketingProfs
ย
MarketingProfs asked its Facebook group to finish this sentence: "You know you're a marketer if..." The responses that made us laugh the most were were illustrated and published in the following slideshow.
Marketers, be our valentine! So this Valentine's Day, MarketingProfs would like to shower our community with what you deserve: A whole lot of love. Enjoy these valentines especially for marketers... and pass them around!
2017 B2B Content Marketing Benchmarks, Budgets, and TrendsMarketingProfs
ย
The seventh annual B2B content marketing report is here. Sponsored by Brightcove, this report shows where B2B marketers will spend their budget, how much budget businesses are allocating to content marketing efforts, and what kind of strategies will see in 2017.
Networking Tips for Introverts (and Shy Folks): Visual SketchnotesMarketingProfs
ย
Feel too overwhelmed by networking? Are you an introvert in need of networking tips? On a Marketing Smarts podcast, we talk to Jill Foster, founder and blogger for LiveYourTalk, coaches executives, entrepreneurs, and others in public speaking and storytelling. She's also one of four fantastic keynote speakers who will present at the MarketingProfs B2B Forum in October. Jill provides simple, easy to remember tips for establishing genuine relationships at industry events. We covered how long to wait before reconnecting after an event, what to do when you hit one of those awkward pauses, and much more.
How to Craft Your Company's Storytelling Voice by Ann Handley of MarketingProfsMarketingProfs
ย
You know your company's story, but what's the right voice to use in telling it? Find out how to craft your company's storytelling voice. Ann Handley, chief content officer of MarketingProfs and author of "Content Rules" shares tips and ideas for crafting your brand's storytelling voice.
A Marketer's Christmas Carol by MarketingProfsMarketingProfs
ย
What if Ebenezer Scrooge had been a marketer? Inspired by the holiday season, I illustrated a glimpse into Scrooge's life as a marketer and his past, present, and future.
Transparencias clase de DNS.
Utilizรฉ esas transparencias, con pequeรฑas variaciones, en las clases de:
.-Administraciรณn de Sistemas Operativos en Red (Ingenierรญa Tรฉnica en Informรกtica de Sistemas)
.-Administraciรณn e Instalaciรณn de Redes de Computadores (optativa de las 3 titulaciones de informรกtica)
.-Gestiรณn e Implantaciรณn de Redes de Computadores (de Grado de Ingenierรญa Informรกtica en el curso 2012-2013)
Chapter 6 of a university course in media history by Prof. Bill Kovarik, based on the book Revolutions in Communication: Media History from Gutenberg to the Digital Age (Bloomsbury, 2nd ed., 2015).
A list of 48 taglines or slogans used by different brands and organizations. The list comprises of slogans which were most influential and helped the brand in a significant manner.
[Research] The State of B2B Marketing TrainingMarketingProfs
ย
Only 19% of B2B marketers feel very prepared for their future in marketing.
Yikes.
And only 31% feel their team is very effective in their roles. A quarter donโt think everyone on their team has a basic understanding of marketing.
A third feel burned out. And two-thirds are seeking new job opportunities.
Double, triple, quadruple (!) yikes.
These are among the key findings of the inaugural MarketingProfs State of B2B Marketing Training Report.
So whatโs going on? And more importantly, how can marketing reverse these trends in 2022? (And beyond.)
Our data (and experience) shows that marketing teams are participating in training. But itโs not helping them be as effective in their roles as it should, and itโs not helping them feel confident about their future.
In other words: Offering team access to training is a good thing. But access alone just isnโt enough.
Our data shows that how marketing organizations train their teams directly impacts how prepared marketers feel. And there are many specific, actionable things marketing leaders can do to move teams from where they areโฆ to where they need to be.
Read on to learn what the โstate of the stateโ is in B2B marketing training.
But more importantly, learn from the marketers who are doing things a bit differently and feeling more prepared. The end of the report outlines the specific steps Marketing leaders can take right now to future-proof their own teams.
