This document provides a list of taglines or slogans used by various brands and organizations over the years. Some of the most famous and influential include: "Got Milk?" by the California Milk Processor Board from 1993; "Just Do It" by Nike, inspired by Gary Gilmore's last words before execution; "Nothing comes between me and my Calvins" by Calvin Klein from 1980 featuring 14-year old Brooke Shields; and "Where's the beef?" by Wendy's. Many classic slogans such as "They're Gr-R-Rreat!" by Kellogg's Frosted Flakes, "Beanz Meanz Heinz" and "Good to the last drop" by Heinz are

1. Taglines that
were most
influential
48
A list of taglines or slogans used
by brands and organizations
By Nikhil Narayan

2. Got Milk? is an American advertising campaign encouraging the
consumption of cow's milk, which was created by the advertising
agency Goodby Silverstein & Partners for the California Milk Processor
Board in 1993 and later licensed for use by milk processors and dairy
farmers.

3. Inspiration for this famous NIKE slogan was the last words "let’s do it",
spoken by Gary Gilmore before he was executed !!!!

5. Be STUPID by DIESEL

6. Nothing comes
between me and my
Calvins
Brooke Shields the model was 14
year old when she acted in this
controversial ad (1980)
The TV ad included her saying the
famous tagline, "You want to know
what comes between me and my
Calvins? Nothing.

7. The tagline evolved into an everyday
phrase which is used for questioning the
substance of an idea, event, or product.!!
Where’s the beef by Wendy’s

8. Apple’s ‘Think different’ slogan was supposed to be a play
on IBM’s ‘Think’ slogan

9. We Try Harder campaign by Avis car rental services
1. Campaign started in 1963 when Avis was second to rental car
leader Hertz
2. The “We try harder.” campaign significantly catapulted Avis’
business. The ad campaign was brilliant. The employees
proudly wore their “We try harder.” buttons.
3. By 1964, Avis car rentals had jumped 28%.
4. Interestingly in 2011, Avis has returned to their “Vision in
Action” roots with a new campaign: “Treat People Like
People.”

10. As a part of their rebranding and ‘healthy’ positioning
KFC has now ditched the 50 year old slogan – It’s finger
lickin’ good! New slogan is ‘so good’

12. Betcha can’t eat just one.
By Frito Lays in 1981

13. Think outside the bun
The tagline is meant to remind us that fast food
doesn’t end with hamburgers.

14. THEY’RE GR-R-REAT
Kellogg's Frosted Flakes is a breakfast
cereal introduced by the Kellogg
Company
They’re Gr-r-reat was used as the
tagline
In 2003, Kellogg's launched Tony's
Cinnamon Krunchers. The slogan was
"They're Gr-r-reat 'Till They're Gone."
This cereal was discontinued by Kellogg's
in 2007 due to poor sales.

15. “Beanz Meanz Heinz”
Originally penned in a london
pub in 1967
However, it was dropped in the
1990s amid concern that it drew
attention away from other heinz
products.
In 2009 the slogan was
resurrected

16. In the 80s, AT&T urged people—
metaphorically—to ‘reach out and
touch someone’ with their telephone
service.
If the same tagline is used today, it
could altogether craft a different
implication 

17. The Uncola by7up

18. ‘This Bud’s for you’ by Budweiser in 1970s

19. ‘King of beers’ by Budweiser in 1950s
The Budweiser from Budějovice has
been called "The Beer of Kings" since
the 16th century. Adolphus Busch
changed this slogan to "The King of the
Beers

20. Come alive! You’re in the Pepsi generation

22. Tastes great! Less filling
By miller lite
Was ranked by advertising age magazine as the 8th-best
advertising campaign in history

23. Australian for Beer
Foster's lager, as we know, is an
Australian brand; it is not an
Australian beer. It is brewed in
different countries

24. Good to the last drop

25. Priceless + For Everything else there’s
mastercard by MASTERCARD
This became a viral campaign when people started uploading their
own ‘priceless moments’,

27. What happens in here stays in here was a campaign
done by Las Vegas Convention and Visitors Authority
after the Only in Vegas campaign - as a measure to
promote Las Vegas tourism

28. I Love New York is both a logo and a song that are the basis of
an advertising campaign and have been used since the mid-1970s to
promote tourism in New York City, and later to promote New York State as well.

30. In 2000, Advertising Age magazine named "A
Diamond Is Forever" the best advertising slogan of
the twentieth century.
One of the most successful marketing executions of the "Diamonds Are Forever"
DeBeers' advertising campaign was a James Bond film, which, in fact, had the same name
as the advertising campaign - "Diamonds Are Forever"

32. In 2006, a rumor started that BMW was dropping the ‘Ultimate Driving Machine’ tag line
and was to be represented by the new tag line, “A Company of Ideas”.

33. THINK SMALL
For the VOLKSWAGEN beetle
Created by Julian Koenig at the
DDB agency in the 1950s
Ranked as the best advertising
campaign of the twentieth century
by ad age

34. Like a rock
by Chevy trucks (1990)

36. Quality is job one
By Ford in 1979

37. ‘ catch our smile’
By Pacific Southwest Airlines
PSA was also known by its slogan
"The World's Friendliest Airline" and
for the iconic smile painted on the
nose of its airplanes

38. ‘Intel Inside’ logo
One of the best “ingredient”
campaign ever seen

40. L’OREAL in 1967 started the slogan Because
I’m worth it then changed it in mid 2000s to
Because you are worth it and then in to
Because we’re worth it

41. Federal Express: When it absolutely, positively
has to be there overnight
developed by Ally & Gargano in 1982

42. Us Tareyton smokers would rather
fight than switch
This slogan was notable in that it was the final
slogan used for the Tareyton brand.

43. You’ve come a long way, baby.
Virginia Slims is brand of cigarette manufactured by Altria
Group. The brand was introduced in 1968 and marketed to
young professional women using the slogan "You've come a long
way, baby."

44. 1996 HBO launched an innovative $60 million television
advertising campaign saying ‘It’s not TV. It’s HBO’
in an effort to draw attention to itself and to strengthen
its brand recognition.
The campaign is recognized as one of the best done by a
broadcasting channel.

45. You’re in good hands by Allstate Insurance
Tagline is continued from 1956

46. Melts in your mouth, not in your hands
M&M is a candy coated chocalate brand The campaign also introduced
belonging to Mars cartoon characters representing
M&Ms, namely Mr. Plain & Mr.
Mars Inc hired Ted Bates & Co., an advertising Peanut in the same year.
firm based out of Chicago, to market the
brand and hence, in 1954, came a sprightly
campaign, “Melts in your Mouth, not in your
Hands”.

47. ‘The Quicker picker-upper.’
by Bounty paper towels

48. The few, the proud, the Marines slogan was launched in 1991. The few, the
proud is now synonymic to the US Marines. It makes sense because it is the smallest group
of all the armed forces (excluding coast guards) and has one of the toughest initial training.

49. When it rains, it pours slogan was started by Morton Salt in 1911. And yes it is
continued for the past 100 years !!!!

50. Thank You
References
http://www.hongkiat.com/blog/77-catchy-
and-creative-slogans/
http://legendsinadvertising.blogspot.com
http://www.syl.com
http://www.vintageadbrowser.com
http://www.duke.edu
http://en.wikipedia.org
http://marketing-case-studies.blogspot.com