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MarketingProfs B2B Forum - What Comes Next

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We asked some of the smartest marketers in the industry what comes next in the world of B2B marketing. And boy did they answer! We've collected some of their responses and put them together to let you know what you should have on your radar for the upcoming year.

Published in: Marketing

MarketingProfs B2B Forum - What Comes Next

  1. 1. MARKETING FOR WHAT COMES NE ‘(T WE ASKED THE SMARTEST PEOPLE IN MARKETING TO TALK ABOUT THIS IS WHAT SOME OF THEM HAD TO SAY.
  2. 2. Lee Odden, TopRa. nk Online Marketing SHOULD ASK PEOPLE TO DO SOMETHING AND THEM FOR IT. -- @LeeOdden
  3. 3. . , ‘.'x’<. :2:“ Kristina Halvorson , o‘, ‘ ' *' > I‘ A"“" ’ __; _:_ | }% ‘ T ; ' s . , . “Z, Kristina. Halvorson, Brain Traffic n. :E 4 Til} :5?’ ‘Ft"‘. "i[", L§L'I'—‘ HEART A L » CUSTOMER 0-
  4. 4. »:7:’” 4“ A ‘L A 1 ‘~ I <5 ‘w '1 V ‘ 9 . _ .3 V y , ,h n ; ..__. .H_ A-__; ,, 5 ‘.1 ’( I‘ J "1 .5 J K’ WHAT HAPPENS AFTER THE SALE IS U n ’ . ‘ THAN EVERYTHING THAT HAPPENS
  5. 5. J T ; **= m I38 Bi Tim Hayden, 'I'I'H Strategy Now THAT WE’RE CONNECTED ONE—TO-ONE, WE SHOULD MANY or US DON’T. -- @TheTimHa. yden
  6. 6. ‘ J -E’ A ' I -I J H’ 14 g - _? ___, , Sr P, R __r. ’ :3 1 H E H ‘ ‘ ” :1" . -4f R * YOU CANNOT ~ . : . THAT IS NOT ALREADY THERE--YOU HAVE TO : THAT CUSTOMERS ALREADY HAVE. -- @Tama. dea. r
  7. 7. ALREADY CAN'T GET ENOUGH? ACCESS A. ~ “ AND SLIDESWITH . _ ~ A‘! ‘ -A I SAVE$220AT: “V A: ;:‘_. _____”. .., ,.; ._. ::T “‘ _. _T. ;__ . _:. _.. _,. _.. A«.
  8. 8. I O arr; ( 73 T A . ='” / ‘l‘ / I, / I A 4f». ::. ‘.1 :11 . .»‘+~. ‘1~‘+’ THE u : IS THE FILLER IN THE GAP BETWEEN THE ONLINE AND THE OFFLINE. THE - " ~ ~‘ n : -A IS THE KEY TO ATTRIBUTION. -- @Webby20o1
  9. 9. Amber Nas urrd, Sysomos LIVES IN THE MARKETING DEPT, AND IT CAN’T STAY THERE. OUR ROLE AS MARKETERS BECOMES . -- @AmberCadabra
  10. 10. WHEN ARE CREATING YOUR CONTENT, IF IT DOES NOT MAKE YOU OR YOU DON’T IT -- IT’S PROBABLY BAD CONTENT. -- @CSPenn
  11. 11. 7'» — ‘mi. Tom Martin, Converse Digital WE LIVE IN THE WORLD or THE . You SEE THEM WHEN
  12. 12. A‘ ' IS THE ULTIMATE FORM OF SHARING. INTUITION GAINED FROM I1 I ' . A WON'T DISAPPEAR IF YOU TEACH -- @AustinK1eon
  13. 13. I Is, -A b _ 1 33:24 N. F / (Ty Ann Handley, MarketingProfs CUSTOMER HERO

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