B2B Content Marketing Benchmarks, Budgets & Trends: Insights for 2021MarketingProfs
ย
The 11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report from MarketingProfs and Content Marketing Institute. In a pandemic world, marketers report that content is more important than ever.
Our annual content marketing research, providing new information and insights on the state of B2C content marketing in 2020. This report focuses on business-to-consumer (B2C) marketers and their content marketing benchmarks, budgets, and trends.
2019 B2C Content Marketing Benchmarks, Budgets, and Trends - North America.MarketingProfs
ย
Our annual content marketing research, providing new information and insights on the state of content marketing in 2019. This report focuses on business-to-consumer (B2C) marketers and their content marketing benchmarks, budgets, and trends.
Our annual content marketing research with new insights useful for 2019 budget planning and benchmarking. This new report focuses on business-to-business (B2B) marketers and their content marketing benchmarks, budgets, and trends.
B2C Content Marketing 2018 - Benchmarks, Budgets & Trends - North America MarketingProfs
ย
Our annual content marketing research with new insights useful for 2018 budget planning and benchmarketing. This new report focuses on business-to-consumer (B2C) marketers and their content marketing benchmarks, budgets, and trends.
B2B Content Marketing 2018 - Benchmarks, Budgets & Trends - North America MarketingProfs
ย
Our annual content marketing research with new insights useful for 2018 budget planning and benchmarketing. This new report focuses on business-to-business (B2B) marketers and their content marketing benchmarks, budgets, and trends.
2017 B2C Content Marketing Benchmarks, Budgets, and TrendsMarketingProfs
ย
Our fifth annual B2C content marketing report is here. Sponsored by Hightail, this report shows where B2C marketers will spend their budget, how much budget businesses are allocating to content marketing efforts, and what kind of strategies we will see in 2017.
How to Build Your B2B Marketing Empire From the Ground UpMarketingProfs
ย
As we celebrate and reflect on our 10th anniversary at the MarketingProfs B2B Marketing Forum, let's look to the future with hope and excitement. Let's learn from what has worked, and abandon what hasn't. Let's challenge one another to achieve epic results. Let's build to last.
2016 B2B Content Marketing Benchmarks, Budgets and Trends ReportMarketingProfs
ย
For six years, MarketingProfs and Content Marketing Institute have put together this report on how marketers use content and how they develop content strategies (if at all). Dive in to learn more about the state of content marketing in B2B organizations!
The theme of B2B Marketing Forum is Make Marketing Magic, with an emphasis on the MAKE. We decided to ask our speakers what kinds of things they make, marketing magic aside. Here are their responses.
MarketingProfs B2B Forum - What Comes NextMarketingProfs
ย
We asked some of the smartest marketers in the industry what comes next in the world of B2B marketing. And boy did they answer! We've collected some of their responses and put them together to let you know what you should have on your radar for the upcoming year.
Adventures of Flat Handley at B2B Marketing ForumMarketingProfs
ย
We asked B2B Marketing Forum attendees, speakers, and sponsors to have fun taking photos with Flat Handley, and boy did they deliver. Check out this storybook collection of Flat Handley's travels from all over the country and the world, and the shenanigans she instigated along the way.
2015 B2B Content Marketing Benchmarks, Budgets, and Trends for North AmericaMarketingProfs
ย
This is the fifth year that MarketingProfs and Content Marketing Institute have put together this report on how marketers use content in their marketing mix. With changes in the industry, the report may look a little different than you remember. Dive in, and enjoy!
The theme of the 2014 MarketingProfs' B2B Marketing Forum is "Marketing For What Comes Next." Lee Odden of TopRank decided to ask some of the brightest minds in marketing to make predictions about where marketing is heading. What he got ranged from realistic to ridiculous, but all were packed with insight.
