1. The student proposes a project called "Aylien's Castle" that will involve creating promotional video, graphic design, and photography content for an online fashion brand. 2. The project will feature videos showing different clothing styles worn by models set to music, as well as photos for social media posts and posters. Research will include analyzing fashion brands, music videos, and photographers for inspiration. 3. The target audience is males aged 16-24 who are interested in a wide range of clothing styles. Evaluation will involve self and peer reflections, audience feedback, and a final self-evaluation.

1. Proposal
1
Centre Name and Number:
York College 48357
Student Name and Unique Learner Number:
6656588505
Matthew Turley
Project proposal title and date:
Aylien’s Castle 22/03/2022
Main area of activity:
The primary areas of activity will be video, graphic design and photography.
Rationale:
In my 2 years at college I have made two music videos, a video game, a documentary, and a
fashion video. The skills that I developed in these 2 years have been to develop my progress with
software such as Premier Pro, Photoshop and Aftereffects. I have also learnt how to create
different effects and how to incorporate a style into videos. An example I particularly like to use in
creative projects is the ‘paper rip effect’, as well as making animatics on Aftereffects to make my
images slightly move and come to life. The skills that I have learnt in Photoshop are graphic design
work for example when developing sprites for my game as well as making the background of the
levels. I also created the advertisement to the designs of the characters which were made in the
pixel art style. The skills I developed in Aftereffects were motion graphics of logos. I did this by
creating a light source to affect the gradient as the logo spins. I then copied the logo behind itself
to create a 3D look. These skills will help me in my project; the video and graphic elements are a
big part of the project and by incorporating the skills into my work it will make the project better. In
addition I can also refine these skills and learn new ones whilst doing the project.
Project Concept:
The concept of my project is an online fashion distributor like ASOS promotional content. The
name of the brand is Aylien’s Castle. The business structure for the company is an online fashion
retailer. The brand will have a lot of different styles of brands that sell their clothes on my website. I
will be making videos showing assorted styles and how wide the range of clothes are. I will be
creating different aesthetics and looks on each of these videos to matching the clothing. The
clothes will be worn by a model with the music to accompany it. I will also take pictures of my
models in their respective styles and will make these into social media posts and posters. The
research that I will need to conduct is looking at fashion brands and what inspires them to make
their clothes. I also look at directors of music videos, fashion advertisements as well as fashion
designers, who have influenced the “culture.” I will research into brands like Missing Since
Thursday, the influences on the brand and how they stylize their videos and images. I will also look
at brands like GOLF WANG and the general themes, they carry through there media for each
collection. In addition I will observe how to keep the aesthetic consistent throughout the products,
along with seasonal looks and styles; such as coats, shorts, trousers, boots and trainers which are
worn depending on the season and collections style. Other research I will need to conduct will be
looking at online clothing brands promotional content and how they make it appeal to their target
audience through the styling and editing of their videos. My target audience is 16–24-year-old
males who are interested in fashion. The audience I have chosen will like a wide range of clothing
styles. I have used two, quite distinctive, styles and looks. These styles will be able to blend which
will make the brand, and look, more appealing to a wider audience because of the range of styles
in between.

2. Proposal
2
Bibliography:
1. Villagomez, A. (24/1/22). ADRIAN's selectedwork. Available:
https://byconsulat.com/en/artists/adrian-villagomez/. Last accessed 16/2/22
2. Walker, N. (21/5/21). Nick Walker Studio. Available: http://www.nickwalkerstudio.com/video.
Last accessed 16/2/22
3. Riva, S. (23/10/18). Cruel Youth-Max Reynders. Available:
https://www.onegmagazine.com/fashion/cruel-youth-max-reynders/. Last accessed 16/2/22
4. Reynders, M. (14/2/22). MXDVS. Available: https://store.mxdvs.co/collections/products. Last
accessed 16/2/22
5. A$AP Rocky. (2014). AWGE. Available: https://awge.com/. Last accessed 16/2/22
6. A$AP Rocky. (25/5/18). Testing|A$AP Rocky. Available: https://tstng.co/. Last accessed
16/2/22
7. Chad. (30/8/2016). Missing since Thursday. Available:
https://missingsincethursday.com/pages/look-book. Last accessed 18/02/22
8. Scumbag chad.(30/8/2016). Missing since Thursday. Available:
https://www.instagram.com/missingsincethursday/?hl=en. last accessed 18/02/22
9. Matsumoto, T (4/8/08). Tekkonkinkreet. Japan: VIZ Media.1-624
10. Joy Divizn. (1/1/21). Vizn Clothing. Available: http//joydivizn.com/. Last accessed
18/02/22
Week Tasks to be Completed: Specific Tasks
1 Pre-production  Proposal and background research
 Looking at fashion designers, directors, and
artists
2 Pre-production  Research- primary and secondary
How will the project be evaluated and reviewed?
I plan to evaluate the work through self-reflection at the end of each production day using a
production diary. I also plan to use peer reflection and final self-reflection which will be taking the
other evaluations into consideration to create my final evaluation. These reflections will help me to
improve my work in the process and will also help me in future projects by helping me understand
what went right and wrong, which help me to avoid potential issues in the future. It will teach me
what went right and how I can replicate those pros in the future. I will also do audience feedback
which will be shown to my target audience 16–24-year-old males that are not in my class to see
what they think about the work, as well as showing to the public and seeing how a wide range of
people will respond, even people outside of my target audience.

3. Proposal
3
 Research existing products as well as interviews
and market research
3 Pre-production  Research- primary and secondary
 Make a survey and do audience research
4 Pre-production  Problem Solving and Experiments
 Look at potential issues which could come up as
well as issues that have come up in the past
5 Pre-production  Problem Solving and Experiments
 Finish problem solving and do experiments.
6 Pre-production  Pre-Production and planning- begin doing
storyboard and film schedule
7 Pre-production  Pre-Production and planning- finishing off
planning and booking equipment
8 Production  Production and reflections- filming
9 Production  Editing beginning- begin on second video
10 Production  Finishing for feedback- make sure work is done
so my peers can review it
11 Production  Draft peer feedback-take what I have learnt from
my peers and improve my work
12 Production  improvements
13 Evaluation  Evaluation- evaluation of my written work
14 Evaluation  Evaluation- evaluation of my production work
15 Evaluation  Presentation- create Instagram account and t-
shirts
16 Moderation 
17 Show Preparation 
18 Show 