8 Misconceptions About Working From Home (A Response To Yahoo's Telecommuting Memo)

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The uproar of the infamous Yahoo memo regarding telecommuting got us thinking about misconceptions about working from home. MarketingProfs boasts a remote workforce, so we know what the misconceptions are... as well as the realities. Enjoy!

a MarketingProfs presentation

Illustrated and written by
Veronica Maria Jarski

8 Misconceptions About Working From Home (A Response To Yahoo's Telecommuting Memo)

The B2B Content Marketing Report is based on over 600 survey responses from marketing professionals to better understand the current state of content marketing and to identify new trends, and key challenges as well as best practices. Here are some of the key findings: - Lead generation is by far the number one goal of content marketing, followed by thought leadership and market education. - Companies with a documented content strategy are much more likely to be effective than those without a documented strategy. - The most mentioned content marketing challenge is finding enough time and resources to create content. - Content marketing ROI remains difficult to measure. Only a minority of respondents consider themselves at least somewhat successful at tracking ROI. - LinkedIn tops the list of the most effective social media platforms for distributing content and engaging with prospects. Download the full report PDF for more details: http://www.marketingbuddy.com/download-the-content-marketing-report/

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What can marketers learn from Olympians? Plenty. Here's a quick doodled look at seven major tips we can learn from Olympians. 1. A great story sets you apart from the competition. So, share your story. We root for people we know or feel like we know. 2. Actions matter more than words do. Let your actions do the talking. And if you talk promises, deliver. 3. The right tools do not guarantee success. The right tools in the right hands do. 4. The little details can sometimes make a huge impact. So, look at your work through the eyes of yoru audience. The small stuff sometimes really does matter. 5. Remember that the world is much bigger and more connected than you think it is. 6. The most important moment is NOW. Don't bask in your former glory. Don't obsessively dwell on past mistakes. Live in the moment. 7. Acknowledge your colleagues, supporters, mentors, etc., who have helped you along the way. Be a humble help to others as well.

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Telling your company's story requires a little planning, talking, and listening. You can unearth the good stories about your company by asking yourself (or others in your company) the right questions. To get your creativity flowing, Ann Handley, MarketingProfs chief content officer and author of Content Rules, suggest companies ask themselves specific questions. We've put them in this colorful infodoodle slideshow. Telling your company's story requires a little planning, talking, and listening. You can unearth the good stories about your company by asking yourself (or others in your company) the right questions. To get your creativity flowing, Ann Handley, MarketingProfs chief content officer and author of Content Rules, suggest companies ask themselves specific questions. 1. What is unique about your business? 2. What is interesting about how your business was founded? About your founder? 3. What problem is your company trying to solve? 4. What inspired your business? 5. What aha moments has your company had? 6. How has your business evolved? 7. What's an unobvious way to tell your story? 8. What do you consider normal and boring that other folks would think is cool?

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What inspires great love for a company? According to author Brian Sheehan, the following eight traits have the power to draw your customers into a deeper relationship with your company. Here are the highlights from a Marketing Smarts podcast interview with him by Kerry Gorgone. You can find out more about creating content that customers love at our upcoming virtual conference: http://www.marketingprofs.com/cmp/19/vcs0214

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Feel too overwhelmed by networking? Are you an introvert in need of networking tips? On a Marketing Smarts podcast, we talk to Jill Foster, founder and blogger for LiveYourTalk, coaches executives, entrepreneurs, and others in public speaking and storytelling. She's also one of four fantastic keynote speakers who will present at the MarketingProfs B2B Forum in October. Jill provides simple, easy to remember tips for establishing genuine relationships at industry events. We covered how long to wait before reconnecting after an event, what to do when you hit one of those awkward pauses, and much more.

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Only 19% of B2B marketers feel very prepared for their future in marketing. Yikes. And only 31% feel their team is very effective in their roles. A quarter don’t think everyone on their team has a basic understanding of marketing. A third feel burned out. And two-thirds are seeking new job opportunities. Double, triple, quadruple (!) yikes. These are among the key findings of the inaugural MarketingProfs State of B2B Marketing Training Report. So what’s going on? And more importantly, how can marketing reverse these trends in 2022? (And beyond.) Our data (and experience) shows that marketing teams are participating in training. But it’s not helping them be as effective in their roles as it should, and it’s not helping them feel confident about their future. In other words: Offering team access to training is a good thing. But access alone just isn’t enough. Our data shows that how marketing organizations train their teams directly impacts how prepared marketers feel. And there are many specific, actionable things marketing leaders can do to move teams from where they are… to where they need to be. Read on to learn what the “state of the state” is in B2B marketing training. But more importantly, learn from the marketers who are doing things a bit differently and feeling more prepared. The end of the report outlines the specific steps Marketing leaders can take right now to future-proof their own teams.

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