B2C Content Marketing: 2014 Benchmarks, Budgets, and TrendsโNorth AmericaMarketingProfs
ย
Business-to-consumer content marketing is on the rise, with 60% of North American B2C marketers planning to increase content marketing spend over the next 12 months, according to the second annual B2C content marketing study. Get more details about the state of B2C content marketing, such as benchmarks, budgets, and trends in this downloadable PDF.
19 Reasons Your LinkedIn Photo Is an Epic Fail MarketingProfs
ย
Do you hate how you look in photos? Especially in your headshot on LinkedIn, where you'd love to make a great first impression? Fear not! Just check out these headshot no-no's (and reasons for avoiding them).
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
ย
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
The key differences between the MDR and IVDR in the EUAllensmith572606
ย
In the European Union (EU), two significant regulations have been introduced to enhance the safety and effectiveness of medical devices โ the In Vitro Diagnostic Regulation (IVDR) and the Medical Device Regulation (MDR).
https://mavenprofserv.com/comparison-and-highlighting-of-the-key-differences-between-the-mdr-and-ivdr-in-the-eu/
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
ย
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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"๐ฉ๐ฌ๐ฎ๐ผ๐ต ๐พ๐ฐ๐ป๐ฏ ๐ป๐ฑ ๐ฐ๐บ ๐ฏ๐จ๐ณ๐ญ ๐ซ๐ถ๐ต๐ฌ"
๐๐ ๐๐จ๐ฆ๐ฌ (๐๐ ๐๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐๐๐ญ๐ข๐จ๐ง๐ฌ) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
๐๐ ๐๐จ๐ฆ๐ฌ provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
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โข 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
โข SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
โขFreenBecky 1st Fan Meeting in Vietnam
โขCHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
โข WOW K-Music Festival 2023
โข Winner [CROSS] Tour in HCM
โข Super Show 9 in HCM with Super Junior
โข HCMC - Gyeongsangbuk-do Culture and Tourism Festival
โข Korean Vietnam Partnership - Fair with LG
โข Korean President visits Samsung Electronics R&D Center
โข Vietnam Food Expo with Lotte Wellfood
"๐๐ฏ๐๐ซ๐ฒ ๐๐ฏ๐๐ง๐ญ ๐ข๐ฌ ๐ ๐ฌ๐ญ๐จ๐ซ๐ฒ, ๐ ๐ฌ๐ฉ๐๐๐ข๐๐ฅ ๐ฃ๐จ๐ฎ๐ซ๐ง๐๐ฒ. ๐๐ ๐๐ฅ๐ฐ๐๐ฒ๐ฌ ๐๐๐ฅ๐ข๐๐ฏ๐ ๐ญ๐ก๐๐ญ ๐ฌ๐ก๐จ๐ซ๐ญ๐ฅ๐ฒ ๐ฒ๐จ๐ฎ ๐ฐ๐ข๐ฅ๐ฅ ๐๐ ๐ ๐ฉ๐๐ซ๐ญ ๐จ๐ ๐จ๐ฎ๐ซ ๐ฌ๐ญ๐จ๐ซ๐ข๐๐ฌ."
Putting the SPARK into Virtual Training.pptxCynthia Clay
ย
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
ย
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
3.0 Project 2_ Developing My Brand Identity Kit.pptx
ย
16 Smarty Pants Who Changed Marketing
1.
2. Why do people collect trading cards? Collectors often hope
the pictures can inspire them to their field or find pleasure in
seeing remarkable people and their achievements. To inspire
you in your marketing, we've put together a roster of 16
remarkable smarty pants who changed business.
3. Smarty Pants #1
(1706-1790) Benjamin Franklin, founding father, printer,
author, inventor, all-around genius
Benjamin Franklin's resume looks
like it's made-up. Brilliant
inventor? Sure! Best-selling
author? You betcha! Ambassador
to France who got the French to
join the colonists' fight for
independence? Absolutely!
4. To that list, add that Franklin was also the
owner of General Magazine, which
printed one of the first American
magazine ads in 1742.
