Walter Elias "Walt" Disney was an American entrepreneur and animator who founded The Walt Disney Company. He was born in 1901 in Chicago, Illinois and died in 1966 in Burbank, California. Disney worked at an animation studio where he met Ub Iwerks and started his own animation business with his brother Roy. Their first successful animated character was Oswald the Lucky Rabbit. Throughout his career, Disney faced challenges like financial issues and competition but overcame them through strategies like diversification, acquisitions, and technological advancements. He was known as a risk-taker, innovator, and for striving for excellence who built trust with employees through personal relationships.

1. Walt Disney
Presented By: Deepshikha Biswal
MBA( 2nd Year)

2. Introduction
Walter Elias "Walt" Disney
Birth Date
December 5, 1901
Death Date
December 15, 1966
Education
McKinley High School, Chicago Art Institute, Kansas City Art Institute and School of Design
Place of Birth
Chicago, Illinois
Place of Death
Burbank, California

3. Disney worked at
the Kansas City
Film Ad Company,
open his own animation
business and the ad
company, he recruited Fred
Harman as his first
employee.
job at the Pesmen-
Rubin Art Studio,
where he met
cartoonist Ubbe Eert
Iwwerks
Disney and his
brother, Roy,
soon pooled
their money and
moved to
Hollywood
Their first deal was with
New York distributor
Margaret Winkler, to
distribute their Alice
cartoons. They also
invented a character called
Oswald the Lucky Rabbit,
and contracted the shorts at
$1,500 each.
Progressive Journey

4. Challenges
1.Financial Recession
2.Increasing Piracy
3.Strong Competition
4.Continuous Need for Technological Advancement.
5.Change in consumer preferences and tastes.
6.Negative publicity due to unexpected events.

5. Strategies Adopted:
Products
Existing New
Market Penetration
Targeted market segmentation through
acquisitions.
New Products
1.Related Diversification.
2.Diversification in Branding.
Market Development
Foreign Outsourcing
Direct Investment Licensing
Conglomerate Diversification
-
Existing
New
Markets

6. Insights as an entrepreneur-360 degree dimension
1. He was a risk taker.
2. He was innovative and creative.
3. Walt Disney strives for excellence.
4. Walt Disney drew people in with his charismatic charm and family like work environment.
5. His sociability and casual and personal relationships with his employees built trust and confidence in Disney and
the Disney vision.
6. Walt Disney exercised an autocratic style of leadership after he had moved into the new studio where he became
more domineering and controlling.

7. Key Learnings
From the experience of Walter Elias Disney we can conclude deciding that thinking innovative
and taking risk is favourable.
Apart from that a passion for doing something is always achievable.
Hard work and dedication leads to success.