Franklin also invented the lightning rod,
bifocals, and other items that, if they
didn't exactly reinvent marketing and
advertising, certainly enabled our ability
to read and enjoy newspapers and
magazines.
5. Takeaway: Listen to your inner genius. If you've a plan or
idea that no one has heard before, you might be onto
something groundbreaking.
6. Smarty Pants #2
(1838 to 1922) John Wanamaker, department-store
founder, pioneer in marketing
The next time you pass a
department store, thank John
Wanamaker. In 1861, he and his
brother-in-law opened Oak Hall
and gave birth to the concept of
the first department store. In
1874, Wanamaker published the
first copyrighted store ad.
7. Wanamaker definitely knew how to
work with the seasons (even if he
had to make some up). He created
seasonal sales, such as February's
Opportunity Sales and July
Midsummer Sales. And guess who
started the January White Sale? Yep.
Wanamaker in 1878.
He also popularized the fixed-price
system and created the idea of the
"money-back guarantee." (Those
have caught on, haven't they?)
8. Takeaway: Unite your marketing efforts with the seasonsโฆ
and if need be, create some special events and occasions of
your own.
9. Smarty Pants #3
(1854 to 1925) Frank Munsey, American newspaper and
magazine publisher and author
Before "Pulp Fiction" the movie,
there was pulp fiction, the cheap
magazine. Munsey, the father of
pulp magazines, used the cheapest
pulpwood for his magazines.
Folks could buy these "pulp
magazines" for just 10 cents a pop.
10. (Those other fancy-shmancy magazines in the
1800s cost between 15 to 30 cents.)
Aside from first publishing Edgar Rice
Burroughs stories (feel free to let out a Tarzan
yell right about now), Munsey also was the
first person to attempt a run a magazine by
relying on advertising sales revenue rather than retail stand
sales.
Takeaway: Know your audience and their needs. Munsey
wasn't afraid to go cheap with the paper, knowing folks
would like the lower cost. Throughout the years, the Argosy
11. also underwent various name and publishing changesโฆ
always to better reach an audience.
12. Smarty Pants #4
(1877 to 1934) Ivy Lee, the father of public relations
It's 1906. You're Pennsylvania Railroad
magnate George F. Baer, and your railroad
company has just experienced a major rail
accident. What do you do?
Baer put himself in the hands of Ivy Lee,
who would become one of the most well-known pioneers in
PR.
13. Lee convinced Baer to send a press release out
before anyone had even heard of the accident.
He also asked reporters and photographers to
come to the accident and report what
happened. (Lee even had Baer provide a train
for all the journalists.) This brilliant PR move
earned Ivy Lee the title "father of the modern press release."
Takeaway: Be one step ahead of your audience. Anticipate
reactions and have a plan in place for any crisis that may
arise.
14. Smarty Pants #5
(1891 to 1995) Edward Bernays, Austrian-American pioneer
in PR and propaganda
Who came up with the idea of getting
dentists (even just 9 out of 10) to
approve a product? And what about
"experts" on TV giving their
testimonials?
Credit Edward Bernays for popularizing
the use of "third-party authorities" to lend weight to press
15. releases. For example, to help a
company sell more bacon, Bernays
conducted a survey of physicians and
shared their recommendation that
people eat heavy breakfasts. He then
sent his report to 5,000 physicians and
got the quotes he needed to promote
bacon as the heavy breakfast that
physicians recommend.
How powerful was this campaign? Even today, people
16. consider bacon and eggs as being part of an all-American
heavy breakfast.
Takeaway: Use data and details to lend credibility to your
claims.
17. Smarty Pants #6
(1886 to 1983) Henry Jamison "Jam" Handy, Olympic
breast-stroke winner, water polo player, leader in
commercial audio and visual communications
He created thousands of industrial and
educational films for the biggest
companies of his day. (During World
War II, his company, Jam Handy
Productions, produced 7,000 films!)
18. Jam Handy films were really advertising shorts presented as
educational or documentary films. Handy's Direct Mass
Selling Series ran in both movie and newsreel theaters.
"Down the Gasoline Trail" (1935) explains what happens to a
drop of gas from the tank to the engine cylinder... and in the
end, you find out the gas tank belonged to a Chevy.
19. With his storytelling technique and soft sell, Jam Handy was
definitely the pioneer of all modern-day commercials.
Takeaway: Use short movies to entertain and educate your
customers rather than to boast about your product or
service.
20. Smarty Pants #7
(1946) Mrs. Carveth Wells, explorer and TV host
Imagine your well-heeled neighbor
carrying a box of DVDs of her travels
into your living room, putting them in
the player, and droning on about each
one. TV viewers in 1946 didn't have to
imagine it all. They had Mrs. Carveth
Wells.
21. Wells had a show that had this
simple premise: Wells plays her 16
mm home movies of her worldwide
travels and talks about them. Yep.
That's the "Geographically Speaking"
show.
Why are we speaking about it today?
Because "Geographically Speaking"
22. was the first show to have a regular sponsor. Bristol-Myers
would have kept sponsoring herโฆ had Wells not run out of
movies.
Takeaway: Don't be afraid to explore shiny new concepts (in
this case, the new idea was TV programming), but make sure
to plan wellโฆ or you'll run out of content.
23. Smarty Pants #8
(1894 to 1982) Bernice Fitz-Gibbon, US advertising
executive
Known as the Fabulous Fitz, she pioneered
the idea of events into the world of
department stores and advertising by
creating fashion shows, lectures, and
demos.
She also opened an award-winning agency
in 1954, which helped women become
copywriters.
24. Her famous quote is:
"A good ad should be like a
good sermon: It must not
only comfort the afflicted, it
also must afflict the
comfortable."
Takeaway: Remember to help others. As a successful writer,
Fitz-Gibbons made sure to help other women become
copywriters.
25. Smarty Pants #9
(1911 to 1999) David Ogilvy, British ad executive, father of
modern advertising
Forget Dumbledore and his
spells. David Ogilvy, called
"the most sought-after
wizard in today's advertising
industry" by Time Magazine,
knew the power inherent in
words and images.
26. He believed in engaging, stylish
descriptions of products would best
reach consumer and in knowing
your consumers.
He said, "Advertising people who
ignore research are as dangerous as
generals who ignore decodes of
enemy signals."
Ogilvy also wrote the uber-popular
Confessions of an Advertising Man,
one of the most famous books about advertising.
27. Takeaway: Know your audience well. Think about what they
think about. Talk to them as they talk. Reach out to them
how they want to be reached out to.
28. Smarty Pants #10
(1891 to 1971) Leo Burnett, advertising executive and a
creative legend
What do these folks have in
common? The Jolly Green Giant,
Charlie Tuna, Morris the Cat,
Tony the Tiger, the Pillsbury
Doughboy, and the Marlboro
Man.
29. Leo Burnett and his agency created them.
Though most ads at the time favored text, his approach was
to go for the simple memorable icon.
One of Burnett's famous sayings is: "Make it simple. Make it
memorable. Make it inviting to look at. Make it fun to
read.โ
Takeaway: Use simple, memorable images to capture your
audience's imagination and interest.
30. Smarty Pants #11
(1917 to 2001) Katharine Graham, US newspaper executive;
publisher of The Washington Post; Pulitzer Prize-winning
author; first woman to head a Fortune 500 company
Personal tragedy brought Katherine
Graham to the helm of The
Washington Post in 1963, but she
guided it through its best years.
31. She was in charge of the Post during the
publication of the Pentagon Papers in
1971 and the Watergate scandal, which
led to President Richard Nixon's
resignation. She was threatened for her
role in revealing the Watergate scandal,
but she didn't back down.
In 2000, Graham was named one of the
International Press Institute's 50 World Press Freedom
Heroes.
32. Takeaway: Be authentic. Graham received numerous threats
during the Watergate Scandal, but she kept delivering honest
info. Likewise, your audience expects you to be honest in your
business.
33. Smarty Pants #12
(1943 to present) Rosabeth Moss Kanter, US
businesswoman
How huge is the leap from studying
communes to studying corporate
America? Not very.
After writing about life in communes,
Kanter made the switch to studying the structure and
management of corporations.
34. Her book Men and Women of the
Corporation (1977) documents "a
bureaucratic corporate model that is
about to be replaced." She has also
written about what promotes
corporate growth and what suppresses
it (The Change Master: Innovation and
Entrepreneurship in the American
Corporation, 1984) and changing management strategies for
future success (When Giants Learn to Dance, 1989)
35. Her work has helped businesspeople better understand
themselves and the corporations in which they work.
Takeaway: Be curious about the world around you. Kanter
did more than just look at business; she analyzed it.
36. Smarty Pants #13
(born in 1955) Tim Berners-Lee, CERN physicist
You can thank Berners-Lee for the fact
that you're enjoying this slide show
online. And for being able to email
friends. And for, wellโฆ let's just thank
him for inventing the World Wide Web.
37. In 1990, he pitched the idea for
an information management
system. By Christmas the next
year, he implemented the first
successful communication
between an HTTP client and
server via the Internet.
As far as the popularity of the Web, that speaks for itself!
Takeaway: Dream big. Real big. And if your idea develops
wings and starts flying, follow it and see where it goes.
38. Smarty Pants #14
(1964 to present) Jeff Bezos, founder of Amazon.com
In 1995, Bezos launched Amazon,
an online bookstore. What was the
first book it sold? Something
entertaining? A summer read? No,
it's Douglas Hofstadter's Fluid
Concepts and Creative Analogies:
Computer Models of the
Fundamental Mechanisms of
39. Thought. (Well, it's a fun read for the guys of "The Big Bang
Theory" show.)
Today, Amazon sells just about
everything, which keeping with
its goal "to be Earth's most
customer-centric company
where people can find and
discover anything they want to
buy online."
Takeaway: Give your projects time to succeed. Amazon.com
launched in 1995, but success came slowly (well, slowly in the
40. minds of investors who wanted insta-success). Trust in your
project, and be patient.
41. Smarty Pants #15
(Hurly, 1997 to present; Chen, 1978 to present; Karim, 1979
to present) Chad Hurly, Steve Chen, and Jawed Karim,
founders of YouTube
YouTube might have started out with Jawed Karim uploading
"Me at the Zoo," but it revolutionized the way we share and
create videos.
42. YouTube has come a long way from
being the favorite place to upload
videos of animal shenanigans. It now
is home to countless educational
videos, webinars, instructional videos,
and, OK, clips of animal shenanigans.
In 2012, a total of 72 hours of video are uploaded to
YouTube every minute.
Takeaway: Don't overcomplicate your product launch. The
first video on YouTube is 19 seconds long. Jawed Karim gives
on reason for liking elephants. That's it.
43. Smarty Pants #16
(1955 to 2011) Steve Jobs, US businessman and technology
visionary
Known for being the father of Apple
Computer (and all its life-altering
products, such as the Macintosh,
iPod and iPad), Steve Jobs was also
a legendary speaker and pitchman.
He was so persuasive that the term
"reality distortion field" was dubbed
to explain how he could get anyone
to believe almost anything he told them.
44. Jobs was also known for his belief of setting trends and
creating want in consumers rather than creating products to
serve consumers' need.
Takeaway: Make up your own
rules. Jobs didn't ask people what
they wanted; he told them what
they wanted. Sometimes, you
have to thumb your nose at the
rules like Steve Jobs did.
45. Want to become a marketing
smarty pants, too?
Check out the wealth of
marketing information at
www.marketingprofs.com.